What Rodrock Homes does

Rodrock Homes, LLC is a family-owned custom residential homebuilder headquartered in Lenexa, Kansas, operating exclusively within Johnson County, Kansas. The firm is led by Brian Rodrock, a third-generation builder and developer who serves as President and CEO alongside CMO Jeff Reglin and COO Jeff Gifford. Its product spans three go-to-market modes: (i) move-in ready and spec homes currently on the market; (ii) semi-custom homes built from one of 15+ named floor plans (e.g., Santa Fe, Campbell, New Hampton, Hartford, Biscayne, El Dorado II, Kingston) ranging from roughly 2,000 to 4,200+ sq ft and priced from approximately $627K to $967K at base; and (iii) fully custom homes designed from the ground up with a dedicated project manager, builder liaison, and designer. Communities (Sundance Ridge, Forest View, Riverstone, Ridgestone Meadows, Parkside Reserve, Stonebridge, Terrybrook Farms, Mission Ranch, Arbor Lake) are sited within the Blue Valley and De Soto school districts and include amenity packages such as resort pools, fitness centers, pickleball courts, playgrounds, and walking trails.

The business is a traditional, project-based homebuilder with no proprietary technology platform: the underlying "tech" is conventional residential construction augmented by 3D virtual tours, an online home-search portal with filters, and digital marketing (website, Facebook, Instagram, Google Reviews, referral program). Revenue is generated on a one-time, per-home transaction basis through direct sales at staffed community sales offices and on-site model home tours, with no third-party brokerage channel. Pricing is non-recurring and project-based, with available homes listed from approximately $645K to $1.34M+ depending on community, lot, and customization. The customer base consists entirely of individual residential buyers—primarily families and move-up buyers—who select Rodrock for award-winning floor plans, school-district access, and concierge-level build experience validated through Google Reviews and multiple Parade of Homes awards (Gold Pick of the Parade and First/Second Place Distinctive Plan & Design for Campbell, New Hampton, El Dorado II, and Hartford in 2021, 2023, and 2026).

Name

Rodrock Homes

Legal name

Rodrock Homes, LLC

Website

https://rodrockhomes.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodrock Homes is a third-generation, family-owned custom and semi-custom homebuilder in Johnson County, Kansas, serving individual residential buyers with 15+ floor plans, move-in ready inventory, and master-planned communities sited within top-rated Blue Valley and De Soto school districts.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), New Housing For-Sale Builders (236117)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Custom home building
• Residential construction
• Master-planned communities
• Custom floor plans
• New home sales

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: Rodrock Homes generates revenue through the sale of custom and semi-custom residential homes. They offer move-in ready homes, spec homes under construction with buyer customization options, and fully custom homes built from the ground up. Revenue is generated on a one-time transaction basis per home sale, with base prices ranging from approximately $627,000 to $967,000 for standard floor plans, and available homes priced from approximately $645,000 to $1.3 million+ depending on location, finishes, and customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Rodrock Homes is a custom residential new home builder that designs, constructs, and sells single-family homes in Johnson County, Kansas. The company offers three purchase paths: move-in ready homes for quick occupancy, spec homes under construction with buyer customization options, and fully custom homes built from the ground up. Homebuyers select from 15+ distinctive floor plans (ranging from approximately 2,000 to 4,200+ sq ft) and can personalize finishes, flooring, cabinetry, tile, and fixtures during construction. Pricing ranges from approximately $627,000 to $1.3 million+ depending on floor plan, community, lot, and customization choices.

Product overview

Rodrock Homes is a family-owned, third-generation custom residential new home builder operating in Johnson County, Kansas. The company offers a portfolio of distinct floor plan models (including reverse 1.5-story, two-story, and ranch designs) ranging from approximately 2,000 to 4,200+ square feet, sold both as move-in ready available homes and as custom-built properties. The core offering combines pre-designed floor plans (Santa Fe, Campbell, New Hampton, Hartford, Biscayne, El Dorado II, Kingston, and others) with a full custom home building experience. Supporting services include Virtual Tours, model home visits, and a referral program. The company develops master-planned communities (Sundance Ridge, Forest View, Riverstone, Ridgestone Meadows, Parkside Reserve, and others) that provide amenity-rich environments including clubhouses, pools, fitness centers, and outdoor recreation.

Differentiator

Problem solved

Functional benefit

Products and services

• Available Homes Pre-built or move-in ready single-family homes available for purchase in various communities across Johnson County, Kansas, priced from approximately $645,000 to $1,341,770 depending on location, finishes, and customization. Target customers are individual homebuyers and families seeking quick occupancy in premium Johnson County communities.
• Floor Plans Distinct residential floor plan designs including reverse 1.5-story, two-story, and ranch styles. Named models include Santa Fe, Campbell, New Hampton, Hartford, Biscayne, El Dorado II, Kingston, and others ranging from approximately 2,000 to 4,200+ sq ft, with base prices from approximately $627,000 (Biscayne) to $967,000 (Santa Fe). Target customers are individual homebuyers and families purchasing a primary residence.
• Custom Built Homes Full-service custom home building experience with a dedicated team including project manager, builder liaison, and designer to create one-of-a-kind homes tailored to buyer specifications. Target customers are luxury custom home buyers seeking a fully bespoke, concierge-level homebuilding experience in the Kansas City metro area.
• Sundance Ridge Community Premier master-planned community in Overland Park within Blue Valley School District, featuring The Village amenity center with clubhouse, fitness center, multiple swimming pools, pickleball courts, playground, and nature trails. Starting prices approximately $700,000+. Target customers are families prioritizing top-rated schools and resort-style amenities.
• Forest View Community Community in Olathe featuring water park, zero-entry pool, splash park, volleyball, playground, pickleball courts, and Cedar Niles Park access. Target customers are families seeking amenity-rich new construction in Olathe.
• Riverstone Community Country-style community in Overland Park with tree-lined lanes, located near Heritage Park, Overland Park Arboretum, and shopping areas within Blue Valley School District. Starting prices approximately $700,000+. Target customers are families seeking a country atmosphere with access to urban amenities.
• Ridgestone Meadows Community Secluded hilltop community in Shawnee with wooded lots and walkout daylight home sites, offering country atmosphere near Shawnee city conveniences. Starting prices approximately $600,000+. Target customers are buyers seeking a private, wooded setting with proximity to Shawnee amenities.

Quantifiable outcome

• Thousands of buyers inspired to achieve the dream of homeownership with Rodrock Homes over the company's history
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• McCuneSmith Custom Homes: Kansas City area luxury custom builder focused on high-end design and personalization. Comparable to Rodrock's luxury custom offering but with a different submarket focus, providing a useful read on premium pricing and customer expectations in the region.
• Prairie Homes of Kansas City: Regional custom and semi-custom home builder serving the greater KC metro. Comparable product offering and customer demographic, with overlap on Johnson County submarkets where Rodrock operates.

Direct peers

• Summit Homes: KC metro homebuilder offering move-in ready and custom homes in amenitized Johnson County and surrounding submarkets. Overlaps with Rodrock on semi-custom product, community model, and target family buyer.
• Hearthside Homes of Kansas City: Kansas City area custom home builder focused on personalized design and family-oriented buyers. Comparable to Rodrock's custom-built offering and concierge-style service model.
• Bickimer Homes: Johnson County, Kansas–based custom and semi-custom home builder offering move-in ready and to-build homes in master-planned communities. Same geographic footprint, similar school-district land strategy, and comparable price band.
• James Engle Custom Homes: Long-established Kansas City–area custom home builder focused on luxury single-family homes in Johnson County and surrounding suburbs. Direct peer in product category, customer demographic, and price band, competing for similar school-district-driven family buyers.
• J.S. Robinson Fine Homes: KC metro luxury custom home builder emphasizing high-end design, finishes, and personalized service. Closely comparable to Rodrock's fully custom product line and premium price positioning in the same regional market.
• Don Julian Builders: Kansas City area custom and semi-custom home builder with award-winning designs and amenity-rich communities. Directly comparable in product offering, target buyer, and reliance on Parade of Homes–style recognition.

Broad incumbents

• Tri Pointe Homes: Large national homebuilder with a presence in the KC market targeting move-up and premium buyers. Overlaps with Rodrock on price band and product type but competes from a national cost-of-capital and land-acquisition advantage.
• Toll Brothers: National luxury homebuilder with active operations in the KC metro, including Johnson County. Comparable at the product and price-band level but operates at much greater scale and offers a broader geographic footprint than Rodrock.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rodrockhomes
• Facebookfacebook.com/RodrockHomes
• LinkedInlinkedin.com/company/rodrock-homes-llc
• Instagraminstagram.com/rodrockhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodrock Homes