Eye Care And Cure

What Eye Care And Cure does

Eye Care and Cure is a B2B distributor of eye care and optical products serving optometrists, ophthalmologists, and optical retail practices across the United States. Founded in 1995 in Tucson, Arizona, the company maintains a catalog spanning seven categories: dry eye products, lab and dispensing equipment, eyewear and accessories, lens care products, ophthalmic pharmaceuticals, eye exam and surgical supplies, and custom products. Proprietary or branded SKUs within that catalog include ErgoProfile ergonomic tools, Nerdwax eyewear retainers, the Dry Eye Drink, and the ophthalmic pharmaceutical Altafluor Benox.

The business operates as an e-commerce-led supplier. Orders are placed through account-based online ordering, by phone via a toll-free number, or through a dedicated customer-care email, with fulfillment routed through a warehouse and returns processing facility in Fairfield, Ohio. Pricing is quote-based for professional buyers and is not publicly listed; billing is pay-as-you-go, and replenishment can be automated via Hilco Vision AutoShip.

Eye Care and Cure has been integrated into Hilco Vision, a global eyewear and eye care company, providing access to an expanded product assortment and a unified ordering platform. Hilco Vision's NABP accreditation underpins the company's ability to distribute regulated ophthalmic pharmaceuticals. The company remains privately held, with 11-50 employees, and its brand continues to operate as part of the Hilco Vision platform rather than as a standalone entity.

Name

Eye Care And Cure

Legal name

Eye Care and Cure

Website

https://eyecareandcure.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Eye Care and Cure is a U.S. B2B distributor of eye care and optical supplies serving optometrists, ophthalmologists, and optical retail practices. Integrated into Hilco Vision, it sells a broad catalog of dry eye, lab, lens care, pharmaceutical, and surgical products online and by phone.

Ownership category

akta.pro rank

Product category

Optical and Ophthalmic Supplies Distribution

NAICS

Ophthalmic Goods Merchant Wholesalers (42346), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

akta.pro secondary industries

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Eyewear Accessories & Care (Cases, Cleaning, Chains) (CRAAAKAI), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

Keywords

• Ophthalmic supplies
• Optical dispensing equipment
• Dry eye products
• Lens care products
• Eye care pharmaceuticals

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Eye Care and Optical Supplies: The company generates revenue through the sale of eye care products including dry eye products, lab and dispensing equipment, eyewear accessories, lens care products, ophthalmic pharmaceuticals, eye exam and surgical supplies, and custom products to eye care professionals and practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Eye Care and Cure sells eye care and optical supplies to eye care professionals and practices through an e-commerce storefront. Its catalog spans dry eye products, lab and dispensing equipment, eyewear and accessories, lens care products, ophthalmic pharmaceuticals, eye exam and surgical supplies, and custom products. Following integration into Hilco Vision, customers access the expanded assortment and unified online ordering portal.

Product overview

Eye Care and Cure, now integrated into Hilco Vision, is an e-commerce platform offering a comprehensive portfolio of eye care and eyewear products. The product lineup spans seven main categories: Dry Eye Products (treatment solutions including drops, ointments, the Dry Eye Drink, therapy masks, and diagnostic devices), Lab & Dispensing Equipment (featuring the ErgoProfile ergonomic tool system, pliers, screwdrivers, measuring devices, and edging supplies), Eyewear & Accessories (including prescription safety glasses, sunglasses, swimming goggles, reading glasses, and accessories like Nerdwax), Lens Care Products (anti-fog cleaners, microfiber cloths, cleaning kits, industrial safety products), Ophthalmic Pharmaceuticals (allergy relief, antibiotics, anesthetics, glaucoma treatments, diagnostic solutions like Altafluor Benox), Eye Exam & Surgical Supplies (diagnostic lenses, surgical instruments, vision testing equipment, sterilization products), and Custom Products (customizable bags, practice supplies, and promotional items). The platform serves eye care professionals and practices with a unified ordering system.

Differentiator

Problem solved

Functional benefit

Products and services

• Dry Eye Products Comprehensive portfolio of dry eye treatment solutions including drops, ointments, strips, Dry Eye Drink, therapy masks, eye hygiene products, diagnostic devices, and punctal plugs for managing dry eye conditions. Sold to eye care professionals and practices.
• Lab & Dispensing Equipment Professional optical tools, equipment, and parts for eye care professionals including ergonomic tools, pliers, screwdrivers, tweezers, wrenches, measuring devices, edging supplies, warmers, ultrasonic cleaners, UV sanitizers, and eyeglass parts such as nose pads, bridges, screws, and temple treatments.
• Eyewear & Accessories Wide range of eyewear accessories including displays, Nerdwax eyewear retainers, sun protection eyewear (fitovers, kids sunglasses, prescription sunglasses, sunclips & flip-ups), eyewear cases, Blu-Ban glasses, prescription safety glasses, swimming goggles, snorkel masks, kids eyewear, and reading glasses.
• Lens Care Products Expansive portfolio of lens care products including anti-fog lens cleaners (cloths, sprays, wipes), lens cleaning cloths (premium microfiber), liquid lens cleaners, lens cleaning kits (3-way, classic, complete, eco kits), industrial safety lens cleaners, and lens wipes (dry and pre-moistened).
• Ophthalmic Pharmaceuticals Comprehensive range of pharmaceutical products for eye care including allergy relief, antibiotics, emergency response supplies, ophthalmic lubricants, hypertonic solutions, viscoelastic agents, anesthetics, contact lens solutions, eye wash solutions, anti-inflammatory medications, cycloplegic/mydriatic agents, glaucoma treatments, and staining & diagnostic products. Distributed under Hilco Vision's NABP accreditation.
• Eye Exam & Surgical Supplies Essential supplies for eye exams and surgical procedures including batteries and bulbs, diagnostic lenses, exam accessories, medical supplies (drapes, towels, hand cleansers, syringes, tape), surgical products (blades, cauteries, cornea shields, implants, sutures), contact lens accessories, disinfection and sterilization equipment, instruments, vision testing tools, diagnostic instruments (ophthalmoscopes, retinoscopes, slit lamps, tonometry), and post-op kits.
• Custom Products Customizable products including practice supplies, personalized contact lens cases, custom bags (patient supply bags, recycled & biodegradable bags, specialty bags, totes), custom lens care products, promotional products and gifts (eyeglass repair kits, custom eyewear cases, sunglasses), and custom office supplies.
• ErgoProfile Ergonomic Tool System Proprietary ergonomic profile system for eyewear professionals featuring ergonomic pliers, presentation trays, screwdrivers, surfaces, and bench blocks designed to reduce hand fatigue and improve precision during eyewear fitting and repair.
• Nerdwax Branded eyewear retention product designed to keep glasses from slipping down the nose, marketed as a non-toxic, hypoallergenic wax-based solution for eyewear.
• Altafluor Benox Ophthalmic Solution Fluorescein Sodium 0.25% / Benoxinate HCl 0.4% Ophthalmic Solution used for ophthalmic procedures, combining fluorescein staining with topical anesthetic for eye examination.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Alcon: Major global ophthalmic medical device and pharmaceutical company with comparable offerings in surgical products, lens care, dry eye treatments, and contact lens solutions sold through eye care professionals.
• Carl Zeiss Meditec: Ophthalmic diagnostics and surgical equipment manufacturer — overlaps with Eye Care and Cure's exam/surgical instruments, diagnostic lenses, and slit lamp offerings sold to clinicians.
• Topcon Healthcare: Ophthalmic diagnostic imaging and instrumentation supplier — overlaps meaningfully with Eye Care and Cure's diagnostic lenses, exam accessories, and surgical instrument categories sold to optometry and ophthalmology practices.
• Bausch + Lomb: Global ophthalmic goods giant with overlapping product coverage (lens care solutions, ophthalmic pharmaceuticals, surgical supplies). Comparable because it competes directly with Eye Care and Cure's pharmaceutical, dry eye, and surgical lines via distribution to optometry practices.
• CooperVision: Contact lens and lens care manufacturer whose contact lens solutions and accessories compete directly with Eye Care and Cure's lens care portfolio within the same B2B optometry channel.
• Allergan (an AbbVie company): Ophthalmic pharmaceutical leader in glaucoma, dry eye, and inflammation — directly competes with Eye Care and Cure's ophthalmic pharmaceutical distribution line for optometry prescription traffic.

Emerging players

• Nidek: Manufacturer of ophthalmic and optometric equipment (diagnostic instruments, refractive devices, lens edging) — comparable on the equipment side of Eye Care and Cure's catalog serving eye care practices.

Direct peers

• Hilco Vision: The parent operating company that has fully integrated Eye Care and Cure. Operates the same product categories (lab and dispensing equipment, ophthalmic supplies, eyewear accessories, lens care) and shares the same B2B distribution model to eye care professionals.
• McGee Optical: Independent distributor of optical supplies and equipment (frames, lab supplies, accessories) serving optometry practices — the closest mid-scale direct competitor to Eye Care and Cure's distribution model and product range.
• OptiSource International: Specialty B2B distributor of optical products, frames, and accessories to eye care professionals in the US — directly comparable customer base, product mix, and go-to-market motion to Eye Care and Cure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HilcoVision
• YouTubeyoutube.com/channel/UCINGj_a1s8WUL2269n_LblA/videos
• Facebookfacebook.com/EyeCareandCure
• LinkedInlinkedin.com/company/the-hilsinger-company
• Instagraminstagram.com/hilco_vision

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eye Care And Cure