Park Farm Winery

What Park Farm Winery does

Park Farm Winery is a family-owned and operated vineyard, winery, and wood-fired pizza eatery established in 2004 in Iowa's Driftless Region near Bankston (west of Dubuque). The company operates a single 11-acre estate vineyard producing wines exclusively from cold-climate grape cultivars developed for the Upper Midwest — including Maréchal Foch, Marquette, LaCrescent, LaCrosse, Frontenac, Frontenac Gris, St. Pepin, Itasca, and Petite Pearl — positioning itself as a contributor to the Upper Mississippi River Valley AVA. Its product portfolio spans reds, whites, rosés, blushes, and port-style dessert wines organized under sub-brands such as the Prairie Series (skin-contact variants of Maréchal Foch), Arrowhead Series (Marquette-based), and Sawyer Reserve (Petite Pearl-based), supplemented by ancillary offerings including physical and eGift cards, Verena Street barrel-aged coffee, and Wine Freezer flavored products.

The business runs a direct-to-consumer model built around three revenue streams: wine tasting flights and bottle sales ($9 flights, $18-$50 per bottle) at an on-site tasting room with constrained indoor capacity (max 20 patrons, 4 reservable upstairs tables on 2-hour windows), wood-fired brick-oven pizza service added in 2010, and ticketed event experiences anchored by the year-round Toast & Jam live music series. Online commerce is operated through WineDirect and is currently restricted to Iowa shipping; carryout orders are taken by phone. Customers include wine enthusiasts exploring regional cold-climate varieties, food-and-wine diners seeking scenic culinary experiences, leisure visitors, and tourists referred via the Silos & Smokestacks National Heritage Area partnership.

The company is privately held under family ownership (Steffen family), employs 11-50 people, has no institutional investors or external funding, and operates as a single-location Iowa-centric business with structurally limited out-of-state reach. Strategic evolution has been incremental — pizza operations added in 2010, vineyard plantings expanded in 2019, and the annual Mouveau Nouveau-style release in November 2025 — reflecting a stable lifestyle-business posture rather than a venture-scale growth model.

Name

Park Farm Winery

Legal name

Park Farm Winery, Inc.

Website

https://parkfarmwinery.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Park Farm Winery is a family-owned Iowa estate vineyard, winery, and wood-fired pizza eatery that produces cold-climate grape wines (Maréchal Foch, Marquette, Frontenac, Itasca, Petite Pearl) and sells them direct-to-consumer via an on-site tasting room, online store shipping within Iowa, and ticketed events.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Grape Vineyards (111332), Wineries (312130)

SIC

Agricultural Production-Crops (100)

akta.pro industry

PRIMARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYAFAGAJAB

Grape Growing & Canopy Management (In-Season Vineyard Operations)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

SECONDARYAFAGAJAA

Vineyard Establishment & Development (Site Prep, Trellising, Planting)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Cold climate wine
• Wood fired pizza
• Estate vineyard
• Wine tasting room
• Iowa winery

Headquarters

HQ city

Dubuque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Direct bottle sales of red, white, rosé, and dessert wines at the tasting room and online. Wine tasting flights (3 x 2 oz samples for $9). Prices range from $18-$50 per bottle.
2. Food Service: Wood-fired pizza sales including signature pizzas and build-your-own options. Carryout and dine-in available. Gluten-free crust option.
3. Gift Cards: Physical gift cards ($25-$150) and eGift cards ($10-$250) for online or winery purchases.
4. Event Revenue: Live music events, ticketed events, and wine pairing experiences (e.g., Cupcake & Wine Pairing at $15).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Park Farm Winery is a family-owned vineyard and winery in Iowa's Driftless Region that produces estate wines from cold-climate grape varieties (reds, whites, rosés, blush, and dessert/port-style), sold through an on-site tasting room, online e-commerce (Iowa shipping), and during events. The company also operates a wood-fired pizza kitchen and hosts live music and ticketed events, functioning as a year-round destination combining wine production, food service, and event hospitality.

Product overview

Park Farm Winery is a family-owned vineyard, winery, and wood-fired pizza eatery established in 2004, located in Iowa's Driftless Region. The company operates as a single-location destination offering wines produced from cold-climate grapes grown in the Upper Mississippi River Valley AVA. Their product portfolio centers on estate-produced wines (reds, whites, roses, and dessert/port-style wines) sold alongside a wood-fired pizza kitchen and event venue. Wine products include the Sawyer Reserve, Arrowhead Series (Rose, Noir, Reserve), Prairie Series (Rose, Reserve), Eclipse, Picket Fence, Sunday Afternoon, Daisy Girl, Ruby Slipper, Frontenac Port, Cheeky Blush, Bankston Red, and Mouveau Nouveau. Supporting offerings include gift cards (physical and eGift), specialty items like Verena Street Coffee and Wine Freezer products, and food service featuring brick oven pizzas and appetizers.

Differentiator

Problem solved

Functional benefit

Brands

• Prairie Series: Wine series made from Marechal Foch grapes with different levels of skin contact, including Prairie Rose, Prairie Noir, and Prairie Reserve.
• Arrowhead Series
• Sawyer Reserve

Products and services

• Sawyer Reserve 2019 Full bodied, dry red wine with round tannins, smoky notes of soft leather and fig. Made with Petite Pearl grapes; series name inspired by a sawmill that operated on the winery property in the 1800s. Comparable to Cabernet Sauvignon.
• Arrowhead Rose 2021 Rosé style wine bursting with strong tart notes of strawberry and raspberry along with subtle spicy notes of cedar and clove. Made with Marquette grapes; series inspired by an arrowhead found in the Marquette Vineyard.
• Mouveau 2025 A 'party' wine made in the traditional Beaujolais Nouveau style using carbonic maceration. Fruit forward and designed to be fun; released annually on the 3rd Thursday of November—the first and only wine released in the same year as its vintage.
• Arrowhead Noir 2020 Spicy red wine with hints of wild plum and cherry fruit notes, cedar, clove, and black pepper. Light bodied with peppery notes; made with Marquette grapes; comparable to Shiraz/Syrah.
• Prairie Rose 2021 Rosé style wine with strong sour cherry notes and hints of wild plum. No skin contact during fermentation; made with Maréchal Foch grapes.
• Prairie Reserve 2019 Deep medium bodied red wine with 5 days skin contact during fermentation. Lush aromas of cherry, black currant, vanilla, and cedar; made with Maréchal Foch grapes; comparable to Malbec or Merlot.
• Arrowhead Reserve 2019 Smooth red wine with hints of wild plum and cherry fruit notes as well as clove and cedar spice notes. Made with Marquette grapes; comparable to Merlot.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Silos & Smokestacks National Heritage AreacoreStrategic or Co-development PartnerPark Farm is a featured partner site with Silos & Smokestacks National Heritage Area, a federal designated National Heritage Area covering 21 counties in Iowa, Minnesota, and Wisconsin. This partnership positions the winery as a tourist destination within the heritage area and connects visitors interested in agricultural and industrial heritage tourism.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=5yRFOaf7n20
• Facebookfacebook.com/markzalaznikmusic
• Xx.com/parkfarmwinery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Farm Winery