ChromeTech of Wisconsin

What ChromeTech of Wisconsin does

ChromeTech of Wisconsin is an ISO 9001:2015 certified industrial plating company founded in 1984 by Alan Henry, a second-generation plater, and headquartered in a 44,000 sq ft facility in Franklin, Wisconsin. The company provides functional metal finishing services including industrial hard chrome plating, electroless nickel plating (low, mid, and high-phosphorous variants), electrolytic (sulfamate) nickel plating, nickel-chrome plating, and mechanical finishing (polishing, blasting, wheelabrating, baking for hydrogen embrittlement relief). ChromeTech differentiates through proprietary hard chrome chemistry guaranteeing Rc hardness of 70-72, in-house chrome purification, automated plating software storing thousands of unique per-part process recipes, and dual manual and automated lines that handle everything from single-piece salvage jobs to high-volume production exceeding 500,000 pieces weekly.

The company's go-to-market is sales-led and direct-to-manufacturer, with quote-based pricing per job, multi-year contract cadence, and customer relationships spanning the United States, Canada, and Mexico. ChromeTech serves 10 industry verticals — including Agriculture, Construction, Automotive, Railroad, Defense, Oil and Gas, Paper, Power Generation, Appliances, and General Industrial Manufacturing — with named enterprise customers such as Kinze Manufacturing and Holt of California. Distribution is entirely direct (website quote requests, toll-free phone, email) with no channel partners.

Revenue is not publicly disclosed. With 11-50 employees, a 44,000 sq ft capital-intensive facility, and a multi-generational family ownership structure transitioning to the third generation (Zach and Ross Henry), the business is privately held and profitable on operating cash flow. Five consecutive Products Finishing Top Shops Awards (2018-2022), continuous regulatory certifications (RoHS, REACH, ISO 9001:2015), and environmental awards for chrome purification and air scrubbing round out the operational profile.

Name

ChromeTech of Wisconsin

Legal name

ChromeTech of Wisconsin, Inc.

Website

https://chrometech.net

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

ChromeTech of Wisconsin is an ISO 9001:2015 certified industrial plating company founded in 1984, providing hard chrome, electroless nickel, and nickel-chrome plating services to OEMs across 10 industries throughout North America from its Franklin, Wisconsin facility.

Ownership category

akta.pro rank

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Metal Plating Services: ChromeTech generates revenue through providing industrial metal plating services including hard chrome plating, electroless nickel plating, electrolytic nickel plating, nickel-chrome plating, and mechanical finishing. Services are priced per job based on part specifications, volume, and plating type requirements. They operate both manual lines for single parts and automated lines for high-volume production.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ChromeTech of Wisconsin is an ISO 9001:2015 certified industrial plating company providing functional metal plating services since 1984. The company offers hard chrome plating, electroless nickel plating, electrolytic (sulfamate) nickel plating, nickel-chrome plating, mechanical finishing, and wear resistant coating services from a 44,000 sq ft facility in Franklin, Wisconsin, serving industrial OEMs and manufacturers throughout North America with both manual and automated plating lines.

Product overview

ChromeTech of Wisconsin is an ISO 9001:2015 certified industrial plating company offering functional plating services since 1984. The company operates both manual and automated plating lines from a 44,000 sq ft facility in Franklin, Wisconsin. Their core product portfolio includes Industrial Hard Chrome Plating (with proprietary chemistry guaranteeing Rc hardness 70-72), Electroless Nickel Plating (available in low, mid, and high-phosphorous variants), Nickel Chrome Plating (nickel underlayer with hard chrome topcoat), and Electrolytic/Sulfamate Nickel Plating (99.9% pure nickel for corrosion protection and dimensional build-up). Supporting these core plating services are Mechanical Finishing (polishing, blasting, baking) and Wear Resistant Coating Services. The company can process parts from single-piece salvage jobs to high-volume production exceeding 500,000 pieces weekly, with capacity for parts up to 8,000 pounds and dimensions up to 55" diameter and 132" length.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Hard Chrome Plating

Quantifiable outcome

• Rc hardness of 70-72 guaranteed for hard chrome plating
• +4 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Others

• Pavco Inc. Pavco is a leading North American supplier of plating chemicals, brighteners, and plating bath chemistries used in hard chrome and nickel plating operations—an upstream chemistry supplier to ChromeTech rather than a direct competitor, but highly relevant as an industry signal.

Broad incumbents

• Bodycote plc: Bodycote is the world's largest thermal processing and surface finishing services group, operating hundreds of facilities globally and offering hard chrome, electroless nickel, and other industrial coatings directly competitive with ChromeTech's service portfolio across automotive, aerospace, and industrial markets.
• Valence Surface Technologies: Valence is one of the largest North American aerospace and industrial surface treatment and plating providers, having rolled up numerous regional plating shops. It overlaps directly with ChromeTech's hard chrome and nickel plating services targeting aerospace, defense, and industrial OEM customers.

Direct peers

• A&A Coatings: A&A Coatings is an Illinois-based industrial hard chrome and thermal spray shop serving heavy equipment, oil & gas, and manufacturing customers with comparable plating and wear-resistant coating services to ChromeTech's wear-resistant coating business line.
• Hohman Plating & Metal Finishing: Hohman Plating is a Dayton, Ohio-based industrial plating shop with comparable hard chrome, electroless nickel, sulfamate nickel, and mechanical finishing capabilities serving similar industrial/manufacturing OEMs—directly comparable in scale, process mix, and customer type.
• Techmetals Inc. Techmetals is an Ohio-based metal finishing company providing hard chrome, electroless nickel, and specialty plating services to industrial and aerospace manufacturers, with similar manual and automated line configurations and similar target verticals to ChromeTech.
• Pioneer Metal Finishing: Pioneer Metal Finishing operates a network of U.S. plating facilities delivering hard chrome, electroless nickel, and other functional coatings to industrial OEMs across agriculture, construction, and heavy equipment—directly comparable to ChromeTech's vertical mix and part-size capabilities.
• Anoplate Corporation: Anoplate is a privately held New York-based industrial plating company offering hard chrome, electroless nickel, sulfamate nickel, and zinc plating for industrial and aerospace customers—comparable in service breadth and customer vertical mix to ChromeTech.
• Reliable Plating & Polishing: Reliable Plating is a Midwest industrial plating firm offering hard chrome, electroless nickel, and polishing services to industrial OEMs, comparable to ChromeTech in scale, geographic footprint, and service mix.

Emerging players

• SIFCO Applied Surface Concepts: SIFCO ASC specializes in selective plating and surface enhancement solutions for industrial and aerospace MRO and OEM applications, with adjacent (rather than fully overlapping) hard chrome and nickel plating service capabilities to ChromeTech's industrial offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCBvtxCty3q-vRWQ2Z1LU-Q
• LinkedInlinkedin.com/company/chrometech-of-wisconsin

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChromeTech of Wisconsin