Aris

What Aris does

Aris (legally SIA ARIS BALTIJA) is a privately held Latvian company founded in 1994 that operates an international B2B fuel card and associated gas-station network serving commercial transport operators. The company monetizes a partner gas-station acceptance footprint claimed to span approximately 200 countries — with operational density across the Russian-speaking market (Russia, Belarus, Kazakhstan, Georgia, Azerbaijan, Kyrgyzstan) and Turkey — by issuing fuel cards to truck and freight fleets. Beyond the core fuel card, Aris bundles road-toll settlement (Russia, Kazakhstan, Belarus, Turkey), VAT refund recovery, parking and carwash access, mobile fuel delivery, and a 30-day interest-free deferred-payment credit facility into a single instrument. No revenue figures are disclosed, and ownership, investor composition, and management bench depth are not publicly available; the legal entity is a Latvian limited liability company (SIA) headquartered in Riga, with phone-support infrastructure in Poland and Russia.

The technical stack is a conventional transaction-processing platform rather than an AI-driven system. Core components include an identification plastic card with PIN and unique SMS authorization per transaction, an online personal account ("LK") for balance and statement management, and the ArisCard mobile application on Android and iOS that surfaces partner stations on Google Maps or iOS Maps via GPS. Settlement integration is claimed for a multi-country road-toll payment system across the Russia/Kazakhstan/Belarus/Turkey corridor, and VAT recovery is administered through the card relationship. No public APIs, SDKs, or developer integration surfaces exist; the technology positioning is described as "ease of use and implementation" rather than performance differentiation.

The business model combines transaction-based revenue (card interchange or fuel-price differentials, including a stated up to 4 RUB/liter discount on Aris's own gas-station network), 30-day interest-free credit float, and incremental margin on bundled services (tolls, VAT refund, parking, carwash). Pricing is individualized and quote-based rather than tiered publicly, with credit terms negotiated per client and 24-hour credit application turnaround. Go-to-market is sales-led and B2B: account managers handle direct sales to legal entities and private entrepreneurs, supported by a 24/7 Russian- and English-speaking hotline, a multilingual corporate website (English, Russian, Latvian, Lithuanian, Polish, Slovak), and a web-based application form capturing company details, vehicle registration, routes, and estimated monthly fuel volume. Marketing channels are functional rather than demand-generation-heavy, with no disclosed paid-acquisition budget and limited social presence beyond WhatsApp, Viber, and a LinkedIn corporate page.

Name

Aris

Legal name

SIA ARIS BALTIJA

Website

https://ariscard.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Aris (SIA ARIS BALTIJA) is a privately held Latvian B2B fuel card issuer, founded in 1994, serving commercial transport operators with an international gas-station acceptance network, deferred-payment credit, and bundled road toll, VAT refund, parking, carwash, and fuel-delivery services.

Ownership category

akta.pro rank

Product category

Fleet Fuel Card Services

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations and Fuel Dealers (457)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Card & Fleet Payment Programs (TLABAMAA)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Fuel Management & Fleet Card Programs (THADAKAH), Fleet Maintenance & Repair Spend Payments (Service Network Cards, Pay-at-the-Pump/Shop) (TLABAMAJ)

Keywords

• Fuel card services
• Commercial fleet payments
• Road toll payment
• VAT refund services
• Truck stop network

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fuel Card Transactions: ARIS fuel cards enable commercial vehicle operators to purchase fuel at partner gas station networks across an international network spanning China to Portugal. Revenue generated through transaction processing and potentially through fuel price differentials.
2. Credit/Financing Services: Provides credit limits allowing customers to purchase fuel now and pay later within 30 days without interest. Revenue may come from the extended credit facility or from the underlying transaction volume.
3. Value-Added Services: Additional revenue streams from road toll payments, VAT refunds, parking and car wash services processed through the fuel card platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ARIS issues fuel cards to commercial transport operators (legal entities and private entrepreneurs) that can be used at partner gas stations across an international network spanning from China to Portugal. The card consolidates fuel purchases, multi-country road toll payments, VAT refunds, and parking and car wash services, and is paired with a deferred payment facility of up to 30 days with no interest, individually negotiated discounts, and 24/7 account support.

Product overview

ARIS is a B2B fuel card provider offering a unified card system that consolidates multiple services for commercial vehicle operators. The core product is the ARIS Fuel Card, which integrates road toll payments, VAT refunds, and parking/car wash services on a single card. The platform operates across an international network of gas stations spanning from China to Portugal, with specific coverage in Russia, Belarus, Kazakhstan, Georgia, Azerbaijan, Kyrgyzstan, and Turkey. Additional offerings include a mobile application (ArisCard), fuel delivery services, and credit limit options for qualified business clients.

Differentiator

Problem solved

Functional benefit

Brands

• ArisCard: Mobile application for viewing ARIS network petrol stations on maps and accessing customer personal cabinet.

Products and services

• ARIS Fuel Card An identification plastic card used by commercial fleet operators to purchase fuel and related services at partner gas stations across the ARIS international network, with PIN code protection and unique SMS authorization.
• Road Toll Payment Service Service enabling commercial drivers to pay road tolls on toll roads across Russia, Kazakhstan, Belarus, and Turkey using the ARIS fuel card.
• VAT Refund Service Service facilitating VAT recovery for commercial vehicle operators on fuel and related purchases made across the ARIS fuel station network.
• Parking and Car Wash Access Provides ARIS fuel card holders access to parking facilities and car wash services at partner locations.
• Fuel Delivery Service Mobile fuel delivery service that brings diesel and other fuel types directly to commercial vehicles.
• ArisCard Mobile Application Mobile application available on iOS and Android that displays ARIS network petrol stations on Google or iOS maps using GPS and provides access to customer personal account features.
• Credit Limit Service Provides qualified commercial clients with a deferred payment option of up to 30 days for fuel purchases, with no interest charged.

Quantifiable outcome

• Discount up to 4 rubles per liter on own gas station network
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• DKV Mobility: One of Europe's largest fuel and service card providers for commercial fleets, accepting fuel, tolls, and vehicle services across a multi-country network. Directly competes with Aris on cross-border fleet payment rails and the all-in-one card proposition.
• UTA Edenred: European fuel card and mobility payment provider under Edenred, serving commercial fleets with fuel, toll, and service acceptance across multiple countries. Closely comparable to Aris in product scope (fuel + tolls + services) and B2B fleet customer base.
• WEX Inc. US-listed fleet payment solutions provider offering fuel cards, toll management, and fleet maintenance payments to commercial fleets globally. Comparable in payments product set, B2B fleet GTM, and cross-border ambition.

Regional players

• E100: Belarus-headquartered fuel card network covering CIS, Baltic, and EU corridors for commercial transport operators. Most direct regional competitor to Aris's core CIS/Baltic/EU cross-border corridors, with overlapping customer base.
• Gazprom Neft Fuel Card: Russian oil major's branded fuel card program covering its station network across Russia and CIS. Direct competitor to Aris's own-network offering in the Russian market with stronger vertical integration.
• Rosneft Fuel Card: Rosneft's commercial fuel card program for fleet customers, leveraging its extensive Russian station network. Comparable regional competitor in the core Russian and CIS corridors where Aris is most concentrated.
• Lukoil Fuel Card: Lukoil's B2B fuel card serving commercial fleets in Russia, CIS, and parts of Europe. Overlaps with Aris in CIS corridor fuel card acceptance and competes for the same commercial transport customer segment.

Broad incumbents

• Shell Fleet Solutions: Major oil major's B2B fuel card offering for commercial fleets across global networks. A broad incumbent that competes on station network depth and brand, rather than niche CIS corridor specialization.
• BP Fleet Solutions: BP's commercial fleet card program offering fuel and service acceptance across its branded station network. Comparable as a fuel card issuer but operates at much larger scale within BP's broader portfolio.
• TotalEnergies Marketing Services: TotalEnergies' B2B fuel card and fleet management arm serving commercial fleets across Europe and emerging markets. Overlapping in product (fuel cards, tolls) and customer base with Aris, particularly across European corridors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xwa.me/37126823882
• LinkedInlinkedin.com/company/aris-baltija

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aris