What Markoja does

Markoja d.o.o. is a Zagreb-based, founder-owned Croatian systems integrator (d.o.o., founded 1994, ~60+ employees, 150+ clients) that delivers turnkey telecommunications, industrial automation, and IoT solutions across five operational departments: Communication Networks (fiber optics and RF solutions), Automation & Energy, Business Development, Research & Development, and Technical Services. The company is vertically integrated across the connectivity stack — from fiber, DMR/TETRA, microwave, LTE and 5G infrastructure to private 5G Standalone networks, IoT/telemetry devices, SCADA/PLC/HMI industrial automation, and proprietary monitoring hardware for critical infrastructure (dams, bridges, tunnels, offshore platforms).

The core technology asset is Markoja's owned portfolio of 3600 MHz regional 5G spectrum licenses across nine Croatian counties (15-year terms extendable by 5 years), enabling private 5G SA network deployment as a service. Supporting this is an in-house product line including the Sentinem IIoT web platform, MESH iAQ air quality monitors, Bubbler water level sensors, custom data loggers and protocol converters (Wi-Fi/Ethernet/4G LTE/LoRaWAN/MQTT/NB-IoT/Zigbee/Bluetooth/UHF), and the proprietary Rotary Parking modular parking system (EPS-RP06 to RP16). Markoja also holds exclusive regional distribution of Ecotelligent Ecopol engineered-wood telecom towers and Plumettaz cable blowing equipment, reinforced by a 30% equity stake in Ecotelligent Oy.

Revenue is generated through project-based turnkey services (telecom network deployment, private 5G networks, automation and instrumentation systems integration), hardware sales (Rotary Parking, IoT devices, Ecopol towers), managed services leveraging owned spectrum, and distributor margin from partner products. Pricing is quote-based for large enterprise and public-sector contracts, with significant EU co-financing from CEF Digital, NextGenerationEU and structural funds. Primary customers are Croatian telecom operators (Hrvatski Telekom, A1, Telemach), public-sector clients (Port Authority of Ploče, airports of Zagreb/Zadar/Pula, civil protection), energy/utilities operators, and industrial enterprises.

Name

Markoja

Legal name

MARKOJA proizvodnja, trgovina i usluge d.o.o.

Website

https://markoja.hr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Markoja d.o.o. is a Zagreb-based Croatian systems integrator delivering turnkey telecom, private 5G, industrial automation, and IoT solutions to telecom operators, public-sector clients, and industrial enterprises, anchored by owned regional 5G spectrum in nine counties.

Ownership category

akta.pro rank

Product category

Telecommunications and Industrial Automation Engineering Services

NAICS

Telephone Apparatus Manufacturing (33421), Electronic and Precision Equipment Repair and Maintenance (8112), Security Systems Services (except Locksmiths) (561621)

SIC

Computer Communications Equipment (3576), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Private LTE/5G Network Operators & Managed Services (HDAIAGAA)

akta.pro secondary industries

Private LTE/5G Mobile Network Operators (Campus/Industrial) (HDAIAAAE), Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD), IoT/M2M Mobile Network Operators (LPWAN, NB-IoT/LTE-M) (HDAIAAAH), Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH), Optical/Transport Network Management (OTN/WDM Controllers) (HDAFAGAK)

Keywords

• Telecommunications infrastructure services
• Private 5G network deployment
• Industrial process automation
• Critical infrastructure monitoring
• Rotary parking systems

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Turnkey telecom and network infrastructure services: Project-based revenue from 'turnkey' fiber optic and RF network deployment (FTTH/FTTA/ODN, base station installation, microwave links, LAN cabling, ODF systems) for telecom operators and enterprises. Recurring on multi-year build-outs.
2. Industrial automation and instrumentation systems integration: Revenue from process instrumentation (water quality/level/pressure/flow), SCADA/PLC/HMI systems, control cabinet production, and technical monitoring of critical infrastructure (dams, bridges, tunnels). Predominantly project-based with maintenance services.
3. Rotary Parking hardware sales: Sale of proprietary Rotary Parking modular parking systems (EPS-RP06 to EPS-RP16), manufactured and supplied by Markoja for public, residential, hospitality and commercial applications.
4. 5G spectrum concession and private 5G network services: Revenue from holding 5G spectrum licenses (3600 MHz regional) across 9 Croatian counties, plus provision of private 5G SA network build-outs (e.g., Port of Ploče SmartPortPloce) to industrial verticals and smart communities. Includes concession fees and EU co-financing (e.g., €958,125 from CEF Digital).
5. Distribution of partner products: Distributor margin revenue from resale of Plumettaz cable blowing equipment (Croatia & Slovenia) and Ecotelligent Ecopol wooden telecom towers (Croatia and region).
6. Proprietary IoT and monitoring device sales: Sale of in-house developed IoT devices (data loggers, protocol converters, modems, MESH iAQ air quality monitors, Bubbler water level sensors, inclinometers, deformeters, piezometers) plus the Sentinem IIoT software platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Markoja delivers turnkey construction and maintenance services for telecommunications networks (fiber optic FTTH/FTTA/ODN and radio frequency DMR/TETRA/microwave/LTE/5G), industrial process automation and SCADA/PLC/HMI systems, and critical-infrastructure monitoring using proprietary IoT devices and the Sentinem IIoT platform. It also sells its own Rotary Parking modular parking hardware, operates a private 5G SA network on its own regional spectrum, and distributes Ecotelligent Ecopol wooden telecom towers and Plumettaz cable-blowing equipment.

Product overview

Markoja d.o.o. operates a portfolio of telecommunications, automation, IoT and engineering offerings organized into five departments: Communication Networks (Fiber Optics and Radio Frequency solutions), Automation & Energy, Business Development, Research & Development, and Technical Services. The core platform is its privately-owned regional 5G SA network (3600 MHz spectrum across nine Croatian counties) and the Sentinem IIoT web platform that ties together telemetry/SCADA devices, into which specific named products plug: Rotary Parking (EPS-RP series), Bubbler water-level measurement, MESH iAQ indoor air quality monitor, Ecopol engineered-wood telecom towers (Markoja is exclusive distributor in Croatia and 30% owner of maker Ecotelligent), and project-specific solutions such as the SmartPortPloce 5G SA deployment and the VDT/VKO digital-transformation and cyber-resilience vouchers.

Differentiator

Problem solved

Functional benefit

Brands

• Rotary Parking: Modular rotary/carousel parking system marketed under markoja.hr sub-brand (rp.markoja.hr), offering EPS-RP06 through EPS-RP16 models for up to 16 vehicles in a 36 m² footprint.
• 5G.hr

Products and services

• Fiber Optics Solutions
• Radio Frequency Solutions Radio communications across DMR, TETRA, microwave, LTE and 5G bands, including private mobile networks, broadband radio access, microwave links, base stations and antennas, with conceptual design, installation, launch, optimization and maintenance.
• Process Automation & Instrumentation Advanced measurement, control and management solutions for the energy, construction and industrial sectors, including water quality/level/pressure/flow measurement, control and switch cabinet production, PLC programming, HMI and SCADA design, and commissioning and maintenance services.
• Critical Infrastructure Monitoring Technical monitoring of nationally important facilities (dams, reservoirs, tunnels, bridges, viaducts, railway and water embankments, offshore platforms) with automated real-time instrumentation and manual measurements, integrated into on-premises or cloud software for online monitoring.
• Rotary Parking (EPS-RP series) Modular rotary/carousel parking system (models EPS-RP06 through EPS-RP16) manufactured and sold by Markoja, fitting up to 16 vehicles in a 36 m² footprint (up to 8x capacity increase). Steel vertical carousel with central-axis dual-gear drive, geared motor with inverter control, low noise (65-75 dB), standalone structure (no building permit required), suitable for sedans, station wagons and SUVs in downtown, residential, office, hotel, hospital, shopping centre, marina and airport settings.
• Sentinem IIoT (Industrial IoT web platform) Web-based IIoT platform for telemetry, metrology and industrial IoT, integrating measurements from Markoja's devices for monitoring and visualization of critical infrastructure and industrial processes; supports on-premises or cloud deployment with web-based dashboards.
• Bubbler water level measurement system Custom water-level measurement system using a bubbler principle, designed by Markoja for surface and underground water monitoring and critical infrastructure monitoring in hydropower, water supply and drainage applications.
• MESH iAQ indoor and outdoor air quality monitors In-house designed indoor (iAQ) and outdoor air quality monitoring devices, used as part of Markoja's IoT sensor portfolio for smart city, civil protection and environmental monitoring applications.
• IoT and Telemetry Devices (data loggers, protocol converters, modems) In-house designed and manufactured communication and telemetry devices, including data loggers, protocol converters, modems and custom IoT devices built on .Net and NodeJS, supporting Wi-Fi, Ethernet, 4G LTE, LoRaWAN, MQTT, NB-IoT, Zigbee, Bluetooth and UHF.
• Private 5G SA Network (regional 3600 MHz) Privately-operated 5G Standalone network using 3600 MHz spectrum concessions across nine Croatian counties (Zagreb, Šibenik-Knin, Dubrovnik-Neretva, Bjelovar-Bilogora, Karlovac, Lika-Senj, Osijek-Baranja, Požega-Slavonia, Virovitica-Podravina), deployed as a service for industry verticals and smart communities; enables AI, computer vision, AR/VR, video analytics and remote drone control use cases.
• Ecopol wooden-structured telecom tower 40-meter cone-shaped telecom tower made from engineered wood (LVL, GL30 certified) developed by Finnish Ecotelligent Oy; Markoja is exclusive distributor in Croatia and the region and 30% strategic shareholder of Ecotelligent. Each Ecopol hosts up to four operators' antennas and emits ~50% less CO₂ than steel towers, with a minimum 30-year lifetime.
• SmartPortPloce (Private 5G Smart Port deployment) End-to-end private 5G SA network solution for industrial and smart-community sites, with reference deployment at the Port of Ploče covering three use cases: Real-Time Locating System (RTLS) for vehicle tracking, cargo manipulation surveillance using smart cameras/sensors/drones, and incident prevention via fire detection, thermal cameras, air/water quality sensors and a local weather station. Markoja provides the spectrum to the Port Authority free of charge.

Quantifiable outcome

• 150+ clients served over 30 years
• +8 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability10 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• Airports of Zagreb, Zadar and PulaflagshipStrategic or Co-development Partner · 1 November 2025Partners with Markoja, Hrvatski Telekom and Faculty of Transport and Traffic Sciences on the 'NextGen 5G Airports' project for development of smart airports with private 5G networks.
• Hrvatski Telekom (HT)flagshipStrategic or Co-development Partner · 4 November 2024Co-developed the 'NextGen 5G Airports' project together with airports of Zagreb, Zadar and Pula and the Faculty of Transport and Traffic Sciences. HT became the first national operator to install antennas on Markoja's Ecopol tower in Gradići (municipality of Velika Gorica), paving the way for other operators. Each Ecopol can host equipment for up to four different telecoms.
• Ecotelligent OyflagshipStrategic or Co-development Partner · 2 July 2024Croatian Markoja d.o.o. and Finnish Ecotelligent Oy entered into a binding agreement for Markoja to acquire a 30% shareholding in Ecotelligent. Ecotelligent develops passive telecom infrastructure based on Engineered Wood Product (EWP) and received EU Horizon 2020 funding. Markoja is the exclusive distributor of Ecopol towers in Croatia and the region, and has installed the country's first two wooden-structured telecom towers (out of just four in the world). Both companies plan to expand the Ecopol network throughout Europe.
• Port Authority of Ploče (Lučka uprava Ploče)flagshipStrategic or Co-development Partner · 7 December 2023Joint project 'Enhancing public services of Ploce Port Authority via implementing 5G connectivity' (SmartPortPloce) selected by the European Commission for €958,125 co-financing under CEF Digital / 5GSC. Markoja is deploying a private 5G SA network across the Port of Ploče and developing three use cases: RTLS, cargo manipulation surveillance, and incident prevention. Project total value approximately €1.27M, 70% EU-funded. Markoja provides the spectrum to the Port Authority free of charge.
• Eurospes d.o.o.minorImplementation/ SI/ Consulting Partner · 7 July 2023Construction contractor that performed the two months of civil works and installation for Markoja's first Ecopol wooden telecom tower in Podcrkavlje, Slavonia, inaugurated in July 2023.
• Faculty of Electrical Engineering and Computing (FER), University of ZagrebcoreOthers · 20 June 2022Multi-year academic cooperation agreement. In late 2021, Markoja (under founder Boris Markoja) donated substantial financial resources enabling FER to procure an OHSP-350L luminance/chromaticity measurement device in May 2022. Markoja also supports the FER Alumni Foundation scholarship program for low-income students.
• 5G.hr portal (co-organizer of '5G&beyond' conference)coreGTM or Marketing Partner · 31 March 2022Markoja co-organizes the '5G&beyond' conference with the 5G.hr portal. The conference brings together CTOs of Croatian telecom operators (HT, A1, Telemach) and Markoja leadership to discuss 5G investments and digital transformation.
• PlumettazcoreChannel Partner/ Reseller/ Distributor · 28 March 2022Markoja became the official distributor of Plumettaz products and solutions in Croatia and Slovenia. Plumettaz, founded in 1923, is a world leader in cable blowing machines and specialized winches for agriculture, construction, rail, energy, and telecommunications. Markoja's team visited Plumettaz's Swiss HQ for product, service and sales training as part of the partnership.
• PARKLIO Consortium (national cluster)coreStrategic or Co-development Partner · 15 February 2022Markoja is part of the PARKLIO consortium, a national cluster of three companies formed to globally commercialize innovative Parking as a Service (PaaS) solutions. Project KK.03.2.2.05.0006 ran Oct 2020 – April 2023 with total value of HRK 21,913,669.33 and EU co-financing of HRK 11,088,576.95.

Scale indicators13 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Ericsson Nikola Tesla: Croatian-headquartered provider of telecom equipment, software, and services, including 5G network deployment and managed services. Direct overlap with Markoja's fiber and RF network deployment and managed services business, serving the same Croatian telco customers (HT, A1).
• Končar Group: Croatian industrial group manufacturing electrical equipment, automation, and SCADA/control systems for energy and infrastructure. Overlaps with Markoja's Automation & Energy department (PLC, HMI, SCADA, control cabinets) and critical infrastructure monitoring, serving the same Croatian utilities and public sector.
• Cambium Networks: Provider of broadband wireless access and private network infrastructure, including 5G fixed wireless and Wi-Fi solutions. Markoja is an existing technology partner that has showcased Cambium at SIGG conferences, and the two compete in the same RF/private network infrastructure market.
• Eurotech: Provider of edge IoT hardware and software platforms (Everyware Software Framework) for industrial and critical-infrastructure deployments. Comparable to Markoja's Sentinem IIoT platform and custom data loggers/protocol converters, serving similar use cases in utilities and industrial verticals.

Broad incumbents

• Nokia (private networks & industrial IoT): Global vendor of private 4G/5G network solutions, including Nokia MX Industrial Edge and private wireless for ports, airports, and manufacturing. Competes with Markoja's private 5G SA offering, but at vastly larger scale and with a global sales footprint.
• ABB (Industrial Automation): Global supplier of SCADA, PLC, DCS, and industrial automation solutions for energy, water, and process industries. Competes with Markoja's Automation & Energy business for utility and infrastructure customers but as a much larger, globally established incumbent.
• Siemens (Digital Industries): Global automation, SCADA, and industrial IoT vendor (SIMATIC, WinCC, MindSphere). Overlaps with Markoja's PLC/SCADA and IIoT offerings for critical infrastructure and industrial customers across a much broader portfolio.
• WÖHR (parking systems): German manufacturer of mechanical and automated parking systems (including rotary/puzzle systems) widely used in dense European cities. Closest comparable competitor to Markoja's Rotary Parking EPS-RP product line, with established European sales and service network.

Emerging players

• Celona: US-based private 5G/LTE vendor focused on enterprise private networks with its own edge orchestrator. Competes in the same private 5G SA opportunity Markoja is pursuing for ports, airports, and industrial sites, though at a different scale and geography.
• Kinexon: Provider of real-time locating systems (RTLS), IoT, and indoor positioning for logistics, manufacturing, and ports. Direct overlap with Markoja's RTLS use case in the SmartPortPloce project, but Kinexon operates at international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/markoja-d.o.o.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markoja