Playlist for Life
- Company typePrivate
- Founded2013
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Playlist for Life firmographics
Firmographics- Name
- Playlist for Life
- Legal name
- Playlist for Life
- Website
- https://playlistforlife.org.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Playlist for Life industry classification
Industry- Product category
- Dementia Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Therapy (Educational/Developmental Programs) (EDAMANAK)
- akta.pro secondary industries
- Dementia Companion & Engagement Care (HSABAEAA), Alzheimer’s & Dementia-Specific Adult Day Programs (HLADAIAC)
Keywords
Where Playlist for Life is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Playlist for Life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Funding: As a registered Scottish charity (SC044072), Playlist for Life relies primarily on donations from individuals, organisations, and charitable foundations. The homepage features a prominent donate button and the organisation has received funding from entities such as the ScottishPower Foundation.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Playlist for Life product offering
Product offeringCore offering
Playlist for Life is a charity that helps families and caregivers create personalised music playlists for people living with dementia. Its core offering is a free Playlist Maker tool integrated with Spotify, supported by downloadable educational resources, professional training, and a UK-wide Help Points network, all grounded in over 20 years of scientific research on music and dementia.
Product overview
Playlist for Life is a single-purpose charity focused on helping people living with dementia through personalized music playlists. The core offering centers on the free Playlist Maker tool integrated with Spotify, supported by downloadable PDF resources (Get Started Leaflet, Soundtrack to Life Booklet, and Conversation Starters) available in 10 languages. Additional offerings include professional training programs (over 8,000 trained), a network of 2,000+ Help Points across the UK, curated Spotify playlists, and a merchandise shop. The organization does not operate a SaaS platform but provides free tools, educational content, and community support.
Differentiator
Problem solved
Functional benefit
Products and services
- Playlist Maker A free digital tool, integrated with Spotify, that guides families and caregivers through finding personally meaningful music, compiling a list, and choosing how to listen, to create personalised playlists for people living with dementia.
- Free Resource Pack (Getting Started Leaflet, Soundtrack to Your Life Booklet, Conversation Starters) Downloadable PDF resource pack, available in 10 languages, designed to help families and caregivers get started with building personalised playlists for people with dementia.
- Training for Health and Social Care Professionals Online courses for healthcare workers, social care professionals, care home staff, and students on using personalised playlists as a non-pharmacological intervention for people with dementia; over 8,000 people trained to date.
- Help Points Network A UK-wide network of more than 2,000 community organisations, including libraries and care homes, that distribute Playlist for Life resources and provide local support to families and caregivers affected by dementia.
- Playlist for Life Shop Online shop offering merchandise and additional resources related to the Playlist for Life methodology, supporting the charity's fundraising activities.
Companies that use Playlist for Life
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Playlist for Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Playlist for Life partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpotifycoreSpotify provides the platform for Playlist for Life's free Playlist Maker tool, enabling users to create and manage personalised playlists for people with dementia. The partnership is central to the charity's service delivery model.
Scale indicators4 records
Expansion highlights6 records
Playlist for Life competitors and assessment
Company assessmentOthers
- Carers Trust: UK charity supporting unpaid carers, including those caring for people with dementia; comparable audience overlap with Playlist for Life's secondary segment of family and informal carers.
- Singing for the Brain (Alzheimer's Society programme): Alzheimer's Society-run programme using group singing for people with dementia; adjacent music-based intervention that overlaps with Playlist for Life's therapeutic use of personally meaningful music.
Emerging players
- The Brain Charity: UK charity supporting people with neurological conditions including dementia; overlaps in the dementia support and family-services space.
- Innovations in Dementia: UK community interest company working directly with people with dementia to develop and share innovative support approaches; shares the focus on person-centred, non-clinical interventions.
Direct peers
- Live Music Now: UK charity that delivers live music in health and care settings, including dementia care; comparable mission around using music as therapeutic intervention for vulnerable populations.
- Music & Memory: US-based nonprofit that creates personalised music playlists for people with dementia and other cognitive challenges; the closest direct analogue to Playlist for Life's mission, methodology, and free-tool delivery model.
Broad incumbents
- Age UK: Major UK charity supporting older people, including those living with dementia; operates Help Point-style local services and competes for similar donor and grant funding.
- Alzheimer's Society: The UK's largest dementia charity, providing research, support, and advocacy; broader in scope than Playlist for Life but competes for the same pool of dementia-focused donations and government attention.
- Dementia UK: UK charity focused on dementia care, particularly through Admiral Nurses; broader care-oriented mission that overlaps with Playlist for Life's family/carer support positioning.
- Alzheimer's Research UK: UK's leading dementia research charity; competes for institutional and individual donor share within the same disease category, though its focus is biomedical research rather than non-pharmacological interventions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Playlist for Life social profiles
Digital presencePlaylist for Life compliance and trust
Trust signalCompliance3 records
Playlist for Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Playlist for Life leadership team
Management profileNumber of profiles
Profiles1 record
Playlist for Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Playlist for Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Playlist for Life
What does Playlist for Life do?
Playlist for Life is a charity that helps families and caregivers create personalised music playlists for people living with dementia. Its core offering is a free Playlist Maker tool integrated with Spotify, supported by downloadable educational resources, professional training, and a UK-wide Help Points network, all grounded in over 20 years of scientific research on music and dementia.
Is Playlist for Life a public or private company?
Playlist for Life is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Playlist for Life founded?
Playlist for Life was founded in 2013. It employs 11 to 50 people.
Where is Playlist for Life based?
Playlist for Life is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Playlist for Life make money?
One revenue line is on record: donations and Charitable Funding.
Who are Playlist for Life's main competitors?
Others on record are Carers Trust and Singing for the Brain (Alzheimer's Society programme). Emerging players are The Brain Charity and Innovations in Dementia. Direct peers are Live Music Now and Music & Memory. Broad incumbents are Age UK, Alzheimer's Society, Dementia UK and Alzheimer's Research UK.
Does Playlist for Life have an API?
No public API is recorded for Playlist for Life.
What industry is Playlist for Life in?
Playlist for Life's product category is Dementia Care Services. Its primary akta.pro industry code is EDAMANAK, Music Therapy (Educational/Developmental Programs), with a secondary code of HSABAEAA, Dementia Companion & Engagement Care. Its NAICS code is 624120 and its SIC code is 7900.