What Optimale does

Optimale is a privately held Brazilian technology company headquartered in Campo Grande, founded in 2009 with 1-10 employees, that builds an integrated digital stack for water and sanitation management. Its offering combines proprietary IoT telemetry hardware — the Ologger sensor family in 4G, with Bluetooth and satellite variants planned for 2026 — with four branded cloud SaaS platforms: OVIEW for real-time visualization of hydraulic telemetry data, NPM for non-revenue water (NRW) management integrating SCADA, GIS, and IWA-standard water balance calculations, SCUBIC for AI- and machine-learning-driven pump optimization with 48-hour demand forecasting, and OWMETER for large-consumer consumption profile analysis integrating billing and metering data. Underlying technology spans IoT telemetry, cloud SaaS, RESTful APIs and webhooks, and applied machine-learning and deep-learning models on time-series hydraulic data. The business model is a hybrid of recurring SaaS subscriptions, one-time hardware sales, and specialized engineering services (hydraulic modeling, Digital Twins, energy-efficiency diagnostics), priced on a custom annual quote basis. Go-to-market is dual-track, combining direct enterprise sales to water utilities, sanitation companies, and municipal governments in Brazil with SaaS self-service delivery, supported by content marketing and direct contact channels. The company is LGPD-compliant, has no disclosed investors, funding rounds, or named customers, and operates only within Brazil.

Name

Optimale

Legal name

Optimale

Website

https://optimale.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Optimale is a Brazilian technology company that provides integrated digital water and sanitation management, combining Ologger IoT telemetry sensors with four AI-powered SaaS platforms (OVIEW, NPM, SCUBIC, OWMETER) and consulting services for water utilities, sanitation companies, municipal governments, and large water consumers in Brazil.

Ownership category

akta.pro rank

Product category

Smart Water Management Software

NAICS

Water, Sewage and Other Systems (2213), Totalizing Fluid Meter and Counting Device Manufacturing (334514), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Water Supply (4941), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Hydraulic Modeling & System Optimization (Calibration, Minimum Night Flow, Demand Analysis) (EUANAKAM)

akta.pro secondary industries

Network Monitoring & Smart Water Sensors (Pressure/Flow/Noise Loggers, IoT) (EUANAKAB), Water & Wastewater Utility IoT (SCADA, Leak/Quality Monitoring) (EUADAPAK), Meter Data Management & Analytics (MDM, validation/estimation/editing, usage insights) (EUANAIAB), Advanced Metering Infrastructure (AMI) & Smart Meter Analytics (Meter Data for NRW) (EUANAKAC)

Keywords

• Water management software
• IoT telemetry sensors
• Water loss management
• Pump optimization
• Hydraulic modeling services

Headquarters

HQ city

Campo Grande

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Recurring subscription revenue from cloud-based platforms OVIEW, NPM, SCUBIC, and OWMETER with configurable data intervals and feature access
2. Hardware Sales (Ologger Sensors): One-time and recurring sales of telemetry equipment including Ologger 4G, Bluetooth, and Satellite variants for field data collection
3. Specialized Engineering Services: Consulting services including hydraulic modeling, IoT integration, energy efficiency diagnostics, and field instrumentation services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Optimale provides an integrated digital water management ecosystem combining proprietary IoT telemetry sensors (Ologger 4G) with four cloud SaaS platforms — OVIEW for real-time hydraulic data visualization, NPM for water loss management and IWA water balance, SCUBIC for AI-driven pump optimization, and OWMETER for large-consumer consumption profile analysis. The offering is complemented by specialized engineering services including hydraulic Digital Twin modeling and field instrumentation.

Product overview

Optimale offers a comprehensive digital water and sanitation solutions portfolio combining hardware sensors, software platforms, and professional engineering services. The core offering includes Ologger sensor devices (4G, Bluetooth, and Satelital variants) for field telemetry, paired with four integrated SaaS platforms: OVIEW for real-time telemetry visualization, NPM for water loss management using AI-powered anomaly detection, SCUBIC for intelligent pump optimization using machine learning, and OWMETER for large consumer consumption profile analysis. Engineering services including hydraulic modeling, Digital Twins, and field services complement the technology stack. The architecture follows a sensor-to-platform model where Ologger devices collect field data, transmitting to OVIEW for visualization, while NPM, SCUBIC, and OWMETER provide specialized analytical capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• OVIEW: SaaS platform for real-time visualization of hydraulic data transmitted by telemetry equipment
• NPM
• SCUBIC
• OWMETER

Products and services

• Ologger 4G Ologger 4G is a telemetry sensor equipment designed for monitoring, managing, and reporting on water distribution networks. It provides 4G cellular connectivity for real-time data transmission from field installations and is intended for water utilities and large water consumers.
• OVIEW OVIEW is a SaaS platform for real-time online visualization of hydraulic data transmitted by field telemetry equipment. It offers configurable data intervals (seconds, minutes, or hours), customizable dashboards, real-time alerts via email and SMS, advanced reporting with export, and RESTful API integration with webhooks. The platform is designed for water utilities and large water consumers needing centralized monitoring and LGPD-compliant secure storage.
• NPM (Non-Revenue Water Management) NPM is an advanced water loss management software platform that integrates SCADA and telemetry data with GIS geospatial information to perform water balances (Top-Down and Bottom-Up), calculate IWA performance indicators, analyze Minimum Night Flow (MNF), enable Digital Twin hydraulic simulation, and detect operational and commercial anomalies using machine learning. It targets water utilities and municipal governments needing to minimize physical and apparent losses.
• SCUBIC SCUBIC is a cloud SaaS platform that uses AI, machine learning, and deep learning to continuously analyze hydraulic system behavior, identify optimal pump activation schedules and motor-pump set rotation, predict 48-hour water demand, detect operational anomalies early, and recommend optimized operational setpoints for energy cost reduction. It is designed for water utilities operating pumping systems.
• OWMETER OWMETER is a SaaS platform that analyzes consumption profiles of large water consumers by integrating public data with metering and billing information. It identifies and classifies consumption patterns, detects abnormal consumption and leaks with email and SMS alerts, supports billing decisions, and provides AI-based recommendations for consumption optimization. It integrates with smart meters (Q1/Q2/Q3/Q4 flow parameters) and targets industrial facilities and large commercial users.
• Engenharia Consultiva (Consulting Services) Engenharia Consultiva is Optimale's advisory and consulting service line for operational and commercial efficiency in water supply systems. It covers hydraulic modeling and Digital Twin implementations and is offered to water utilities, sanitation companies, and large water consumers.
• Modelagem Hidráulica - Digital Twins Modelagem Hidráulica - Digital Twins is a specialized engineering service that integrates IoT devices, visualization platforms, and telemetry systems to create digital twin representations of water networks, supporting real-time simulation and operational planning for water utilities and sanitation operators.
• Serviços Especializados em Saneamento e Eficiência Energética Serviços Especializados em Saneamento e Eficiência Energética is a suite of specialized field and consulting services including pumping system diagnosis, motor-pump efficiency assessments, water network leak testing, and pitometry for field instrumentation. It is targeted at water utilities and sanitation operators seeking to improve energy efficiency and reduce losses.

Quantifiable outcome

• Low-cost connectivity for data collection across entire network
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature7 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Suez Water Technologies & Solutions: Global water and waste management company offering NRW reduction services, smart water solutions, and digital water management — overlapping with Optimale's NPM, SCUBIC, and engineering services portfolio.
• Xylem: Global water technology leader with a broad portfolio including smart metering, NRW solutions (Visenti acquisition), and pump optimization. Competes with Optimale across multiple product categories but as a much larger diversified player.
• Badger Meter: US-listed manufacturer of flow measurement and smart water metering solutions with associated analytics. Direct adjacency to Optimale's Ologger hardware and OWMETER consumption analytics products.
• Veolia Water Technologies: Global environmental services giant with significant water utility operations and digital water solutions including NRW and metering analytics. Indirect competitor with massive scale advantage in Brazil and Latin America.
• Itron: Major smart metering and utility IoT provider with water AMI solutions. Overlaps with Optimale's Ologger sensors, OVIEW telemetry, and OWMETER analytics for utilities worldwide.
• Mueller Water Products: North American provider of water infrastructure products including smart metering, pressure monitoring, and leak detection technology. Competes with Optimale in NRW and smart sensor categories for utility customers.

Emerging players

• Kando: Israeli smart wastewater and water network analytics company providing real-time sensors and AI-driven insights. Comparable sensor-plus-SaaS model targeting utilities, similar in scale and stage to Optimale.
• FIDO AI: AI-focused water leak detection company using machine learning on acoustic and flow sensor data. Comparable to Optimale's NPM anomaly detection capabilities but with narrower scope.

Direct peers

• TaKaDu: Israel-based SaaS provider for smart water network management, offering cloud-based analytics for leak detection, NRW reduction, and event management. Highly comparable to Optimale's NPM and OVIEW offerings in both product and target customer.
• BuntPlanet: Spanish SaaS company providing AI-driven water network analytics for leak detection and NRW reduction. Direct competitor to Optimale's NPM platform with similar IWA-aligned methodologies and utility customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimale