Lubes'n'Greases

What Lubes'n'Greases does

Lubes'n'Greases is a privately held B2B media and information services company, operated under the legal entity LNG Publishing Company, Inc. Founded in 1995 and headquartered in Millwood, Virginia, the company serves the global lubricants industry with news, market data, and editorial coverage spanning base stocks, additives, finished lubricants, and emerging segments such as electric vehicle fluids. Its core offerings include an award-winning monthly magazine (currently at volume 32, distributed in print and digital), four newsletter franchises covering the global, Americas, Asia, and EMEA markets, and a portfolio of premium data products including weekly base oil pricing reports, a Global Base Stock Plant Guide, and Base Stock Plant Data. An online Factbook functions as a continuously updated technical reference guide covering lubricant chemistry, raw materials, and industry fundamentals. Supporting content formats include podcasts and Base Oil Report Videos.

The company's business model is subscription-driven and multi-streamed. Revenue is generated through recurring magazine subscriptions, paid newsletter products (with a free registration tier for Lube Report Global serving as a top-of-funnel acquisition tool), premium data product subscriptions, and advertising across the magazine and website. Distribution is digital-first via lubesngreases.com, with self-serve subscription capabilities and print fulfillment for magazine subscribers. The customer base is horizontally segmented — professionals working in lubricants manufacturing, distribution, additives, and base oil production, who rely on the publication for industry intelligence, regulatory updates, and pricing benchmarks. Leadership consists of Howard Briskin as President & Publisher, with Simon Johns serving as Editor of the Factbook. The company is independently owned with no disclosed external investment, PE/VC backing, or M&A activity, and is currently operating with an 11-50 employee footprint.

Name

Lubes'n'Greases

Legal name

LNG Publishing Company, Inc.

Website

https://lubesngreases.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Lubes'n'Greases is a privately held B2B media company serving the global lubricants industry with an award-winning monthly magazine, regional newsletters, premium base oil pricing and plant data products, and a continuously updated Factbook reference guide for industry professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Falls Church

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Print and digital subscriptions to the award-winning monthly Lubes'n'Greases Magazine delivering hard news, features, and informed opinions covering the global lubricants industry.
2. Newsletter - Lube Report Global: Weekly newsletter providing global lubricants industry news, market data, and industry trends. Available free with registration or as part of subscription packages.
3. Data Products: Market data products including base oil pricing reports, base stock plant data, and the Global Base Stock Plant Guide. These are premium data offerings for industry analysis.
4. Regional Newsletters: Regional market newsletters including Lube Report Americas, Lube Report Asia, and Lube Report EMEA covering regional market developments.
5. Advertising: The magazine and website offer advertising opportunities to reach the lubricants industry audience.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Lubes'n'Greases is a B2B trade media and information services company that publishes a monthly lubricants industry magazine in print and digital, regional weekly newsletters (Lube Report Americas, Asia, EMEA) plus a free global newsletter (Lube Report Global), an online Factbook reference guide, and premium data products including base oil pricing reports, base stock plant data, and the Global Base Stock Plant Guide. It also produces base oil market video reports and industry podcasts, delivering industry intelligence to lubricants professionals worldwide.

Product overview

Lubes'n'Greases is a B2B media and information services company serving the global lubricants industry. The company operates a multi-product portfolio centered around its flagship Lubes'n'Greases Magazine (print and digital), three regional Lube Report newsletters (Americas, Asia, EMEA), and a free weekly Lube Report Global newsletter. Data products include Base Oil Pricing Data, Base Stock Plant Data, and Global Base Stock Plant Guide, complemented by regularly updated Factbook reference content. The company also produces video content and podcasts covering industry developments. The offerings function together as an integrated information ecosystem for lubricants industry professionals seeking news, market data, and technical reference material.

Differentiator

Problem solved

Functional benefit

Brands

• Lube Report Americas: Weekly newsletter covering the Americas lubricants market
• Lube Report Asia
• Lube Report EMEA
• LNG Factbook

Products and services

• Lubes'n'Greases Magazine Award-winning monthly magazine (print and digital editions) covering the global lubricants industry with hard news, features, and informed opinions. Targeted at lubricants industry professionals.
• Lube Report Global Free weekly newsletter providing news, market data, and industry trends for the global lubricants industry. Available with free registration.
• Lube Report Americas Weekly newsletter focused on Americas lubricants market news, pricing data, and analysis.
• Lube Report Asia Newsletter covering Asian lubricants industry news, market trends, and data.
• Lube Report EMEA Newsletter covering Europe, Middle East and Africa lubricants market news and trends.
• Lubes'n'Greases Factbook Comprehensive online reference guide covering lubricant basics, base stocks, finished lubricants, additives, greases, and industry trends with regularly updated content.
• Base Oil Pricing Data Premium data product providing base oil pricing information and market analysis for the lubricants industry.
• Base Stock Plant Data Database providing base stock plant information and production capacity data for industry analysis.
• Global Base Stock Plant Guide Comprehensive guide to global base stock production plants and facilities.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ICIS (Independent Commodity Intelligence Services): ICIS provides pricing and market intelligence for petrochemicals, base oils, and lubricants feedstocks. Comparable because it offers subscription data products and news covering the same base oil value chain Lubes'n'Greases covers, though across a wider chemicals portfolio.
• Argus Media: Argus publishes commodity price reports and market data across energy, petrochemicals, and base oils/lubricants. Directly comparable because it competes in base oil pricing intelligence, a core revenue stream for Lubes'n'Greases, but operates across a much broader commodity portfolio.
• Wood Mackenzie: Wood Mackenzie provides commercial intelligence and consulting for energy and chemicals markets. Comparable because it sells subscription research and data covering base oils and lubricants value chains, though from a much larger scale and broader scope.
• S&P Global Commodity Insights (formerly Platts): Platts / S&P Global Commodity Insights is the dominant global oil and refined products price reporting agency. Comparable because it sets benchmark prices for refined products and base oils that Lubes'n'Greases' data products reference, though it is vastly larger and broader.

Direct peers

• Hart Energy: Hart Energy publishes trade media, newsletters, and data for the upstream and downstream oil industry. Directly comparable as a privately held B2B media company serving adjacent oil/lubricants industry professionals with subscription and event monetization.
• Chemical Week: Chemical Week is a B2B publication serving the global chemicals industry, with editorial coverage overlapping lubricant additives and base oils. Comparable because it monetizes via subscriptions, advertising, and events targeting chemical industry professionals.
• Petroleum News: Petroleum News is an independent B2B media outlet covering the oil and gas industry. Comparable as a small, specialized trade publisher using newsletters and subscription revenue, mirroring Lubes'n'Greases' model but in an upstream-focused vertical.
• Hydrocarbon Processing: Hydrocarbon Processing is a long-established B2B trade publication serving the downstream petroleum and petrochemical sectors. Comparable because it sells advertising, subscriptions, and editorial coverage to a similar refining/petrochemicals audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LubesNGreases
• LinkedInlinkedin.com/company/lng-publishing-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubes'n'Greases