Rocky Mountain Orthodontics

What Rocky Mountain Orthodontics does

Rocky Mountain Orthodontics (RMO), founded in 1933 and headquartered at 2165 Earlywood Drive in Franklin, Indiana, is a private B2B manufacturer and global supplier of orthodontic products operating as a subsidiary of OrthoAmerica Holdings, LLC. The company sells a catalog of more than 724 SKUs across metal and aesthetic brackets (FLI Twin, FLI Clear M, Synergy with Friction Selection Control, Alpine SL self-ligating, Signature III Ceramic), archwires in Nickel Titanium, Beta Titanium, Elgiloy, and Stainless Steel variants, elastomerics (Energy Chain power chains, EnergyPak surgical-grade latex elastics, Key-Ties ligatures), bonding systems (TruLock), the Dual-Top Temporary Anchorage Device — the first FDA-approved TAD in its category — early-treatment appliances (Wilson 3D), and the Class II/III Zero Corrector developed with Dr. Peri Colino.

RMO's differentiators are mechanical and material-science based rather than digital: a patented thermosetting resin formula for the Energy Chain, friction-selection-control bracket architecture, FLI flared-lead-in geometry, monocrystalline sapphire-grade aesthetic brackets, and bonding agents marketed at twice the industry-average bond strength. The firm holds ISO 13485:2016 certification under MDSAP, manufactures in the USA, and pairs a global dealer network with a transparent per-unit e-commerce storefront at rmortho.com, supplemented by trade-show presence at AAO, IDS, IDEM Singapore, and AEEDC Dubai.

Revenue is generated through unit-priced hardware sales (ranging from $0.02 elastomeric separators to $2,025 complete TAD system kits) with volume discounts on bulk packs, sold directly to a horizontal base of individual orthodontists and orthodontic practices worldwide. Customer engagement is reinforced through KOL partnerships, on-demand clinical webinars, downloadable product brochures, and an email newsletter; multiple practitioners cite multi-decade relationships and 'nearly 100% RMO' office configurations, indicating sticky workflow integration rather than transactional purchasing.

Name

Rocky Mountain Orthodontics

Legal name

OrthoAmerica Holdings, LLC

Website

https://rmortho.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

101–250 employees

Short description

Rocky Mountain Orthodontics (RMO), founded 1933 and based in Franklin, Indiana, manufactures and supplies 724+ orthodontic products — brackets, archwires, elastics, TADs, bonding systems, and correctors — to orthodontic practices globally as a subsidiary of OrthoAmerica Holdings.

Ownership category

akta.pro rank

Product category

Orthodontic Products and Supplies

NAICS

Dental Equipment and Supplies Manufacturing (339114), Dental Laboratories (339116)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

akta.pro secondary industry

Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

Keywords

• Orthodontic brackets
• Orthodontic archwires
• Orthodontic supplies
• Temporary anchorage devices
• Orthodontic bonding systems

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Orthodontic Supplies Sales: RMO manufactures and sells a broad range of orthodontic products including brackets, archwires, elastics, instruments, TADs, and adhesives directly to orthodontic practices worldwide. Products are sold in various pack sizes with unit and bulk pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rocky Mountain Orthodontics (RMO) designs, manufactures, and sells a comprehensive line of orthodontic products including bracket systems (metal, self-ligating, ceramic, monocrystalline sapphire), archwires in multiple materials and forms, elastomeric products (power chains, elastics, ligatures), Temporary Anchorage Devices (TADs), bonding/adhesive systems, fixed and removable early treatment appliances, Class II/III correctors, and orthodontic instruments. The company sells directly to orthodontic practices worldwide through its own e-commerce website and a network of international regional dealers.

Product overview

Rocky Mountain Orthodontics (RMO) is a leading manufacturer and supplier of orthodontic products offering a comprehensive portfolio of braces, wires, and orthodontic supplies. The product line centers on bracket systems (FLI Twin, FLI Clear M, Synergy, Alpine SL, Signature III Ceramic) and specialized correction devices (Zero Corrector for Class II/III correction, EnergyPak elastics, Energy Chain power chains). Supporting products include the TruLock bonding system, Dual-Top TADs, Wilson 3D early treatment appliances, FlashMax curing lights, archwires in multiple materials, and various instruments and accessories. RMO's products are available through catalog and e-commerce channels, serving orthodontists worldwide with a focus on innovation, quality, and clinical results.

Differentiator

Problem solved

Functional benefit

Brands

• TruLock: Bonding system product line for orthodontic adhesives
• Energy Chain
• EnergyPak
• Zero Corrector
• FLI
• Synergy
• Dual-Top
• FlashMax

Products and services

• Synergy Brackets Tri-wing design metal brackets providing multiple treatment options with Friction Selection Control (FSC) for tooth-by-tooth control through reduced friction, moderate rotation, maximum rotation, conventional control, and maximum control modes; available in multiple prescriptions including Roth, Ricketts BioPro, SWLF, Trimorphic, and Colino.
• FLI Twin Brackets Metal twin brackets featuring FLI (Flared and chamfered mesial-distal lead-in) design for simplified wire insertion, color quadrant identification, tooth-specific pads, and torque-in-base architecture for optimal slot alignment.
• FLI Clear M Brackets Aesthetic monocrystalline sapphire-grade brackets with exceptional purity and integral strength, featuring alumina oxide powder coated bonding bases for secure mechanical adhesion and safe, predictable debonding.
• FLI Signature Clear Brackets Ceramic aesthetic brackets providing discreet orthodontic treatment options.
• Signature III Ceramic Brackets High-strength ceramic brackets for aesthetic orthodontic treatment.
• Alpine SL Brackets Self-ligating two-piece stainless steel brackets available in Bioprogressive, MBT, and Roth prescriptions.
• Archwire Products Comprehensive archwire portfolio including Nickel Titanium (Heat Activated and SuperElastic), Beta Titanium (Bendaloy), Elgiloy, Stainless Steel, Titanium-Niobium, and aesthetic variants (Ghost).
• Synergy Class Arch Forms Orthodontic archwire forms including Natural Form, Euro Form, SL Form, Standard Form, Tapered Form, Wide Form, and Penta-Morphic series for various patient anatomies.
• Zero Corrector Class II and Class III corrector developed with Dr. Peri Colino; clinically efficient and versatile occlusal correction device compatible with both aligner and fixed appliances, available in 6 sizes (18mm-29mm).
• Energy Chain Patented thermosetting resin elastic chain that retains a higher percentage of original force than competing power chains, providing sustained light continuous force over up to eight weeks; stain-resistant, tasteless, non-toxic, latex-free.
• EnergyPak Orthodontic Elastics Precision-cut orthodontic elastics using surgical-grade latex with state-of-the-art tooling for consistent quality and exacting force levels; available in amber latex, neon latex, and non-latex materials.
• Key-Ties Elastomeric Ligatures Durable elastomeric ligatures with precise dimensional engineering for consistent force expectations; available in .120 Ideal Force and .115 Optimal Firm Force designs.
• TruLock Bonding System Bonding system delivering twice the industry average bond strength with ideal viscosity to minimize drift; includes etchants, primers, adhesives, and conditioning agents with multiple delivery methods.
• Dual-Top TAD System First FDA-approved Temporary Anchorage Device system made of surgical-grade titanium, featuring self-drilling and self-tapping design with reverse buttress thread for easy insertion and improved bone retention.
• Wilson 3D Appliance System Patented early treatment system providing vertical placement of transpalatal arches, quad helices, and lingual arches that are fixed for patients and removable chairside for doctors.
• FlashMax P4 Light Curing Pen Professional light curing pen for orthodontic applications including bracket and adhesive curing.

Quantifiable outcome

• Energy Chain retains higher percentage of original force than industry leaders over 5+ weeks
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Dr. Peri ColinoflagshipStrategic or Co-development PartnerDr. Peri Colino collaborated with RMO to develop the Zero Corrector, an exclusive clinically efficient and versatile Class II and Class III corrector. Dr. Colino also developed the Synergy Ko-NCEPT System featuring the Zero Corrector, with RMO producing and distributing these products. Dr. Colino is featured in webinars demonstrating the clinical use of these systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ormco: Ormco (owned by Envista Holdings) is one of the largest dedicated orthodontic product manufacturers globally, offering brackets, wires, aligners (Spark), and bonding systems. It is the most direct comparable to RMO in scope, customer base (orthodontists), and product breadth.
• American Orthodontics: American Orthodontics is a privately held, US-based manufacturer of orthodontic brackets, bands, wires, and accessories serving orthodontists worldwide. Closely comparable to RMO as a mid-sized, privately held, full-line orthodontic product company with global distribution.
• TP Orthodontics: TP Orthodontics is a US-based, family-owned manufacturer and distributor of orthodontic supplies, instruments, and patient materials. Comparable to RMO as a privately held, mid-market orthodontic OEM with a broad SKU catalog and direct-to-orthodontist sales model.

Broad incumbents

• GAC (Dentsply Sirona Orthodontics): GAC, now part of Dentsply Sirona's orthodontic product portfolio (including Sirona and formerly Dentsply orthodontic lines), offers brackets, wires, and aligner-related products. Comparable to RMO in product categories but operates as a broad incumbent within a much larger dental equipment conglomerate.
• 3M Oral Care (Orthodontic Division): 3M's orthodontic division (formerly Unitek) supplied Clarity brackets, MBT wires, and bonding systems before being divested. It remains a relevant benchmark for RMO as a broad incumbent in orthodontic brackets and bonding with global reach and clinical brand equity.
• Dentsply Sirona: Dentsply Sirona is the largest dental equipment and supplies manufacturer globally, with a substantial orthodontic product portfolio including aligners, brackets, and imaging. Comparable to RMO in product category overlap (orthodontic brackets, wires, bonding) but vastly larger in scale and scope.
• Straumann Group: Straumann is a global leader in dental implants and orthodontics (including ClearCorrect aligners). Comparable to RMO as a broad incumbent with overlapping orthodontic product exposure, though Straumann's orthodontic focus is on aligners and implants rather than fixed-appliance brackets.

Emerging players

• Align Technology (Invisalign): Align Technology is the leading clear-aligner company (Invisalign) and increasingly competes for orthodontic case starts against fixed-appliance OEMs like RMO. It is a relevant peer as the structural disruptor to RMO's traditional bracket business, even though RMO does not directly compete head-to-head in aligners.

Others

• Henry Schein: Henry Schein is the largest dental distributor in North America and a key channel partner for orthodontic products. It is comparable to RMO as a relevant ecosystem participant that distributes many of the same product categories to orthodontists, though it is not a direct OEM competitor.
• Patterson Companies: Patterson Companies is a major dental and animal health distributor serving orthodontic practices with supplies and equipment. Comparable to RMO as a channel participant in orthodontic product distribution rather than as a direct manufacturing competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rmorthodontics
• Facebookfacebook.com/rmortho
• LinkedInlinkedin.com/company/rmo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Orthodontics