Littoral Normand
Littoral Normand is a Normandy-based agricultural consulting cooperative serving 3,700 member dairy and beef farms with on-farm advisory, digital herd management tools (Mil'Klic, Pilot'Elevage), proprietary milk diagnostic tests, carbon assessment, and training across the French livestock sector.
- Company typePrivate
- Founded2015
- HeadquartersHérouville-saint-clair, France
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Littoral Normand does
Littoral Normand is an agricultural consulting cooperative headquartered in Bretteville-sur-Odon, France, serving approximately 3,700 member farms across the Normandy region (Calvados, Manche, Orne and Seine-Maritime departments). Founded in 2015, the firm employs around 280 staff, including 100 engineers, veterinarians and specialized advisors, who deliver direct on-farm advisory in dairy and beef cattle performance, herd management, reproduction, nutrition, building design, regulatory compliance (including PAC dossiers), farm installation and succession. Its core technology stack combines proprietary digital herd management platforms (Mil'Klic, Pilot'Elevage with web and mobile apps), a registered suite of milk-based diagnostic tests (Gamme Détect: Céto'Détect®, GestaDétect®, Bactério'Détect®, Néosporose'Détect®, Paratub'Détect®), genomic evaluation (GéNoCellules®), carbon assessment (CAP2ER) and IoT monitoring integrations (Mozaë/IOTEE, Bâtí'Screen). The organization also operates the official Contrôle de Performance testing service for 2,065 farms, conducting over 1.9 million milk analyses per year, and administers the regional CAS2E transition program on behalf of Région Normandie through December 2026.
The business model is multi-stream and primarily recurring: subscription/membership advisory services to farmers form the core, supplemented by per-course training revenue (€135-€546 per course, with VIVEA subsidies reducing the price for eligible farmers), transactional diagnostic and genomic testing fees, and agro-supply (agrofourniture) sales tied to advisory recommendations. Go-to-market is sales-led and community-led: field consultants deliver personalized on-farm visits while community events (Césars, Sabots d'Argent awards), technical groups, and the Flash Littoral Normand newsletter drive engagement and word-of-mouth referrals. Distribution is exclusively direct, with no channel or reseller network apparent, and partnerships with regional cooperatives, laboratories and sector bodies extend reach within Normandy. Pricing is not publicly disclosed for advisory contracts but is documented for training programs; primary customers are small to mid-market family farms (dairy, beef, organic, mixed crop-livestock) with educational farms (Lycées Agricoles) as a secondary segment.
The competitive positioning rests on regional depth: scale of the data advantage (2,065 testing farms, 1.9M+ annual analyses), breadth of advisory domains, the 100-strong specialist workforce, and an integrated member-cooperative model that creates engagement and switching inertia within the Normandy farming community.
Littoral Normand firmographics
Firmographics- Name
- Littoral Normand
- Legal name
- Littoral Normand
- Website
- https://littoral-normand.fr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Littoral Normand is a Normandy-based agricultural consulting cooperative serving 3,700 member dairy and beef farms with on-farm advisory, digital herd management tools (Mil'Klic, Pilot'Elevage), proprietary milk diagnostic tests, carbon assessment, and training across the French livestock sector.
- Ownership category
- akta.pro rank
Littoral Normand industry classification
Industry- Product category
- Agricultural Consulting Services
- NAICS
- Support Activities for Animal Production (11521), Support Activities for Animal Production (115210), Veterinary Services (541940)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance) (AFACAJAL)
- akta.pro secondary industries
- Whole-Farm Business Management & Budgeting Advisory (AFACAJAA), Genetic Testing & Genomic Profiling Services (Parentage, Trait Testing) (AFACAEAE), Livestock Performance Monitoring Services (Weighing Programs, BCS, Data Capture) (AFACAEAL), Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)
Keywords
Where Littoral Normand is headquartered
LocationHeadquarters
- HQ city
- Hérouville-saint-clair
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Littoral Normand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Agricultural Advisory and Consulting Services: Recurring advisory and consulting services delivered to member farms, including performance testing, herd management advice, economic analysis, and technical support. Membership-based engagement with ongoing service delivery.
- Training Courses and Professional Development: Professional training programs for farmers, delivered in-person and on-farm, covering topics from animal health to carbon management. Priced per course at 135-540 EUR, with VIVEA subsidies available for eligible farmers.
- Diagnostic and Testing Products: Specialized milk-based diagnostic tests (Céto'Détect®, GestaDétect®, Bactério'Détect®, Paratub'Détect®, Néosporose'Détect®) and genomic testing services (GénoCellules®) provided to member farms as part of herd health programs.
- Agrofourniture (Agricultural Inputs): Sale of agro-supplies and farm inputs to member farms, including nutritional products, equipment, and supplies linked to advisory recommendations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1-day training (7 hours) on parasitic management for organic cattle |
| Unit Pricing | Pay-as-you-go | 2-day (14 hours) animal observation training course |
| Unit Pricing | Pay-as-you-go | Ethology and animal well-being training course (1 day) |
| Unit Pricing | Pay-as-you-go | 2-day (14 hours) acupuncture training for cattle |
| Unit Pricing | Pay-as-you-go | 2-day (14 hours) animal health and well-being training |
| Unit Pricing | Pay-as-you-go | Half-day (3.5 hours) mycotoxin training |
| Unit Pricing | Pay-as-you-go | 2-day (14 hours) milk quality improvement course |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Littoral Normand product offering
Product offeringCore offering
Littoral Normand is an agricultural consulting firm that delivers tailored advisory services, on-farm performance testing, milk analysis laboratory services, and proprietary diagnostic tests to dairy and beef cattle farmers across the Normandy region of France. The company combines field-based consulting from 100+ engineers, veterinarians, and specialized advisors with digital herd management platforms (Pilot'Elevage, Mil'Klic), milk-based diagnostic kits (Gamme Détect), and professional training courses to help 3,700 member farms improve profitability, animal health, and regulatory compliance.
Product overview
Littoral Normand is an agricultural consulting firm in Normandy providing a comprehensive suite of services and digital tools for cattle farmers. The offering consists of consulting services (economic and technical performance, farm projects, regulatory compliance, installation and training) combined with proprietary diagnostic products (Gamme Détect milk tests), herd management software (Pilot'Elevage, Mil'Klic), monitoring hardware (Mozaë collars), and data integration tools (DATAHUB). The company also administers the CAS2E regional transition program for agricultural modernization. Their digital ecosystem includes mobile applications and parcel mapping tools, all designed to help livestock farmers improve productivity, animal health, and farm profitability.
Differentiator
Problem solved
Functional benefit
Products and services
- Service d'Accompagnement Agricole (Agricultural Advisory and Consulting Services)
- Formations Littoral Normand (Professional Training Courses)
- Gamme Détect (Diagnostic Test Suite)
- Pilot'Elevage
- Mil'Klic
- Mozaë (cattle monitoring collars)
- CAS2E (Contrats d'Accompagnement et de Solutions pour l'Entreprise Agricole)
- GénoCellules®
- Offre Cap
- CAP2ER Carbon Footprint Assessment
- DATAHUB
- CartoBio
Quantifiable outcome
- Member farms with <200,000 somatic cells recognized annually in Top 100 best dairy herds
- +3 more outcomes
Companies that use Littoral Normand
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Littoral Normand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature16 records
Littoral Normand partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Région Normandie - CAS2E ProgrammecoreCAS2E (Contrats d'Accompagnement et de Solutions pour l'Entreprise Agricole) is a regional support program launched by Région Normandie, operated in partnership with Littoral Normand, to help livestock farmers structure projects and improve their organization. Multiple CAS2E tracks offered: bien-être animal, agronomic levers for pesticide reduction, work organization, agro-environmental strategy, carbon audit, numerical tools, and sanitary prevention. Eligible until 31 December 2026.
- Mozaë (IOTEE)coreMozaë is a 24/7 cattle monitoring technology platform (collar-based rumination/activity tracking) integrated with Littoral Normand's advisory services. Littoral Normand provides training on Mozaë data interpretation and uses it as a monitoring tool in farm advisory engagements. Special promotional offers available for members.
- Pilot'ElevagecorePilot'Elevage is a comprehensive herd management digital tool that Littoral Normand distributes and supports for member farms. The platform includes web and mobile applications for dairy herd tracking and performance management.
- OCH - Observatoire de la Croissance de l'HerbecoreLittoral Normand partners with OCH to operate the Grass Growth Observatory across Normandy, providing weekly data on grass growth rates (kg MS/ha/day) by department. Data informs advisory recommendations and is shared through newsletters and the website.
- GénoCellules®coreGénoCellules® is a genomic testing brand operated by Littoral Normand, with its own dedicated website (genocellules.fr), providing genetic evaluation services for dairy cattle improvement.
- SEENERGIminorSEENERGI logo appears in partner section on the website, suggesting a partnership related to energy solutions for farms.
- SAN ELEVAGEminorSAN ELEVAGE logo appears in partner section, indicating a working relationship in the animal health and farming sector.
- IOTEE AGRIcoreIOTEE AGRI is the company behind the Mozaë monitoring technology, providing IoT cattle monitoring solutions that integrate with Littoral Normand's advisory platform. Pierre LECHEVALLIER serves as Responsable Zootechnique at IOTEE.
- CRIEL Normandie LaitminorCRIEL Normandie Lait organizes the annual milk quality review meeting where regional quality results are presented. Littoral Normand contributes data and participates in the regional milk quality reporting.
- EILYPS & SAMSOLARminorAlliance between EILYPS, Littoral Normand, and SAMSOLAR for agricultural energy solutions, combining livestock expertise with solar energy installations for farms.
- Mil'KliccoreMil'Klic is a digital milk recording and herd data management platform used by Littoral Normand to deliver performance testing results and enable farmer data access.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Littoral Normand competitors and assessment
Company assessmentDirect peers
- Alysé: Alysé is a French dairy advisory cooperative serving farmers in eastern France (Bourgogne-Franche-Comté), delivering milk recording, herd management software, and on-farm advisory comparable to Littoral Normand's core service bundle.
- Eliance: Eliance is the French federation and service network for livestock performance testing organisations, and is explicitly listed as a partner of Littoral Normand. It coordinates the network of regional Contrôle de Performance organisations that share Littoral Normand's service DNA.
- Seenovia: Seenovia is a major French dairy advisory cooperative serving farmers in the Pays de la Loire and Brittany regions, offering milk recording, herd management software, and technical advisory nearly identical to Littoral Normand's offering in Normandy.
- BCEL Ouest: BCEL Ouest provides official milk performance testing, herd management, and technical advisory to dairy and beef farmers in western France, operating the same member-cooperative model with proprietary digital tools directly comparable to Littoral Normand.
- Rhône Conseil Élevage: Rhône Conseil Élevage is a regional dairy advisory cooperative serving farmers in the Rhône-Alpes/Auvergne area, providing official performance testing and herd management services with a similar member-cooperative structure to Littoral Normand.
- EILYPS: EILYPS is a French livestock advisory and performance testing cooperative operating in Brittany, offering the same dairy performance testing, herd management, and advisory model as Littoral Normand. The two firms have an explicit alliance (with SAMSOLAR), confirming functional comparability.
Broad incumbents
- Idele (Institut de l'Élevage): Idele is the national French technical institute for livestock production, providing research, benchmarks, and tools used across the Contrôle de Performance network, including Littoral Normand. It is a broader incumbent operating across all French livestock rather than a single region.
- Zoetis: Zoetis is a global animal health company with a diagnostics portfolio (including milk-based tests) and herd health software that competes in adjacent segments to Littoral Normand's Gamme Détect and GénoCellules offerings, though at much larger scale.
- CRV Holding: CRV is a Dutch cooperative providing dairy cattle breeding, herd management software, and milk recording services internationally. While broader and global, it overlaps with Littoral Normand on genomic evaluation, milk analysis, and herd data services for dairy farmers.
Others
- CRIEL Normandie Lait: CRIEL Normandie Lait is the regional dairy industry organisation for Normandy that convenes annual milk quality reviews with Littoral Normand as a data partner. It is an ecosystem participant rather than a direct competitor, reflecting the regional value chain Littoral Normand operates within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Littoral Normand social profiles
Digital presenceLittoral Normand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Littoral Normand leadership team
Management profileNumber of profiles
Profiles14 records
Littoral Normand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Littoral Normand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Littoral Normand
What does Littoral Normand do?
Littoral Normand is an agricultural consulting firm that delivers tailored advisory services, on-farm performance testing, milk analysis laboratory services, and proprietary diagnostic tests to dairy and beef cattle farmers across the Normandy region of France. The company combines field-based consulting from 100+ engineers, veterinarians, and specialized advisors with digital herd management platforms (Pilot'Elevage, Mil'Klic), milk-based diagnostic kits (Gamme Détect), and professional training courses to help 3,700 member farms improve profitability, animal health, and regulatory compliance.
Is Littoral Normand a public or private company?
Littoral Normand is a private company. It is classified as unknown and is currently operating.
When was Littoral Normand founded?
Littoral Normand was founded in 2015. It employs 251 to 500 people.
Where is Littoral Normand based?
Littoral Normand is headquartered in Hérouville-saint-clair, France, in the Europe region.
How does Littoral Normand make money?
Four revenue lines are on record. Agricultural Advisory and Consulting Services are the primary driver. The others are training Courses and Professional Development, diagnostic and Testing Products and agrofourniture (Agricultural Inputs).
Who are Littoral Normand's main competitors?
Direct peers on record are Alysé, Eliance, Seenovia, BCEL Ouest, Rhône Conseil Élevage and EILYPS. Broad incumbents are Idele (Institut de l'Élevage), Zoetis and CRV Holding. CRIEL Normandie Lait is listed as an others.
Does Littoral Normand have an API?
No public API is recorded for Littoral Normand.
What industry is Littoral Normand in?
Littoral Normand's product category is Agricultural Consulting Services. Its primary akta.pro industry code is AFACAJAL, Livestock & Herd/Flock Operations Management Advisory (Nutrition, Housing, Performance), with a secondary code of AFACAJAA, Whole-Farm Business Management & Budgeting Advisory. Its NAICS code is 11521 and its SIC code is 700.