Princess Hotels & Resorts

What Princess Hotels & Resorts does

Princess Hotels & Resorts is a privately held, family-controlled Spanish hospitality operator founded in 1967 and headquartered in Reus, Tarragona. It runs an all-inclusive resort portfolio of 19+ properties spanning two geographic clusters: the Canary Islands and Barcelona in Spain (Gran Canaria, Tenerife, Fuerteventura, La Palma, Barcelona), and the Caribbean (Punta Cana in the Dominican Republic, Riviera Maya in Mexico, and Negril in Jamaica). Properties range from 4-star to 5-star under sub-brands including Grand, Platinum, Family Club, Inspire, and Esencia, with adults-only (16+ or 18+) and family-oriented splits at most destinations. The Jamaica footprint operates as a dual-resort concept pairing Princess Grand Jamaica (5-star, family) with Princess Senses The Mangrove (5-star adults-only, overwater villas), both of which reopened in early 2026 after a disruption-related closure.

The company's core offering is the all-inclusive package, bundling accommodation, meals, beverages, entertainment, activities, and select amenities under a single nightly rate (approximately EUR 100-200 at entry-level Caribbean properties and EUR 200-300 at premium adults-only properties). Supporting infrastructure includes the MyPrincess loyalty program (up to 20% additional direct-booking discount, free transfers, late check-out, spa discounts), a Platinum premium upsell tier with exclusive lounges and overwater villas, a Princess Partner Club B2B channel for travel agencies and corporate bookers, Spa Princess wellness services (including Maya-inspired rituals), and dedicated event/conference infrastructure such as the 16,354 sq ft convention center at Princess Grand Jamaica. Distribution runs primarily through the official website (princess-hotels.com) and phone reservations across Spain, USA, Mexico, UK, and international lines, supplemented by the Partner Club channel and a newly added Daypass.com day-use partnership.

Revenue is generated across three principal streams: all-inclusive hotel stays (primary), corporate events, weddings, and conferences (services), and Platinum premium-tier upsells. Forward capital allocation is concentrated in the $500 million Princess Resort Integrated Resort Development (IRD) in Jamaica, which is positioned to be the first facility licensed under Jamaica's new Casino (General) Gaming Regulations 2025. The company is independently owned with no disclosed parent, venture, or private equity investment, and operates with a workforce in the 1,001-5,000 employee band.

Name

Princess Hotels & Resorts

Legal name

Princess Hotels & Resorts

Website

https://princess-hotels.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Princess Hotels & Resorts is a privately held Spanish all-inclusive resort operator founded in 1967 and headquartered in Reus, Spain, running 19+ 4- and 5-star properties across the Canary Islands, Barcelona, and the Caribbean (Punta Cana, Riviera Maya, Jamaica) for families, couples, corporate groups, and wedding clients.

Ownership category

akta.pro rank

Product category

All-Inclusive Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGACAI)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Beach & Island All-Inclusive Resorts (THAGAKAG), Luxury Villas & Residences Resorts (THAGACAM), Destination Wedding & Honeymoon All-Inclusive Resorts (THAGAKAJ), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• All-inclusive resorts
• Hotel accommodations
• Hospitality services
• Destination weddings
• Convention venues

Headquarters

HQ city

Reus

HQ country

Spain

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. All-Inclusive Hotel Stays: Primary revenue stream from all-inclusive resort accommodations across Caribbean and Canary Islands destinations. Guests pay for room packages that include meals, beverages, activities, and entertainment for the duration of their stay.
2. Event and Wedding Services: Revenue from corporate events, meetings, conferences, weddings, and celebrations. Princess Grand Jamaica offers 16,354 sq ft convention center with multiple ballrooms and outdoor spaces for events.
3. Platinum Premium Services: Upsell revenue from Platinum VIP tiers offering exclusive amenities, overwater villas, private lounges, premium dining experiences, and enhanced services at select properties.
4. Day-Use Access Partnerships: Revenue from day-pass agreements with platforms like Daypass.com, allowing non-staying visitors access to resort facilities including beaches, pools, and spa services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Princess Hotels & Resorts operates a portfolio of all-inclusive resort properties across the Canary Islands (Spain), Barcelona, and the Caribbean (Punta Cana, Riviera Maya, and Jamaica), offering accommodations, meals, beverages, entertainment, and on-site amenities under bundled nightly pricing. Offerings include family-oriented resorts, adults-only properties, Platinum VIP service tiers with overwater villas, Spa Princess wellness services, destination weddings, and corporate event and conference facilities. The company also runs the MyPrincess direct-booking loyalty program and the Princess Partner Club B2B program for travel agencies and corporate accounts.

Product overview

Princess Hotels & Resorts operates a diversified portfolio of all-inclusive resort properties across the Caribbean (Punta Cana, Riviera Maya, Jamaica) and Canary Islands (Gran Canaria, Tenerife, Fuerteventura, La Palma, Barcelona). The company offers family-oriented resorts (Grand Bávaro Princess, Grand Riviera Princess, Grand Sunset Princess, Princess Grand Jamaica), adults-only properties (Punta Cana Princess, Platinum Yucatán Princess, Princess Senses The Mangrove), and family-focused accommodations (Princess Family Club Bávaro, Princess Family Club Riviera). Premium services are available through the Platinum VIP tier offering exclusive lounges and personalized amenities. Additional services include the MyPrincess loyalty program for direct bookers, Princess Partner Club for travel agencies, Spa Princess wellness services, and comprehensive event/conference facilities for weddings, corporate events, and celebrations. All-inclusive meal plans are standard across most properties.

Differentiator

Problem solved

Functional benefit

Brands

• MyPrincess: Loyalty program offering up to 20% additional discount, exclusive services, and member benefits for direct bookings.
• Princess Partner Club
• Platinum
• Platinum Yucatán Princess
• Dreams Princess

Products and services

• Princess Senses The Mangrove 5-star adults-only (18+) all-inclusive resort in Negril, Jamaica featuring overwater villas and ocean-view suites, marketed for couples and honeymooners.
• Princess Grand Jamaica 5-star family-oriented all-inclusive resort in Negril, Jamaica featuring a water park, suites, waterslides, and kids' clubs.
• Grand Bávaro Princess 5-star family-oriented all-inclusive resort in Punta Cana, Dominican Republic, located on Bávaro Beach offering family facilities, water activities, and spa services.
• Punta Cana Princess 5-star adults-only (18+) all-inclusive resort in Punta Cana, Dominican Republic, marketed for couples and honeymooners.
• Caribe Deluxe Princess 5-star all-inclusive resort in Punta Cana, Dominican Republic, located on Bávaro Beach with renovated facilities.
• Tropical Deluxe Princess 4-star all-inclusive resort in Punta Cana, Dominican Republic featuring sports activities, family-friendly amenities, and spa facilities.
• Princess Family Club Bávaro 5-star all-inclusive family resort in Punta Cana with exclusive facilities and services tailored for each family member, located within the Grand Bávaro Princess complex.
• Grand Riviera Princess 5-star all-inclusive resort in Riviera Maya, Mexico, located 10 minutes from Playa del Carmen, featuring spa, multiple restaurants, and Caribbean beach access.
• Grand Sunset Princess 5-star romantic all-inclusive resort in Riviera Maya, Mexico featuring a complete spa, 12 pools with wet bars and hydromassage, and themed restaurants.
• Platinum Yucatán Princess 5-star adults-only (18+) all-inclusive luxury resort in Riviera Maya, Mexico, located on the Caribbean coast, offering exclusive Platinum services with Maya-inspired spa rituals.
• Princess Family Club Riviera 5-star all-inclusive family resort in Riviera Maya, Mexico, designed with services, amenities, and entertainment for all family members from children to adults.
• Canary Islands & Barcelona Resort Portfolio Portfolio of 13 resort properties across the Canary Islands (Spain) and Barcelona, including 4-star hotels with family and adults-only options, all-inclusive or half-board service, and destination coverage across Gran Canaria, Tenerife, Fuerteventura, La Palma, and Barcelona.
• Meetings & Corporate Events Business meeting and corporate event services in Caribbean properties including fully equipped conference rooms, flexible spaces, audiovisual technology, team building activities, and personalized catering services. The 16,354 sq ft convention center at Princess Grand Jamaica supports multiple ballrooms and outdoor event spaces.
• Weddings & Celebrations Destination wedding and celebration organization services across Caribbean properties, including weddings, baptisms, communions, corporate meetings, conferences, seminars, team building, birthday celebrations, and themed events with versatile venues, outdoor spaces, gardens, and beachfront settings.
• Spa Princess Spa and wellness services across Caribbean properties including Mayan rituals, hot stone massages, hydrotherapy circuits, body wraps, facials, beauty salons, and temazcal ceremonies. The Platinum Yucatán Princess features Maya-inspired spa rituals based on the Tzolk'in calendar and shaman-led ceremonies.

Quantifiable outcome

• Both Jamaica resorts reopened by March 2026, restoring full dual-resort experience
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Daypass.comminorGTM or Marketing Partner · 15 February 2026Daypass.com partners with Princess Hotels to offer premium day-use access at high-end hotels, resorts, and beach clubs without requiring overnight stays. With over 600 active listings and $1 million in GMV transacted, Daypass.com enables Princess Hotels to monetize daytime visitors seeking beach and pool access. The partnership expands Princess Hotels' customer base to day-trippers in Colombia, Dominican Republic, Spain, and expanding markets across Europe, Latin America, and the United States.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Barceló Hotel Group: Spanish hotel group with significant all-inclusive Caribbean presence (Barceló, Occidental, Royal Hideaway brands). Operates family and adults-only resorts in Dominican Republic, Mexico, and Canary Islands, mirroring Princess's positioning.
• Meliá Hotels International: Largest Spanish hotel operator with extensive all-inclusive Caribbean and Canary Islands portfolio (Paradisus, Sol by Meliá, Meliá brands). Directly competes in the same geographies and segments including family resorts and adults-only luxury properties.
• RIU Hotels & Resorts: Spanish family-owned all-inclusive hotel chain operating across the Caribbean, Mexico, and Canary Islands. Closest comparable by origin, operating geography, all-inclusive model, and family + adults-only dual concept; competes head-to-head in Punta Cana, Riviera Maya, and Gran Canaria.
• Iberostar Hotels & Resorts: Spanish all-inclusive operator with strong Caribbean and Canary Islands footprint, family and adults-only tiers, and a focus on premium beachfront resorts. Competes directly in Punta Cana, Riviera Maya, and the Canary Islands.
• Sandals Resorts International: Caribbean all-inclusive luxury specialist operating in Jamaica (the same island as Princess Grand Jamaica and Princess Senses The Mangrove). Targets the same couples/adults-only luxury segment with similar overwater villa concepts at Sandals South Coast and Royal Caribbean.
• Palladium Hotel Group: Spanish hotel group with all-inclusive Caribbean (Dominican Republic, Mexico, Jamaica) and Ibiza properties under Grand Palladium, TRS, and Fiesta brands. Comparable dual family/adults-only positioning in shared Caribbean geographies.
• Bahía Príncipe Hotels & Resorts: Spanish all-inclusive chain with a portfolio concentrated in the Caribbean (Dominican Republic, Mexico, Jamaica) and the Canary Islands. Highly comparable in scale, family/adults-only mix, and Spanish-origin market positioning.

Emerging players

• Beaches Resorts (Sandals subsidiary): Family-oriented all-inclusive Caribbean brand from the Sandals group, with strong Jamaica presence. Targets the same family travel segment as Grand Bávaro Princess, Princess Family Club, and Princess Grand Jamaica.
• Royalton Hotels & Resorts: Caribbean all-inclusive chain with family, adults-only, and luxury tiers across Dominican Republic, Mexico, and Jamaica. Directly comparable dual-resort architecture and Platinum-style Diamond Club upsell concept.

Broad incumbents

• Hyatt Inclusive Collection (Secrets, Dreams, Hyatt Ziva/Zilara): Hyatt's all-inclusive portfolio (formerly Apple Leisure Group) covers luxury adults-only (Secrets), family (Dreams), and Hyatt-branded (Ziva/Zilara) resorts across the Caribbean and Mexico. Direct overlap with Princess's premium and family positioning, with significantly larger distribution and loyalty infrastructure.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrincessHotels
• YouTubeyoutube.com/user/princesshotels
• Facebookfacebook.com/PrincessHotelsResorts
• LinkedInlinkedin.com/company/princesshotels
• Instagraminstagram.com/princesshotels
• TikToktiktok.com/@princesshotelsresorts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Princess Hotels & Resorts