Dee Cramer
Dee Cramer is a third-generation, family-owned HVAC and sheet metal contractor headquartered in Holly, Michigan, serving commercial, institutional, and industrial clients across Michigan with custom fabrication, BIM-led installation, and recurring maintenance services.
- Company typePrivate
- Founded1937
- HeadquartersHolly, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Dee Cramer does
Dee Cramer, Inc. is a third-generation, family-owned HVAC and sheet metal contractor headquartered in Holly, Michigan, founded in 1937 and currently employing more than 200 people across four Michigan offices (Holly, Saginaw, Lansing, Wixom). The company delivers engineering, custom sheet metal fabrication, field installation, and 24/7 emergency service for commercial, institutional, and industrial clients — spanning healthcare systems (C.S. Mott, Hurley, Kellogg Eye Center), higher education and research facilities (MSU FRIB, University of Michigan Biological Science Building), automotive and advanced manufacturing (GM Factory Zero, Magna), gaming (FireKeepers Casino), and financial services (Lake Trust HQ). Its core technical platform is centered on Building Information Modeling (BIM) and Virtual Design and Construction, with the firm participating in over 100 BIM-required projects and serving as lead coordinator on more than 40, using NavisWorks for clash detection and an end-to-end Autodesk Fabrication pipeline for estimating, CAD, and shop fabrication.
The business operates three primary revenue streams: project-based HVAC and sheet metal construction (design/build, design/assist, plan/spec, and IPD delivery with Cost Plus GMP pricing), recurring commercial service and maintenance programs, and specialty product offerings including exclusive commercial Aeroseal duct sealing in Southeast Michigan and RGF in-duct air purification. Delivery methods emphasize early contractor involvement and integrated project delivery (IPD), with eight completed IPD projects in Michigan and a track record of bringing projects in under GMP. The go-to-market is enterprise field sales targeting general contractors, construction managers, and building owners in Central and Southeast Michigan, supplemented by industry event participation (SMACNA conventions, MEP Innovation Conference), thought-leadership presentations by senior leadership, and an HVAC peer group relationship active since 1989.
Dee Cramer is privately held with no institutional investors, no public filings, and no disclosed revenue. ENR Magazine ranked it the 6th largest sheet metal contractor in the U.S. in October 2024. Current leadership is third generation (President Matt Cramer, VP Service Rich Cramer) with fourth-generation family members having joined in 2022, and a professionalized executive bench including a CFO with manufacturing-finance experience, a VP of People and Safety, and a VP of Project Management hired from outside the family in 2020.
Dee Cramer firmographics
Firmographics- Name
- Dee Cramer
- Legal name
- Dee Cramer, Inc.
- Website
- https://deecramer.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dee Cramer is a third-generation, family-owned HVAC and sheet metal contractor headquartered in Holly, Michigan, serving commercial, institutional, and industrial clients across Michigan with custom fabrication, BIM-led installation, and recurring maintenance services.
- Ownership category
- akta.pro rank
Dee Cramer industry classification
Industry- Product category
- HVAC and Sheet Metal Contracting Services
- NAICS
- All Other Fabricated Metal Product Manufacturing (33299)
- SIC
- Sheet Metal Work (3444), Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Sheet Metal & Ductwork Contracting (IMAFALAH)
- akta.pro secondary industry
- HVAC & Refrigeration Contracting (IMAFALAB)
Keywords
Where Dee Cramer is headquartered
LocationHeadquarters
- HQ city
- Holly
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Dee Cramer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Construction/Project-based Revenue: HVAC and sheet metal construction services for commercial, industrial, and institutional projects including design/build, design/assist, and plan/spec work.
- Commercial Service/Maintenance: Comprehensive maintenance programs customized to facilities with energy savings and deferred capital replacement costs paying for the investment in proactive maintenance.
- Sheet Metal Fabrication: Custom ductwork fabrication ranging from light gauge air distribution systems to heavy gauge industrial ventilation systems using state-of-the-art fabrication facilities.
- Aeroseal Duct Sealing Services: Exclusive commercial Aeroseal dealer providing duct sealing services for existing buildings in Southeast Michigan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Customized maintenance programs based on facility needs and budget |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Dee Cramer product offering
Product offeringCore offering
Dee Cramer is a specialty HVAC and sheet metal contractor that provides custom ductwork fabrication, field installation, BIM/VDC coordination, and commercial HVAC service and maintenance for commercial, industrial, and institutional clients. The company operates four offices across Michigan, ranks as the 6th largest sheet metal contractor in the U.S. by ENR Magazine, and specializes in technically complex projects delivered through BIM, IPD, and Cost Plus GMP methods.
Product overview
Dee Cramer is a third-generation family-owned HVAC/Sheet Metal contractor offering a unified portfolio of construction and service solutions. Core offerings include custom HVAC/Sheet Metal installation with state-of-the-art fabrication capabilities, BIM/VDC services for 3D MEP coordination and clash detection, Integrated Project Delivery (IPD) for collaborative project execution, and Cost Plus GMP delivery method. Additional services encompass commercial maintenance programs, Design/Build services, and specialty offerings including RGF Air Purification systems and Aeroseal Duct Sealing (exclusive dealer). The company also provides custom metal fabrication and industrial ventilation/exhaust systems. These services are delivered through field crews, project management teams, and a dedicated BIM/CAD department utilizing 3D software since the early 1990s.
Differentiator
Problem solved
Functional benefit
Products and services
- HVAC/Sheet Metal Installation Custom ductwork fabrication and field installation of air-side primary and secondary equipment and ductwork/air distribution systems, ranging from light gauge air distribution systems to heavy gauge industrial ventilation systems. Serves commercial, industrial, and institutional projects in Michigan.
- Commercial Service and Maintenance Comprehensive HVAC maintenance programs customized to each facility, including on-site surveys, written assessments with photographs, energy savings analysis, and 24/7 emergency service. Sold directly to commercial building owners along the 75/23 corridor from Saginaw to Ann Arbor/Detroit.
- BIM/VDC Services Building Information Modeling (BIM) and Virtual Design and Construction (VDC) services including 3D modeling, automated clash detection, lead coordination, and BIM execution planning. Dee Cramer has participated in over 100 projects requiring BIM and serves as lead coordinator on over 40 projects.
- Integrated Project Delivery (IPD) Collaborative construction delivery approach with early involvement of key participants, using BIM, lean tools and concepts to deliver projects with higher quality, faster timelines, and within established budgets. Dee Cramer has completed eight IPD projects in Michigan.
- Cost Plus Guaranteed Maximum Price (GMP) Delivery Project delivery method utilizing early contractor involvement to provide input on cost savings while design is completed, with open-book cost tracking during construction to bring projects in under budget. Dee Cramer specializes in preparing budgets with 30%-60% complete drawings.
- Aeroseal Duct Sealing Services Exclusive Aeroseal dealer for commercial applications in Southeast Michigan. Provides aerosol-based duct sealing technology that works from inside ventilation shafts to seal hard-to-access leaks in existing buildings without demolition. Aeroseal was named 2016 AHR Expo Product of the Year.
- RGF Air Purification System Installation Supply and installation of RGF's PHI-PKG in-duct active air purification systems that sanitize buildings 24/7 by eliminating toxins, reducing odors, and neutralizing airborne pathogens including SARS-CoV-2 virus particles (greater than 99.96% neutralization in testing).
- Industrial Ventilation and Exhaust Systems Heavy gauge industrial ventilation systems and specialty exhaust systems for commercial and industrial facilities including laboratories, hospitals, and manufacturing plants. Designed to meet stringent quality, schedule, and cost requirements.
- Design/Build Services Integrated design and construction services where Dee Cramer provides both engineering and construction expertise from project inception through completion, enabling design decisions informed by cost, constructability, and trade expertise.
Quantifiable outcome
- Delivered Hurley Hospital IPD project under budget with zero change orders and zero safety incidents
- +3 more outcomes
Companies that use Dee Cramer
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Dee Cramer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dee Cramer partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Heavy Metal Summer Experience (HMSE)coreDee Cramer partnered with HMSE, a 501(c)(3) non-profit organization, to host a camp for high school students to learn about the sheet metal trade. Dee Cramer was the first contractor to host two camps in the same year, held in Saginaw and Wixom shops. The camp taught students about the trades with hands-on experience including building toolboxes, clocks, and charcoal grills. HMSE provides national sponsors and support for contractors to host successful summer camps across the U.S. and Canada.
- AerosealcoreDee Cramer is the exclusive Aeroseal Dealer for commercial applications in Southeast Michigan. Aeroseal is an aerosol-based duct sealing technology developed by Lawrence Berkeley National Laboratory that works from the inside of ventilation shafts to find and seal leaks. Aeroseal was named 2016 Product of the Year at the AHR Expo and has been described as game-changing for the commercial building industry.
- Ferris State UniversitycoreDee Cramer established the Richard J. Cramer Sr. Scholarship Endowment for students in the HVACR program at Ferris State University's College of Engineering Technology. The scholarship was established in 2018 with first awards in 2021-2022. To date, seven students have received $17,318 total in scholarship funds. Dick Cramer is also a Distinguished Constructor in the Michigan Construction Hall of Fame at Ferris, inducted in 2012.
- RGF Environmental GroupminorDee Cramer installed an RGF Air Purification system in their Holly office. RGF's PHI-PKG active air purification system demonstrated greater than 99.96% neutralization of airborne SARS-CoV-2 virus particles in testing. RGF manufactures in-duct air purification systems that sanitize buildings 24/7.
- Hermanson Co. (Washington)corePart of an HVAC industry peer group since 1989 that includes eight mechanical contractors covering major regions across America. Peer group includes peer reviews and process summits to drive performance excellence.
- Western Allied Mechanical (California)corePart of an HVAC industry peer group since 1989. Western Allied Mechanical co-founded the Heavy Metal Summer Experience non-profit organization.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Dee Cramer competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Dee Cramer social profiles
Digital presenceDee Cramer compliance and trust
Trust signalCompliance4 records
Dee Cramer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dee Cramer leadership team
Management profileNumber of profiles
Profiles14 records
Dee Cramer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dee Cramer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dee Cramer
What does Dee Cramer do?
Dee Cramer is a specialty HVAC and sheet metal contractor that provides custom ductwork fabrication, field installation, BIM/VDC coordination, and commercial HVAC service and maintenance for commercial, industrial, and institutional clients. The company operates four offices across Michigan, ranks as the 6th largest sheet metal contractor in the U.S. by ENR Magazine, and specializes in technically complex projects delivered through BIM, IPD, and Cost Plus GMP methods.
Is Dee Cramer a public or private company?
Dee Cramer is a private company. It is classified as family owned and is currently operating.
When was Dee Cramer founded?
Dee Cramer was founded in 1937. It employs 101 to 250 people.
Where is Dee Cramer based?
Dee Cramer is headquartered in Holly, United States, in the North America region.
How does Dee Cramer make money?
Four revenue lines are on record. Construction/Project-based Revenue is the primary driver. The others are commercial Service/Maintenance, sheet Metal Fabrication and aeroseal Duct Sealing Services.
Does Dee Cramer have an API?
No public API is recorded for Dee Cramer.
What industry is Dee Cramer in?
Dee Cramer's product category is HVAC and Sheet Metal Contracting Services. Its primary akta.pro industry code is IMAFALAH, Sheet Metal & Ductwork Contracting, with a secondary code of IMAFALAB, HVAC & Refrigeration Contracting. Its NAICS code is 33299 and its SIC code is 3444.