PathwayU
PathwayU is a completely free career path tool and degree planning software for college students.
- Company typePrivate
- Founded-
- HeadquartersFort Collins, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What PathwayU does
PathwayU is a completely free career path tool and degree planning software for college students.
PathwayU firmographics
Firmographics- Name
- PathwayU
- Legal name
- PeopleGrove
- Website
- https://pathwayu.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PathwayU is a completely free career path tool and degree planning software for college students.
- Ownership category
- akta.pro rank
PathwayU industry classification
Industry- Product category
- Career Guidance and Student Success Software
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)
- akta.pro secondary industry
- Degree Planning, Course Planning & Academic Progress Monitoring (EDAFAMAI)
Keywords
Where PathwayU is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PathwayU business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Educational Institution Site Licenses: Schools purchase annual site licenses for unlimited users, with pricing calculated based on enrollment size. This is the primary revenue stream targeting colleges and universities.
- Individual Consumer Subscriptions: Individual consumers pay a one-time $59.99 fee for lifetime access to the platform. Previously only available through educational institutions, now offered for direct-to-consumer purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Lifetime Access - $59.99 |
| Subscription | Annual | Educational Institution Annual License |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
PathwayU product offering
Product offeringCore offering
PathwayU is a cloud-based career guidance and degree planning SaaS platform that uses a patented predictive algorithm and four integrated vocational assessments (Interests, Values, Personality, Workplace Preferences) to match learners to educational pathways, occupations, and jobs aligned with their purpose. The platform is sold to educational institutions as annual site licenses sized by enrollment, and to individual consumers as a $59.99 lifetime subscription that includes assessments, career matching to 1,000+ occupations, and an embedded purpose-fit-scored job board.
Product overview
PathwayU is a cloud-based career guidance and student success platform offered as a SaaS subscription model. The product portfolio consists of the core PathwayU for Education platform (used by universities and colleges via annual site licenses), the PathwayU Individual Subscription ($59.99 lifetime access for personal users), and integrated tools including four assessments (Interests, Values, Personality, Workplace Preferences), a Job Board with embedded Purpose Scores, an Admin Console for institutional administrators, the My Journey dashboard, and Tools & Worksheets resources. The platform uses a patented predictive algorithm to connect learners aged 16 through retirement to educational pathways, vocational choices, and employment where they will find purpose and meaning.
Differentiator
Problem solved
Functional benefit
Products and services
- PathwayU for Education
Quantifiable outcome
- 73 NPS (vs 40 B2B SaaS average)
- +4 more outcomes
Companies that use PathwayU
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles2 records
PathwayU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
PathwayU partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- IndeedcorePathwayU integrates with Indeed job board, mining job postings and displaying predicted fit scores for each available opportunity based on user assessment results.
- HandshakecorePathwayU integrates with Handshake, a school-specific job board platform, allowing users to search for opportunities within their institution's network.
- EDUCAUSE IPASS Grant ProgramminorMontgomery County Community College used EDUCAUSE IPASS grant funding to implement PathwayU as part of their admission process to increase student retention and degree completion.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PathwayU competitors and assessment
Company assessmentDirect peers
- Handshake: Handshake is the dominant career-services and job-matching platform for college students, used by 1,400+ universities. PathwayU already integrates with Handshake and competes head-on for the same institutional career-services budget, though Handshake focuses on the employer-job side while PathwayU focuses on the assessment-pathway side.
- Symplicity: Symplicity provides career-services management software (CSM) used by hundreds of universities for advising, recruitment, and outcomes tracking. It competes with PathwayU for the same institutional career-services budget and overlapping use cases around student appointments and outcomes reporting.
- 12Twenty: 12Twenty offers career-services, alumni-engagement, and graduate-outcomes tracking software to universities. It targets the same institutional buyers as PathwayU with overlapping functionality around student-alumni career pipelines and outcome measurement.
Broad incumbents
- PeopleGrove: PeopleGrove is the parent company of PathwayU and a broader mentoring/alumni-engagement platform for universities. While it owns PathwayU, its wider portfolio of mentoring and alumni tools serves the same institutional career-services buyer with adjacent capabilities.
- EAB (formerly Advisory Board Company): EAB is a large higher-education consulting and technology provider offering student-success, enrollment, and career-services solutions. It competes indirectly via broader student-success platforms that bundle career guidance, retention analytics, and advising tools at scale.
Emerging players
- Pymetrics: Pymetrics uses neuroscience-based gamified assessments to match candidates to roles. It overlaps with PathwayU's assessment-and-matching approach but is primarily employer-facing (recruiting) rather than student-facing (career exploration), making it an adjacent rather than direct competitor.
- Lightcast (formerly Emsi/Burning Glass): Lightcast provides labor-market analytics, occupational data, and career-pathway tools used by universities. It overlaps with PathwayU's career-matching and outcomes use cases but from a labor-market-intelligence angle rather than a psychometric-assessment angle.
- Roadmap Nation / Roadtrip Nation: Roadtrip Nation provides career exploration content, tools, and programs aimed at helping students discover career paths. It overlaps with PathwayU's career-exploration mission but is content/curriculum-led rather than assessment-driven, and reaches some of the same higher-ed customers.
Others
- O*NET (U.S. Department of Labor): O*NET is a free, government-sponsored occupational information database with the O*NET Interest Profiler assessment. It provides the underlying occupational taxonomy PathwayU references and competes at the low end of the assessment market with zero-cost offerings.
- MyPlan.com: MyPlan offers free and paid career assessments (including the Values Assessment) used by students and universities. It competes with PathwayU's value-driven assessment approach at a much lower price point, representing a lower-fidelity alternative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
PathwayU social profiles
Digital presencePathwayU financial estimates
Financial estimateRevenue estimate
Valuation estimate
PathwayU leadership team
Management profileNumber of profiles
Profiles1 record
PathwayU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PathwayU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PathwayU
What does PathwayU do?
PathwayU is a cloud-based career guidance and degree planning SaaS platform that uses a patented predictive algorithm and four integrated vocational assessments (Interests, Values, Personality, Workplace Preferences) to match learners to educational pathways, occupations, and jobs aligned with their purpose. The platform is sold to educational institutions as annual site licenses sized by enrollment, and to individual consumers as a $59.99 lifetime subscription that includes assessments, career matching to 1,000+ occupations, and an embedded purpose-fit-scored job board.
Is PathwayU a public or private company?
PathwayU is a private company. It is classified as corporate owned and is currently operating.
When was PathwayU founded?
PathwayU was founded in -1. It employs 1 to 10 people.
Where is PathwayU based?
PathwayU is headquartered in Fort Collins, United States, in the North America region.
How does PathwayU make money?
Two revenue lines are on record. Educational Institution Site Licenses are the primary driver. The others are individual Consumer Subscriptions.
Who are PathwayU's main competitors?
Direct peers on record are Handshake, Symplicity and 12Twenty. Broad incumbents are PeopleGrove and EAB (formerly Advisory Board Company). Emerging players are Pymetrics, Lightcast (formerly Emsi/Burning Glass) and Roadmap Nation / Roadtrip Nation. Others are O*NET (U.S. Department of Labor) and MyPlan.com.
Does PathwayU have an API?
No public API is recorded for PathwayU.
What industry is PathwayU in?
PathwayU's product category is Career Guidance and Student Success Software. Its primary akta.pro industry code is EDAFAMAK, Career Exploration, Interest/Skills Assessment & Pathway Planning, with a secondary code of EDAFAMAI, Degree Planning, Course Planning & Academic Progress Monitoring. Its NAICS code is 611710 and its SIC code is 7372.