PathwayU

What PathwayU does

PathwayU is a completely free career path tool and degree planning software for college students.

Name

PathwayU

Legal name

PeopleGrove

Website

https://pathwayu.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PathwayU is a completely free career path tool and degree planning software for college students.

Ownership category

akta.pro rank

Product category

Career Guidance and Student Success Software

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Career Exploration, Interest/Skills Assessment & Pathway Planning (EDAFAMAK)

akta.pro secondary industry

Degree Planning, Course Planning & Academic Progress Monitoring (EDAFAMAI)

Keywords

• Career assessment software
• Student success platform
• Vocational guidance software
• Education technology SaaS
• Career matching software

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Educational Institution Site Licenses: Schools purchase annual site licenses for unlimited users, with pricing calculated based on enrollment size. This is the primary revenue stream targeting colleges and universities.
2. Individual Consumer Subscriptions: Individual consumers pay a one-time $59.99 fee for lifetime access to the platform. Previously only available through educational institutions, now offered for direct-to-consumer purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

PathwayU is a cloud-based career guidance and degree planning SaaS platform that uses a patented predictive algorithm and four integrated vocational assessments (Interests, Values, Personality, Workplace Preferences) to match learners to educational pathways, occupations, and jobs aligned with their purpose. The platform is sold to educational institutions as annual site licenses sized by enrollment, and to individual consumers as a $59.99 lifetime subscription that includes assessments, career matching to 1,000+ occupations, and an embedded purpose-fit-scored job board.

Product overview

PathwayU is a cloud-based career guidance and student success platform offered as a SaaS subscription model. The product portfolio consists of the core PathwayU for Education platform (used by universities and colleges via annual site licenses), the PathwayU Individual Subscription ($59.99 lifetime access for personal users), and integrated tools including four assessments (Interests, Values, Personality, Workplace Preferences), a Job Board with embedded Purpose Scores, an Admin Console for institutional administrators, the My Journey dashboard, and Tools & Worksheets resources. The platform uses a patented predictive algorithm to connect learners aged 16 through retirement to educational pathways, vocational choices, and employment where they will find purpose and meaning.

Differentiator

Problem solved

Functional benefit

Products and services

• PathwayU for Education

Quantifiable outcome

• 73 NPS (vs 40 B2B SaaS average)
• +4 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• IndeedcoreTechnology or IntegrationPathwayU integrates with Indeed job board, mining job postings and displaying predicted fit scores for each available opportunity based on user assessment results.
• HandshakecoreTechnology or IntegrationPathwayU integrates with Handshake, a school-specific job board platform, allowing users to search for opportunities within their institution's network.
• EDUCAUSE IPASS Grant ProgramminorOthersMontgomery County Community College used EDUCAUSE IPASS grant funding to implement PathwayU as part of their admission process to increase student retention and degree completion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Handshake: Handshake is the dominant career-services and job-matching platform for college students, used by 1,400+ universities. PathwayU already integrates with Handshake and competes head-on for the same institutional career-services budget, though Handshake focuses on the employer-job side while PathwayU focuses on the assessment-pathway side.
• Symplicity: Symplicity provides career-services management software (CSM) used by hundreds of universities for advising, recruitment, and outcomes tracking. It competes with PathwayU for the same institutional career-services budget and overlapping use cases around student appointments and outcomes reporting.
• 12Twenty: 12Twenty offers career-services, alumni-engagement, and graduate-outcomes tracking software to universities. It targets the same institutional buyers as PathwayU with overlapping functionality around student-alumni career pipelines and outcome measurement.

Broad incumbents

• PeopleGrove: PeopleGrove is the parent company of PathwayU and a broader mentoring/alumni-engagement platform for universities. While it owns PathwayU, its wider portfolio of mentoring and alumni tools serves the same institutional career-services buyer with adjacent capabilities.
• EAB (formerly Advisory Board Company): EAB is a large higher-education consulting and technology provider offering student-success, enrollment, and career-services solutions. It competes indirectly via broader student-success platforms that bundle career guidance, retention analytics, and advising tools at scale.

Emerging players

• Pymetrics: Pymetrics uses neuroscience-based gamified assessments to match candidates to roles. It overlaps with PathwayU's assessment-and-matching approach but is primarily employer-facing (recruiting) rather than student-facing (career exploration), making it an adjacent rather than direct competitor.
• Lightcast (formerly Emsi/Burning Glass): Lightcast provides labor-market analytics, occupational data, and career-pathway tools used by universities. It overlaps with PathwayU's career-matching and outcomes use cases but from a labor-market-intelligence angle rather than a psychometric-assessment angle.
• Roadmap Nation / Roadtrip Nation: Roadtrip Nation provides career exploration content, tools, and programs aimed at helping students discover career paths. It overlaps with PathwayU's career-exploration mission but is content/curriculum-led rather than assessment-driven, and reaches some of the same higher-ed customers.

Others

• O*NET (U.S. Department of Labor): O*NET is a free, government-sponsored occupational information database with the O*NET Interest Profiler assessment. It provides the underlying occupational taxonomy PathwayU references and competes at the low end of the assessment market with zero-cost offerings.
• MyPlan.com: MyPlan offers free and paid career assessments (including the Values Assessment) used by students and universities. It competes with PathwayU's value-driven assessment approach at a much lower price point, representing a lower-fidelity alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Pathway_U
• Facebookfacebook.com/jobzology
• LinkedInlinkedin.com/company/jobzology

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PathwayU