Djula

What Djula does

Djula is a privately held French luxury jewelry maison founded in 1994 and headquartered at 83 rue des Saints-Pères, Paris, registered as a société par actions simplifiée (SAS). The company designs, manufactures, and sells fine jewelry and high jewelry crafted in 750/1000 (18-karat) gold — in white, yellow, and rose variants — set with diamonds, organized across 11+ collections including Soleil, Barbelé, Union (engagement), Endless, Broken Chain, Fairytale, Marquise, Beverly Hills, Graphique, Gypsy, and Magic Touch, plus a dedicated Haute Joaillerie line. Its signature design philosophy centers on stacking and accumulation, enabling personalization across rings, earrings, bracelets, necklaces, and piercings, with price points ranging from €450 entry-level chain rings to €32,000 high-jewelry pieces.

The company operates a hybrid distribution model: five owned boutiques across France (Paris Saint-Honoré flagship, Paris Passy, Galeries Lafayette Haussmann, Cannes, Galeries Lafayette Nice), two in Doha, four in China (Shanghai BFC, Shanghai TKL, Beijing SKP, Guangzhou Tianhuan, Haikou International Duty Free), and three U.S. shop-in-shops at Saks Fifth Avenue (New York) and Miami (Dadeland and Brickell), supplemented by direct e-commerce at djula.fr and wholesale partnerships with multi-brand jewelry retailers and luxury department stores across 30+ countries. The company also operates in-store piercing workshops and Piercing Party experiential events as customer acquisition channels.

Djula generates revenue primarily through one-time jewelry product sales (the dominant stream) plus digital gift cards (€100–€1,000 denominations) redeemable online, with installment payments available via Alma from €1,500 to reduce purchase friction. The target customer is a luxury-conscious, style-driven consumer — primarily female — seeking bold self-expression through stackable, design-led gold and diamond jewelry, with secondary segments in bridal/engagement and high-jewelry collectors. Headcount is reported at 11–50 employees, consistent with a boutique-led luxury house; share capital stands at €1,085,150.52, and there is no disclosed parent company, institutional investor, or funding history.

Name

Djula

Legal name

Djula (société par actions simplifiée)

Website

https://djula.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Djula is a privately held Parisian jewelry maison founded in 1994 that designs, manufactures, and sells 18-karat gold and diamond fine jewelry across 11+ collections and a High Jewelry line. It serves luxury consumers seeking bold, stackable designs through owned boutiques, wholesale partnerships, and e-commerce across 30+ countries.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industries

High Jewelry & Haute Joaillerie (CRAKAAAE), Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF), Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)

Keywords

• Fine jewelry retail
• Gold and diamond jewelry
• High jewelry collections
• Luxury jewelry brands
• Engagement jewelry

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Jewelry Product Sales: Djula generates primary revenue through the sale of fine jewelry and high jewelry pieces including rings, earrings, bracelets, necklaces, and piercings. Products range from entry-level priced items (€450) to exceptional high jewelry pieces (up to €25,000+). The company offers standard jewelry collections and a dedicated High Jewelry (Haute Joaillerie) line.
2. E-Gift Cards: Digital gift cards available in denominations of €100, €250, €350, €500, €750, and €1,000. Valid for 1 year and redeemable only online. Provides additional revenue stream and customer acquisition vehicle.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Djula designs, manufactures, and sells fine jewelry and high jewelry (Haute Joaillerie) crafted in 750/1000 gold (18-karat, in white, yellow, and rose variants) with high-quality diamonds, organized into 12 distinct collections (Soleil, Magic Touch, Barbelé, Union, Endless, Broken Chain, Fairytale, Marquise, Beverly Hills, Graphique, Gypsy, and Signature). Categories include Rings, Earrings, Bracelets, Necklaces, and Piercings. The House also offers digital gift cards (€100–€1,000) and in-store piercing services at select boutiques.

Product overview

Djula is a Parisian jewelry maison founded in 1994, offering gold and diamond jewelry across multiple distinct collections including Soleil (sun motifs), Magic Touch (fine chain designs), Barbelé (avant-garde signature), Union (engagement), Endless (continuous line designs), Broken Chain (freedom theme), Fairytale (contemporary femininity), Marquise (pear/marquise diamonds), Beverly Hills (Art Deco inspired), Graphique (geometric minimalism), and Gypsy (bohemian chic). The portfolio spans regular Jewelry and High Jewelry (Haute Joaillerie), with product categories including Rings, Earrings, Bracelets, Necklaces, and Piercings. The House emphasizes stacking and accumulation as its signature approach, with pieces crafted in 750/1000 gold (white, yellow, rose) and high quality diamonds. Additional offerings include E-Gift Cards and in-store piercing services at select boutiques.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Touch: Lightness and simplicity comparable to a second skin. The finesse of the chain blends with various motifs, synonymous with discretion and elegance.
• Barbelé
• Union
• Endless
• Broken Chain
• Soleil
• Fairytale
• Marquise
• Beverly Hills
• Graphique
• Gypsy

Products and services

• Soleil Collection Radiant fine jewelry collection inspired by Parisian energy, featuring three radiant sun motifs with sharp lines representing constellations of stars. Includes chain bracelets, necklaces, pendant earrings, phalanx rings, and small tassels necklaces crafted in 750/1000 gold (white, yellow, rose) with diamonds. Priced from €1,180 to €3,500.
• Magic Touch Collection Fine jewelry collection characterized by lightness and simplicity, designed to feel like a second skin. Features fine chain motifs blended with hearts, moons, Eiffel Tower, pears, and crosses. Priced at the accessible end of the Djula range, with chain rings starting around €450.
• Barbelé Collection Signature fine jewelry collection embodying Djula's avant-garde spirit and the rebellious heritage of Paris. Inspired by the spirit of freedom, this is the brand's defining collection and serves as a key expression of its distinctive design language.
• Union Collection Djula's dedicated engagement jewelry collection featuring timeless pieces set with pear, baguette, brilliant, or princess diamonds. Allows customers to select pieces that embody their personal love story across the bridal journey.

Quantifiable outcome

• 30+ countries worldwide
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Chrono JewelryminorGTM or Marketing Partner · 18 March 2026Chrono Jewelry, a jewelry retailer with showroom in Santiago de los Caballeros, Dominican Republic, collaborated with Djula for a Piercing Party in-store activation on March 18, 2026. The event gathered select guests for an intimate experience featuring personalized piercing guidance and jewelry exploration, designed to celebrate self-expression and individuality while creating meaningful brand moments in the luxury jewelry space.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Messika: Paris-based fine jewelry house founded in 1998 focused on diamond jewelry with a modern, stackable design ethos and a similar DTC-plus-boutique-plus-wholesale distribution model. Closest direct analogue to Djula's rebellious-elegant positioning.
• FRED (Fred Joaillerie): French fine jewelry maison owned by LVMH, known for bold designs (e.g., Force 10, Pretty Woman) in gold and diamonds, with boutiques in Paris and international wholesale. Comparable in product mix and Parisian heritage.
• APM Monaco: Monaco-based accessible fine jewelry brand with global department-store and own-store presence, specializing in stackable silver and gold pieces at entry-to-mid price points targeting self-expression and gifting.
• Repossi: Parisian fine jewelry house founded in 1956, recognized for minimalist stacking designs (the Berbère collection) in gold and diamonds. Comparable Parisian heritage and design-led positioning to Djula.

Broad incumbents

• Boucheron: Historic Place Vendôme high-jewelry maison (Kering) with a broad jewelry portfolio spanning everyday fine to haute joaillerie, including the Serpent Bohème and Quatre lines. Overlaps with Djula in Parisian fine jewelry and high-jewelry categories but at much larger scale.
• Van Cleef & Arpels: Richemont-owned Parisian high-jewelry maison with extensive bridal and high-jewelry lines (Alhambra, Perlee). Competitor for bridal and high-jewelry customers but with vastly greater scale, heritage and global distribution.
• Tiffany & Co. LVMH-owned global luxury jewelry brand with broad gold and diamond assortment, strong bridal franchise, and global DTC plus department-store presence. Overlaps with Djula in fine jewelry and stacking-style pieces.
• Cartier: Richemont-owned iconic luxury jewelry maison with extensive fine and high-jewelry collections (Love, Juste un Clou, Panthère). Competes for aspirational self-purchase and gift buyers but at the very top of the price/marquee hierarchy.
• Pandora: Global mass-market jewelry brand with stackable charm-based collections distributed through owned stores and department stores. Comparable stackable/accumulation concept but lower price point and broader scale than Djula.

Emerging players

• Persée (Persée Paris): Independent Parisian fine jewelry brand offering modern gold and diamond pieces with a similar contemporary, design-led sensibility. Smaller and earlier-stage than Djula but comparable product category and Parisian positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Xx.com/djulaparis

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Djula