Looking for Booking

What Looking for Booking does

Looking for Booking B.V. (LookingforBooking) is a Dutch B2B corporate travel accommodation platform headquartered in Groningen, Netherlands, operating as a subsidiary of Bencom Group. The company serves large organizations and mid-market companies across construction, infrastructure, installation, consultancy, production, offshore, and events sectors, addressing the friction of fragmented hotel bookings, expense claims, and a lack of visibility into business travel spend. Its core product is a personalized corporate booking portal that consolidates hotel, B&B, and holiday-home inventory worldwide into a single employee-facing interface with budget controls, authorization flows, and real-time travel visibility.

The platform is differentiated by three structural features: (1) a Signature Price Check that compares rates across multiple booking sites to secure the best available rate without client negotiation; (2) a Consolidated Invoice system that eliminates corporate credit cards and individual expense claims by fronting all payments and issuing bi-weekly invoices configurable by business unit, cost center, or department; and (3) a Management Portal providing duty-of-care visibility and configurable reporting. The technology is developed entirely in-house by Bencom Group developers and hosted on Microsoft Azure in the Netherlands. The platform has 1,000+ direct pricing agreements with Dutch hotel chains (Fletcher, Bastion, Postillion, NH, Van der Valk, Best Western) and independent properties, and recently added CO2 emissions tracking aligned with CSRD sustainability disclosure requirements.

Revenue is generated on a transaction-based model: LookingforBooking takes payment obligation for hotel stays and earns a negotiated markup on bookings routed through its supplier agreements. The company operates a sales-led B2B go-to-market with personalized onboarding (introductory meeting, portal customization, employee training), inside sales via dedicated travel consultants, and event-driven lead generation (e.g., Infra Relatiedagen). Pricing is quote-based and volume-dependent. LookingforBooking holds EcoVadis Silver certification (top 15% globally, 91st percentile, achieved in both 2024 and 2025) and the MMOX Cyber Secure Certificate (2025), and reports an NPS of +74 (2024), materially above the Dutch hotel-chain average of +47.

Name

Looking for Booking

Legal name

Looking for Booking B.V.

Website

https://corporate.lookingforbooking.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Looking for Booking B.V. is a Dutch B2B corporate travel platform that books hotels, B&Bs, and holiday homes for large organizations and mid-market companies across construction, infrastructure, and consultancy, using a price-check engine and consolidated invoicing to replace fragmented expense administration.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• Corporate travel booking
• Hotel procurement platform
• Business travel management
• Accommodation booking portal
• Consolidated travel invoicing

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction-based Travel Management: LookingforBooking takes over payment obligation for hotel stays and other travel expenses, invoicing clients through consolidated periodic invoices (default bi-weekly). Revenue is generated through negotiated volume deals with hotels and a markup on travel bookings. The company eliminates the need for corporate credit cards by fronting all payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Looking for Booking operates a B2B corporate travel and accommodation booking platform through which organizations reserve hotels, B&Bs, and holiday homes for their employees. The company centralizes all travel spend onto one consolidated invoice, applies a proprietary price-comparison tool and negotiated volume deals with 1,000+ Dutch hotel locations, and provides personalized corporate booking portals backed by dedicated travel consultants.

Product overview

Looking for Booking offers a unified corporate travel platform centered on its personalized booking portal, through which companies can book hotels, B&Bs, and holiday homes worldwide. The core offering is the Corporate Booking Portal, which is complemented by the Signature Price Check (a unique price comparison engine), a Consolidated Invoice system, and a Management Portal for real-time travel oversight. Personal support via dedicated Corporate Travel Consultants is available as an integrated service layer. Together, these components form an end-to-end business travel management solution.

Differentiator

Problem solved

Functional benefit

Products and services

• LookingforBooking Corporate Booking Portal Personalized corporate booking portal for businesses to book hotels, B&Bs, and holiday homes for employees, with smart filters, map view, real-time availability and pricing, budget controls, authorization flows, and direct multi-employee booking. Targeted at organizations with recurring business travel needs.
• Corporate Travel Consultant Support Dedicated human support layer providing booking assistance, complex travel planning, special requests, cancellation management, and account management for client organizations using the LookingforBooking platform.

Quantifiable outcome

• NPS score of +74, significantly exceeding Dutch hotel chain average of +47
• +3 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Microsoft AzurecoreTechnology or IntegrationWebsite is hosted by Microsoft Azure in the Netherlands, providing cloud infrastructure for the corporate website and booking platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TravelPerk: Barcelona-based B2B corporate travel management platform offering a self-service booking portal, consolidated invoicing, travel policy controls, and sustainability reporting for SMB and mid-market companies across Europe — a direct functional peer to LookingforBooking's corporate booking portal.
• HRS Group: Global corporate hotel booking platform with consolidated invoicing, payment solutions, and sustainability features targeting enterprise and mid-market clients. Closest direct competitor in B2B accommodation booking, especially in the DACH and Benelux regions.
• Booking.com for Business: The corporate arm of Booking.com providing business hotel booking, travel policy management, and reporting tools. Operates in the Netherlands and globally, with massive hotel inventory directly competing with LookingforBooking's 1,000+ Dutch hotel agreements.
• Navan (formerly TripActions): Modern corporate travel and expense management platform with AI-driven booking, consolidated invoicing, and real-time reporting. Targets similar mid-market and enterprise customers with comparable self-service + travel-consultant hybrid model.

Broad incumbents

• Amex GBT (American Express Global Business Travel): One of the largest global corporate travel management companies, serving multinational enterprises with full-service travel programs, technology platforms, and consulting — represents a broad incumbent competing for the same Dutch enterprise accounts.
• SAP Concur Travel: Enterprise travel, expense, and invoice management platform widely adopted by large corporations. The broad incumbent in corporate travel booking with deep integration into ERP and finance systems, often displacing lighter-weight B2B booking tools.
• Egencia (Expedia Group): Corporate travel brand of Expedia Group serving mid-market to enterprise customers across Europe with a tech-led booking platform. Operates as a broad incumbent with global hotel inventory and competitive pressure in the Dutch market.
• CWT (Carlson Wagonlit Travel): Global corporate travel management company serving large enterprises with full-service booking, expense management, and consulting. Broad incumbent alternative to LookingforBooking for large Dutch and international accounts.
• BCD Travel: Major global corporate travel management company headquartered in the Netherlands, offering booking, expense, and data analytics for enterprises. Particularly relevant as a Dutch-headquartered broad incumbent competing for the same enterprise customer base.

Emerging players

• Lola.com (now part of Tripadvisor/recast): Corporate travel platform focused on SMB and mid-market with simplified booking, policy controls, and consolidated reporting. Emerging player with comparable feature scope to LookingforBooking but US-centric focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/looking-for-booking
• Xx.com/Looking4Booking
• Facebookfacebook.com/lookingforbooking

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Looking for Booking