What KUPA does

KUPA Inc., founded in 1984 and headquartered in Anaheim, California, is a privately held manufacturer and distributor of professional nail care equipment and consumables. The company pioneered the first electric file (e-file) machine specifically designed for nail technicians and now operates a portfolio spanning hardware (MANIPro e-files including Passport, Passport NEXT, Passport PLUS, Hana, and Original 2.0; MANIPro Glo, Glo Duet, and Baby Glo LED/UV lamps), consumables (Gelfinity gels, ENRICHRx prep/builder products, KULR solid cream gel palettes, ENRICHRx soft gel tips with patented pre-roughened design, Divinity acrylic systems, DipFinity dip powders), supporting tools (drill bits, brushes, hand files, sanitation equipment), education classes, and repair services through a 13-location authorized US service network. KUPA holds patented technologies including Ouch!FREE Multi-Cure lamp technology and pre-roughened soft gel tip design, with an integrated MANIPro ecosystem featuring interchangeable color sleeves across e-files and lamps.

The company distributes through a Shopify-powered DTC storefront at kupainc.com (global UPS shipping), an authorized dealer portal at app.kupainc.com, the Anaheim retail headquarters, industry tradeshows such as Premiere Orlando, and a service network of 13 authorized US repair centers. Pricing spans $14.95 entry-level consumables and accessories to $514.95 premium e-file systems, with flat-rate repair services ($49.95-$119.95), extended warranty add-ons, and education classes serving as additional revenue streams. The KUPA Clique loyalty program (Bronze/Silver/Gold tiers with $600 and $1,000 annual spend thresholds) supports customer retention, while international shipping and Vietnamese/Spanish language support indicate existing global reach beyond the US and Canadian markets.

Name

KUPA

Legal name

Kupa Inc

Website

https://kupainc.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

KUPA Inc., founded in 1984 and headquartered in Anaheim, California, manufactures and sells professional electric nail files, LED/UV curing lamps, gels, acrylic systems, and consumables to nail technicians and salons via DTC e-commerce, a dealer network, and 13 US repair centers.

Ownership category

akta.pro rank

Product category

Professional Nail Equipment and Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

akta.pro secondary industries

Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD), Manicure & Pedicure Tools (Files, Clippers, Cuticle Tools) (CRABAKAE), Nail Technology (EDAOALAG)

Keywords

• Professional nail equipment
• Electric nail files
• LED UV curing lamps
• Nail enhancement products
• Gel polish systems

Headquarters

HQ city

Anaheim

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Professional E-File Hardware Sales: Core revenue stream from selling professional electric nail file systems including MANIPro Passport, MANIPro Passport NEXT, MANIPro Passport PLUS, MANIPro Hana, MANIPro Original 2.0, and handpieces. Products range from entry-level ($149.95) to professional systems ($495-$514.95).
2. LED/UV Curing Lamps: Sales of MANIPro Glo LED/UV lamps, MANIPro Glo Duet, and Baby Glo mini lamps with accessories. Battery-powered and rechargeable options ranging from $14.95 to $374.95.
3. Nail Enhancement Products: Revenue from gels (Gelfinity, ENRICHRx, KULR Solid Cream Gel), acrylic powders, colored powders, dip systems, soft gel tips, and nail art products. Consumable products with recurring purchase patterns.
4. Repair and Service: Flat-rate repair services for handpieces ($74.95), control boxes ($49.95), complete service ($119.95), and lamp service ($79.95). Main repair center located in Anaheim, CA.
5. Extended Warranty: Extended machine warranty plans offered as add-on purchases for professional equipment.
6. Education and Training: Revenue from education classes, workbooks (Workbook for Beginners $49.95), student kits, and training materials. Classes scheduled for 2026.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

KUPA designs, manufactures, and sells professional-grade electric nail file (e-file) systems, LED/UV curing lamps, and a complete line of nail enhancement consumables (gels, acrylics, dip powders, soft gel tips, builder gels, prep products) under sub-brands including MANIPro, ENRICHRx, KULR, Gelfinity, Divinity, and DipFinity. The company sells directly to professional nail technicians, salons, and students through its own e-commerce site, a dealer network, and industry events, complemented by flat-rate repair services and a tiered loyalty program.

Product overview

KUPA is a professional nail care equipment and products company established in 1984, pioneering the first e-file machine for nail technicians. The product ecosystem centers on MANIPro electric nail files (e-files) including the Passport Complete, Passport NEXT, Passport PLUS, Hana, and Original 2.0 lines, complemented by LED/UV curing lamps (MANIPro Glo, Glo Duet, Baby Glo). The portfolio extends to nail enhancement products including Divinity acrylic systems, DipFinity dip systems, Gelfinity and ENRICHRx gel products, KULR solid cream gels, and ENRICHRx soft gel tips. Supporting tools include professional brushes (Divinity, ArtFinity), drill bits, hand files, sanitation equipment, and repair services. The company also offers education classes, student kits, and the KUPA Clique loyalty rewards program. Products are available through direct online sales, dealer network, and professional beauty trade shows.

Differentiator

Problem solved

Functional benefit

Brands

• MANIPro: Professional nail e-file product line including Passport, Glo, and Original series
• ENRICHRx
• KULR
• Gelfinity
• Artfinity
• Divinity
• Dipfinity

Products and services

• MANIPro Passport Complete E-File System Professional electric nail file system with control box and handpiece, designed for salon nail services. Available in multiple colors (White, Red, Phantom).
• MANIPro Passport NEXT E-File System Next-generation e-file system available in Black, White, and Rose Gold finishes, with optional bundle packages including gel trios and Typhoon bit bundles.
• MANIPro Passport PLUS E-File System Professional e-file featuring Black with Red Color Jacket design and Smart Pedal Plus foot control with Bluetooth connectivity for hands-free operation.
• MANIPro Hana E-File System Premium e-file system available in Phantom Black and White variants, with optional charging dock for storage and charging.
• MANIPro Original 2.0 E-File System Entry-level professional e-file system offering reliable salon performance at an accessible price point, available with optional bit bundle.
• MANIPro Glo LED/UV Curing Lamp Battery-powered LED/UV curing lamp featuring multi-LED bulbs with patented Ouch!FREE Multi-Cure technology, rechargeable battery, and customizable color sleeves. Includes sleep mode and multiple cure settings (10s, 30s, 60s, 90s).
• MANIPro Glo Duet Hands-Free Dual-Function Lamp Dual-function portable LED/UV curing table lamp combining 3 UV lights for curing with 9 LED bulbs for desk lamp functionality. Features touch-free infrared sensor, 3 brightness settings, and 15-second cure time.
• Baby Glo UV/LED Mini Lamp Compact cordless LED/UV mini lamp for precision single-finger curing. Ideal for flash curing, nail art, mobile nail services, soft gel tips, and detailed salon work with dual wavelength LED/UV bulbs (365+395nm).
• Gelfinity Gel System Professional gel nail system including base coats, top coats (gloss and matte finishes), and trio packs for complete gel manicure services. Soak-off formula available in multiple sizes.
• ENRICHRx Soft Gel Tips Pre-roughened soft gel nail tips with patented design for easy application. Available in multiple shapes (Coffin, Round, Square, Almondletto) and sizes in 550-count packs.
• KULR Solid Cream Gel Polish Collection Highly pigmented solid cream gel polish collection featuring six artist-curated palettes (Joshua Tree, LA Confidential, Newport Nostalgia, Rose Queen, Santa Monica Sweets, Venice Afternoon) with 8 shades each. Non-runny, non-sticky formula.
• Divinity Acrylic System Complete acrylic nail system including Rapid Set and Structure acrylic powders (Clear, Natural, White, Pink, Cover Pink), Traditional and Odorless monomers, nail prep, primer, and cuticle oil products.
• DipFinity Dip Powder System Dip powder nail system including Dehydrator, Primer, LED/UV Adhesive, TopGloss, and 48+ colored dip powders in various finishes (neon, glitter, pastel, metallic, primary).
• MANIPro ICON Handpiece Professional nail drill handpiece designed for durability and precision, delivering reliable salon performance with compatibility with standard 3/32 bits.
• Repair and Service Factory-authorized repair services for KUPA equipment including Handpiece Flat Rate Repair, Control Box Flat Rate Repair, Complete HP & CB Service, and Lamp Service. Main repair center located in Anaheim, CA.
• Education Classes and Workbooks Professional nail technician education programs including in-person classes and downloadable workbooks (e.g., Workbook for Beginners at $49.95) covering techniques, product usage, and business development.

Quantifiable outcome

• 40+ years of industry presence establishing brand credibility
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and notable.

• ShopifycoreTechnology or IntegrationShopify powers the kupainc.com online store platform, handling e-commerce functionality including product listings, shopping cart, checkout, and order management.
• MRM Beauty SalesnotableStrategic or Co-development PartnerFeatured case study partner in blog post 'Specialization Builds Trust: The Story of MRM Beauty Sales and KUPA' highlighting a successful business relationship with a beauty sales company.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kiara Sky: Kiara Sky is a direct-to-consumer and professional gel and dip powder brand offering its own lamp ecosystem, comparable to KUPA's e-file, lamp, gel and dip systems under one roof. Both target nail technicians and salon owners with bundled hardware-plus-consumable offerings.
• Young Nails: Young Nails is a professional acrylic, gel and nail art brand with strong education programs, directly comparable to KUPA's Divinity acrylic line, ENRICHRx builder gels and education classes. Both compete for the same licensed-technician loyalty.
• DND (Daisy Nail Design): DND is a value-positioned gel and nail lacquer brand selling through pro and DTC channels, comparable to KUPA's KULR and Gelfinity gel systems with overlap in salon and mobile technician use cases.
• LeChat Nails: LeChat is a professional nail brand offering gels, acrylics and dipping systems through salons and distributors, overlapping KUPA's DipFinity dip, Gelfinity gel and Divinity acrylic product families.
• Gelish: Gelish is a leading gel polish and LED/UV lamp system sold to professional nail technicians, directly overlapping KUPA's Glo LED/UV lamp, Baby Glo and KULR gel portfolios. Both compete head-to-head in salon-grade gel systems and education-driven customer acquisition.
• OPI (Wella Company): OPI is the dominant professional nail lacquer brand and a direct peer to KUPA in nail color, gels and nail care consumables sold through salons and pro channels. Overlap is strongest in gel polish and nail prep, where both brands serve the same licensed technician customer.
• Light Elegance: Light Elegance is a professional-only gel and nail enhancement brand selling through education-driven channels, directly comparable to KUPA's ENRICHRx and Gelfinity gel lines. Both emphasize pro-grade chemistry and technician education.
• CND (Creative Nail Design): CND is a long-established professional nail brand offering Shellac gels, Vinylux polishes and enhancement systems, directly comparable to KUPA's Gelfinity, ENRICHRx and Divinity lines. Both sell through salons, distributors and education programs targeting licensed technicians.
• Mia Secret: Mia Secret is a professional acrylic, gel and nail art brand with broad distribution to salons and students, comparable to KUPA's Divinity acrylic system, brushes and student kits targeting beauty school graduates.

Emerging players

• Bio Seaweed Gel: Bio Seaweed Gel is an independent, education-led professional gel brand, an emerging player with meaningful overlap to KUPA's gel polish and enhancement lines, particularly in the natural/non-toxic positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kupainc
• YouTubeyoutube.com/user/KupaInc
• Facebookfacebook.com/KupaInc
• Instagraminstagram.com/kupainc
• Pinterestpinterest.com/KupaInc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KUPA