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WCPO Cincinnati

Full company profile

uuid000qthk

Namestring
WCPO Cincinnati
Legal namestring
Scripps Media, Inc.
Websiteurl
wcpo.com
Company typeenum
Private
Founded yearint
1949
Descriptiontext

WCPO Cincinnati (WCPO-TV, "WCPO 9 News") is a local television news station founded in 1949 and headquartered at 1720 Gilbert Avenue, Cincinnati, Ohio. It operates as the ABC network affiliate for the Cincinnati Designated Market Area, covering the tri-state region of Ohio, Kentucky, and Indiana. The station is owned by Scripps Media, Inc., a subsidiary of the publicly traded E.W. Scripps Company (NASDAQ: SSP), which provides corporate infrastructure, advertising sales support, and ABC network programming.

WCPO's product surface combines a linear broadcast channel with a digital platform (wcpo.com) offering 24/7 live streaming, video on demand, interactive weather radar, and breaking-news alerts. Editorial franchises include the I-Team investigative unit, the "Don't Waste Your Money" consumer protection segment launched in 2000, Finding Solutions community journalism, and WCPO 9 Gives, a charitable initiative. Sports coverage is anchored on the Cincinnati Reds, Bengals, and FC Cincinnati. The station maintains active distribution across Facebook, Instagram, X, TikTok, and YouTube and distributes via cable and satellite, though it is currently in a carriage dispute with DirecTV.

The business model is free-to-air, advertising-funded, generating revenue from broadcast spot sales, digital advertising, and sponsored content. WCPO operates with 101–250 employees and does not publicly disclose station-level revenue. No proprietary technology stack, AI/ML capabilities, or funded-growth signals are disclosed; strategic posture is consistent with a mature, regionally anchored local broadcast asset within a larger Scripps portfolio.

Short descriptiontext

WCPO Cincinnati is an ABC-affiliated local television news station serving the Cincinnati tri-state area (Ohio, Kentucky, Indiana), owned by Scripps Media (E.W. Scripps Company). It delivers broadcast, digital, and mobile news, weather, sports, and investigative content funded primarily by advertising.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersCincinnati, United States
HQ citystring
Cincinnati
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
local news broadcasting, investigative journalism, weather forecasting, sports coverage, consumer reporting
Industry1 code
1Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.)
CodeMPABACAEPrimaryYes
NAICS code1 code
  • Television Broadcasting Stations516120
SIC code1 code
  • Television Broadcasting Stations4833
Product category
Local Television News Broadcasting
Revenue model1 record
1Advertising Revenue
TypeAdvertising
Description

Local TV news station generates primary revenue through advertising sales, including broadcast commercials, digital ads, and sponsored content segments such as 'Don't Waste Your Money' consumer reporting.

wcpo.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

WCPO is a local ABC-affiliated television news station serving the Cincinnati tri-state area (Ohio, Kentucky, Indiana). It produces and distributes local news, weather forecasting, sports coverage, traffic updates, and investigative journalism through broadcast television, a digital news website (wcpo.com), mobile apps, and social media. Its core content lines include the I-Team investigative unit, the 'Don't Waste Your Money' consumer protection segment, the Finding Solutions community initiative, and WCPO 9 Gives charitable programming.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

WCPO 9 News is a local TV news station serving the Cincinnati tri-state area (Ohio, Kentucky, Indiana). The station operates as a unified platform combining broadcast television, digital news website, and mobile applications. The core offerings include live news broadcasting, the I-Team investigative unit, the 'Don't Waste Your Money' consumer savings segment, the Finding Solutions community journalism initiative, and WCPO 9 Gives charitable program. Additional services include 24/7 live streaming, breaking news alerts via push notifications and email, and interactive weather radar with forecasting. The station is owned by Scripps Media and serves as the ABC affiliate for the Cincinnati market.

Product and service5 records
1I-Team
CategoryInvestigative Journalism
Description

Investigative reporting unit at WCPO that produces in-depth investigations into local issues, government accountability, and community concerns for Cincinnati tri-state viewers.

2Don't Waste Your Money
CategoryConsumer Reporting
Description

Consumer news and savings segment providing product reviews, deal alerts, and investigative consumer protection reporting for Cincinnati-area consumers.

3WCPO 9 Live Stream
CategoryDigital News Streaming
Description

24/7 continuous news livestream providing real-time coverage of breaking news, weather alerts, and local events for digital viewers.

4Finding Solutions
CategoryCommunity Journalism
Description

Community journalism initiative focused on positive news coverage, charitable initiatives, and stories of community impact in the Cincinnati tri-state area.

5WCPO 9 Gives
CategoryCommunity Initiative
Description

Community charitable initiative connecting Cincinnati-area viewers with local nonprofits and volunteer opportunities.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership1 partner
1E.W. Scripps Company
Strategic tierCoreTypeOthers
Description

WCPO is owned and operated by E.W. Scripps Company, a major broadcast television and media company. Scripps provides corporate infrastructure, technology, advertising sales support, and programming content including ABC network affiliation.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

WCPO Cincinnati

Local Television News Broadcastingwcpo.com

WCPO Cincinnati is an ABC-affiliated local television news station serving the Cincinnati tri-state area (Ohio, Kentucky, Indiana), owned by Scripps Media (E.W. Scripps Company). It delivers broadcast, digital, and mobile news, weather, sports, and investigative content funded primarily by advertising.

What WCPO Cincinnati does

WCPO Cincinnati (WCPO-TV, "WCPO 9 News") is a local television news station founded in 1949 and headquartered at 1720 Gilbert Avenue, Cincinnati, Ohio. It operates as the ABC network affiliate for the Cincinnati Designated Market Area, covering the tri-state region of Ohio, Kentucky, and Indiana. The station is owned by Scripps Media, Inc., a subsidiary of the publicly traded E.W. Scripps Company (NASDAQ: SSP), which provides corporate infrastructure, advertising sales support, and ABC network programming.

WCPO's product surface combines a linear broadcast channel with a digital platform (wcpo.com) offering 24/7 live streaming, video on demand, interactive weather radar, and breaking-news alerts. Editorial franchises include the I-Team investigative unit, the "Don't Waste Your Money" consumer protection segment launched in 2000, Finding Solutions community journalism, and WCPO 9 Gives, a charitable initiative. Sports coverage is anchored on the Cincinnati Reds, Bengals, and FC Cincinnati. The station maintains active distribution across Facebook, Instagram, X, TikTok, and YouTube and distributes via cable and satellite, though it is currently in a carriage dispute with DirecTV.

The business model is free-to-air, advertising-funded, generating revenue from broadcast spot sales, digital advertising, and sponsored content. WCPO operates with 101–250 employees and does not publicly disclose station-level revenue. No proprietary technology stack, AI/ML capabilities, or funded-growth signals are disclosed; strategic posture is consistent with a mature, regionally anchored local broadcast asset within a larger Scripps portfolio.

WCPO Cincinnati firmographics

Firmographics
Name
WCPO Cincinnati
Legal name
Scripps Media, Inc.
Website
https://wcpo.com
Company type
Private
Founded year
1949
Operating status
Operating
Headcount range
101–250 employees
Short description
WCPO Cincinnati is an ABC-affiliated local television news station serving the Cincinnati tri-state area (Ohio, Kentucky, Indiana), owned by Scripps Media (E.W. Scripps Company). It delivers broadcast, digital, and mobile news, weather, sports, and investigative content funded primarily by advertising.
Ownership category
akta.pro rank

WCPO Cincinnati industry classification

Industry
Product category
Local Television News Broadcasting
NAICS
Television Broadcasting Stations (516120)
SIC
Television Broadcasting Stations (4833)
akta.pro primary industry
Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

  • Local news broadcasting
  • Investigative journalism
  • Weather forecasting
  • Sports coverage
  • Consumer reporting

Where WCPO Cincinnati is headquartered

Location

Headquarters

HQ city
Cincinnati
HQ country
United States
HQ region
North America

Offices1 record

Markets served

WCPO Cincinnati business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Advertising Revenue: Local TV news station generates primary revenue through advertising sales, including broadcast commercials, digital ads, and sponsored content segments such as 'Don't Waste Your Money' consumer reporting.

Distribution channels3 records

Marketing channels4 records

WCPO Cincinnati product offering

Product offering

Core offering

WCPO is a local ABC-affiliated television news station serving the Cincinnati tri-state area (Ohio, Kentucky, Indiana). It produces and distributes local news, weather forecasting, sports coverage, traffic updates, and investigative journalism through broadcast television, a digital news website (wcpo.com), mobile apps, and social media. Its core content lines include the I-Team investigative unit, the 'Don't Waste Your Money' consumer protection segment, the Finding Solutions community initiative, and WCPO 9 Gives charitable programming.

Product overview

WCPO 9 News is a local TV news station serving the Cincinnati tri-state area (Ohio, Kentucky, Indiana). The station operates as a unified platform combining broadcast television, digital news website, and mobile applications. The core offerings include live news broadcasting, the I-Team investigative unit, the 'Don't Waste Your Money' consumer savings segment, the Finding Solutions community journalism initiative, and WCPO 9 Gives charitable program. Additional services include 24/7 live streaming, breaking news alerts via push notifications and email, and interactive weather radar with forecasting. The station is owned by Scripps Media and serves as the ABC affiliate for the Cincinnati market.

Differentiator

Problem solved

Functional benefit

Products and services

  • I-Team Investigative reporting unit at WCPO that produces in-depth investigations into local issues, government accountability, and community concerns for Cincinnati tri-state viewers.
  • Don't Waste Your Money Consumer news and savings segment providing product reviews, deal alerts, and investigative consumer protection reporting for Cincinnati-area consumers.
  • WCPO 9 Live Stream 24/7 continuous news livestream providing real-time coverage of breaking news, weather alerts, and local events for digital viewers.
  • Finding Solutions Community journalism initiative focused on positive news coverage, charitable initiatives, and stories of community impact in the Cincinnati tri-state area.
  • WCPO 9 Gives Community charitable initiative connecting Cincinnati-area viewers with local nonprofits and volunteer opportunities.

Companies that use WCPO Cincinnati

Customer profile

Segments1 record

Ideal customer profiles2 records

WCPO Cincinnati technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

WCPO Cincinnati partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • E.W. Scripps CompanycoreOthersWCPO is owned and operated by E.W. Scripps Company, a major broadcast television and media company. Scripps provides corporate infrastructure, technology, advertising sales support, and programming content including ABC network affiliation.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

WCPO Cincinnati competitors and assessment

Company assessment

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

WCPO Cincinnati social profiles

Digital presence

WCPO Cincinnati financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WCPO Cincinnati leadership team

Management profile

Number of profiles

Profiles5 records

WCPO Cincinnati funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WCPO Cincinnati M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WCPO Cincinnati

What does WCPO Cincinnati do?

WCPO is a local ABC-affiliated television news station serving the Cincinnati tri-state area (Ohio, Kentucky, Indiana). It produces and distributes local news, weather forecasting, sports coverage, traffic updates, and investigative journalism through broadcast television, a digital news website (wcpo.com), mobile apps, and social media. Its core content lines include the I-Team investigative unit, the 'Don't Waste Your Money' consumer protection segment, the Finding Solutions community initiative, and WCPO 9 Gives charitable programming.

Is WCPO Cincinnati a public or private company?

WCPO Cincinnati is a private company. It is classified as corporate owned and is currently operating.

When was WCPO Cincinnati founded?

WCPO Cincinnati was founded in 1949. It employs 101 to 250 people.

Where is WCPO Cincinnati based?

WCPO Cincinnati is headquartered in Cincinnati, United States, in the North America region.

How does WCPO Cincinnati make money?

One revenue line is on record: advertising Revenue.

Does WCPO Cincinnati have an API?

No public API is recorded for WCPO Cincinnati.

What industry is WCPO Cincinnati in?

WCPO Cincinnati's product category is Local Television News Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 516120 and its SIC code is 4833.

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