WCPO Cincinnati
WCPO Cincinnati is an ABC-affiliated local television news station serving the Cincinnati tri-state area (Ohio, Kentucky, Indiana), owned by Scripps Media (E.W. Scripps Company). It delivers broadcast, digital, and mobile news, weather, sports, and investigative content funded primarily by advertising.
- Company typePrivate
- Founded1949
- HeadquartersCincinnati, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What WCPO Cincinnati does
WCPO Cincinnati (WCPO-TV, "WCPO 9 News") is a local television news station founded in 1949 and headquartered at 1720 Gilbert Avenue, Cincinnati, Ohio. It operates as the ABC network affiliate for the Cincinnati Designated Market Area, covering the tri-state region of Ohio, Kentucky, and Indiana. The station is owned by Scripps Media, Inc., a subsidiary of the publicly traded E.W. Scripps Company (NASDAQ: SSP), which provides corporate infrastructure, advertising sales support, and ABC network programming.
WCPO's product surface combines a linear broadcast channel with a digital platform (wcpo.com) offering 24/7 live streaming, video on demand, interactive weather radar, and breaking-news alerts. Editorial franchises include the I-Team investigative unit, the "Don't Waste Your Money" consumer protection segment launched in 2000, Finding Solutions community journalism, and WCPO 9 Gives, a charitable initiative. Sports coverage is anchored on the Cincinnati Reds, Bengals, and FC Cincinnati. The station maintains active distribution across Facebook, Instagram, X, TikTok, and YouTube and distributes via cable and satellite, though it is currently in a carriage dispute with DirecTV.
The business model is free-to-air, advertising-funded, generating revenue from broadcast spot sales, digital advertising, and sponsored content. WCPO operates with 101–250 employees and does not publicly disclose station-level revenue. No proprietary technology stack, AI/ML capabilities, or funded-growth signals are disclosed; strategic posture is consistent with a mature, regionally anchored local broadcast asset within a larger Scripps portfolio.
WCPO Cincinnati firmographics
Firmographics- Name
- WCPO Cincinnati
- Legal name
- Scripps Media, Inc.
- Website
- https://wcpo.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- WCPO Cincinnati is an ABC-affiliated local television news station serving the Cincinnati tri-state area (Ohio, Kentucky, Indiana), owned by Scripps Media (E.W. Scripps Company). It delivers broadcast, digital, and mobile news, weather, sports, and investigative content funded primarily by advertising.
- Ownership category
- akta.pro rank
WCPO Cincinnati industry classification
Industry- Product category
- Local Television News Broadcasting
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
Keywords
Where WCPO Cincinnati is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WCPO Cincinnati business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising Revenue: Local TV news station generates primary revenue through advertising sales, including broadcast commercials, digital ads, and sponsored content segments such as 'Don't Waste Your Money' consumer reporting.
Distribution channels3 records
Marketing channels4 records
WCPO Cincinnati product offering
Product offeringCore offering
WCPO is a local ABC-affiliated television news station serving the Cincinnati tri-state area (Ohio, Kentucky, Indiana). It produces and distributes local news, weather forecasting, sports coverage, traffic updates, and investigative journalism through broadcast television, a digital news website (wcpo.com), mobile apps, and social media. Its core content lines include the I-Team investigative unit, the 'Don't Waste Your Money' consumer protection segment, the Finding Solutions community initiative, and WCPO 9 Gives charitable programming.
Product overview
WCPO 9 News is a local TV news station serving the Cincinnati tri-state area (Ohio, Kentucky, Indiana). The station operates as a unified platform combining broadcast television, digital news website, and mobile applications. The core offerings include live news broadcasting, the I-Team investigative unit, the 'Don't Waste Your Money' consumer savings segment, the Finding Solutions community journalism initiative, and WCPO 9 Gives charitable program. Additional services include 24/7 live streaming, breaking news alerts via push notifications and email, and interactive weather radar with forecasting. The station is owned by Scripps Media and serves as the ABC affiliate for the Cincinnati market.
Differentiator
Problem solved
Functional benefit
Products and services
- I-Team Investigative reporting unit at WCPO that produces in-depth investigations into local issues, government accountability, and community concerns for Cincinnati tri-state viewers.
- Don't Waste Your Money Consumer news and savings segment providing product reviews, deal alerts, and investigative consumer protection reporting for Cincinnati-area consumers.
- WCPO 9 Live Stream 24/7 continuous news livestream providing real-time coverage of breaking news, weather alerts, and local events for digital viewers.
- Finding Solutions Community journalism initiative focused on positive news coverage, charitable initiatives, and stories of community impact in the Cincinnati tri-state area.
- WCPO 9 Gives Community charitable initiative connecting Cincinnati-area viewers with local nonprofits and volunteer opportunities.
Companies that use WCPO Cincinnati
Customer profileSegments1 record
Ideal customer profiles2 records
WCPO Cincinnati technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WCPO Cincinnati partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- E.W. Scripps CompanycoreWCPO is owned and operated by E.W. Scripps Company, a major broadcast television and media company. Scripps provides corporate infrastructure, technology, advertising sales support, and programming content including ABC network affiliation.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
WCPO Cincinnati competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WCPO Cincinnati social profiles
Digital presenceWCPO Cincinnati financial estimates
Financial estimateRevenue estimate
Valuation estimate
WCPO Cincinnati leadership team
Management profileNumber of profiles
Profiles5 records
WCPO Cincinnati funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WCPO Cincinnati M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WCPO Cincinnati
What does WCPO Cincinnati do?
WCPO is a local ABC-affiliated television news station serving the Cincinnati tri-state area (Ohio, Kentucky, Indiana). It produces and distributes local news, weather forecasting, sports coverage, traffic updates, and investigative journalism through broadcast television, a digital news website (wcpo.com), mobile apps, and social media. Its core content lines include the I-Team investigative unit, the 'Don't Waste Your Money' consumer protection segment, the Finding Solutions community initiative, and WCPO 9 Gives charitable programming.
Is WCPO Cincinnati a public or private company?
WCPO Cincinnati is a private company. It is classified as corporate owned and is currently operating.
When was WCPO Cincinnati founded?
WCPO Cincinnati was founded in 1949. It employs 101 to 250 people.
Where is WCPO Cincinnati based?
WCPO Cincinnati is headquartered in Cincinnati, United States, in the North America region.
How does WCPO Cincinnati make money?
One revenue line is on record: advertising Revenue.
Does WCPO Cincinnati have an API?
No public API is recorded for WCPO Cincinnati.
What industry is WCPO Cincinnati in?
WCPO Cincinnati's product category is Local Television News Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 516120 and its SIC code is 4833.