Phase II
Phase II Machine & Tool, Inc. (dba Phase II Plus) is a US-based, privately held manufacturer founded in 1982 that produces hardness testers, surface roughness testers, ultrasonic and coating thickness gauges, durometers, and precision measuring instruments for industrial manufacturers, testing laboratories, and QC/inspection buyers, sold direct-to-consumer with a Beijing subsidiary serving Asia-Pacific.
- Company typePrivate
- Founded1982
- HeadquartersUpper Saddle River, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Phase II does
Phase II Machine & Tool, Inc., doing business as Phase II Plus, is a US-based, privately held manufacturer of material testing and precision measurement instruments headquartered in Upper Saddle River, New Jersey. Founded in 1982 and operating with 11–50 employees, the company builds hardness testers across all major methods (Rockwell, Vickers, Brinell, Knoop), including bench systems with proprietary Auto-Z Axis automation and closed-loop load cell force control, as well as portable Leeb (dynamic) and Ultrasonic Contact Impedance (UCI) testers. The portfolio extends to surface roughness testers/profilometers, ultrasonic and coating thickness gauges, durometers, force gauges, vibration meters, and complementary precision hand tools and machine tool accessories.
The company generates revenue through one-time hardware sales distributed direct-to-consumer via its own e-commerce storefront at phase2plus.com and a phone/email sales motion, with quote-based pricing (entry-level units around $549, flagship Micro Vickers configurations above $7,500). Its customer base is horizontally distributed across industrial manufacturing, metallurgical and calibration laboratories, and QC/inspection departments, with products designed to conform to ASTM, ISO, GB/T, and NIST-traceable standards. A wholly-owned Beijing subsidiary, Phase II Measuring Instruments (Beijing) Ltd., covers the Asia-Pacific market, and the company maintains an ongoing digital presence through monthly newsletters, social channels, video content, and trade show participation including IMTS 2024.
Phase II's strategic posture as of 2026 is one of incremental product-line expansion within its existing specialty-metrology niche rather than platform or category transformation: its 2026 roadmap layers digital automation, non-contact ultrasonic measurement, dual Micro/Macro Vickers, and automatic Brinell systems onto its established core. There is no evidence of external funding, M&A, channel partnerships, or material AI/ML capability development in the available data.
Phase II firmographics
Firmographics- Name
- Phase II
- Legal name
- Phase II Machine & Tool, Inc.
- Website
- https://phase2plus.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Phase II Machine & Tool, Inc. (dba Phase II Plus) is a US-based, privately held manufacturer founded in 1982 that produces hardness testers, surface roughness testers, ultrasonic and coating thickness gauges, durometers, and precision measuring instruments for industrial manufacturers, testing laboratories, and QC/inspection buyers, sold direct-to-consumer with a Beijing subsidiary serving Asia-Pacific.
- Ownership category
- akta.pro rank
Where Phase II is headquartered
LocationHeadquarters
- HQ city
- Upper Saddle River
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Phase II business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: One-time purchase model for hardness testers, thickness gauges, surface roughness testers, force gauges, and precision measuring tools. Products sold with standard warranties (typically 5-year warranty on hardness testers) and optional accessories/test blocks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard hardness testing equipment with tiered features |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Phase II product offering
Product offeringCore offering
Phase II manufactures and sells material testing instruments, with hardness testers (Rockwell, Vickers, Brinell, and portable Leeb/UCI models) as its core focus. The portfolio also includes surface roughness testers/profilometers, ultrasonic and coating thickness gauges, durometers, force gauges, vibration meters, machine tool accessories, and precision measuring tools, sold directly to industrial manufacturers, metallurgical labs, and quality-control departments via its own website and phone/email sales channel.
Product overview
Phase II is a manufacturer of Material Testing Instruments specializing in hardness testers and precision measuring equipment. The product portfolio centers on hardness testing instruments (Rockwell, Vickers, Brinell, and portable hardness testers), complemented by surface roughness testers/profilometers, ultrasonic and coating thickness gauges, durometers, force gauges, vibration meters, machine tool accessories (collet indexers, quick change tool posts), and precision measuring tools (bore gauges, calipers, micrometers). The core product focus is hardness testers, with offerings spanning bench models (analog and digital Rockwell), portable testers (ultrasonic UCI and dynamic Leeb types), and specialized variants (Vickers micro/macro, Brinell automatic). Connectivity features include Bluetooth and USB output on select models. Phase II also offers machine tool accessories and precision hand tools as complementary product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardness Testers Phase II's flagship product line of bench and portable hardness testers covering Rockwell, Superficial Rockwell, Twin Rockwell, Vickers (micro and macro), Brinell (semi-automatic and fully automatic), and portable Leeb and UCI models for measuring material resistance to penetration on ferrous and non-ferrous metals.
- Surface Roughness Testers / Profilometers Instruments for measuring surface texture parameters (Ra, Rq, Rz, Rmax and additional parameters) on machined and finished parts, including bench models with 5-year warranty and portable versions with Bluetooth data output.
- Ultrasonic Thickness Gauges Digital ultrasonic gauges for measuring wall thickness of metallic and non-metallic materials, including standard, thru-coating, ultra-high resolution (to 0.0001 inch), and A/B scan capable models.
- Coating Thickness Gauges Non-destructive coating and paint thickness gauges using eddy current and magnetic induction methods to measure non-magnetic coatings on ferrous substrates and insulating coatings on non-ferrous conductive substrates, with auto-detect probe functionality.
- Durometers (Shore A and Shore D) Shore A and Shore D durometers for testing hardness of rubbers, elastomers, and plastics, designed for non-metallic material hardness measurement.
- Force Gauges Analog force gauges with direct dual-scale readout in lbf and kgf for tension and compression measurements, supplied as heavy-duty test kits with accessories and carry case.
- Vibration Meters Digital vibration meters such as the DVM-1000 for quick and accurate analysis of balance and alignment of rotating objects in maintenance and condition-monitoring applications.
- Machine Tool Accessories Milling and lathe accessories including 5C Collet Indexers, Spin Indexers, Super Dex Indexers, Tailstocks, Micro Cam Grip Clamping Kits, and Quick Change Tool Posts with multiple holder styles for machining setups.
- Precision Measuring Tools Hand-held precision measurement tools including Dial Bore Gages, Dial and Digital Calipers, Dial Indicators, Magnetic Bases, Micrometers with carbide faces, and Telescoping Gage Sets.
Companies that use Phase II
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Phase II technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Phase II partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Phase II competitors and assessment
Company assessmentBroad incumbents
- Mitutoyo: Global leader in precision measurement instruments including hardness testers (Rockwell, Vickers, Micro), surface roughness testers, calipers, and micrometers. Direct competitor across most of Phase II's product catalog with vastly larger scale, broader product range, and worldwide distributor network.
- Ametek (Test & Measurement): Large diversified industrial conglomerate with a Test & Measurement segment including hardness testers, force gauges, and materials testing instruments. Broader portfolio than Phase II with much larger scale.
- Shimadzu: Major Japanese analytical and measuring instrument manufacturer with hardness testers, surface roughness testers, and materials testing systems. Comparable product categories with significantly larger scale and global brand recognition.
Direct peers
- Instron (Illinois Tool Works): Manufacturer of materials testing instruments including Rockwell, Brinell, and Vickers hardness testers under the Wilson Hardness brand. Direct competitor in the bench-top hardness testing category serving metallurgical labs and industrial QC.
- Buehler (Illinois Tool Works): Leading manufacturer of metallographic equipment including hardness testing machines (Wilson/Vickers) for sample preparation and material analysis labs. Directly competes with Phase II's Vickers and micro-hardness product lines.
- LECO Corporation: Manufacturer of analytical and materials testing instruments including hardness testers, spectrometers, and metallographic equipment. Comparable mid-market US manufacturer serving similar metallurgical lab and industrial QC customers.
- Elcometer: Manufacturer of coating thickness gauges, surface profile gauges, and ultrasonic thickness gauges. Direct overlap with Phase II's coating thickness (PTG-series) and ultrasonic thickness (UTG-series) product lines, with stronger international distributor presence.
- Fischer Technology: Specialized manufacturer of coating thickness measurement, materials analysis, and nano-indentation testing instruments. Direct competitor in the coating thickness gauge category and a player in micro-hardness (Fischerscope) testing.
- Evident (formerly Olympus Industrial): Manufacturer of ultrasonic testing equipment including thickness gauges, flaw detectors, and phased array systems. Directly competes with Phase II's ultrasonic thickness gauge product line with deeper NDT credibility.
- Affri: Italian manufacturer specializing in Rockwell, Vickers, Brinell, and portable hardness testers. Comparable mid-sized independent manufacturer with similar product breadth and price points to Phase II.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Phase II social profiles
Digital presencePhase II financial estimates
Financial estimateRevenue estimate
Valuation estimate
Phase II leadership team
Management profileNumber of profiles
Phase II subsidiaries and ownership
Company hierarchySubsidiaries1 record
Phase II funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Phase II M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Phase II
What does Phase II do?
Phase II manufactures and sells material testing instruments, with hardness testers (Rockwell, Vickers, Brinell, and portable Leeb/UCI models) as its core focus. The portfolio also includes surface roughness testers/profilometers, ultrasonic and coating thickness gauges, durometers, force gauges, vibration meters, machine tool accessories, and precision measuring tools, sold directly to industrial manufacturers, metallurgical labs, and quality-control departments via its own website and phone/email sales channel.
Is Phase II a public or private company?
Phase II is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Phase II founded?
Phase II was founded in 1982. It employs 11 to 50 people.
Where is Phase II based?
Phase II is headquartered in Upper Saddle River, United States, in the North America region.
How does Phase II make money?
One revenue line is on record: hardware Sales.
Who are Phase II's main competitors?
Broad incumbents on record are Mitutoyo, Ametek (Test & Measurement) and Shimadzu. Direct peers are Instron (Illinois Tool Works), Buehler (Illinois Tool Works), LECO Corporation, Elcometer, Fischer Technology, Evident (formerly Olympus Industrial) and Affri.
Does Phase II have an API?
No public API is recorded for Phase II.