The San Francisco Sailing Company

Name

The San Francisco Sailing Company

Legal name

San Francisco Sailing Company

Website

https://sailsf.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Recreational Sailing Charters and Tours

NAICS

Scenic and Sightseeing Transportation, Water (48721)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sailing Experiences (Lessons, Regattas, Day Sails) (THAJAJAG)

akta.pro secondary industries

Day & Short-Horizon Private Cruises (Half-Day/Day/Overnight) (THAEAEAF), Luxury Sailing Cruises (Windjammers & Tall Ships) (THAEADAB)

Keywords

• Sailing charters
• Bay cruises
• Boat tours
• Private charters
• Sailing school

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Daily Public Sails: Ticketed sailing experiences sold per person for scheduled 90-minute and sunset sails around San Francisco Bay. Price includes captain, crew, and complimentary beverages.
2. Private Charter Rentals: Hourly boat rentals with captain and crew for private events. Pricing tiers at $700/hour for primary fleet vessels and $400/hour for smaller 'Between The Sheets' vessel. Accommodates 4 duration options (90 min to 4 hours) with 50% deposit and 15% gratuity structure.
3. Catering and Bar Services: On-board catering and open bar services for private charters, with optional corkage fee of $150 for self-catered events or cash/open bar arrangements.
4. Sailing School / ASA Certification Courses: American Sailing Association (ASA) certified lessons ranging from introductory courses to rigorous certification programs. Provided through partnership with ASA.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The San Francisco Sailing Company operates sailboat charter and sailing tour services on San Francisco Bay from Pier 39, Dock F. It sells ticketed daily public sails (90-minute, sunset, and Golden Gate Bridge routes), hourly private yacht charters for celebrations and corporate team building, American Sailing Association (ASA) certified sailing lessons, and on-board catering services for charter events.

Product overview

The San Francisco Sailing Company operates a fleet of sailing yachts offering experiential tourism services on San Francisco Bay. The core offering consists of two main product lines: (1) Public Daily Sails including the 90-Minute Daily Sail ($99/person), Sunset Sail ($129/person), and weekend Golden Gate Sail, all departing from Pier 39 with various routes past iconic landmarks; and (2) Private Charters featuring three vessels—Santa Maria and Privateer (both 41-foot Islander Freeport ketch rigs, 24 passengers, $700/hour) and Journey/Between The Sheets (36-foot Islander, 6 passengers max, $400/hour)—available for events from 90 minutes to 4 hours. Supporting offerings include Team Building Events for corporate groups, Sailing School with American Sailing Association certification courses, and Special Events hosting for occasions such as birthdays, weddings, bachelor/bachelorette parties, and baseball games. Catering Menu services are available as an add-on for private charters.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Coverage of major bay destinations (Alcatraz, Angel Island, Sausalito, Golden Gate Bridge, SF City Front) achievable in 90-minute sail
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• American Sailing Association (ASA)coreStrategic or Co-development PartnerASA-certified sailing lessons offered through the sailing school, ranging from introductory courses to rigorous certification programs. Provides legitimacy and standardized credentials for sailing education.
• FareHarborcoreTechnology or IntegrationBooking platform integration embedded in company website enabling online reservations for daily sails and private charters. Facilitates payment processing and scheduling management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• City Cruises (Hornblower): Large-scale cruise and charter operator with San Francisco Bay presence, offering dining cruises and private events. Competes primarily for the private charter and corporate event segment with broader infrastructure and pricing flexibility.
• Sail Newport: Established sailing school and charter organization in Newport, RI offering ASA-equivalent instruction and charter experiences; comparable product breadth (school + charters) on a different coast.

Emerging players

• Sailo: Online marketplace for booking sailing charters and bareboat rentals across many destinations. Adjacent in that it aggregates charter demand but competes with operator-direct channels like FareHarbor.

Direct peers

• Adventure Cat Sailing Charters: Direct competitor offering sailing charters and Bay tours departing from San Francisco, overlapping on the same Pier 39-adjacent tourist customer base and product mix (daily sails, private charters).
• Bay Sail: Direct competitor operating sailing tours on San Francisco Bay out of Sausalito and Tiburon, overlapping in sunset sails, day cruises, and team-building offerings for the same SF Bay leisure market.

Regional players

• Catalina Classic Sailing: Southern California sailing charter operator offering similar day sails, private charters, and team-building experiences — comparable business model in a different coastal geography.
• Newport Beach Sailing Charters: Comparable sailing charter operator in Newport Beach, CA — same experiential tourism and private charter product mix but in a different Southern California geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SFSailingCompany
• Instagraminstagram.com/sfsailingco/?hl=en
• LinkedInlinkedin.com/company/san-francisco-sailing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The San Francisco Sailing Company