Josephina Jewelry

What Josephina Jewelry does

Josephina Jewelry is a Dutch direct-to-consumer e-commerce jewelry brand founded in 2018 and operating from Druten with a by-appointment design studio and showroom in Amsterdam. The company sells vintage-inspired gemstone rings, necklaces, earrings, and bracelets across three material tiers — gold-plated brass, sterling silver (925), and solid 9K/14K gold — plus a 2024-launched adjacent Edelstenen & Beauty line of loose gemstones, guasha tools, and jade massage products. The catalog spans 237+ SKUs including 20+ genuine gemstone types, a full 12-month birthstone collection, stacking rings, and engagement rings that include both natural and lab-grown diamonds, with free engraving offered as a personalization lever.

The business runs on a Shopify storefront at josephinajewelry.nl with Dutch and English language options, USD/GBP pricing, international shipping, and 14 payment integrations spanning Klarna BNPL, iDEAL, Bancontact, MobilePay, and BLIK, with a €49 free-shipping threshold and a 14-day return policy. Products are produced in small batches to limit overproduction and are positioned as accessible luxury targeted primarily at women seeking vintage aesthetics at price points from roughly €30 to over €2,000.

The revenue model is unit-based one-time purchase across jewelry, gift cards (€10–€150), and the beauty line, with marketing driven by SEO-rich gemstone educational content, organic social on Instagram/Facebook/Pinterest, and email. The company is privately held, founder-operated by designer "Josephina," with no disclosed external funding, no parent company, and no subsidiaries.

Name

Josephina Jewelry

Legal name

Josephina Jewelry

Website

https://josephinajewelry.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Josephina Jewelry is a Dutch direct-to-consumer e-commerce brand selling vintage-inspired gemstone jewelry — rings, necklaces, earrings, and bracelets — in gold-plated, sterling silver, and 9K/14K solid gold, plus a wellness gemstone line, targeting women seeking affordable luxury.

Ownership category

akta.pro rank

Product category

Jewelry Retail

NAICS

Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Engagement Rings (CRAKACAA), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Artisan/Hand-Fabricated One-of-a-Kind Jewelry (CRAKAHAI)

Keywords

• Vintage-inspired jewelry
• Gemstone jewelry retail
• Gold jewelry e-commerce
• Handcrafted gemstone rings
• Birthstone jewelry

Headquarters

HQ city

Druten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Jewelry Product Sales: One-time purchase model for gold plated brass, 9K, 14K solid gold, and sterling silver jewelry including rings, necklaces, earrings, and bracelets with genuine gemstones
2. Gift Cards: Digital gift cards available in denominations from €10 to €150, providing flexible gifting options
3. Loose Gemstones & Beauty Products: Sale of loose gemstones, guasha massage stones, and jade massage tools for beauty/wellness purposes

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Josephina Jewelry designs and sells vintage-inspired gemstone jewelry directly to consumers through its Dutch e-commerce website, with rings as the flagship category complemented by necklaces, earrings, and bracelets. The catalog spans affordable gold-plated brass pieces (€30–€100), 9K and 14K solid gold items (€200–€2,000+), and sterling silver, with free in-house engraving and a custom-made ring service. The company also offers engagement rings (including lab-grown diamonds), birthstone jewelry for all 12 months, stacking rings, and an Edelstenen & Beauty line of loose gemstones and massage tools.

Product overview

Josephina Jewelry is an e-commerce jewelry company offering a diverse portfolio of gemstone and gold jewelry products. The core offering centers on Rings as the primary product category, complemented by Necklaces, Earrings, and Bracelets. The product portfolio is organized across three main material tiers: Gold Plated Brass (affordable vintage-style pieces), Solid Gold in 9K and 14K (premium lifetime jewelry), and Sterling Silver. Specialized collections include Birthstone Jewelry (all 12 months), Engravable Jewelry (free personalization), Stacking Rings (stackable designs), Engagement Rings (with natural and lab-grown diamonds), and a Gift Shop. The company also offers an Edelstenen & Beauty line featuring loose gemstones and massage tools. Products are designed in Amsterdam with vintage-inspired aesthetics and ethically handmade production.

Differentiator

Problem solved

Functional benefit

Products and services

• Rings (Ringen) The core product category featuring vintage-style gemstone rings in various styles including engagement rings, stacking rings, birthstone rings, and statement rings, available in Gold Plated Brass, Sterling Silver, 9K and 14K Solid Gold.
• Necklaces (Kettingen) Gold-plated and solid gold necklaces featuring gemstone pendants including birthstone hangers, diamond pendants, and decorative charms in vintage style.
• Earrings (Oorbellen) Gold-plated and 14K gold earrings including hoops, studs, and gemstone earrings with pavé designs and click closures.
• Bracelets (Armbanden) Bracelets including 14K gold chain bracelets, gemstone bracelets, and personalized name bracelets in Gold Plated Brass and Solid Gold.
• Engagement Rings (Verlovingsringen) Engagement rings featuring natural and lab-grown diamonds, colored gemstones like sapphire, tourmaline, and emerald, available in 9K, 14K, and 18K gold options.
• Birthstone Jewelry (Birthstone Sieraden) Birthstone jewelry collection featuring rings and pendants for all 12 months: Garnet (January), Amethyst (February), Aquamarine (March), White Topaz (April), Emerald (May), Moonstone (June), Ruby (July), Peridot (August), Sapphire (September), Opal (October), Citrine (November), and Blue Topaz (December).
• Stacking Rings (Stacking Ringen) Stackable rings designed to be worn together in combinations, including minimalist bands, gemstone rings, and statement pieces in Gold Plated Brass and Solid Gold.
• Engravable Jewelry (Graveerbare Sieraden) Personalized jewelry including signet rings and pendants that can be engraved with initials, names, or special messages; engraving is provided free of charge.
• Gemstones & Beauty (Edelstenen & Beauty) Loose gemstones and beauty products including rose quartz, tiger eye, jade, labradoriet, and agate massage stones, guasha tools, jade rollers, and jade massage combs for wellness and home decor.
• The Gift Shop Curated gift collection including jewelry boxes, gift cards, and jewelry items organized by price categories (below €50, below €100) and luxury gifts.
• Gift Card (Cadeaubon) Digital gift cards available in denominations of €10, €25, €50, €75, €100, and €150, delivered via email.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mejuri: Global DTC fine jewelry brand offering gold and gemstone pieces at accessible price points across rings, necklaces, and earrings. Directly comparable to Josephina on business model (DTC e-commerce, in-house designed collections, multi-tier pricing from affordable to fine gold) and target customer (women seeking everyday luxury jewelry).
• Astrid & Miyu: UK-based DTC jewelry brand specializing in stacking rings, necklaces, and personalized pieces with an in-house design team. Comparable to Josephina on stacking ring category, personalization offering, and Europe-based DTC positioning targeting women aged 25-40.
• Catbird: Brooklyn-based indie jewelry brand with a strong in-house design identity, stacking rings, and ethical sourcing narrative. Highly comparable to Josephina on independent-designer positioning, stacking ring product line, and ethically minded female consumer base.
• Vrai: DTC lab-grown diamond jewelry brand offering engagement rings and fine jewelry with sustainability positioning. Comparable to Josephina on lab-grown diamond engagement ring offerings and ethical/sustainable brand narrative targeting younger luxury buyers.

Broad incumbents

• Pandora: Global mass-market jewelry brand with extensive retail and e-commerce presence across Europe including the Netherlands. Broad incumbent in the same category with overlap on charm/gemstone jewelry and gifting occasions, but operates at much larger scale with broader product portfolio.
• Brilliant Earth: Larger DTC jewelry company focused on ethically sourced and lab-grown diamond engagement rings and fine jewelry. Comparable overlap with Josephina's lab-grown diamond engagement ring line and ethical sourcing positioning, though at much greater scale and brand recognition.

Regional players

• Zinzi: Dutch jewelry and accessories brand operating primarily in the Netherlands and Benelux with sterling silver and gold-plated product lines. Strongly comparable as a regional Dutch competitor with overlapping price points, gemstone jewelry assortment, and similar target demographic.

Emerging players

• Mateo Jewelry: Independent fine jewelry brand specializing in diamond and gold pieces with a founder-led design approach. Comparable to Josephina on designer-driven identity, fine gold and diamond offerings, and small-batch production targeting design-conscious buyers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/josephina-jewelry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Josephina Jewelry