Trendfocus
TRENDFOCUS is a privately held Cupertino-based B2B market research and consulting firm providing subscription intelligence and bespoke consulting exclusively to the global data storage industry, serving enterprise storage vendors, component makers, computing companies, and investment communities across the U.S., Japan, Asia, and Europe.
- Company typePrivate
- Founded1996
- HeadquartersCupertino, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Trendfocus does
TRENDFOCUS, Inc. is a privately held B2B market research and consulting firm founded in 1996 and headquartered at 20660 Stevens Creek Boulevard in Cupertino, California. The company specializes exclusively in the global data storage industry, delivering subscription-based market intelligence and bespoke consulting to enterprise storage vendors, computing companies, component manufacturers, and investment communities across the U.S., Japan, Asia, and Europe. Its research covers the full storage supply chain including HDDs, NAND and SSDs, cloud and hyperscale infrastructure, enterprise storage, tape and archive, recording heads, rigid disk media, and substrates.
The company distributes its research through seven distinct Information Services built on proprietary analytical frameworks. Its core methodology combines a Top Down/Bottom Up approach with 360-degree statistical analysis, delivered through the SDAS (Storage Demand Analysis System) and a proprietary six-part data delivery model. Outputs include quarterly updates, rolling four-quarter forecasts, twice-yearly five-year forecasts spanning units, exabytes, and revenue, vendor market share data, technology transition analysis, and customized data sets tailored to client strategic questions. Distribution is consultative and direct: senior analysts partner side-by-side with clients on market and product strategy sessions, team brainstorms, and executive presentations, with unlimited analyst access included at no added fee.
TRENDFOCUS monetizes through annual subscription engagements supplemented by multi-year bespoke consulting contracts; pricing is not publicly disclosed. The firm operates with a small, closely-knit team of approximately four core senior analysts — Mark Geenen (Founder, President), John Chen (Vice President), Don Jeanette (NAND/SSD Lead), and Jason Lervold (Operations Manager) — each bringing 25-30+ years of data storage industry experience and prior roles at Toshiba, NetApp, Komag, and Fujitsu. Founder Mark Geenen additionally sits on the Global Board of Directors of IDEMA and co-founded the Advanced Storage Technology Consortium (ASTC), embedding TRENDFOCUS within the governance structures of the data storage trade ecosystem. The company has remained privately held, founder-led, and free of external institutional capital since inception.
Trendfocus firmographics
Firmographics- Name
- Trendfocus
- Legal name
- TRENDFOCUS, Inc.
- Website
- https://trendfocus.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TRENDFOCUS is a privately held Cupertino-based B2B market research and consulting firm providing subscription intelligence and bespoke consulting exclusively to the global data storage industry, serving enterprise storage vendors, component makers, computing companies, and investment communities across the U.S., Japan, Asia, and Europe.
- Ownership category
- akta.pro rank
Trendfocus industry classification
Industry- Product category
- Data Storage Market Intelligence & Consulting
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)
- akta.pro primary industry
- Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where Trendfocus is headquartered
LocationHeadquarters
- HQ city
- Cupertino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trendfocus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Information Services Subscriptions: Subscription-based market intelligence services providing ongoing access to research reports, forecasts, analyst briefings, and data analysis across multiple storage market segments. Subscribers receive quarterly updates, annual five-year forecasts, executive briefs, FOCUS ON documents, periodic installments, online competitive analysis, unlimited analyst access, and daily global news.
- Bespoke Consultations and Presentations: Custom consulting engagements including market and product strategy sessions, team brainstorms, executive presentations, and side-by-side partnership with clients on strategic business questions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Information Services Subscription |
| Other | Multi-year contract | Bespoke Consulting Engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Trendfocus product offering
Product offeringCore offering
TRENDFOCUS is a market research and consulting firm that provides subscription-based information services and bespoke consulting engagements to enterprise clients in the data storage industry. Its portfolio covers the entire data storage supply chain—including HDD, SSD, NAND, cloud, hyperscale, enterprise, tape, recording heads, and rigid disk media and substrates—delivering quantitative supply/demand trend analyses, shipment and market share forecasts, pricing forecasts, technology transition analysis, and competitive intelligence through proprietary methodologies such as Top Down/Bottom Up Analysis with 360 statistical analysis, the Six-Part Data Delivery Model, and the Storage Demand Analysis System (SDAS).
Product overview
Trendfocus is a market research and consulting firm providing information services to the data storage industry. The company offers a portfolio of seven distinct Information Services: SDAS: HDD Information Service (core HDD market analysis), NAND/SSD Information Service (solid-state storage forecasting), Cloud Hyperscale & Enterprise Storage Service (enterprise storage demand analysis), Storage Interlinks Service (HDD market interconnections), HDD Recording Head Service (recording head industry analysis), Rigid Disk Media & Substrate Service (media and substrate market intelligence), and Tape and Archive Storage Service (tape and archival storage market coverage). These services provide quantitative supply/demand trend analyses, shipment forecasts, market share data, pricing analysis, and technology transition insights to clients including enterprise storage vendors, component manufacturers, and investors.
Differentiator
Problem solved
Functional benefit
Products and services
- Tape and Archive Storage Service Market intelligence service covering the tape and archive storage market, focusing on offline, ultra-low-cost bulk data storage for both on-premises and cloud applications, with analysis of hot, cool, and cold data stratification.
- Cloud Hyperscale & Enterprise Storage Service Analysis service for hyperscale/ODM-direct/commodity hardware and traditional OEM server and storage demand for HDDs and SSDs, including nearline HDD forecasts, SSD forecasts by interface type (SATA, SAS, PCIe), and $/GB, exabyte, and revenue forecasts.
- SDAS: HDD Information Service Comprehensive market research service providing systematic analysis of the entire HDD value chain via the proprietary SDAS (Storage Demand Analysis System), including unit shipment forecasts by market segment, technology, capacity, and form factor, along with technology trend analysis.
- NAND/SSD Information Service Market intelligence service providing NAND and SSD forecasts including units and exabytes shipped by form factor, with details on client and enterprise-type devices, vendor market share data, and technology trends.
- Storage Interlinks Service Integrated analysis service examining critical interconnections of the HDD industry into wider market segments including enterprise storage, PCs, consumer electronics, surveillance, and external drives.
- HDD Recording Head Service Market intelligence service providing analysis of the HDD recording head industry, including head shipments by form factor and capacity class, heads-per-drive ratios, and HGA shipment analysis by technology.
- Rigid Disk Media and Substrate Service Market intelligence service dedicated to rigid disk media and substrate segments, providing media shipments by drive form factor, disk-per-drive ratios, OEM vs. captive unit forecasts, and substrate shipment analysis.
Quantifiable outcome
- Over 70 clients in U.S., Japan, Asia, and Europe rely on TRENDFOCUS market intelligence
Companies that use Trendfocus
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Trendfocus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Trendfocus partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- IDEMA (International Disk Drive Equipment and Materials Association)coreMark Geenen, Founder and President of TRENDFOCUS, serves as a long-time member of the Global Board of Directors of IDEMA, the trade association for the data storage industry. This involvement provides strategic positioning within the industry ecosystem.
- ASTC (Advanced Storage Technology Consortium)coreMark Geenen is a Founder and Executive Council member of the ASTC, a consortium focused on advancing storage technology. This positions TRENDFOCUS at the forefront of industry developments and standards.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Trendfocus competitors and assessment
Company assessmentEmerging players
- StorageNewsletter: Long-running specialist storage industry news and analysis outlet covering HDD, SSD, tape, and enterprise storage market developments. Adjacent competitor for Trendfocus's industry-news and market-update functions, particularly for European and enterprise clients.
- Blocks & Files: Specialist storage industry news and analysis publication covering enterprise storage, HDD/SSD markets and supplier news. Competes with Trendfocus in delivering timely storage market intelligence, though it leans more journalistic than syndicated research.
Direct peers
- IDC (International Data Corporation): The largest dedicated IT market research firm globally and the most direct competitor to Trendfocus. IDC's Worldwide Storage and Storage Software trackers and supply-chain research overlap heavily with Trendfocus's SDAS and NAND/SSD Information Services, though IDC serves a broader IT scope at significantly larger scale.
- Coughlin Associates: Storage industry analyst firm providing HDD, SSD, tape, and archival storage market research — directly overlapping with Trendfocus's SDAS, Tape & Archive Storage, and Storage Interlinks services for similar enterprise and investor clients.
- TrendForce: Asia-headquartered market research firm with strong DRAM/NAND/SSD and storage supply-chain coverage, serving global enterprise and investor clients. Closely comparable to Trendfocus in methodology (units, exabytes, capacity forecasts) and customer profile.
- Objective Analysis: Niche semiconductor memory research firm specializing in NAND/SSD market forecasts and supply-demand modeling. Directly comparable to Trendfocus's NAND/SSD Information Service in customer profile (vendors, investors) and deliverable format.
- Forward Insights: Boutique semiconductor and storage research firm with deep NAND/SSD and memory market coverage closely paralleling Trendfocus's NAND/SSD Information Service. Comparable in scale, methodology, and target buyer (memory/storage vendors and investors).
Broad incumbents
- TechInsights: Technology intelligence firm with deep semiconductor and storage component reverse-engineering and supply-chain analysis. Overlaps with Trendfocus's component-level services (Recording Head, Rigid Disk Media & Substrate) from a different methodological angle.
- S&P Global Market Intelligence (incl. IHS Markit): Large diversified research and data provider whose technology, components, and supply-chain research (historically via IHS Markit) competes with Trendfocus at the storage-component level. Operates at vastly greater scale and broader vertical scope.
- Gartner: Dominant IT advisory and research incumbent whose storage, infrastructure, and supply-chain research overlaps with Trendfocus's enterprise storage and NAND/SSD coverage. Gartner competes primarily at the enterprise/strategic advisory layer rather than Trendfocus's granular supply-chain unit/exabyte forecasts.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trendfocus social profiles
Digital presenceTrendfocus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trendfocus leadership team
Management profileNumber of profiles
Profiles4 records
Trendfocus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trendfocus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trendfocus
What does Trendfocus do?
TRENDFOCUS is a market research and consulting firm that provides subscription-based information services and bespoke consulting engagements to enterprise clients in the data storage industry. Its portfolio covers the entire data storage supply chain—including HDD, SSD, NAND, cloud, hyperscale, enterprise, tape, recording heads, and rigid disk media and substrates—delivering quantitative supply/demand trend analyses, shipment and market share forecasts, pricing forecasts, technology transition analysis, and competitive intelligence through proprietary methodologies such as Top Down/Bottom Up Analysis with 360 statistical analysis, the Six-Part Data Delivery Model, and the Storage Demand Analysis System (SDAS).
Is Trendfocus a public or private company?
Trendfocus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trendfocus founded?
Trendfocus was founded in 1996. It employs 1 to 10 people.
Where is Trendfocus based?
Trendfocus is headquartered in Cupertino, United States, in the North America region.
How does Trendfocus make money?
Two revenue lines are on record. Information Services Subscriptions are the primary driver. The others are bespoke Consultations and Presentations.
Who are Trendfocus's main competitors?
Emerging players on record are StorageNewsletter and Blocks & Files. Direct peers are IDC (International Data Corporation), Coughlin Associates, TrendForce, Objective Analysis and Forward Insights. Broad incumbents are TechInsights, S&P Global Market Intelligence (incl. IHS Markit) and Gartner.
Does Trendfocus have an API?
No public API is recorded for Trendfocus.
What industry is Trendfocus in?
Trendfocus's product category is Data Storage Market Intelligence & Consulting. Its primary akta.pro industry code is BPAHALAE, Industry & Sector Research (Syndicated/Custom). Its NAICS code is 541910.