Northwest Natural Resource Group

What Northwest Natural Resource Group does

Northwest Natural Resource Group (NNRG) is a Seattle-based non-profit organization founded in 1992 that specializes in ecological forestry and conservation-based forest stewardship across the Pacific Northwest. The organization serves non-industrial private forest landowners, conservation organizations, public land managers, and tribal governments through a multi-service platform anchored by its Northwest Certified Forestry (NCF) program, which provides Forest Stewardship Council (FSC) group certification alongside management planning, forest restoration, thinning and harvesting oversight, and EQIP funding assistance.

NNRG generates revenue through a hybrid model combining an annual membership program (providing landowners with ongoing support, resources, and certification access), professional services fees for forest management consulting and FSC certification, and grant funding from public agencies and private foundations. Distribution is direct and field-based: the organization operates two offices (Seattle and Olympia), conducts one-on-one site visits across Oregon and Washington, hosts educational workshops and forest tours, and reaches landowners through a content marketing apparatus including a blog, monthly newsletter, and extensive resource library. Notable partnerships with The Nature Conservancy, Mountains to Sound Greenway Trust, Seattle City Light, Pinchot Institute for Conservation, and the National Fish and Wildlife Foundation underpin large-scale projects such as the 46,000-acre FSC-certified Central Cascades Forest and the three-year Skagit Watershed salmon habitat initiative.

The organization is governed as a non-profit with no parent company and is led by Director of Forestry Kirk Hanson, whose consulting team brings over 50 years of combined experience in conservation-based forest management. NNRG's competitive position rests on a combination of recognized FSC affiliation (including the 2016 FSC Leadership Award), privileged non-profit access to USDA and foundation grant funding, deep regional field presence, and a published educational platform that includes the book 'A Forest of Your Own' and a demonstration forest for training purposes.

Name

Northwest Natural Resource Group

Legal name

Northwest Natural Resource Group

Website

https://nnrg.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Northwest Natural Resource Group is a Seattle-based non-profit founded in 1992 that provides ecological forestry services — including FSC certification, management planning, and forest restoration — to private woodland owners, land trusts, and public land managers in Oregon and Washington.

Ownership category

akta.pro rank

Product category

Ecological Forestry Consulting

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (115310), Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Forest Certification, Compliance & Chain-of-Custody Support (AFAMAAAH)

akta.pro secondary industries

Forest Management & Silviculture Services (Cruising, Planning, Compliance) (IMAMAAAD), Carbon & Climate-Aligned Forest Certification Add-ons (e.g., FSC Ecosystem Services, climate modules) (AFAMALAH), Forest Ecosystem Services & Carbon/Conservation Programs (AFAMAAAJ), Forestry, Land Use & REDD+ Programs (BPADALAF)

Keywords

• Ecological forestry
• FSC certification
• Forest management planning
• Forest restoration services
• Non-industrial woodland stewardship

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Program: Annual membership providing forest landowners with support, resources, and expertise for forest stewardship.
2. Forest Management Consulting Services: Comprehensive forest management planning, rapid assessments, restoration thinning, and forest operations management services for public and private landowners.
3. FSC Certification Services: Cost-effective access to Forest Stewardship Council certification for forest landowners.
4. Donations: Voluntary contributions from supporters of ecological forestry mission.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

NNRG delivers conservation-based forestry services to non-industrial private woodland owners, land trusts, and public land managers in Oregon and Washington. Offerings include the Northwest Certified Forestry (NCF) FSC group certification program, comprehensive forest management planning, forest restoration thinning, timber harvest oversight, and ongoing membership support. Revenue is supplemented by donations and grants for ecosystem-based conservation and rural economic development.

Product overview

Northwest Natural Resource Group (NNRG) is a non-profit ecological forestry organization that operates primarily through its Northwest Certified Forestry (NCF) program, offering forest landowners and public land managers a comprehensive suite of services including management planning, FSC certification, forest restoration, thinning and harvesting, and ecological forestry for public lands. The organization supplements its core consulting services with a membership program, educational resources including a published book 'A Forest of Your Own,' a demonstration forest, and a resource library. NNRG also helps landowners access EQIP funding through the USDA and provides logger training programs. The company does not offer a software product but rather provides direct consulting and stewardship services.

Differentiator

Problem solved

Functional benefit

Brands

• Northwest Certified Forestry (NCF): NNRG's landowner stewardship and certification program developed to assist small forest landowners in Oregon and Washington with optimizing the economic and ecological potential of their forestlands

Products and services

• Northwest Certified Forestry (NCF) NNRG's primary certification and stewardship program assisting small forest landowners in Oregon and Washington with optimizing the economic and ecological potential of their forestlands through FSC group certification and management support.
• Forest Management Planning
• FSC Certification
• Forest Restoration
• Thinning and Harvesting
• Ecological Forestry for Public Lands
• Membership Program
• EQIP Funding Assistance
• Logger Training

Quantifiable outcome

• Served over 20 local governments and land trusts with certification and management services
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Restore CharminorStrategic or Co-development PartnerPartner in San Juan Islands biochar and woody biomass projects, focusing on manufacture and sale of biochar from forest waste materials.
• Rainshadow ConsultingminorStrategic or Co-development PartnerPartner in San Juan Islands forestry projects, contributing expertise in forest management and biomass solutions.
• Mountains to Sound Greenway TrustcoreStrategic or Co-development PartnerPartner in Stossel Creek Adapted Reforestation Project, working to return 150 acres of previously logged land to healthy forest using climate-adapted practices.
• Seattle City LightcoreStrategic or Co-development PartnerPartner in Stossel Creek restoration project, contributing to forest restoration efforts in previously logged areas.
• The Nature ConservancycoreStrategic or Co-development PartnerManaging the 46,000-acre Central Cascades Forest, now FSC-certified through NNRG's group certificate - the Northwest's largest certified forestland addition in recent years.
• Pinchot Institute for ConservationcoreStrategic or Co-development PartnerCollaborating on USDA-funded project to unlock carbon markets for family forest owners, providing initial carbon assessments and inventory services.
• EcotrustminorStrategic or Co-development PartnerPartner in carbon market program for family forest owners, working to provide landowners with carbon assessment and inventory services.
• Forest Stewardship Council-UScoreStrategic or Co-development PartnerPartner in developing ecosystem services monitoring materials and biodiversity assessment tools for forest landowners.
• Washington State Department of Natural ResourcescoreStrategic or Co-development PartnerPartner in Skagit forest stewardship project and Family Forest Fish Passage Program, working with small forest landowners on habitat restoration.
• Skagit Conservation DistrictminorStrategic or Co-development PartnerCollaborating on educational workshops and technical assistance for Skagit basin forest landowners.

Scale indicators8 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• American Forest Foundation: National non-profit focused on family forest owners and FSC group certification at scale. Operates the largest family-forest FSC group certificate in the U.S., directly comparable to NNRG's Northwest Certified Forestry program.
• Forterra: Pacific Northwest land trust and conservation organization. NNRG provides FSC certification and management planning services to Forterra on conservation properties like the Willapa Bay forest reserve.
• Ecotrust: Pacific Northwest non-profit working on forests, fisheries, and food systems. Active partner with NNRG on carbon markets for family forest owners and shares the regional ecological forestry mission.
• Pinchot Institute for Conservation: National forestry-focused policy and research organization. NNRG is a direct partner with Pinchot on the USDA-funded carbon markets project for family forest owners, making Pinchot a closely aligned peer in ecosystem services and forestry consulting.
• Mountains to Sound Greenway Trust: Regional land trust and conservation organization in Washington. Core partner of NNRG on the Stossel Creek Adapted Reforestation project and serves overlapping small landowner and public land stewardship needs.

Broad incumbents

• The Nature Conservancy - Washington Chapter: Major conservation organization that NNRG serves and partners with on the 46,000-acre Central Cascades Forest. TNC operates at much larger scale across multiple states, making it a broad incumbent in the same conservation space.

Emerging players

• Resource Innovations: Forestry and natural resource consulting firm serving forest owners and agencies. Comparable to NNRG's professional services arm (management plans, restoration, certification support) but operates as a for-profit consultancy.

Others

• Forest Stewardship Council US: The certification body whose FSC standards NNRG administers. NNRG partners with FSC-US on ecosystem services monitoring materials; they are ecosystem counterparts rather than competitors.

Regional players

• Skagit Conservation District: Local conservation district collaborating with NNRG on Skagit landowner workshops and technical assistance. Operates within the same regional watershed but with a different (district government) structure.
• Washington State Department of Natural Resources: State agency that manages 5+ million acres of forestland and is a key NNRG partner on Skagit watershed and Family Forest Fish Passage programs. Comparable mission overlap but very different scale and mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/nnrgforests
• Facebookfacebook.com/northwestnaturalresourcegroup
• LinkedInlinkedin.com/company/northwest-natural-resource-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Natural Resource Group