Audio House
- Company typePrivate
- Founded2025
- HeadquartersKiel, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
Audio House firmographics
Firmographics- Name
- Audio House
- Legal name
- AUDIO HOUSE, ein Geschäftsbereich der REGIOCAST GmbH & Co. KG
- Website
- https://audiohouse.de
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Audio House industry classification
Industry- Product category
- Audio Advertising Sales
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Audio/Podcast/Streaming Media Buying (MPAAABAF)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG), Audio Production & Podcasting (BPAFAIAE)
Keywords
Where Audio House is headquartered
LocationHeadquarters
- HQ city
- Kiel
- HQ country
- Germany
- HQ region
- Europe
Offices9 records
Markets served
Audio House business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Radio Advertising (Werbefunk): Core revenue stream from broadcasting audio advertisements on private radio stations. AUDIO HOUSE accepts radio advertising contracts in its own name on behalf of the respective broadcasters. Includes classical advertising blocks, special placements, patronage, online audio advertising, and podcasts. Minimum billing length is 10 seconds; tandem/tridem spots minimum 20 seconds. Price based on TKP (thousand contact price) for digital audio/podcast bookings.
- Online Advertising: Contracts for embedding various advertising materials on websites or apps of radio stations marketed by AUDIO HOUSE. Includes display ads, graphics, audio sequences, and video in different formats.
- Podcast Advertising: Advertising in podcasts including sponsoring pre-roll, native integration, podcast ads, and sponsoring post-roll. Portfolio of over 300 podcasts generating over 105 million monthly ad impressions. Own podcasts achieve 2.4 million streams/downloads per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Radio Advertising (UKW/DAB+) |
| Usage-based | Pay-as-you-go | Digital Audio/Podcast Advertising |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Audio House product offering
Product offeringCore offering
Audio House operates as the audio advertising sales division of REGIOCAST GmbH & Co. KG, marketing radio advertising (Werbefunk) and digital audio advertising on behalf of private radio broadcasters. The portfolio spans traditional UKW/FM and DAB+ radio, digital audio streaming, podcast advertising across 300+ shows, in-game audio, custom advertising formats, and program sponsorships. Distribution combines a multi-station brand portfolio (RADIO BOB!, 80s80s, 90s90s, SUNSHINE LIVE, R.SH, ENERGY Sachsen, RADIO PSR, R.SA, delta radio, Schlagerplanet Radio, Feierfreund, barba radio) with strategic partnerships extending reach to Spotify, TuneIn, and Seven.One Audio.
Product overview
AUDIO HOUSE is a radio and digital audio advertising sales division of REGIOCAST GmbH & Co. KG. The offering is a multi-station portfolio platform combined with advertising services. The core platform markets radio broadcasts and online advertising space from regional and national private broadcasters, reaching over 195 million contacts weekly through owned station brands (RADIO BOB!, 80s80s RADIO, 90s90s Radio, SUNSHINE LIVE, R.SH, ENERGY Sachsen, RADIO PSR, R.SA, delta radio, Schlagerplanet Radio, Feierfreund, barba radio) plus global partners (Spotify, TuneIn, Seven.One Audio). The platform offers traditional radio spots via FM/DAB+, digital audio advertising with 170+ targeting options, podcast advertising across 300+ shows, In-Game Audio, Jobspots, Sponsoring, Sonderwerbeformen, and Events. Distribution spans FM, DAB+, streaming, apps, smart speakers, and podcasts.
Differentiator
Problem solved
Functional benefit
Products and services
- AUDIO HOUSE Portfolio (Audio Advertising Sales Platform)
- RADIO BOB!
- 80s80s RADIO
- 90s90s Radio
- SUNSHINE LIVE
- R.SH (Radio Schleswig-Holstein)
- ENERGY Sachsen
- RADIO PSR
- R.SA
- delta radio
- Schlagerplanet Radio
- Feierfreund
- barba radio
- Digital Audio Advertising
- Podcast Portfolio
- AUDIO HOUSE Podcast Ad-Bundle
- Barbara Schöneberger Podcast-Bundle
- In-Game Audio
- Jobspots
- Sonderwerbeformen (Special Advertising Formats)
- Sponsoring
- FUTURE BEATS Event Series
- AUDIO HOUSE Academy
Quantifiable outcome
- 195 million contacts per week across AUDIO HOUSE portfolio (ma 2026 Audio I)
- +2 more outcomes
Companies that use Audio House
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Audio House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Audio House partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SpotifycoreGlobal partnership for music streaming integration. AUDIO HOUSE leverages Spotify's streaming platform to extend reach of its audio advertising offerings, providing additional digital reach beyond own radio station portfolio.
- TuneIncorePartnership with TuneIn radio aggregator for digital audio distribution. TuneIn is used as a radio aggregator enabling AUDIO HOUSE radio station access through their platform, extending reach to TuneIn's user base.
- Seven.One AudiocoreStrategic cooperation with Seven.One Audio (ProSiebenSat.1) for digital audio advertising. Enables access to Seven.One's digital audio inventory and audiences, enhancing AUDIO HOUSE's national digital audio capabilities.
Scale indicators13 records
Audio House competitors and assessment
Company assessmentDirect peers
- Acast: Global podcast hosting and advertising marketplace. Direct comparable for Audio House's Podcast Ad-Bundle (300+ podcasts, 105M+ monthly ad impressions) — both sell podcast sponsorship, native integration, and pre/mid/post-roll advertising to brand and performance advertisers across markets.
- RMS Radio Marketing Services: Germany's largest radio advertising Vermarkter, now owned by RTL Germany. The most direct comparable to Audio House — both monetize radio station inventory via field sales organizations selling audio advertising to regional and national advertisers across FM, DAB+, and digital extensions.
- Seven.One Audio: Audio advertising sales arm of ProSiebenSat.1 Media, selling digital audio and podcast inventory. Audio House's strategic partner AND direct competitor — both sell into Germany's audio ad market with overlapping digital audio, podcast, and streaming offerings.
- Energy Deutschland: One of Germany's largest private radio brand operators (Energy, NRJ Deutschland) with its own Vermarktung capabilities. Conceptually comparable to Audio House in monetizing owned radio station portfolios for regional and national advertisers via similar format-driven (HIT MUSIC ONLY) sales motions.
Broad incumbents
- Bauer Media Group: Large German/European media group with significant audio assets including radio brands, podcasts, and audio streaming. Competes for the same audio advertising inventory pool with overlapping station brands and digital audio reach in DACH markets.
- ARD-Werbung SALES & SERVICES (AS&S): Advertising sales arm of Germany's ARD public-broadcaster consortium. Competes for the same audio ad budgets as Audio House across ARD's public radio stations, typically with different rate structures and audience profiles but overlapping advertiser demand.
- Spotify Advertising: Global audio streaming advertising marketplace and Audio House's strategic partner. A key competitor — Spotify's self-serve ad platform, first-party data, and attribution tools capture audio-advertiser spend that could otherwise flow to Audio House's digital audio products.
- Ströer: German digital media and out-of-home advertising company that has expanded into digital audio and podcast monetization. Competes with Audio House for digital audio ad budgets across streaming and podcast inventory via own ad-tech stack and sales organization.
Others
- Audionomy: European programmatic audio advertising marketplace (formerly Smart Audio). An adjacent technology platform that competes with Audio House's direct-sales motion by enabling automated, data-driven buying of audio inventory across station networks in DACH and broader Europe.
- Triton Digital: Audio ad-tech and programmatic audio marketplace (now part of iHeartMedia). An enabling technology layer that competes with Audio House's Podcast Ad-Server Technology and could enable programmatic access to Audio House's own podcast and digital inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Audio House social profiles
Digital presenceAudio House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Audio House leadership team
Management profileNumber of profiles
Profiles20 records
Audio House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Audio House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Audio House
What does Audio House do?
Audio House operates as the audio advertising sales division of REGIOCAST GmbH & Co. KG, marketing radio advertising (Werbefunk) and digital audio advertising on behalf of private radio broadcasters. The portfolio spans traditional UKW/FM and DAB+ radio, digital audio streaming, podcast advertising across 300+ shows, in-game audio, custom advertising formats, and program sponsorships. Distribution combines a multi-station brand portfolio (RADIO BOB!, 80s80s, 90s90s, SUNSHINE LIVE, R.SH, ENERGY Sachsen, RADIO PSR, R.SA, delta radio, Schlagerplanet Radio, Feierfreund, barba radio) with strategic partnerships extending reach to Spotify, TuneIn, and Seven.One Audio.
Is Audio House a public or private company?
Audio House is a private company. It is classified as corporate owned and is currently operating.
When was Audio House founded?
Audio House was founded in 2025. It employs 51 to 100 people.
Where is Audio House based?
Audio House is headquartered in Kiel, Germany, in the Europe region.
How does Audio House make money?
Three revenue lines are on record. Radio Advertising (Werbefunk) is the primary driver. The others are online Advertising and podcast Advertising.
Who are Audio House's main competitors?
Direct peers on record are Acast, RMS Radio Marketing Services, Seven.One Audio and Energy Deutschland. Broad incumbents are Bauer Media Group, ARD-Werbung SALES & SERVICES (AS&S), Spotify Advertising and Ströer. Others are Audionomy and Triton Digital.
Does Audio House have an API?
No public API is recorded for Audio House.
What industry is Audio House in?
Audio House's product category is Audio Advertising Sales. Its primary akta.pro industry code is MPAAABAF, Audio/Podcast/Streaming Media Buying, with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.