Harry's Bar

What Harry's Bar does

Harry's Bar is a Singapore-based, privately held casual dining and bar chain operating under Harry's International Pte Ltd. Founded in 1992 at Boat Quay, it has grown into what the company describes as Singapore's largest collection of everyday bars and kitchens, with 18 outlets across the island covering waterfront districts (Boat Quay, Clarke Quay), business parks (One Marina Boulevard, Mapletree Business City, Tai Seng, Tampines Grande), suburban catchment areas (Holland Village, Dempsey Hill, Angullia Park, HarbourFront), lifestyle venues (Esplanade, CHIJMES, South Beach Avenue, Marina Bay Link Mall), resort locations (Resorts World Sentosa), and Changi Airport Terminals 1, 2, and 3 (T3 operates 24 hours). Headcount stands at 501–1,000 employees.

The business is anchored on physical dine-in across diverse venue formats, supplemented by a delivery service for home and office orders. A formal Events & Catering operation targets corporate clients with venue hire, buffets, canapés, and large-order deliveries, while a Portable Bar service extends the brand to off-site office events, team celebrations, and home gatherings using tiered draft beer and wine packages. Programmed sports experiences, including dedicated World Cup Live Screenings and ongoing live sports viewings, provide differentiated traffic-driving occasions. The company's principal digital asset is the Harry's Rewards mobile application on iOS and Android, which functions as a loyalty and customer-engagement layer offering points per spend, members-only pricing, voucher redemption, and birthday rewards up to S$100 off; the broader web and ordering infrastructure is built on a Wix-hosted site.

Revenue is generated through three streams: food and beverage sales across 18 outlets (transaction-based), events and catering services for corporate clients (professional services pricing), and portable bar off-premise events (professional services pricing). Pricing is not publicly disclosed; weekday lunch specials start from S$9.90, with additional promotional mechanics including mystery reveals, cardholder-linked bank offers, ladies' nights, and happy hour deals. In April 2026, Richard Caring sold his majority stake in Harry's — alongside The Ivy Collection, Annabel's, and Sexy Fish — to DIAFA for £1.4 billion, placing the brand within a larger international hospitality platform with stated intent to expand globally and leverage cross-vertical synergies.

Name

Harry's Bar

Legal name

Harry's International Pte Ltd

Website

https://harrys.com.sg

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Harry's Bar is Singapore's largest collection of everyday bars and kitchens, operating 18 outlets since 1992. It serves general consumers and corporate clients through dine-in, delivery, events and catering, portable bar service, and live sports screenings, supported by a mobile loyalty rewards app.

Ownership category

akta.pro rank

Product category

Casual Dining and Bars

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Mobile Food Services (722330)

SIC

Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industries

Casual Dining Restaurants (THAFACAB), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Casual dining
• Bar and kitchen
• Sports screenings
• Event catering
• Portable bar service

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from food and beverage sales across 18 Singapore outlets, including dine-in, delivery, and takeaway services. Menu features bar bites, pub classics, Western comfort food, and Singapore local fare.
2. Events and Catering Services: Revenue from private event bookings, corporate functions, and catering services. Offers venue hire, buffets, canapés, and large order deliveries for events.
3. Portable Bar Service: Revenue from mobile bar services for off-site events, providing draft beer, wine, and logistics in tiered packages for office events, team celebrations, and home gatherings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Harry's operates 18 casual bar and kitchen outlets across Singapore serving food and beverages in a relaxed, multicultural setting. The company provides dine-in service, food delivery, sports screening events, corporate/private event hosting, catering, and a portable bar service for off-site functions. A mobile-based loyalty program (Harry's Rewards) supports customer retention across the chain.

Product overview

Harry's Bar is Singapore's largest collection of everyday bars and kitchens, established in 1992. The brand operates as a single unified hospitality concept across 18 outlets islandwide, offering dine-in, delivery, and catering services. The portfolio includes the core Harry's Bar & Kitchen concept, the Harry's Rewards loyalty program (with mobile app), Events & Catering services, Private Events hosting, Portable Bar service for off-site events, Sports Screening for live sports viewing, World Cup Live Screenings, and Delivery service. The brand emphasizes its multicultural Singaporean roots, blending local and international flavors in a warm, relaxed setting where people gather to connect, unwind, and celebrate.

Differentiator

Problem solved

Functional benefit

Brands

• Harry's Rewards: Free membership loyalty program that rewards customers with points on every spend, members' pricing on food, birthday rewards, and monthly exclusives.
• Harry's Portable Bar

Products and services

• Harry's Bar & Kitchen Casual bar and kitchen dining experience across 18 Singapore outlets, offering bar bites, pub classics, Western comfort food, Singapore local fare, signature cocktails, and beer.
• Harry's Rewards

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• DIAFAcoreOthers · 15 April 2026Richard Caring sold his majority stake in Harry's (along with The Ivy Collection, Sexy Fish, and Annabel's) to DIAFA for £1.4 billion. This represents a significant ownership change for the Harry's brand as part of a larger hospitality portfolio acquisition. DIAFA described it as a landmark moment for its food and beverage vertical with plans to leverage global reach and cross-vertical synergies to expand these established hospitality brands internationally.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Jumbo Group: SGX-listed multi-brand casual dining group operating seafood and Chinese restaurants across Singapore and the region. Broader incumbent with overlapping casual dining customer base and event hosting capabilities.
• Tung Lok Group: Singapore-headquartered multi-concept restaurant group spanning Chinese fine dining to casual seafood outlets. Broad incumbent with overlapping corporate event and banquet capabilities.
• Crystal Jade Culinary Concepts Holding: Established Singapore casual-to-mid-dining restaurant group with multiple formats including steamboat and Cantonese cuisine. Larger incumbent with comparable multi-outlet Singapore footprint.

Others

• Asia Pacific Breweries (Tiger Beer): Singapore-headquartered brewery and beverage company (Heineken Asia Pacific). Adjacent ecosystem participant supplying draft beer to Harry's venues and shaping on-trade beverage trends in the same Singapore market.

Direct peers

• TGI Fridays Singapore: International casual dining chain serving Western comfort food alongside signature cocktails and bar service in Singapore outlets. Comparable dine-in + full-bar model targeting social occasions.
• The Penny Black: Singapore British-style gastropub offering bar bites, draft beer, and sports screenings in a casual atmosphere. Closely mirrors Harry's positioning as an everyday neighborhood bar with a strong pub food menu.
• Hard Rock Cafe Singapore: Iconic casual dining and bar chain with Singapore presence combining Western pub fare, cocktails, live music, and merchandise retail. Overlaps Harry's on bar-centric casual dining with entertainment.
• Chimichanga Singapore: Singapore casual Tex-Mex restaurant and bar chain serving comfort food with margaritas and happy hour promotions. Comparable mid-market casual dining + bar format targeting social gatherings.
• Brewerkz: Singapore-based craft brewery and casual dining restaurant chain with multiple outlets islandwide. Direct peer operating the same casual bar + kitchen hybrid format targeting after-work and weekend crowds.

Regional players

• No Signboard Holdings: Singapore casual seafood dining chain with multi-outlet presence in Singapore and selected Asian cities. Comparable scale and casual dining + bar format, with broader regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/harrysbar.sg
• LinkedInlinkedin.com/company/harry's-singapore/people
• Instagraminstagram.com/harrys.singapore/?hl=en
• TikToktiktok.com/@harrys.singapore
• Xx.com/harrys_bar_sg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harry's Bar