Harry's Bar
Harry's Bar is Singapore's largest collection of everyday bars and kitchens, operating 18 outlets since 1992. It serves general consumers and corporate clients through dine-in, delivery, events and catering, portable bar service, and live sports screenings, supported by a mobile loyalty rewards app.
- Company typePrivate
- Founded1992
- HeadquartersSingapore, Singapore
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Harry's Bar does
Harry's Bar is a Singapore-based, privately held casual dining and bar chain operating under Harry's International Pte Ltd. Founded in 1992 at Boat Quay, it has grown into what the company describes as Singapore's largest collection of everyday bars and kitchens, with 18 outlets across the island covering waterfront districts (Boat Quay, Clarke Quay), business parks (One Marina Boulevard, Mapletree Business City, Tai Seng, Tampines Grande), suburban catchment areas (Holland Village, Dempsey Hill, Angullia Park, HarbourFront), lifestyle venues (Esplanade, CHIJMES, South Beach Avenue, Marina Bay Link Mall), resort locations (Resorts World Sentosa), and Changi Airport Terminals 1, 2, and 3 (T3 operates 24 hours). Headcount stands at 501–1,000 employees.
The business is anchored on physical dine-in across diverse venue formats, supplemented by a delivery service for home and office orders. A formal Events & Catering operation targets corporate clients with venue hire, buffets, canapés, and large-order deliveries, while a Portable Bar service extends the brand to off-site office events, team celebrations, and home gatherings using tiered draft beer and wine packages. Programmed sports experiences, including dedicated World Cup Live Screenings and ongoing live sports viewings, provide differentiated traffic-driving occasions. The company's principal digital asset is the Harry's Rewards mobile application on iOS and Android, which functions as a loyalty and customer-engagement layer offering points per spend, members-only pricing, voucher redemption, and birthday rewards up to S$100 off; the broader web and ordering infrastructure is built on a Wix-hosted site.
Revenue is generated through three streams: food and beverage sales across 18 outlets (transaction-based), events and catering services for corporate clients (professional services pricing), and portable bar off-premise events (professional services pricing). Pricing is not publicly disclosed; weekday lunch specials start from S$9.90, with additional promotional mechanics including mystery reveals, cardholder-linked bank offers, ladies' nights, and happy hour deals. In April 2026, Richard Caring sold his majority stake in Harry's — alongside The Ivy Collection, Annabel's, and Sexy Fish — to DIAFA for £1.4 billion, placing the brand within a larger international hospitality platform with stated intent to expand globally and leverage cross-vertical synergies.
Harry's Bar firmographics
Firmographics- Name
- Harry's Bar
- Legal name
- Harry's International Pte Ltd
- Website
- https://harrys.com.sg
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Harry's Bar is Singapore's largest collection of everyday bars and kitchens, operating 18 outlets since 1992. It serves general consumers and corporate clients through dine-in, delivery, events and catering, portable bar service, and live sports screenings, supported by a mobile loyalty rewards app.
- Ownership category
- akta.pro rank
Harry's Bar industry classification
Industry- Product category
- Casual Dining and Bars
- NAICS
- Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Mobile Food Services (722330)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Cocktail Bars & Lounges (CRANACAD)
- akta.pro secondary industries
- Casual Dining Restaurants (THAFACAB), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)
Keywords
Where Harry's Bar is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices6 records
Markets served
Harry's Bar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food and Beverage Sales: Revenue from food and beverage sales across 18 Singapore outlets, including dine-in, delivery, and takeaway services. Menu features bar bites, pub classics, Western comfort food, and Singapore local fare.
- Events and Catering Services: Revenue from private event bookings, corporate functions, and catering services. Offers venue hire, buffets, canapés, and large order deliveries for events.
- Portable Bar Service: Revenue from mobile bar services for off-site events, providing draft beer, wine, and logistics in tiered packages for office events, team celebrations, and home gatherings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various promotional offers including lunch specials, mystery reveals, and seasonal promotions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Harry's Bar product offering
Product offeringCore offering
Harry's operates 18 casual bar and kitchen outlets across Singapore serving food and beverages in a relaxed, multicultural setting. The company provides dine-in service, food delivery, sports screening events, corporate/private event hosting, catering, and a portable bar service for off-site functions. A mobile-based loyalty program (Harry's Rewards) supports customer retention across the chain.
Product overview
Harry's Bar is Singapore's largest collection of everyday bars and kitchens, established in 1992. The brand operates as a single unified hospitality concept across 18 outlets islandwide, offering dine-in, delivery, and catering services. The portfolio includes the core Harry's Bar & Kitchen concept, the Harry's Rewards loyalty program (with mobile app), Events & Catering services, Private Events hosting, Portable Bar service for off-site events, Sports Screening for live sports viewing, World Cup Live Screenings, and Delivery service. The brand emphasizes its multicultural Singaporean roots, blending local and international flavors in a warm, relaxed setting where people gather to connect, unwind, and celebrate.
Differentiator
Problem solved
Functional benefit
Brands
- Harry's Rewards: Free membership loyalty program that rewards customers with points on every spend, members' pricing on food, birthday rewards, and monthly exclusives.
- Harry's Portable Bar
Products and services
- Harry's Bar & Kitchen Casual bar and kitchen dining experience across 18 Singapore outlets, offering bar bites, pub classics, Western comfort food, Singapore local fare, signature cocktails, and beer.
- Harry's Rewards
Companies that use Harry's Bar
Customer profileSegments2 records
Ideal customer profiles2 records
Harry's Bar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Harry's Bar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DIAFAcoreRichard Caring sold his majority stake in Harry's (along with The Ivy Collection, Sexy Fish, and Annabel's) to DIAFA for £1.4 billion. This represents a significant ownership change for the Harry's brand as part of a larger hospitality portfolio acquisition. DIAFA described it as a landmark moment for its food and beverage vertical with plans to leverage global reach and cross-vertical synergies to expand these established hospitality brands internationally.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Harry's Bar competitors and assessment
Company assessmentBroad incumbents
- Jumbo Group: SGX-listed multi-brand casual dining group operating seafood and Chinese restaurants across Singapore and the region. Broader incumbent with overlapping casual dining customer base and event hosting capabilities.
- Tung Lok Group: Singapore-headquartered multi-concept restaurant group spanning Chinese fine dining to casual seafood outlets. Broad incumbent with overlapping corporate event and banquet capabilities.
- Crystal Jade Culinary Concepts Holding: Established Singapore casual-to-mid-dining restaurant group with multiple formats including steamboat and Cantonese cuisine. Larger incumbent with comparable multi-outlet Singapore footprint.
Others
- Asia Pacific Breweries (Tiger Beer): Singapore-headquartered brewery and beverage company (Heineken Asia Pacific). Adjacent ecosystem participant supplying draft beer to Harry's venues and shaping on-trade beverage trends in the same Singapore market.
Direct peers
- TGI Fridays Singapore: International casual dining chain serving Western comfort food alongside signature cocktails and bar service in Singapore outlets. Comparable dine-in + full-bar model targeting social occasions.
- The Penny Black: Singapore British-style gastropub offering bar bites, draft beer, and sports screenings in a casual atmosphere. Closely mirrors Harry's positioning as an everyday neighborhood bar with a strong pub food menu.
- Hard Rock Cafe Singapore: Iconic casual dining and bar chain with Singapore presence combining Western pub fare, cocktails, live music, and merchandise retail. Overlaps Harry's on bar-centric casual dining with entertainment.
- Chimichanga Singapore: Singapore casual Tex-Mex restaurant and bar chain serving comfort food with margaritas and happy hour promotions. Comparable mid-market casual dining + bar format targeting social gatherings.
- Brewerkz: Singapore-based craft brewery and casual dining restaurant chain with multiple outlets islandwide. Direct peer operating the same casual bar + kitchen hybrid format targeting after-work and weekend crowds.
Regional players
- No Signboard Holdings: Singapore casual seafood dining chain with multi-outlet presence in Singapore and selected Asian cities. Comparable scale and casual dining + bar format, with broader regional footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Harry's Bar social profiles
Digital presenceHarry's Bar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harry's Bar leadership team
Management profileNumber of profiles
Harry's Bar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harry's Bar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harry's Bar
What does Harry's Bar do?
Harry's operates 18 casual bar and kitchen outlets across Singapore serving food and beverages in a relaxed, multicultural setting. The company provides dine-in service, food delivery, sports screening events, corporate/private event hosting, catering, and a portable bar service for off-site functions. A mobile-based loyalty program (Harry's Rewards) supports customer retention across the chain.
Is Harry's Bar a public or private company?
Harry's Bar is a private company. It is classified as corporate owned and is currently operating.
When was Harry's Bar founded?
Harry's Bar was founded in 1992. It employs 501 to 1,000 people.
Where is Harry's Bar based?
Harry's Bar is headquartered in Singapore, Singapore, in the Asia region.
How does Harry's Bar make money?
Three revenue lines are on record. Food and Beverage Sales are the primary driver. The others are events and Catering Services and portable Bar Service.
Who are Harry's Bar's main competitors?
Broad incumbents on record are Jumbo Group, Tung Lok Group and Crystal Jade Culinary Concepts Holding. Asia Pacific Breweries (Tiger Beer) is listed as an others. Direct peers are TGI Fridays Singapore, The Penny Black, Hard Rock Cafe Singapore, Chimichanga Singapore and Brewerkz. No Signboard Holdings is listed as a regional player.
Does Harry's Bar have an API?
No public API is recorded for Harry's Bar.
What industry is Harry's Bar in?
Harry's Bar's product category is Casual Dining and Bars. Its primary akta.pro industry code is CRANACAD, Cocktail Bars & Lounges, with a secondary code of THAFACAB, Casual Dining Restaurants. Its NAICS code is 7224 and its SIC code is 5810.