Casa 0101 Theater

What Casa 0101 Theater does

CASA 0101 Theater is a 501(c)(3) nonprofit performing arts organization founded in 2000 by screenwriter Josefina López in the Boyle Heights Artist District of Los Angeles. The organization operates a single 5,400-square-foot venue at 2102 E. 1st St., opened in September 2011 after a 3-year capital campaign, which houses a 99-seat Main Stage, the 800+ sqft Jean Deleage Art Gallery, dressing rooms, and a dedicated classroom/studio space. Programming consists of year-round theatrical productions (including original works by López, of which more than 80 have been produced), rotating gallery exhibitions at a cadence of roughly 7 per year, the annual Chicanas, Cholas y Chisme new works festival, film festivals, comedy nights, galas, and special community events. The venue distributes exclusively through physical access and the Eventbrite ticketing platform, with marketing conducted via the casa0101.org website, email newsletters, and social channels including Facebook, Twitter, YouTube, and LinkedIn.

The organization runs a free arts education program for youth ages 7-18 covering acting, dance, voice, singing, on-camera production, and writing, alongside low-cost adult classes in playwriting, dramatic writing, improv, filmmaking, and dance taught by credentialed instructors. Operations are supported by a staff of approximately 10-15 paid personnel (Founder/Artistic Director, Executive Director, Development Director, Marketing and Operations Manager, Technical Directors, Program Administrator, Facilities Manager, Box Office Manager, and Gallery Curator), supplemented by volunteer instructors and a self-perpetuating Board of Directors. Casa 0101 documents 528 youth, 273 adults, 479 artists, and 12,328+ audience members engaged since the August 2021 post-COVID reopening.

The revenue model is a diversified nonprofit mix: ticket sales (transactional, via Eventbrite and box office), nominal class fees (subsidized/free for youth, low-cost for adults), a six-tier recurring individual donor program, corporate sponsors (e.g., U.S. Bank), institutional grants (California Arts Council, Perenchio Foundation, LA County Department of Cultural Affairs, NEA/TCG, National Latinx Theater Initiative, Eastside Arts Initiative, Herb Block Foundation, State of California), space rental for external productions and events, and the annual Tardeada fundraiser priced at $55 per attendee. Strategic partnerships with LACMA's film program, USC Visions and Voices, the Japanese American National Museum, Pasadena City College, MACHA Theatre/Films, and El Centro Del Pueblo extend the organization's artistic reach without material capital outlay.

Name

Casa 0101 Theater

Legal name

CASA 0101

Website

https://casa0101.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

CASA 0101 Theater is a Boyle Heights-based 501(c)(3) nonprofit arts organization operating a 99-seat mainstage venue, presenting theatrical productions, art exhibits, film festivals, and free youth plus low-cost adult arts education programs funded through donations, grants, and ticket sales.

Ownership category

akta.pro rank

Product category

Performing Arts Theater

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Other Performing Arts Companies (711190), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Community & Amateur Theatre (MPAGABAD), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Children’s & Youth Theatre (MPAGABAE)

Keywords

• Live theater productions
• Youth arts education
• Community art gallery
• Adult arts classes
• Nonprofit performing arts

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Revenue from theater performances and events. Tickets sold through Eventbrite and box office.
2. Class Fees: Free arts education for youth; low-cost classes for adults in acting, writing, singing, and other arts disciplines.
3. Donations and Grants: Supported by individual donors at various tiers (Stage Hands, Supporting Actors, Lead Actors, Directors, Playwrights, Producers), corporate sponsors, and institutional grants from California Arts Council, Perenchio Foundation, LA County, and others.
4. Fundraising Events: Annual Tardeada fundraiser celebrating art, theater and community with admission fees ($55 includes parking, appetizers, cocktail, entertainment, silent auction).
5. Space Rental: Theater and gallery rental for external events and productions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Casa 0101 Theater is a nonprofit performing arts organization that produces live theatrical performances in a 99-seat theater venue, operates the Jean Deleage Art Gallery for visual arts exhibitions, and delivers free youth arts education programs alongside low-cost adult arts classes for the Boyle Heights community. The organization combines cultural programming with arts training to serve local audiences, students, and aspiring artists in East Los Angeles.

Product overview

Casa 0101 Theater is a community arts organization offering a unified portfolio of performing arts and educational programs. The core offering is a 99-seat theater venue hosting mainstage productions including plays, musicals, and comedy shows, complemented by the Jean Deleage Art Gallery featuring rotating exhibitions by local artists. The organization provides free youth arts education classes (acting, voice, singing, on-camera production, dance) and low-cost adult classes (playwriting, dramatic writing, directing). Additional programs include film festivals, the annual Chicanas, Cholas y Chisme new works festival, and special community events. The organization also produces a documentary on its 25-year history.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatrical Productions Live theatrical performances staged in the organization's 99-seat theater in Boyle Heights, primarily featuring Latino-focused and bilingual content for community audiences in East Los Angeles.
• Jean Deleage Art Gallery

Quantifiable outcome

• 528 youth participated in free classes since August 2021
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pasadena City College - Pathways ProgramcoreStrategic or Co-development PartnerCasa 0101 brought the production 'Always Running' to Pasadena City College's 2000-seat Sexson Auditorium. This was the final performance in a nearly 3-month sold-out run. The partnership extended the reach of Casa 0101 productions to larger audiences.
• USC Visions and VoicescoreStrategic or Co-development PartnerUSC Visions and Voices partnered with Casa 0101 to present 'Homeboys, A Musical' - a new musical celebrating the iconic L.A.-based nonprofit that began serving former gang members. Organized by Mark C. Marino (Writing) in partnership with CASA 0101, co-sponsored by La CASA.
• Japanese American National MuseumcoreStrategic or Co-development PartnerCo-produced 'Masao and The Bronze Nightingale' with Casa 0101. This production explored the history of Little Tokyo becoming 'Bronzeville' after WWII when formerly-incarcerated Japanese Americans were released from internment camps.
• LACMA Film Program - Aspect Ratio 2025minorStrategic or Co-development PartnerLACMA's film program partnered with Casa 0101 to present a festival of short films from South Central L.A. and Boyle Heights artists, with mentorship and support from Matazi Weathers.
• The Wellness CenterminorStrategic or Co-development PartnerPartnership to present 'Spread the Word Not the Disease: What Teens Want You to Know' - a semi-scripted presentation where local teens address issues related to HIV epidemic.
• MACHA Theatre/FilmscoreStrategic or Co-development PartnerMACHA Theatre/Films has partnered with Casa 0101 on multiple productions including 'Frida-Stroke of Passion (The Immersive Experience)' and various other theatrical works.
• El Centro Del PueblocoreStrategic or Co-development PartnerEl Centro Del Pueblo partnered with Casa 0101 and Teatro Nuevos Horizontes to present 'Arena: A House MUSIC-al', an original musical based on house music of the 1990s at the legendary Arena Nightclub in Hollywood.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Latino Theater Company: LA-based nonprofit producing original Latinx theater at the Los Angeles Theatre Center, directly comparable to Casa 0101's mission of advancing Chicano/Latino storytelling through live performance and community-rooted programming.
• East West Players: America's longest-running Asian American theater and a national leader in API theater, structurally comparable to Casa 0101 as a 99-seat community-rooted producing theater with education programs and a founder-driven artistic identity.
• Self Help Graphics & Arts: Chicano arts center in Boyle Heights/East LA offering visual arts programming, classes, and community residencies; directly comparable as a Latino-focused cultural nonprofit in the same neighborhood with overlapping board members (Arturo Urista) and donor base.
• Company of Angels: LA's oldest nonprofit theater company producing live theatrical works and developing emerging playwrights; comparable small-scale producing model and Casa 0101 staff have performed on its stages.
• The Fountain Theatre: Award-winning intimate theater in East Hollywood producing original and challenging works for diverse LA audiences; comparable as a small-seat, mission-driven nonprofit theater with educational outreach and donor-supported economics.
• Plaza de la Raza: East LA cultural arts education center offering classes in music, dance, theater, and visual arts to underserved youth; comparable as a Boyle Heights/Eastside nonprofit combining free arts education with live performance programming.
• El Centro del Pueblo: Boyle Heights-based Chicano/Latino cultural and social services nonprofit that has co-produced original theatrical works with Casa 0101; comparable as a community-rooted Latino arts and culture partner in the same neighborhood.
• MACHA Theatre/Films: LA-based Chicana theater and film company producing original works exploring Latina identity; directly comparable creative partner that has co-produced multiple productions with Casa 0101, including 'Frida-Stroke of Passion'.

Broad incumbents

• Center Theatre Group: LA's largest nonprofit theater operator running the Ahmanson, Mark Taper Forum, and Kirk Douglas theatres; comparable as an LA performing arts nonprofit but operates at vastly larger scale, broader programming, and bigger institutional funding base.

Emerging players

• Cornerstone Theater Company: LA-based community-engaged theater creating original work in partnership with underserved neighborhoods; comparable to Casa 0101's grassroots, community-led production model and focus on culturally specific storytelling with non-professional and emerging artists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/CASA0101
• YouTubeyoutube.com/user/casa0101theater
• Facebookfacebook.com/CASA0101Theater
• LinkedInlinkedin.com/company/casa-0101-inc/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa 0101 Theater