NOW Partners

What NOW Partners does

NOW Partners Foundation is a global advisory and consulting firm that supports multinational corporations, large family-owned companies, and systems institutions in transitioning toward regenerative business models. Operating under the "Regenerative Value Creation" framework, the firm helps clients integrate positive impact on nature and society with economic success, with services spanning purpose and vision, strategy and leadership development, innovation, brand and communications, finance and M&A, ecosystem engagement, and B Corp certification support. The firm is itself a certified B Corp and Benefit Corporation, and is an accredited partner of B Lab Europe's B Corp Way offering.

The firm delivers through a network of 100+ senior partners with reported cumulative experience of 2,500 years in sustainable business leadership, including former executives from Triodos Bank, Danone, McKinsey, Siemens, and the Gates Foundation. The model is enterprise-field-sales in nature, with engagements sold directly to C-suite buyers at marquee clients including Natura, Danone, Philips, Sekem, and The Body Shop. Pricing is not publicly disclosed and is structured per engagement under professional services terms. There is no proprietary software platform; the core deliverable is human-led advisory delivered through consulting engagements, leadership programs, workshops, and ongoing advisory relationships.

NOW is owned by Global Academy Foundation, a USA operating foundation, to which NOW contributes 10% of its gross income. Revenue figures are not disclosed, and the firm operates organically without external venture funding. The organization reports itself as Carbon Regenerative and maintains active convening presence through Future Economy Forum, COP30 Action Agenda TERRA, Scaling Natural Farming Globally, and Economy of Love Global, indicating an ecosystem strategy layered atop the core advisory business. Geographic reach spans Africa, Asia, Australia, Europe, North America, and Latin America, with recent programming expansion into Belem, Brazil and Zambia.

Name

NOW Partners

Legal name

NOW Partners Foundation

Website

https://now.partners

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

NOW Partners is a global advisory firm supporting multinational corporations, family companies, and institutions on regenerative business transformation and B Corp certification, delivered through a network of 100+ senior partners across six continents.

Ownership category

akta.pro rank

Product category

Sustainability and Regenerative Business Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Regenerative business consulting
• Sustainability advisory services
• B corp certification consulting
• ESG strategy advisory
• Impact investing advisory

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advisory and Consulting Services: Professional services revenue from providing advisory consulting to corporations and institutions on regenerative value creation, B Corp certification support, leadership development, and organizational transformation. Services span purpose/vision, strategy, leadership development, innovation, brand, communications, finance, M&A, and ecosystem engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

NOW Partners Foundation is a global advisory and consulting firm that helps multinational corporations, large family companies, and systems institutions integrate positive impact on nature and society with economic success. Services span purpose and vision, strategy and leadership development, innovation and impact, brand and communications, finance and M&A, ecosystem engagement, and systems transformation, delivered through a network of 100+ global partners with 2,500 years of cumulative leadership experience. The firm also delivers accredited B Corp Way consulting in partnership with B Lab Europe and operates initiatives including COP30 Action Agenda TERRA, Scaling Natural Farming Globally, Global Academy Co-Innovation, Future Economy Forum, NOW Investment Partners, and Economy of Love Global.

Product overview

NOW Partners Foundation is a consulting and advisory firm focused on regenerative economy and business transformation, not a software product company. The organization provides advisory services to multinational corporations, large family companies, and systems institutions to integrate positive impact with economic success through its Regenerative Value Creation framework. The company offers strategic consulting across B Corp certification, leadership development, and sustainability transformation, organized around several key initiatives including: COP30 Action Agenda TERRA (for agroecology and agroforestry mainstreaming), Scaling Natural Farming Globally, Global Academy Co-Innovation, Future Economy Forum, NOW Investment Partners, and Economy of Love Global. Services are delivered through a network of over 100 global partners with cumulative experience of 2,500 years, operating across Africa, Asia, Australia, Europe, North America, and Latin America. The firm also supports companies on their B Corp journey in partnership with B Lab Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Regenerative Value Creation Advisory End-to-end advisory engagement for multinational corporations and large family companies that integrates positive impact on nature and society with outstanding economic success across purpose and vision, strategy and leadership development, innovation and impact, brand and communications, finance and M&A, ecosystem engagement, and systems transformation.
• B Corp Way Certification Support Structured consulting support for companies pursuing B Corp certification, delivered as an accredited partner of B Lab Europe, covering assessment, benefit impact assessment, stakeholder governance, and transformation required for certification.
• Leadership Development Programs Executive and senior management leadership development programs that help top managers integrate business success with regenerative impact, applied across clients' organizations and extended to broader employee and supplier bases.
• NOW Investment Partners Impact investing and sustainable finance advisory initiative supporting companies and investors on regenerative and stakeholder-aligned capital deployment.
• Economy of Love Global Advisory and ecosystem development support for an ecosystem service payment system that helps finance farmers to transition from chemical to regenerative bio-dynamic farming.
• COP30 Action Agenda TERRA Action agenda initiative for mainstreaming agroecology and agroforestry, developed in the lead-up to and around COP30, including the COP30 Plan to Accelerate Solutions and TERRA Action Agenda.
• Scaling Natural Farming Globally Initiative supporting the scaling of natural farming practices through co-innovation, capacity building, and partner engagement across geographies.
• Global Academy Co-Innovation Innovation and capacity-building initiative co-developed with Global Academy Foundation, focused on innovation in regenerative business, leadership development, and systems transformation.
• Future Economy Forum Event and dialogue platform co-founded by NOW Partners that convenes leaders on regenerative economy topics through summits, unconferences, and partner programming.

Quantifiable outcome

• Natura grew to become the world's fourth largest beauty group with positive impact on millions of lives while helping protect the Amazon
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• B Lab EuropecoreStrategic or Co-development PartnerNOW Partners is an accredited partner of B Lab Europe's B Corp Way offering, supporting multinational corporations and large family companies on their B Corp journeys. The B Corp Way matches company needs with certified B Corp consultants across Europe who provide tailored support grounded in B Corp methodology. NOW partners co-founded the B Corp movement in Europe, Americas, and Africa.
• Avina FoundationcoreStrategic or Co-development PartnerNOW Partners and Avina Foundation partner to share and popularize concepts of the Regenerative Economy and Regenerative Value Creation throughout Latin America. They help owners and C-suite executives of large Latin American financial institutions and other companies redefine purpose, culture, and strategy toward sustainability and regeneration.
• Global Regeneration CoLab (GRC)coreStrategic or Co-development PartnerThe Global Regeneration CoLab is a think tank of creative and regenerative thinkers who come together to accelerate action toward a regenerative global economy. NOW Partners and GRC share the common goal of fostering knowledge and expertise in regenerative specializations to further global development of regenerative business and economy.
• Coalition for Private Investment in Conservation (CPIC)coreStrategic or Co-development PartnerNOW Partners is a member of CPIC, a global multi-stakeholder initiative focused on enabling conditions that support material increase in private, return-seeking investment in conservation. CPIC aims to facilitate scaling of conservation investment by creating blueprints for successful delivery of investable priority conservation projects.
• Been Management ConsultingmajorImplementation/ SI/ Consulting PartnerNOW Partners and Been Management Consulting launched an alliance to support companies in transitions toward regenerative value creation. The two advisory groups join forces to better serve companies developing and implementing transformation strategies to strengthen business results through higher impact and stakeholder engagement.
• Global Academy FoundationcoreOthersNOW is owned by Global Academy Foundation, a fully regulated USA operating foundation, to which NOW contributes 10% of its gross income. For 30 years, Global Academy has served private and public sector change leaders and system transformation.
• Food TankmajorGTM or Marketing PartnerNOW Partners Foundation partners with Food Tank on events and initiatives, including sessions at Climate Week NYC and COP events. Food Tank compiles lists of organizations to watch in food and agriculture, including NOW Partners.
• Future Economy ForumcoreStrategic or Co-development PartnerFuture Economy Forum is an initiative co-founded by NOW Partners. It hosts events and dialogues on regenerative economy topics, partnering with NOW on COP events, Climate Week NYC, and ChangeNOW summits.
• Global Academy for Agroecology and Productive ForestsmajorStrategic or Co-development PartnerGlobal Academy for Agroecology and Productive Forests is featured at UNFCCC mid-year Climate Conference SB64, creating continuity between COP30 and COP31 to feature the COP30 Plan to Accelerate Solutions and the TERRA Action Agenda.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Systemiq: Systems-change advisory firm focused on transforming major economic sectors (food, energy, materials) toward sustainability. Highly comparable to NOW Partners' regenerative business transformation mandate, with overlapping leadership (NOW's COO Sören Buttkereit co-founded Systemiq as its founding COO).
• BSR (Business for Social Responsibility): Global nonprofit sustainability advisory network that works with member companies on strategy, collaboration, and transformation toward more sustainable business models. Closely comparable in enterprise sustainability advisory focus and network-based delivery model.
• Natural Capitalism Solutions: Sustainability and regenerative economics consultancy founded by NOW Managing Partner Hunter Lovins. Directly comparable in regenerative business advisory practice and overlapping leadership.
• South Pole Group: Climate and sustainability solutions provider offering advisory and implementation services to corporates and institutions. Comparable in serving enterprises on sustainability transformation, with deeper scale but more carbon-climate focused.

Broad incumbents

• ERM (Environmental Resources Management): Large global sustainability and environmental consulting firm serving multinational corporations. Comparable in advisory scope and enterprise client base, but far larger and broader, with deeper operational/implementation capabilities.
• McKinsey & Company: Global management consultancy with sustainability, transformation, and 'Business in Society' practices. Comparable in C-suite strategic advisory work; NOW's COO Sören Buttkereit was part of McKinsey's early 'Business in Society' practice, evidencing direct lineage.
• Bain & Company: Global management consultancy with sustainability and ESG advisory practices serving C-suite leaders of multinationals. Comparable in serving enterprise transformation clients at the leadership level.
• Boston Consulting Group (BCG): Global management consultancy with established climate and sustainability practices (BCG GAMMA, Climate & Sustainability). Comparable in providing strategic advisory to enterprises on transformation journeys.

Others

• B Lab: Nonprofit certifying body for B Corp certification. Not a competitor but a key ecosystem partner — NOW is an accredited B Corp Way partner via B Lab Europe, and many NOW partners co-founded the B Corp movement in Europe, the Americas, and Africa.
• Schwab Foundation for Social Entrepreneurship: World Economic Forum–affiliated foundation advancing social entrepreneurship globally. Thematically aligned with NOW's regenerative economy mission and shared ecosystem (NOW partner Dr. Vinya Shanthidas Ariyaratne is a Schwab Outstanding Social Entrepreneur Awardee).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nowpartners
• LinkedInlinkedin.com/company/nowpartners
• Instagraminstagram.com/nowpartners

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOW Partners