Metro Mortgage Group

What Metro Mortgage Group does

Metro Mortgage Group is a small, family-owned direct mortgage lender operating under the legal entity Mortgage 1 Inc., founded by Jerry Meyer in 1998 and headquartered in Owosso, Michigan. The company originates residential mortgage loans across Mid Michigan (Owosso), West Michigan (Ludington), and select out-of-state markets (California, Illinois, Florida), serving individual homebuyers, first-time buyers, and local homebuilders. Its product suite includes conventional, FHA, VA, Rural Development, MSHDA, refinance, HELOC, and construction loans, supported by its proprietary "Snap Mortgage" (a.k.a. "Mortgage in a Snap") origination platform and the myloan.metromtg.com borrower portal. No AI/ML capabilities are disclosed, and the technology stack consists of the proprietary origination system plus a Google Maps API integration.

The business operates on a direct-to-consumer model through a small team of approximately 7-8 loan officers plus support staff, emphasizing personal service, after-hours accessibility (the President forwards the office line to his personal cell at night), and typical closings within 3-4 weeks. Revenue is generated per loan via origination fees, interest rate spreads, and closing costs, with no upfront fees charged during the process. The company positions itself against larger bank and online lenders through local decision-making, a differentiated construction loan product (1% flat fee, no per-draw charges, no draw limits) co-developed with local homebuilders, and MSHDA/FHA/VA/USDA program expertise targeting first-time and credit-constrained buyers.

Distribution relies on direct loan officer outreach, referral partnerships with major Realtor brands (Coldwell Banker, RE/MAX, Century 21, Realtor.com), active membership in two Michigan chambers of commerce, and a community-led content marketing program (educational blog and organic social on Facebook, X, and Instagram). The company has no disclosed external investors, no parent organization, no acquisitions, no funding rounds, and no enterprise customers; its revenue base is a long-tail of individual residential borrowers concentrated in Michigan.

Name

Metro Mortgage Group

Legal name

Mortgage 1 Inc.

Website

https://metromtg.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Metro Mortgage Group is a family-owned Michigan direct mortgage lender founded in 1998, originating conventional, FHA, VA, USDA, MSHDA, and construction loans for individual homebuyers and local builders through a small team of loan officers and a proprietary online portal.

Ownership category

akta.pro rank

Product category

Mortgage Lending

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG)

akta.pro secondary industry

Mortgage Revenue Bond (MRB) & Public Housing Bond Programs (FSALAKAG)

Keywords

• Mortgage lending
• Home loans
• Mortgage refinancing
• Construction loans
• Home equity lines

Headquarters

HQ city

Owosso

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Origination: Revenue generated from originating mortgage loans including conventional mortgages, FHA loans, VA loans, Rural Development loans, MSHDA loans, construction loans, HELOCs, and refinances. The company operates as a direct lender (not a broker) with vested interest in borrower success. Income derived from origination fees, interest rate spreads, and closing costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Metro Mortgage Group is a Michigan-based direct mortgage lender that originates and funds residential home loans including conventional, FHA, VA, Rural Development, MSHDA, construction, rehab, and HELOC products. The company operates as a direct lender (not a broker) with loan officers serving individual homebuyers and homeowners through personalized service across Michigan, California, Florida, and Illinois. Loan origination and management is enabled through their proprietary myloan.metromtg.com borrower portal (branded "Mortgage in a Snap").

Product overview

Metro Mortgage Group is a Michigan-based mortgage lender offering a comprehensive suite of mortgage products and services. Their core offerings include conventional mortgages, FHA loans, VA loans, Rural Development loans, MSHDA loans, refinance options, HELOCs, and construction loans. They operate through their proprietary myloan.metromtg.com borrower portal and differentiate themselves as a direct lender (not a broker) with local decision-making and personalized service. The company serves customers across Michigan and select other states through multiple regional offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Conventional Mortgages

Quantifiable outcome

• Closings typically completed in 3-4 weeks
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Coldwell BankercoreChannel Partner/ Reseller/ DistributorNational real estate brokerage with local offices. Metro Mortgage works with all major realtors and lists Coldwell Banker among their preferred real estate partners. Referral relationship for home purchase transactions.
• RE/MAXcoreChannel Partner/ Reseller/ DistributorMajor real estate franchise with local Michigan presence. Listed as preferred real estate partner for home buyer referrals.
• Century 21coreChannel Partner/ Reseller/ DistributorInternational real estate brand with local agent network. Works with Metro Mortgage for buyer financing needs.
• Realtor.comminorChannel Partner/ Reseller/ DistributorOnline real estate listing platform. Metro Mortgage listed as a partner resource on the platform for buyer referrals.
• Ludington & Scottville Area Chamber of CommercecoreStrategic or Co-development PartnerLocal chamber of commerce membership providing networking, community presence, and business referrals in the Ludington/Scottville West Michigan region.
• Shiawassee County Chamber of CommercecoreStrategic or Co-development PartnerChamber membership in the Owosso/Mid Michigan area supporting local business community engagement and referrals.
• Local HomebuilderscoreStrategic or Co-development PartnerPartnership with local homebuilders to create construction loan products. Builders benefit from local draw processing, competitive 1% flat fees, and no draw limits. Metro Mortgage works with builders to expedite construction financing.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/metromtggroup
• Facebookfacebook.com/MetroMortgageGroup
• Instagraminstagram.com/metro.mortgage
• LinkedInlinkedin.com/company/metro-mortgage-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Mortgage Group