Sentry Medical

Name

Sentry Medical

Legal name

Sentry Medical

Website

https://sentrymedical.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Sentry Medical is an Australian medical consumables manufacturer and distributor serving hospitals, pharmacies, aged care, dental, government, and veterinary markets across Australia with a 41-brand portfolio spanning wound care, PPE, surgical supplies, and first aid products.

Ownership category

akta.pro rank

Product category

Medical Consumables

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

akta.pro secondary industries

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB), Wound Care, Bandaging & Consumables (Dressings, Sutures, Staplers) (HLAMAFAF), Practice Consumables & General Medical Supplies (Needles, Syringes, Gloves, Swabs) (HLAMAFAO), Veterinary Medical/Surgical Supply Wholesalers (HLAMAIAB)

Keywords

• Medical consumables manufacturing
• Wound care products
• Surgical supplies distribution
• Clinical protective apparel
• First aid supplies

Headquarters

HQ city

Eastern Creek

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Consumables Sales: Sentry Medical generates revenue through the sale of medical consumables, wound care products, clinical protective apparel, surgical supplies, and related healthcare products. The company distributes to healthcare facilities, pharmacies, and through wholesale channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sentry Medical manufactures and distributes an extensive range of medical consumable products including wound care dressings, surgical consumables, clinical protective apparel, first aid supplies, bandages, compression therapy products, and diagnostic equipment. The company serves Australian healthcare facilities, pharmacies, government healthcare programs, and veterinary clinics through wholesale, retail, and direct distribution channels across a 41-brand portfolio spanning 16+ product categories.

Product overview

Sentry Medical is a comprehensive medical supplies distributor and manufacturer offering an extensive portfolio of wound care products, medical consumables, and clinical supplies. The company operates a multi-brand strategy with proprietary brands (Sentry, Bodichek, Sage, SureSafe, Asguard) alongside distributed brands (Flamigel, Flaminal, and 35+ others). The product portfolio is organized into 16 main categories: Acute Wound Care (absorbent dressings, burns, low adherent dressings), Advanced Wound Care (antimicrobial, calcium alginate, foam, hydrocolloid, silicone, superabsorbent dressings), Bandages (cohesive, conforming, crepe, elastic), Clinical & Protective Apparel (PPE, gowns, masks, gloves), Compression Therapy, Dressings, Eye Care, First Aid, Injury Support & Recovery, Instruments & Procedure Packs, Gauzes & Swabs, Medical Consumables, Surgical Consumables, Tapes, and Urology. The company serves wholesalers, hospitals, general practices, dental surgeries, pharmacies, aged care facilities, government agencies, and veterinary clinics. Sentry Medical is a registered supplier for the Australian Government's Chronic Wound Consumables Scheme (CWCS).

Differentiator

Problem solved

Functional benefit

Brands

• Sentry: Core medical products brand
• Bodichek
• Asguard
• Flamigel
• Flaminal
• SurgiFlex
• GelX
• Sage
• SureSafe
• VBag
• Medicrepe
• Osmocel
• Zorflex

Products and services

• Asguard Silicone Border Lite Dressings Advanced silicone-bordered wound dressings combining effective absorption with enhanced mobility and flexibility, for healthcare professional wound management use.
• SurgiFlex Post-Operative Silicone Dressings Post-operative silicone absorbent dressings featuring a silicone contact layer, designed for wound management after surgical procedures.
• Flamigel Hydroactive Colloid Gel Hydroactive colloid gel for wound care treatment, distributed by Sentry Medical under the Flamigel brand.
• Flaminal Enzyme Alginogel Enzyme alginate hydrogel wound dressing for wound management, distributed by Sentry Medical under the Flaminal brand.
• GelX Comfort Hot/Cold Pack Hot/cold therapy pack for pain relief and treatment of injuries, available through pharmacy retail channels.
• GelX Sport Hot/Cold Pack Hot/cold therapy pack designed for sporting injuries, available through pharmacy retail channels.
• Bodichek Consumer Health Products Consumer health and wellness product line under the Bodichek brand, including blood pressure monitors, thermometers, and first aid kits, distributed through pharmacy retail.
• Transparent Film Island Dressings Island dressings with transparent film backing for wound protection and visibility.
• IV Dressings and IV Starter Pack Dressings and complete starter packs designed for intravenous access sites and IV procedures.
• Osmocel-Si Wound care product supporting chronic wound care management, sold under the Osmocel brand.

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• McGrath FoundationminorGTM or Marketing Partner · 17 October 2023Sentry Medical has forged a meaningful partnership with the McGrath Foundation to provide support to Australian families experiencing breast cancer. The partnership represents the company's commitment to community impact through healthcare initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mölnlycke Health Care: Global wound care and surgical consumables specialist whose Mepilex, Mepitel, and Melgisorb lines compete directly with Sentry's advanced wound care and surgical consumable categories across Australian hospital and pharmacy channels.
• Smith & Nephew: Global advanced wound management and surgical devices company; its Allevyn, Acticoat, and Iodosorb portfolios are direct substitutes for Sentry's wound care range in Australian hospitals and aged care.
• Coloplast: Wound and skin care manufacturer with a substantial wound dressing portfolio (Biatain, Comfeel) overlapping directly with Sentry's foam, hydrocolloid, and antimicrobial dressing categories in Australia.
• ConvaTec: Major wound therapeutics and ostomy company whose Aquacel, Foam, and Gentle Border ranges compete head-to-head with Sentry's advanced wound care SKUs in hospitals, aged care, and community settings.
• Hartmann Group: German medical consumables group with extensive wound care (Cosmopor, Hydrofilm, Zetuvit), surgical, and PPE lines that compete with Sentry's dressings, bandages, and clinical protective apparel categories.
• Multigate Medical Devices: Australian medical consumables manufacturer and distributor offering wound care, PPE, and procedure packs — a direct domestic competitor in the same hospital, pharmacy, and government channels Sentry serves.

Broad incumbents

• Ansell: Australian-headquartered global medical and industrial safety company; overlaps with Sentry in clinical protective apparel (gloves, gowns) and surgical consumables, and competes for the same healthcare and pharmacy customers across ANZ.
• Cardinal Health: Global medical products distributor with broad medical and surgical consumables portfolios that compete with Sentry at the wholesale level and increasingly in direct-to-provider supply for Australian healthcare customers.
• McKesson: Global healthcare distribution and medical supplies company whose medical-surgical segment overlaps with Sentry's wholesale distribution business and serves comparable hospital, pharmacy, and government customers.

Regional players

• Australasian Medical & Scientific (AMS): ANZ-focused medical device and consumables distributor supplying wound care, surgical, and continence products to hospitals and aged care — a close regional comparable to Sentry's Australian distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWuVff0fMs_5T86Vy6ihVrQ
• LinkedInlinkedin.com/company/sentry-medical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sentry Medical