Kelly Hunter

Name

Kelly Hunter

Legal name

Kelly Hunter Trading Limited

Website

https://kellyhunter.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wholesale Distribution

NAICS

Beer and Ale Merchant Wholesalers (424810), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

akta.pro secondary industries

Frozen Foods Wholesale (AFAIABAC), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Wholesale distribution services
• Alcohol beverage distribution
• Food distribution Ireland
• Cold chain logistics
• Brand market entry

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale Distribution Services: Kelly Hunter generates revenue by distributing products from international brands (food, alcohol, coffee, beverages) to retailers across Ireland. They charge brands for distribution services including logistics, warehousing, compliance management, and sales/marketing support. Revenue is derived from margins on distributed products and/or service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Kelly Hunter is an Ireland-based wholesale distributor that helps international food, alcohol, coffee, and beverage brands enter and grow in the Irish market. The company provides end-to-end distribution services including warehousing (ambient, chilled, and frozen), logistics, sales and merchandising, regulatory compliance, and marketing support, distributing to over 2,000 points of sale across Ireland and Northern Ireland including supermarkets, off-licenses, bars, restaurants, and catering services.

Product overview

Kelly Hunter is a wholesale distribution company offering a comprehensive suite of distribution services for the Irish market. The core offering consists of specialized distribution services across food, alcohol, wine, spirits, beer, coffee, and wholesale drinks categories, all delivered through a network of over 2,000 points of sale across Ireland. Supporting services include logistics (ambient, chilled, frozen), warehousing with traceability, sales & marketing with merchandising and compliance, IT & finance (EDI ordering/invoicing), and supply chain management. The company also distributes branded consumer products including Au Vodka, Ritter Sport, Clif Bar, Brockmans Gin, Mundo Tequila, Gold Bar Whiskey, Le Coq Cocktails, Monin Syrups, Hard Rock Drinks, and Pomsticks. The company has operated for over 12 years supplying major retailers across the Republic of Ireland and Northern Ireland.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Successfully secured Cream Heroes brand listings across all major retailers in Ireland in remarkably short timeframe
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered supporting.

• ICall CourierssupportingStrategic or Co-development PartnerICall Couriers is a key logistics partner owned by Fergal McKiernan, delivering the Kelly Hunter promise for transportation and delivery services. This partnership supports the company's ability to provide reliable distribution services across Ireland.
• RBB MerchandiserssupportingStrategic or Co-development PartnerRBB Merchandisers, owned by Ger Devin, provides merchandising services as part of the Kelly Hunter distribution ecosystem. This partnership ensures professional product presentation and shelf management for distributed brands in retail outlets.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Bestway Wholesale: UK's largest independent wholesale group. Comparable as a multi-category wholesale distributor serving convenience and on-trade with brand-building services, but focused on GB rather than Ireland.

Direct peers

• Pallas Foods: Irish foodservice and wholesale distributor (part of Sysco). Direct comparable as a multi-category foodservice/wholesale distributor serving Irish retail and hospitality with international brand partnerships.

Broad incumbents

• C&C Group: Irish-headquartered branded drinks manufacturer and distributor (Bulmers, Tennent's). Comparable as a large-scale drinks distributor serving Irish and UK on-/off-trade channels with premium international brand portfolio.
• Diageo Ireland: Global spirits major with significant Irish operations. Comparable as a drinks principal that both distributes through and competes for shelf alongside Kelly Hunter, shaping the wholesale relationship dynamic.
• Musgrave Group: Ireland's largest family-owned wholesale and retail food group operating SuperValu and Centra franchises. Directly comparable as a wholesale distribution anchor serving Irish retailers with similar principals and footprint.
• Molson Coors Ireland: Major international brewer with Irish distribution. Comparable as both a distributed principal-type counterpart and a structural buyer of distribution capability.
• BWG Foods (Spar Ireland): Irish wholesale and convenience retail group behind Spar and Mace. Comparable as a wholesale platform supplying independent retailers across Ireland with a similar principal-brand partnership model.

Emerging players

• Walsh Whiskey Distillery: Irish craft spirits producer. Comparable as a small premium drinks brand that depends on Irish distributors like Kelly Hunter for off- and on-trade placement, illustrating the brand-side ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kelly-hunter-trading-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelly Hunter