Parade Protection
Parade Protection is a French manufacturer founded in 1978, part of Eram Group, that designs and produces safety footwear (EN ISO 20345 certified) and workwear, selling via DTC e-commerce and B2B channels to trade professionals across construction, logistics, industry, healthcare and other verticals in Europe and selected Asian markets.
- Company typePrivate
- Founded1978
- HeadquartersMontrevault, France
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Parade Protection does
Parade Protection (legal entity SAS PARADE) is a French manufacturer of safety footwear and workwear, founded in 1978 and headquartered in Saint Pierre Montlimart, Montrevault sur Evre, in the Maine-et-Loire department. It is part of the Eram Group conglomerate and operates production from its Jarzé factory, where it has been running a multi-year investment programme since 2013 and hosts the group-funded Shoe School (founded 2014) that trains workers across shoe trades.
The company's product portfolio centers on two complementary lines. Safety footwear is offered across EN ISO 20345 classes (SB, S1, S1P, S2, S3, S3S, S7S and variants such as ESD, insulating, equestrian and women's), differentiated by proprietary comfort technologies VPS (Voûte Plantaire Suspendue, since 1990), DRS (Delete Resonance System heel shock absorption) and Parade Air cushioning. The workwear collection, launched in 2016 and extended with women's (2017) and bag (2017) lines, uses branded fabric technologies BE-RESIST (Ripstop reinforcement), BE-STRETCH and BE-EXTEND. Sub-brands include "Parade Connect" smart/connected safety shoes (2020), "PARADE ETIK" responsible/eco-design products (2021-2022), and an OEM line manufactured under FACOM license since 2022. The company produces roughly 1,000,000 pairs of shoes annually and keeps ~250,000 pairs in stock.
Commercially, Parade operates a hybrid DTC/B2B model: a five-language e-commerce storefront (FR/EN/DE/ZH/Asia) sells at unit prices of ~€42-€160 ex-tax for footwear and €15-€165 for workwear, while a dedicated commercial team handles enterprise buyers through structured contact forms. Marketing combines content (blog, downloadable annual catalog), social channels (Facebook, Instagram, YouTube, LinkedIn) and a virtual trade show. The company is ISO 9001 and ISO 14001 certified and holds a 2025 EcoVadis Bronze Medal (68/100, top 17% globally in footwear manufacturing), supporting its positioning with corporate procurement accounts in construction, logistics, industry, healthcare, food, electronics and equestrian verticals.
Parade Protection firmographics
Firmographics- Name
- Parade Protection
- Legal name
- SAS PARADE
- Website
- https://parade-protection.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Parade Protection is a French manufacturer founded in 1978, part of Eram Group, that designs and produces safety footwear (EN ISO 20345 certified) and workwear, selling via DTC e-commerce and B2B channels to trade professionals across construction, logistics, industry, healthcare and other verticals in Europe and selected Asian markets.
- Ownership category
- akta.pro rank
Parade Protection industry classification
Industry- Product category
- Safety Footwear & Workwear
- NAICS
- Footwear Manufacturing (3162), Apparel Accessories and Other Apparel Manufacturing (3159), Shoe Retailers (45821)
- SIC
- Footwear, (No Rubber) (3140), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant) (IMAOAIAD)
- akta.pro secondary industries
- Workwear, Uniforms & Safety Apparel Retail (CRAAABAG), Work, Safety & Occupational Footwear Retail (CRAAADAD), Fire-Resistant (FR) & Arc-Rated Apparel (CRAAALAD)
Keywords
Where Parade Protection is headquartered
LocationHeadquarters
- HQ city
- Montrevault
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Parade Protection business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Safety Footwear Sales: Direct sales of safety shoes to professionals through e-commerce and B2B channels. Products sold at various safety levels (OB, S1, S2, S3, etc.) for different industry applications.
- Workwear Sales: Sales of professional work clothing including mens and womens collections for various trades
- FACOM Licensed Products: Safety shoes manufactured and sold under FACOM license by PARADE since 2022
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Safety shoes - various models |
| Unit Pricing | Pay-as-you-go | Workwear clothing items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Parade Protection product offering
Product offeringCore offering
Parade Protection manufactures and sells safety footwear and workwear designed for professional trades, with safety shoes meeting EN ISO 20345 standards across multiple safety levels and a clothing collection including coats, jackets, trousers, and accessories. The company serves workers in construction, logistics, industry, food, healthcare, electronics, automotive, and equestrian sectors through direct e-commerce and B2B commercial channels. Proprietary comfort technologies (VPS, DRS, Parade Air) and the Parade Connect smart shoe line differentiate the offering.
Product overview
Parade Protection is a French manufacturer of safety shoes and workwear founded in 1978. The product portfolio centers on two core product lines: safety footwear (meeting EN ISO 20345 standards) and workwear/clothing, both designed in Maine-et-Loire, France. Safety shoes are available for men and women across multiple styles (low shoes, ankle boots, boots, clogs, safety sneakers) and incorporate proprietary technologies including VPS (suspended arch support), DRS (heel shock absorption), and Parade Air (air cushioning). The workwear collection includes garments for various trades with features like raised collar, lengthened back, and ergonomic cut. The company also offers licensed FACOM safety shoes, the smart Parade Connect connected shoes line, and the eco-designed Parade Etik responsible product range. Professional bags and accessories round out the offering, serving industries including construction, logistics, healthcare, electronics, food industry, automotive, and equestrian sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Parade Connect: Smart safety shoes with connected technology.
- PARADE ETIK
- FACOM
Products and services
- Safety Footwear (Safety Shoes) Safety shoes meeting EN ISO 20345 standards, available for men and women in styles including low shoes, ankle boots, boots, and clogs. Features proprietary technologies VPS (suspended arch support), DRS (heel shock absorption), and Parade Air (air cushioning).
- Workwear (Clothing Collection) Work clothing collection including coats, jackets, jumpers, shirts, polo shirts, T-shirts, trousers, joggers, shorts, and socks for men and women. Features technologies such as raised belt, lengthened back, ergonomic cut, BE-RESIST, BE-STRETCH, and BE-EXTEND.
- Parade Connect (Smart Safety Shoes) Connected smart safety shoes integrating sensor and connected technology to enable workplace safety monitoring and data collection for professional users.
- FACOM Safety Shoes (Licensed Range) Safety shoe range manufactured and sold by PARADE under licence for the FACOM brand, launched in 2022.
- Parade Etik (Responsible/Ecodesign Line) Responsible and eco-designed product line including the VERGER safety shoe (first responsible safety shoe) and PARADE ETIK clothing range.
- Safety Sneakers Stylish safety footwear designed to look like sneakers while meeting EN ISO 20345 safety standards, available for men and women.
- French Sole Safety Shoes Safety shoes manufactured in France with French-manufactured soles, part of the Made in France injected footwear line.
- Equestrian Safety Footwear Range Safety footwear specifically designed and adapted for equestrian professionals and horse riders.
- ESD Safety Footwear Electrostatic discharge (ESD) safety footwear designed for electronics industry workers to prevent damage to sensitive electronic components.
- Insulating Safety Footwear Range Electrically insulating safety shoes designed for electrical workers requiring protection against electrical hazards.
- Professional Bags and Luggage Professional luggage and bags including work bags, sports bags, and safety footwear storage bags.
- Safety Footwear Accessories Accessories for safety footwear including insoles, laces, and other components supporting the safety footwear range.
Quantifiable outcome
- 1,000,000 pairs sold annually
- +2 more outcomes
Companies that use Parade Protection
Customer profileNamed customers1 record
Segments12 records
Ideal customer profiles3 records
Parade Protection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Parade Protection partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FACOMcorePARADE manufactures and sells safety shoes under FACOM license since 2022. The FACOM range is manufactured by PARADE and sold under the FACOM brand name, representing a significant licensing partnership for the company.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Parade Protection competitors and assessment
Company assessmentDirect peers
- Safety Jogger (Cortina Group): Belgian-headquartered safety footwear brand within the Cortina Group. Direct competitor in mid-priced European safety shoes, with overlapping target customers across construction, logistics, and industry.
- U-Power: Italian safety footwear brand focused on work shoes with comfort technologies (e.g., Infinergy, Red-Lion). Directly comparable as a European specialist offering stylish, comfort-driven safety footwear for trades and industry.
- Base Protection: Italian safety footwear manufacturer (part of Base Protection/Bata Industrials ecosystem) offering work shoes with proprietary comfort features. Closely comparable in product category, technology-led differentiation, and European mid-market positioning.
- HAIX: German manufacturer of safety, work, and tactical boots known for proprietary fit/comfort systems. Comparable as a European premium safety footwear specialist with in-house R&D and proprietary technology branding.
- Snickers Workwear: Swedish-origin workwear brand (within Hultafors Group) focused on tradespeople clothing. Directly comparable in workwear segment serving the same construction, finishing, and industrial trades that Parade targets.
- Mascot International: Danish workwear manufacturer producing certified work clothing for trades and industry. Comparable as a European specialist pairing workwear with safety footwear-adjacent categories and serving the same professional buyer.
Others
- Würth: Global distributor of fasteners, tools, and PPE (including own-brand workwear and safety footwear). Comparable as a B2B distribution channel and adjacent PPE player that competes for the same enterprise procurement budgets.
Broad incumbents
- Bata Industrials: Global safety footwear division of Bata with multi-brand portfolio (Base Protection, Bata Industrials). Comparable as a larger incumbent in the same safety footwear category with broader geographic reach and similar multi-brand strategy.
- Helly Hansen Workwear: Norwegian workwear and PPE brand with a strong professional/workwear segment. Comparable as a broader incumbent with overlapping workwear offerings for trades and outdoor professional use.
- Uvex Safety Group: German-headquartered PPE manufacturer offering safety footwear alongside helmets, eyewear, and gloves. Comparable as a broader PPE incumbent whose safety footwear range overlaps Parade's core category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Parade Protection social profiles
Digital presenceParade Protection compliance and trust
Trust signalCompliance6 records
Parade Protection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parade Protection leadership team
Management profileNumber of profiles
Profiles1 record
Parade Protection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parade Protection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parade Protection
What does Parade Protection do?
Parade Protection manufactures and sells safety footwear and workwear designed for professional trades, with safety shoes meeting EN ISO 20345 standards across multiple safety levels and a clothing collection including coats, jackets, trousers, and accessories. The company serves workers in construction, logistics, industry, food, healthcare, electronics, automotive, and equestrian sectors through direct e-commerce and B2B commercial channels. Proprietary comfort technologies (VPS, DRS, Parade Air) and the Parade Connect smart shoe line differentiate the offering.
Is Parade Protection a public or private company?
Parade Protection is a private company. It is classified as corporate owned and is currently operating.
When was Parade Protection founded?
Parade Protection was founded in 1978. It employs 51 to 100 people.
Where is Parade Protection based?
Parade Protection is headquartered in Montrevault, France, in the Europe region.
How does Parade Protection make money?
Three revenue lines are on record. Safety Footwear Sales are the primary driver. The others are workwear Sales and FACOM Licensed Products.
Who are Parade Protection's main competitors?
Direct peers on record are Safety Jogger (Cortina Group), U-Power, Base Protection, HAIX, Snickers Workwear and Mascot International. Würth is listed as an others. Broad incumbents are Bata Industrials, Helly Hansen Workwear and Uvex Safety Group.
Does Parade Protection have an API?
No public API is recorded for Parade Protection.
What industry is Parade Protection in?
Parade Protection's product category is Safety Footwear & Workwear. Its primary akta.pro industry code is IMAOAIAD, Work, Safety & Protective Footwear Manufacturing (Steel-Toe/ESD/Slip-Resistant), with a secondary code of CRAAABAG, Workwear, Uniforms & Safety Apparel Retail. Its NAICS code is 3162 and its SIC code is 3140.