The Arc Agency

What The Arc Agency does

The Arc Agency is an Australian specialist marketing agency founded in 2000 that operates as a relationship-driven intermediary between building product suppliers and the architecture and interior design (A&D) specification community. The company generates revenue on a flexible per-project basis with no membership fees or contracts, offering a portfolio of event-based and marketing services including flagship exhibitions (The-Arc Events), in-person group presentations, CPD webinars, showroom tours, targeted Source: Campaigns, market research, and creative/marketing support services. Its two primary customer segments are building product suppliers (ranging from global enterprises such as 3M, Dulux, Boral, BlueScope, Knauf, Dyson, and Tarkett to mid-market and niche manufacturers) and the A&D specifier community, which receives free product discovery and CPD programming in exchange for engagement.

The core technology and competitive foundation is a curated community network rather than software. Proprietary operational assets include the The-Arc Events exhibition platform held in design-rich venues across Australia, the ArcCPD Live Webinar platform reaching architects across multiple cities simultaneously, a structured outreach program generating project interest reports (11,865 reports in 2025; 21,692 in a separate annual snapshot), and the upcoming ArcCPD On Demand content library planned for 2026. The agency operates nationally across seven Australian cities (Sydney, Melbourne, Brisbane, Gold Coast, Adelaide, Perth, Canberra) and has expanded into New Zealand via Auckland events.

The business model is professional-services B2B with a B2B2C angle. Suppliers pay per-project fees for exhibition participation, branded awareness campaigns, CPD session delivery, and marketing/creative services; the A&D community receives product sourcing and CPD access at no cost, which keeps engagement high and feed the supplier value proposition. Headcount is 11–50 employees. The company is independently owned (The Arc Agency Pty Ltd), privately held, with no disclosed external funding, acquisitions, or parent company.

Name

The Arc Agency

Legal name

The Arc Agency Pty Ltd

Website

https://thearcagency.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The Arc Agency is an Australian specialist marketing agency founded in 2000 that connects building product suppliers with architects and interior designers through flagship exhibitions, CPD webinars, and targeted outreach campaigns across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Architectural Specification Marketing

NAICS

Advertising Agencies (541810), Convention and Trade Show Organizers (561920)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Architectural marketing services
• Building product specifications
• Specifier outreach campaigns
• CPD event management
• B2B design industry events

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Event and Exhibition Services: Per-project fees for exhibiting at The-Arc Events, flagship exhibitions held in design-rich venues across Australia. No membership fees or contracts required.
2. Brand Awareness Campaigns: Ongoing outreach programs keeping brands visible to relevant architects and designers, with weekly and monthly reporting on activity and engagement.
3. Group Presentations: In-person product presentations delivered at architecture and design practices, with 697 firms booked in 2025.
4. CPD Lunch & Learn Sessions: In-person product presentations delivered at architecture practices, coordinated end-to-end by The Arc Agency, typically 60 minutes.
5. Specifier Market Research: Surveys and focus groups with architects and designers evaluating brand health, propositions, competitors, and future products.
6. Marketing Support Services: Social media refinement, email campaign design and delivery, and creative branding services executed on a per-project basis.
7. Showroom Tours: Supplier showroom tours connecting architects and designers with product suppliers in their physical showrooms.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

The Arc Agency is an Australian specialist marketing agency that connects building product suppliers with architects, interior designers, and specifiers. It delivers flagship exhibition events (The-Arc Events), brand awareness and project-interest outreach campaigns, group presentations, CPD lunch-and-learn sessions, ArcCPD live webinars, showroom tours, and marketing support services (social media, email campaigns, creative branding, market research) on a flexible, per-project basis.

Product overview

The Arc Agency is a specialist marketing agency operating since 2000, offering a portfolio of event-based and marketing services that connect building product suppliers with architects and interior designers across Australia. The core product is The-Arc Events—flagship exhibition series held in design-rich venues across Australian cities. Supporting the events are Brand Awareness Campaigns (ongoing outreach programs), Group Presentations (in-person or online sessions at design firms), and Source: Campaigns (targeting products with specific attributes like sustainability or fire safety). CPD-focused offerings include ArcCPD Live Webinars and the upcoming ArcCPD On Demand (2026). The agency also provides Showroom Tours and Event Management services. Marketing support services include Market Research, Social Media Services, Email Campaigns, and Creative Branding. Lunch & Learn (CPD Sessions) and On-Arc Virtual Exhibits round out the offering. The company operates on a flexible, per-project basis with no membership fees or contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• The-Arc Events Flagship exhibition events bringing together building product suppliers and architects, designers, and specifiers in a relaxed, social environment across Australian cities including Sydney, Melbourne, Brisbane, Gold Coast, Adelaide, Perth, and Canberra.
• Brand Awareness Campaigns Ongoing outreach program that keeps supplier brands consistently visible to relevant architects and designers, targeted to specific project priorities and sectors, generating project interest reports.
• Group Presentations In-person or online product presentations delivered at architecture and design firms over a catered lunch, allowing suppliers to meet and educate teams in their own space.
• ArcCPD Live Webinars National formal CPD webinars delivered online, enabling suppliers to reach architecture and design firms across multiple cities simultaneously without travel logistics.
• Showroom Tours Intimate tours of supplier showrooms allowing architects and designers to experience products firsthand in a curated, guided setting.
• Market Research Surveys and focus groups conducted with network segments to evaluate brand health, propositions, competitors, and future products for building product suppliers.
• Social Media Services Refinement and elevation of supplier social media activity to enhance broader marketing goals, focusing digital communication to send the right message to architects and designers.
• Email Campaigns Design, development, and delivery of tailored email campaigns to highly targeted segments of the architecture and design community.
• Creative Branding Visual refresh and creative asset makeover to make supplier brands more appealing to architects and designers, including logo and marketing collateral development.
• Lunch & Learn (CPD Sessions) In-person product presentations delivered at architecture or design practices, coordinated end-to-end by The Arc Agency, typically running 60 minutes for CPD credit.
• Event Management End-to-end organization and coordination of bespoke events for suppliers, including venue selection, logistics, and promotion.
• On-Arc Virtual Exhibits Virtual exhibition platform enabling remote engagement between suppliers and the architecture and design community.

Quantifiable outcome

• 5,540 event attendees in 2025
• +4 more outcomes

Named customers26 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thearcag
• LinkedInlinkedin.com/company/the-arc-agency
• Instagraminstagram.com/thearcagencyau

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Arc Agency