EFM Events
EFM Events is a privately held Iowa-based event management company that produces single-day IT Symposiums in 28+ U.S. cities, targeting senior IT executives (CIOs, CISOs, VPs, Directors) through regional in-person events, invitation-only Executive Exchanges, and the IT Pack online community, monetized primarily via event sponsorships.
- Company typePrivate
- Founded2001
- HeadquartersHumboldt, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What EFM Events does
EFM Events (legal entity: Executive Functions Management, Inc.) is a privately held event management company founded on July 1, 2001, and headquartered in Humboldt, Iowa. The company produces single-day IT Symposiums in 28+ U.S. cities across 29 states, targeting senior-level IT executives (CIOs, CISOs, CTOs, VPs, Directors) and their management teams. According to the company's own materials, 76.9% of attendees are Director-level or above and 98.7% directly influence IT purchases; the company also reports an 82.4% sponsor year-over-year retention rate and over $5M in cumulative community givebacks since 2001.
The product portfolio centers on three event formats — the IT Symposium Series (regional single-day events), Executive Exchange (4-hour invitation-only events for 40-60 C-level IT leaders launched in 2022), and IT SLED Pack (virtual events for State, Local, and Education IT executives launched in 2021) — alongside the IT Pack online community platform (launched 2019) and event sponsorships as the primary revenue stream. IT Pack is positioned as a vendor-free online community with an Executive Conversation Series, CIO interviews, and continuing education discounts through partnerships with St. Louis University and Info-Tech Research Group. The company's technology stack centers on a Wix-hosted website and the IT Pack community platform at itpack.com, with subscription pricing of $100/year; no APIs, SDKs, or proprietary AI/ML components are disclosed.
The business model is primarily sponsorship-driven: technology vendors pay for limited table placements (10-20 per event) and networking access to senior IT buyers in a deliberately vendor-free attendee environment. The company operates with a small team (1-10 employees per firmographic data) consisting of co-founder/President Jim Howard, VP/Owner Caleb Reimers, IT Pack President Gary Peyton, regional directors, and support staff, with no external institutional investors disclosed. Distribution is achieved through direct sales, partnerships with regional SIM chapters, and a content-driven marketing approach via blog, social media, YouTube, and the IT Pack community.
EFM Events firmographics
Firmographics- Name
- EFM Events
- Legal name
- Executive Functions Management, Inc.
- Website
- https://efmevents.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- EFM Events is a privately held Iowa-based event management company that produces single-day IT Symposiums in 28+ U.S. cities, targeting senior IT executives (CIOs, CISOs, VPs, Directors) through regional in-person events, invitation-only Executive Exchanges, and the IT Pack online community, monetized primarily via event sponsorships.
- Ownership category
- akta.pro rank
Where EFM Events is headquartered
LocationHeadquarters
- HQ city
- Humboldt
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EFM Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Event Sponsorships: Primary revenue stream from corporate sponsors who pay for booth/table placement and networking access at IT Symposium events. Sponsors gain access to senior IT executives in a controlled, vendor-free environment. Limited sponsorships per event (typically 10-28 spots).
- IT Pack Subscriptions: Annual subscription model for the online IT Pack community. Provides access to Executive Conversation Series, cybersecurity content, continuing education discounts, and networking with IT professionals. $100 per year with 30-day free trial.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | IT Pack Annual Subscription |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
EFM Events product offering
Product offeringCore offering
EFM Events produces and manages single-day, vendor-free IT Symposiums held in 28+ U.S. cities for senior IT executives and their management teams, delivering independent content on business, technology, and leadership strategies. It also runs Executive Exchange invitation-only events for C-level IT leaders, the IT Pack online community subscription, and the IT SLED Pack virtual event series for government and education IT executives.
Product overview
EFM Events operates a portfolio of event-based products centered around educating and connecting IT executives. The core offerings include the IT Symposium Series (local in-person events in 30+ U.S. cities) and Executive Exchange (invitation-only C-level networking events). Supporting these are IT Pack (vendor-free online community with Executive Conversation Series content) and IT SLED Pack (public sector virtual events). Event sponsorships provide access to the company's audience of senior IT decision-makers.
Differentiator
Problem solved
Functional benefit
Brands
- IT Pack: Online community for IT professionals powered by EFM Events, featuring Executive Conversation Series with CIOs and tech leaders, cybersecurity content, and continuing education discounts in partnership with St. Louis University.
- IT SLED Pack
- Executive Exchange
- IT Symposium Series
Products and services
- IT Symposium Series Single-day, vendor-free IT Symposiums held in 28+ U.S. cities for senior IT executives and their direct management teams, delivering independent content on business, technology, and leadership strategies.
- Executive Exchange A 4-hour, invitation-only collaboration and networking event for 40-60 C-level IT leaders (CIO, CISO, CTO) enabling open peer discussion of high-level topics in select regions.
- IT Pack Online Community Vendor-free online community subscription for IT professionals offering Executive Conversation Series with CIOs and tech leaders, continuing education discounts, and cybersecurity content.
- IT SLED Pack Regional virtual event series for IT executives from city, county, and state government and educational institutions, addressing public sector-specific challenges including talent, purchasing, and budgeting.
- Event Sponsorships Sponsorship packages for IT Symposium and related events giving technology vendors access to senior IT executives via ballroom table placement, networking, and breakout session access; limited to 10-20 sponsors per event.
Quantifiable outcome
- 76.9% of attendees are Director level and above
- +3 more outcomes
Companies that use EFM Events
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
EFM Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
EFM Events partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Info-Tech Research GroupcoreIT Pack (powered by EFM Events) partnered with Info-Tech Research Group to provide members with relevant and timely best-practice research and resources. Members gain access to select Info-Tech research, webinars, CIO Business Vision diagnostic, benchmarking, coaching, and complimentary three-month trial membership.
- SIM DFW (Society for Information Management Dallas/Fort Worth)coreEFM Events and SIM DFW partnered to create the North Texas Tech Connect event. Goal is to create a new event with significant impact on the DFW IT community, featuring local STEM giveback, formal mentorships, and non-traditional sessions.
- SIM WomencoreEFM Events and SIM Women partnered to host the SIM Women Leadership Summit in New Jersey. SIM Women is a network of over 1,100 female CIOs and their direct reports. The Summit offers three tracks: Exemplify (C-suite), Empower (working toward C-suite), and Educate (HR and tech leaders).
- SIM IndianapoliscorePartnership with SIM Indianapolis Chapter to produce the Indiana IT Symposium. Annual event returning to Indiana Convention Center with 250+ CIOs, CISOs, VPs, Directors and Managers. Includes scholarships for students planning to major in IT.
- Portland Chapter of Society for Information Management (SIM)corePartnership with Portland SIM Chapter to produce the annual Portland Technology Leadership Summit. One-day executive-level event for CIOs and IT management teams with Puppet CEO Yvonne Wassenaar as keynote speaker.
- Information Technology Management Association (ITMA) MichigancorePartnership with ITMA Michigan to produce the Grand Rapids IT Symposium. Annual event at DeVos Place with over 250 IT leaders, featuring keynotes from industry leaders.
- St. Louis UniversityminorPartnership provides IT Pack members with 15% discount on any courses or certifications to help further careers in the IT field. In October 2019, they offered a full scholarship for a CompTIA Security Certificate to a member.
Scale indicators11 records
Recent moves6 records
Expansion highlights4 records
EFM Events competitors and assessment
Company assessmentDirect peers
- SIM (Society for Information Management): SIM is the largest US association of senior IT executives (CIOs, CISOs, CTOs) and runs its own regional CIO forums and national events. EFM Events partners with several SIM chapters but SIM also operates as a comparable community- and event-driven organization for the same audience.
- CDM Media: CDM Media produces invitation-based CIO and CISO summits for technology-vendor sponsorship. It competes directly with EFM Events in the regional, executive-level IT conference segment targeting sponsor revenue from enterprise technology vendors.
- Evanta (a Gartner company): Evanta, owned by Gartner, is one of the largest US operators of CIO and CISO executive summits across multiple regional markets. It competes directly with EFM Events for both attending IT executives and technology-vendor sponsorships in many of the same US cities.
- HMG Strategy: HMG Strategy runs invitation-only CIO and CISO executive networking events across North America and globally, with a model closely mirroring EFM Events' Executive Exchange and IT Symposium Series. It is a direct competitor for senior IT executive mindshare and corporate sponsorship dollars.
- Constellation Research: Constellation Research combines enterprise IT research with invitation-only CEO, CIO, and CMO executive summits. It is comparable to EFM Events as a content-and-community-led operator targeting senior IT decision makers with sponsor-supported events.
Broad incumbents
- IDC: IDC hosts CIO, CISO, and industry executive events alongside its global IT market research practice. It competes for executive IT sponsorship and audience attention at a much broader and international scale than EFM Events.
- Informa Tech: Informa operates a global portfolio of enterprise technology and CIO-focused events and media brands. It is adjacent competition for technology-vendor sponsorship budgets and IT executive attention, though at far larger scale and broader scope.
- Forrester: Forrester runs CIO- and technology-executive Forums and summits as part of its broader IT research and advisory practice. It overlaps with EFM Events in the executive IT event category but with deeper research IP and a much larger global footprint.
- Gartner: Gartner runs large IT Symposium/Xpo events and CIO communities alongside its parent company ownership of Evanta. It competes broadly with EFM Events for enterprise IT executive mindshare and technology-vendor sponsorship dollars, at much larger scale.
Emerging players
- SHIFT Conferences (SHIFT Institute): SHIFT is a smaller, niche operator of executive technology events with limited geographic reach. It is comparable to EFM Events as an emerging event-led community for senior IT and digital leaders, though smaller and with less regional depth than EFM's 30+ event footprint.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
EFM Events social profiles
Digital presenceEFM Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
EFM Events leadership team
Management profileNumber of profiles
Profiles12 records
EFM Events subsidiaries and ownership
Company hierarchySubsidiaries1 record
EFM Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EFM Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EFM Events
What does EFM Events do?
EFM Events produces and manages single-day, vendor-free IT Symposiums held in 28+ U.S. cities for senior IT executives and their management teams, delivering independent content on business, technology, and leadership strategies. It also runs Executive Exchange invitation-only events for C-level IT leaders, the IT Pack online community subscription, and the IT SLED Pack virtual event series for government and education IT executives.
Is EFM Events a public or private company?
EFM Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EFM Events founded?
EFM Events was founded in 2001. It employs 1 to 10 people.
Where is EFM Events based?
EFM Events is headquartered in Humboldt, United States, in the North America region.
How does EFM Events make money?
Two revenue lines are on record. Event Sponsorships are the primary driver. The others are IT Pack Subscriptions.
Who are EFM Events's main competitors?
Direct peers on record are SIM (Society for Information Management), CDM Media, Evanta (a Gartner company), HMG Strategy and Constellation Research. Broad incumbents are IDC, Informa Tech, Forrester and Gartner. SHIFT Conferences (SHIFT Institute) is listed as an emerging player.
Does EFM Events have an API?
No public API is recorded for EFM Events.