What Nachurs does

NACHURS, legally Nachurs Alpine Solutions (NAS), manufactures and distributes premium liquid starter fertilizers and related specialty crop nutrition products to commercial row-crop and specialty-crop growers across North America and parts of Europe. Founded in 1946 in Marion, Ohio as The Na-Churs Plant Food Company and now operating as a division of Wilbur-Ellis (acquired 2019), the company anchors its product portfolio around four proprietary technology platforms: patented Bio-K potassium acetate technology, Rhyzo-Link Plant Growth Promoting Rhizobacteria (PGPR), Aqua-Tech polyamine technology for fertigation, and Enduro-Shield marine macroalgae extract. These platforms are deployed across a broad SKU range covering in-furrow starters (imPulse, First Down, Triple Option, Green Flag), foliar fertilizers, 100% EDTA-chelated micronutrients, traditional NPK formulations, fertigation products, humic/fulvic acid additives, microbial products, and the Kovar Advanced Adjuvants line.

The company operates seven production facilities and 85+ terminals across North America, with the Canadian market served under the ALPINE brand. Revenue is generated through one-time sales of liquid fertilizer and industrial chemical products via a 1000+ authorized dealer network, supported by District Sales Managers who provide agronomic recommendations and fertility program design (notably the Start2Finish program). End customers are predominantly commercial row-crop growers (corn, soybeans, wheat, cotton, canola) and specialty crop producers (potatoes, sugar beets, peanuts, alfalfa, fruits, vegetables, nuts), with adjacent revenue from industrial applications (potassium blends, runway deicers) through the NASi division. European markets in France and the United Kingdom are served through dedicated channel partners and market-specific product formulations.

The business model is sales-led through channel partners, with no direct-to-grower e-commerce, no publicly disclosed pricing, and no consumer/garden channel. NACHURS does not disclose revenue publicly as a private division of Wilbur-Ellis. The company employs 200+ support staff including sales managers and agronomists, and markets through educational content (AgroInsights blog), agronomic Q&A programs, trade shows (Commodity Classic), email newsletters, and social media.

Name

Nachurs

Legal name

Nachurs Alpine Solutions

Website

https://nachurs.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

NACHURS (Nachurs Alpine Solutions) manufactures premium liquid starter fertilizers and specialty crop nutrition products for commercial row-crop and specialty-crop growers across North America and Europe, operating through a 1000+ authorized dealer network anchored by patented Bio-K and proprietary PGPR technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Marion

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Liquid Fertilizer Products: Sale of premium liquid fertilizers including in-furrow starters, foliar nutrition products, micronutrients, and specialty additives through authorized dealer network. Products sold to commercial farm operations.
2. NASi Industrial Products: Industrial chemical products including potassium blends, runway deicers, and other industrial chemical products manufactured using same raw materials as fertilizer production. Developed as supplemental business to core agriculture business.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NACHURS manufactures and distributes premium liquid fertilizers for commercial agriculture, including in-furrow starters, foliar nutrition products, EDTA-chelated micronutrients, specialty fertigation formulations, microbial (PGPR) inoculants, and agricultural adjuvants under the Kovar brand. The company sells through a network of 1,000+ authorized dealers across North America with agronomic support from District Sales Managers. Operations span seven production facilities and 85+ terminals, with products marketed under the NACHURS brand in the U.S. and ALPINE brand in Canada, plus dedicated European product lines.

Product overview

NACHURS is a liquid fertilizer company offering a comprehensive portfolio of precision-placed agricultural fertility products. The product line is organized around four proprietary core technology platforms: Bio-K (patented potassium acetate technology), Rhyzo-Link (proprietary Plant Growth Promoting Rhizobacteria/PGPR technology), Aqua-Tech (unique polyamine technology for fertigation), and Enduro-Shield (marine macroalgae extract from Ascophyllum nodosum). These technologies are incorporated into the Start2Finish comprehensive crop nutrition program that positions products across the full growing season. The product portfolio spans in-furrow starters (imPulse, First Down, Triple Option, Green Flag), foliar fertilizers (Balance, Finish Line, NocKout, K-flex, K-fuel, N-Rage Max, Throwback, SRN), EDTA-chelated micronutrients (10% B, 3% Ca, 7.5% Cu, 4.5% Fe, 2.5% Mg, 6% Mn, 9% Zn, 10% Mo, MoneyBall, CropMax), traditional NPK formulations (3-18-18, 9-18-9, 6-24-6, G22, 8-29-2), specialty fertigation products (Aqua-Tech 7-20-4, Aqua-Tech 2-0-20), humic/fulvic acid additives (Humi-Flex MAX, Humi-Flex FA), microbial products (Rhyzo-Link PE, 0-0-15, 3-10-13, 9-15-3, LF, SI), and Advanced Adjuvants under the Kovar brand (Ampio DR, Condition CS, Corrente, Exalt HSO, Flair NS, Force VR, Fortitude SR, Transmit CS). European markets are served through P-Focus, PK-Focus, Foliar Focus, and KA-Focus products. Applications include in-furrow, banded, fertigation, strip-till/side-dress, and foliar for row crops, specialty fruits, vegetables, nuts, and forages.

Differentiator

Problem solved

Functional benefit

Brands

• Bio-K: Patented potassium acetate technology incorporated into a wide range of fertilizer products
• Rhyzo-Link
• Aqua-Tech
• Enduro-Shield
• Start2Finish
• Advanced Adjuvants
• Kovar

Products and services

• NACHURS Bio-K Patented potassium acetate technology serving as a premium source of potassium fertilizer combined with a natural plant metabolite for quicker germination, improved root development, and elevated abiotic stress tolerance. Sold as a standalone potassium source for in-furrow, side-dress, 2x2, and foliar applications.
• NACHURS Rhyzo-Link Proprietary Plant Growth Promoting Rhizobacteria (PGPR) technology delivering the highest concentration of multi-strain, pure culture rhizobacteria (Bacillus teqilensis and Bacillus velezensis) combined with premium NPK fertilizer for increased soil and plant health benefits. Sold as a standalone microbial/fertilizer product line.
• NACHURS Aqua-Tech Unique polyamine technology for fertigation systems that prevents hard water tie-up and scale formation, protecting phosphorus against adverse interaction with calcium, iron, aluminum, and bicarbonates. Sold as a standalone fertigation product line.
• NACHURS Enduro-Shield Purified marine macroalgae extract from Ascophyllum nodosum with gene expression, growth promotant, and stress mitigation properties. Sold as a standalone biostimulant product for agricultural and specialty crops.
• Start2Finish Program Comprehensive liquid fertilizer system powered by Bio-K that positions high-performance products during critical crop demand periods to maximize yield potential across all growth stages for row crops and specialty fruits, vegetables, and nuts.
• NACHURS imPulse Premium in-furrow starter fertilizer powered by Bio-K for quick and uniform plant emergence with improved early season plant health.
• NACHURS First Down Premium in-furrow starter fertilizer providing quick and uniform plant emergence with faster harvest dry down and excellent storability.
• NACHURS Triple Option Premium NPKS and 100% orthophosphate versatile in-furrow, foliar, fertigation, and transplant nutrition product.
• NACHURS Green Flag NPK liquid fertilizer made specifically for potato and wheat growers providing quick and uniform plant emergence with quicker harvest, powered by Bio-K.
• NACHURS Balance Foliar product specifically designed for the foliar needs of legume crops, containing two forms of phosphate molecules, fully chelated micros, surfactants, compatibility agents, organic acids and Bio-K.
• NACHURS Finish Line Micronutrient-enriched premium foliar fertilizer containing organic acids, compatibility agents, and a higher level of micronutrients with proven return on investment on all crops.
• NACHURS NocKout Foliar product powered by Bio-K that promotes healthy plant, root system, and crop productivity.
• NACHURS K-flex Potassium and sulfur fertilizer compatible with 10-34-0, UAN, and liquid urea, offering K & S during critical growth stages to maximize yield potential.
• NACHURS K-fuel Premium potassium fertilizer for higher levels of available K during critical growth stages to maximize yield potential.
• NACHURS N-Rage Max Premium NPK containing the highest percentage of slow release nitrogen (SRN) that elevates yield potential.
• NACHURS Throwback Low salt, NPK with sulfur liquid fertilizer providing important nutrients for maximum plant growth and development.
• NACHURS SRN Slow release nitrogen fertilizer allowing plants to absorb nitrogen on the leaf surface several weeks after foliar spraying.
• NACHURS MoneyBall Liquid fertilizer manufactured with 100% fully EDTA chelated copper and manganese, powered by Enduro-Shield technology.
• NACHURS CropMax Micronutrient liquid fertilizer for optimum crop growth and development.
• NACHURS 10% B (Boron) 10% boron EDTA chelated micronutrient for crop micronutrient supplementation.
• NACHURS 3% Ca EDTA (Calcium) 3% calcium EDTA chelated micronutrient for crop micronutrient supplementation.
• NACHURS 7.5% Cu EDTA (Copper) 7.5% copper EDTA chelated micronutrient for crop micronutrient supplementation.
• NACHURS 4.5% Fe EDTA (Iron) 4.5% iron EDTA chelated micronutrient for crop micronutrient supplementation.
• NACHURS 2.5% Mg EDTA (Magnesium) 2.5% magnesium EDTA chelated micronutrient for crop micronutrient supplementation.
• NACHURS 6% Mn EDTA (Manganese) 6% manganese EDTA chelated micronutrient for crop micronutrient supplementation.
• NACHURS 9% Zn EDTA (Zinc) 9% zinc EDTA chelated micronutrient for crop micronutrient supplementation.
• NACHURS 10% Mo (Molybdenum) 10% molybdenum micronutrient for crop micronutrient supplementation.
• NACHURS 3-18-18 Traditional NPK liquid fertilizer formulation.
• NACHURS 9-18-9 Traditional NPK liquid fertilizer formulation.
• NACHURS 6-24-6 Traditional NPK liquid fertilizer formulation.
• NACHURS G22 Traditional NPK liquid fertilizer formulation.
• NACHURS 8-29-2 Traditional NPK liquid fertilizer formulation.
• NACHURS Aqua-Tech 7-20-4 Polyamine technology fertigation product powered by Bio-K offering greater plant productivity through fertigation systems, also usable in-furrow and foliar.
• NACHURS Aqua-Tech 2-0-20 Allows for more sulfur to be supplied per acre and contains slow release nitrogen and micronutrients, powered by Bio-K.
• NACHURS Humi-Flex MAX Fulvic acid product for chelating nutrients in starter fertilizer, buffering soil pH, and creating healthy soil microbiome.
• NACHURS Humi-Flex FA Fulvic acid for chelating nutrients especially phosphorus and creating healthy soil microbiome.
• NACHURS Rhyzo-Link PE Premium potassium and sulfur fertilizer containing proprietary PGPR technology.
• NACHURS Rhyzo-Link 0-0-15 Rhyzo-Link product with potassium and proprietary PGPR technology.
• NACHURS Rhyzo-Link 3-10-13 Versatile NPK liquid fertilizer containing proprietary PGPR technology.
• NACHURS Rhyzo-Link 9-15-3 Premium in-furrow starter fertilizer containing proprietary PGPR technology.
• NACHURS Rhyzo-Link LF Microbial solution for bulk liquid fertilizer.
• NACHURS Rhyzo-Link SI Oil-based microbial dry fertilizer additive.
• Kovar Ampio DR Proprietary adjuvant for drift reduction and deposition aid, NPE free, designed for Enlist One and Enlist Duo traited crops.
• Kovar Condition CS Non-AMS water conditioner (AMADS) for use with XtendiMax, Tavium, and Engenia herbicide technologies.
• Kovar Corrente Nonionic surfactant with deposition aid, drift reduction agent, and penetrant properties for agriculture, turf, forestry, ornamental, aquatic, and non-cropland environments.
• Kovar Exalt HSO High surfactant oil concentrate (60/40 modified seed oil/surfactant) made from locally grown renewable soybean oil source.
• Kovar Flair NS Premium nonionic surfactant containing 90% active ingredient with defoaming properties for use with Engenia herbicide technology.
• Kovar Force VR Multifunctional adjuvant with industry leading volatility reducing agent for use with Engenia, Tavium, and XtendiMax herbicide technologies.
• Kovar Fortitude SR Soil retention agent and deposition aid that keeps herbicide actives in top soil surface longer, reducing driftable fines.
• Kovar Transmit CS Ammonium sulfate water conditioning adjuvant with special filtering process to remove contaminants and prevent nozzle wear.
• NACHURS P-Focus In-furrow starter product for European markets with 100% orthophosphate.
• NACHURS PK-Focus In-furrow starter with potassium for European markets.
• NACHURS Foliar Focus Foliar nutrition product for European markets.
• NACHURS KA-Focus Foliar product incorporating potassium acetate (Bio-K) technology for European markets.

Quantifiable outcome

• Finish Line could potentially add $30 - $50 per acre of extra income based on University trials
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Wilbur-ElliscoreStrategic or Co-development Partner · 1 January 2019Wilbur-Ellis acquired Nachurs Alpine Solutions in 2019, integrating NAS as a division. Wilbur-Ellis is a leading international marketer, distributor, and manufacturer of agricultural products, animal nutrients, and specialty chemicals founded in 1921. NAS remains an established specialty chemical business that pioneered the low salt liquid starter fertilizer industry.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nachursliquidfertilizer
• Xx.com/nachurs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nachurs