fokus digital

What fokus digital does

fokus digital GmbH is a Berlin-based digital agency and SaaS vendor founded in 2017 by Giovanni Bruno, operating exclusively in the German nursing and social welfare sector. The company combines strategic consulting, employer-branding services, and proprietary software under the fokus>care® brand to address the chronic staff-shortage problem facing Pflegeeinrichtungen, Wohlfahrtsverbände, hospitals, foundations, and church/municipal care operators. The firm has served more than 250 client organizations across Germany over eight years and positions itself as the only specialized digital agency of its kind in the segment.

The proprietary platform stack consists of fokus>care CMS (a website/career-page builder with 400+ templates and Google-for-Jobs integration, from €99/month), fokus>care App (an employee app builder with 100+ modules including push notifications, onboarding, and e-learning, from €249/month), fokus>care DASHBOARD (a recruiting analytics dashboard consolidating 70+ data sources from Google, Meta, LinkedIn, and Bing, from €99/month), fokus>care COMMUNITY (an internal social networking platform), fokus>barrierefrei (a WCAG 2.2 / BFSG accessibility overlay launched 2025, from €99/month), a Social Media Multiposting tool, and Google-for-Jobs optimization (€39.90 per job posting/month). All systems are developed and hosted in Germany with DSGVO, KDG, and DSG-EKD compliance. Subscription pricing uses monthly billing with no contract binding.

Revenue is generated through SaaS subscriptions, professional services (consulting, workshops, training), and one-time implementation fees. GTM is sales-led with direct field sales for enterprise clients, inside sales for SMBs, and self-service sign-up for SaaS tiers. Distribution is exclusively direct and Germany-wide. Strategic partnerships with Vincentz Verlagshaus (since 2018), Diakonisches Werk Niedersachsen (since 2021), and industry associations (bpa, bad, Paritätische Akademie) anchor market access. The company is founder-controlled: Giovanni Bruno is sole managing shareholder and Sebastian Schlimper is co-shareholder and head of IT. Total headcount is approximately 15 creative professionals. No external funding has been disclosed.

Name

fokus digital

Legal name

fokus digital GmbH

Website

https://fokus-d.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

fokus digital GmbH is a Berlin-based digital agency and SaaS vendor exclusively serving the German nursing and social welfare sector, offering proprietary platforms (CMS, employee app, analytics dashboard, community, BFSG accessibility tool) alongside consulting for digital recruiting and employer branding across 250+ care-sector clients.

Ownership category

akta.pro rank

Product category

Vertical SaaS for Care Sector Recruiting & HR

NAICS

Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

Keywords

• Digital recruiting software
• Care sector marketing
• Employee app platforms
• Employer branding services
• Accessibility compliance tools

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription / Recurring Services (SaaS platforms): fokus digital operates primarily on a subscription/SaaS model, providing ongoing access to its proprietary platforms (fokus>care CMS, fokus>care App, fokus>care DASHBOARD, fokus>care COMMUNITY, fokus>barrierefrei, Google-for-Jobs optimization). Clients pay recurring monthly fees for platform access, hosting, maintenance, updates, and support. The model includes no long-term contract binding and monthly cancellation options.
2. Professional Services (Consulting, Workshops, Training): The company generates revenue through consulting engagements, workshops, and training programs focused on digital recruiting strategy, employer branding, social media, and Google tools. These are delivered as individual or packaged consulting programs. The approach emphasizes 'Hilfe zur Selbsthilfe' — empowering client teams to independently manage digital recruiting, but operational implementation support is also offered.
3. One-time Setup / Implementation Fees: One-time setup fees are charged for the initial configuration of proprietary platforms. For example, the Social Media Multiposting tool charges a one-time setup fee of €99.90 net. The fokus>care App charges a one-time setup fee for full system access with all modules.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

fokus digital develops and operates proprietary SaaS platforms (fokus>care CMS, App, DASHBOARD, COMMUNITY, and fokus>barrierefrei) purpose-built for the German nursing and social welfare sector, enabling organizations to independently build career pages, recruit employees, run employee apps and internal communities, and achieve website accessibility compliance. In parallel, the company sells strategic recruiting consulting, workshops, recruiting-video production, and government-funding (PpSG) advisory services to care-sector clients across Germany.

Product overview

fokus digital is a specialized digital agency for the nursing and social care sector, operating as a modular software platform ecosystem under the fokus>care® brand. The core offering consists of fokus>care® Website-Baukasten (a specialized CMS for career pages), fokus>care® DASHBOARD (analytics platform consolidating 70+ marketing tools), fokus>care® App (employee app builder with 100+ modules), and fokus>care® COMMUNITY (internal social network). These core products are supplemented by the fokus>barrierefrei accessibility tool with AI features, a Social Media Multiposting Tool, and Google for Jobs Optimization service. The company also provides strategic consulting, workshops, recruiting videos, and subsidy advisory services. The portfolio follows a 'Hilfe zur Selbsthilfe' philosophy, enabling care organizations to independently manage their digital recruitment and internal communications without ongoing agency dependency.

Differentiator

Problem solved

Functional benefit

Brands

• fokus>care®: Proprietary content management system (CMS) and website builder specifically designed for the nursing and social sector with recruiting focus and automatic Google optimization.
• fokus>care App
• fokus>care DASHBOARD
• fokus>care COMMUNITY
• fokus>barrierefrei

Products and services

• fokus>care CMS (Website-Baukasten) Proprietary website/career-page builder for German nursing and social welfare organizations, featuring automatic mobile optimization, Google-for-Jobs integration, 400+ templates, job filter functionality, integrated analytics, and DSGVO/KDG/DSG-EKD compliant cookie technology. Sold by monthly subscription from €99/month net with no contract binding.
• fokus>care App (Mitarbeiter-App-Baukasten) Proprietary PWA-based employee app builder with 100+ modules covering news/blog, push notifications, form systems (leave requests, sick notes), onboarding, E-Learning, digital brochures, internal directory, crisis communication, and external app linking (MediFox, PflegeCampus, DATEV). Includes hosting, updates, unlimited users, and 500,000 push notifications per month. From €249/month net, no per-employee pricing.
• fokus>care DASHBOARD (Recruiting-Dashboards) Real-time recruiting analytics dashboard consolidating data from 70+ applications including Google Analytics, Google Ads, Facebook Ads, Instagram, YouTube, Google My Business, LinkedIn/LinkedIn Ads, Bing, and Google Search Console. Tracks website visitors, campaign performance, application sources, and cost-per-applicant. From €99/month net, provided free to digital-recruiting clients.
• fokus>care COMMUNITY (Mitarbeiter-Community-Plattform) Proprietary internal social networking platform for care organizations featuring a social-media-style newsfeed, profile creation, real-time notifications, groups, likes, comments, polls, and content/document sharing. Supports rights management and connects locations, departments, and employees across an organization.
• fokus>barrierefrei (Barrierefreiheits-Tool) Proprietary accessibility overlay tool enabling one-click compliance with the Barrierefreiheitsstärkungsgesetz (BFSG) and WCAG 2.2. Features include font size adjustment, text-to-speech, contrast settings, color-blind filters, AI simplified-language generation (14 European languages), AI video transcription for videos up to 2.5 minutes, and accessibility profiles. Compatible with fokus>CMS, WordPress, Joomla, Drupal, and TYPO3. From €99/month.
• Social Media Multiposting Tool Social-media management tool for posting, planning, and advertising across Facebook, Instagram, Google, and LinkedIn from a single interface, with calendar function, weekly/monthly statistics by email, ad placement, and a unified inbox for comments and messages. €19/month net per account with a €99.90 one-time setup fee, monthly cancellation.
• Google for Jobs Optimization Service that optimizes job listings for prominent placement in Google's job search box, featuring automated job posting integration with structured data (Schema.org/JobPosting), regional targeting, dedicated contact person, and monthly reporting. €39.90 per job posting per month net plus 19% VAT, monthly cancellation.
• Recruiting Videos Professional video production service for recruiting campaigns in the nursing and social care sector, including mobile studio setup, storytelling, and distribution across YouTube, Facebook, Instagram, and career pages.
• Strategic Recruiting Consulting Consulting service covering digital recruitment strategy, employer branding, social media, Google advertising, and onboarding optimization, tailored for nursing and social care organizations and delivered as individual or packaged consulting programs.
• Recruiting Workshops Practical workshops for HR teams and executives covering digital recruiting strategy, employer branding, career page optimization, social media strategy, and status-quo analysis, leveraging the company's 8+ years of industry experience and 160+ completed projects.
• Subsidy/Funding Consulting (PpSG) Advisory service that helps care organizations obtain government funding under the Pflegepersonal-Stärkungsgesetz (PpSG), supporting digitalization projects in nursing facilities with subsidies covering up to 40% of digital solution costs (maximum €12,000 per facility).
• Website and Career Page Development Full-service website and career page development including concept, copywriting, design, technical implementation, and privacy compliance for nursing and social care organizations.

Quantifiable outcome

• Up to 40–50% of qualified digital applications sourced via Google when properly optimized as a recruiting channel
• +5 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Diakonisches Werk Niedersachsen (Diakonie Network)coreStrategic or Co-development Partner · 1 January 2021Since 2021, fokus digital supports the Diakonie network in Niedersachsen with digitalization, employee retention, and recruitment. A 360° strategy was developed and piloted with 10 carriers, now expandable to all network partners. Activities include Employer Branding workshops, career page development, and full strategic implementation, partially funded by the Evangelische Landeskirche Hannover.
• Vincentz Verlagshaus (Vincentz Network)coreStrategic or Co-development Partner · 1 January 2018Since 2018, fokus digital has been the exclusive cooperation partner of Vincentz Verlagshaus, the market-leading provider of specialist knowledge and business networking in the German elderly care sector. Giovanni Bruno serves as author and speaker for Vincentz Network. Joint activities include seminar series, webinars, and the development of recruiting content and formats for the care sector. The partnership positions fokus digital as a thought leader in the German care economy.
• Deutsche PR-Gesellschaft (DPRG) e. V.minorOthers · 1 January 2018Giovanni Bruno, Managing Director of fokus digital, has served on the board (Landesvorstand) of the DPRG since 2018. The DPRG is Germany's largest professional association for communications managers and public relations specialists. This engagement builds professional networks and credibility in the German communications profession.
• GooglecoreTechnology or Integrationfokus digital is a multi-certified Google Partner agency. The company holds 6 Google certifications (Search Ads, Creative, Analytics, Grow Offline Sales, Video, Display) and uses Google as a central recruiting ecosystem for its clients. The Google Partner badge indicates meeting Google's program requirements for agency partners.
• bad e.V. (Bundesverband Ambulante Dienste)minorGTM or Marketing PartnerBranchian partner listed on the website, indicating a working relationship for joint activities or referrals in the ambulatory care sector.
• bpa e.V. (Bundesverband privater Anbieter sozialer Dienste)minorGTM or Marketing PartnerBranchian partner listed on the website, indicating a working relationship for joint activities or referrals in the private care sector.
• Paritätische Akademie NRWminorGTM or Marketing PartnerPartnership involving the development and delivery of practical recruiting seminars for the academy, covering career pages, digital recruiting, and integrated applicant management systems.
• HILSE:KONZEPTminorStrategic or Co-development PartnerBrand workshop and recruiting strategy collaboration. Referenced in the context of the MUNDUS LEBEN-Gruppe project where both firms worked together on brand development, website, career page, and content.
• Fachkräfteportal Kinder- und JugendhilfeminorGTM or Marketing PartnerListed as a branchian partner, indicating a working relationship for joint activities in the children and youth welfare sector.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Softgarden: German applicant tracking and recruiting SaaS platform serving HR teams across multiple verticals. Comparable to fokus digital's recruiting-focused software layer, though Softgarden serves broader markets rather than specializing in the care sector.
• Talention: German SaaS for active sourcing, talent relationship management, and recruiting marketing automation. Closely comparable to fokus digital's recruiting dashboard and candidate funnel capabilities, both targeting German mid-market and enterprise employers.
• d.vinci HR-Systems: German provider of applicant management, onboarding, and HR workflow software with strong presence among mid-sized German employers. Comparable to fokus digital's Bewerbermanagement and employee onboarding modules, with a similar SMB/enterprise German market focus.
• Joblift: German job search engine and recruiting platform that aggregates listings from multiple sources and connects employers with candidates. Comparable to fokus digital's Google-for-Jobs optimization and job-distribution capabilities, both optimizing employer visibility across search channels in Germany.
• Pflege.de / Jobbörse Pflege: Leading German care-sector job portal and career information site specifically serving Pflegeberufe. Most direct vertical peer in terms of customer overlap — competes for the same care-facility recruiting budgets, though operating a job-board rather than SaaS+agency model.
• Comevis: German recruiting and employer-branding agency serving mid-market employers with similar integrated consulting + execution model. Comparable to fokus digital's strategic recruiting consulting, workshops, and employer-brand offering, both German-market consulting-led players.

Broad incumbents

• Personio: Large German HR and recruiting SaaS platform serving SMB and mid-market across all industries. Comparable to fokus digital's HR-adjacent functionality, but operates at significantly greater scale and broader scope; Personio's vertical reach into Pflege is limited.

Emerging players

• Workwise: German job platform and recruiting tool focused on SMB employers and entry-level/apprenticeship roles. Comparable to fokus digital's apprenticeship-recruiting positioning (e.g., 60 Azubis at Hospital zum Heiligen Geist) and Google-for-Jobs optimization, with growing overlap in the Pflege trainee segment.

Others

• Vincentz Akademie (Vincentz Network): Market-leading education and publishing group in the German elderly-care sector. Partner (not competitor) of fokus digital, but adjacent ecosystem player targeting the same Pflege audience through seminars, publications, and continuing-education programs.
• MediFox GmbH: Leading German software provider for ambulatory and stationary care facility management (care documentation, billing, tour planning). Adjacent ecosystem player whose software is integrated with fokus>care App, sharing overlapping Pflege customers but a different functional focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/in/giovanni-bruno-berlin

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fokus digital