The Original Manassero Farms

What The Original Manassero Farms does

The Original Manassero Farms is a third-generation, family-owned farm operation founded in 1922 in Yorba Linda, California, and currently led by Dan Manassero (Owner & Farmer) and Anne Manassero (Co-owner). The business operates across four Orange County locations — a flagship market and event venue at 33 Irvine Valley, plus farm stands in Irvine (Walnut), Tustin, and Anaheim Hills/Yorba Linda — employing 11-50 staff. Its core offerings include fresh farm produce (strawberries, organic and conventional vegetables, herbs) sold directly at retail, a private-label line of artisan preserved foods (jams, jellies, chutneys, relishes, pickled items, and salsas) priced at $7.50-$13.50 per jar, branded Flower Sack Towels featuring original artwork and family recipes at $13.50 each, and event venue services at 'The Barn' priced at $1,500-$5,000 for weddings (up to 100 guests), corporate events, cooking classes, and chef-inspired dinners.

The operation is built on a direct-to-consumer model spanning physical farm markets, seasonal farm stands, an e-commerce storefront (manasserofarms.com), and event-driven venue bookings. Distribution is concentrated regionally within Orange County; marketing relies on Instagram, Facebook, Pinterest, YouTube, Yelp, an email newsletter, and community/charitable engagement rather than paid acquisition at scale. Products are differentiated by family heritage, proprietary recipes (including Grandma Lorraine Manassero's strawberry pie), and the registered 'Farmtastic™' and 'The Original Manassero Farms' trademarks.

Technology footprint is minimal and intentionally so: a Wix-hosted website with online ordering, social media profiles, and standard e-commerce checkout. There is no proprietary platform, no mobile app, no AI/ML infrastructure, and no integrations disclosed. The business model is fundamentally artisanal and experience-based — converting farm production, proprietary recipes, and a curated farm aesthetic into retail, e-commerce, and venue revenue streams. Revenue is not disclosed; pricing, headcount, and location count imply a small, multi-site retail and venue operation in the low-single-digit-million revenue range.

Name

The Original Manassero Farms

Legal name

The Original Manassero Farms

Website

https://manasserofarms.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

The Original Manassero Farms is a third-generation, family-owned farm in Orange County, California, operating four retail farm markets plus an e-commerce store that sell fresh produce, private-label artisan preserves (jams, jellies, salsas, pickles), branded kitchen towels, and event venue services at 'The Barn.'

Ownership category

akta.pro rank

Product category

Farm Fresh Produce & Artisan Foods

NAICS

Other Specialty Food Retailers (44529), Other Crop Farming (1119)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Agricultural Production-Crops (100)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

Keywords

• Farm fresh produce
• Artisan jams preserves
• Pickled vegetables
• Event venue rental
• Farm to table

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales: Direct sales of fresh farm produce including strawberries, vegetables, and seasonal items at farm markets and stands in Orange County.
2. Private Label Artisan Foods: Sales of canned/preserved goods including jams, jellies, salsas, chutneys, relishes, and pickled items. Products sold online and in-store with prices ranging from $7.50 to $13.50.
3. Specialty Merchandise: Sales of branded merchandise including Flower Sack Towels featuring original artwork and family recipes. Sold at $13.50 per towel.
4. Event Venue Rental: Venue rental and event hosting services including weddings (up to 100 guests), corporate events, holiday themed events, bridal/baby showers, anniversaries, cooking classes, and chef-inspired dinners. Pricing ranges from $1,500 to $5,000 based on event type, season, and day of week.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Original Manassero Farms is a third-generation family farm operating four retail farm markets in Orange County, California, selling its own fresh produce and a private-label line of artisan foods including jams, jellies, chutneys, relishes, pickled items, and salsas, alongside branded kitchen accessories. The flagship Irvine location also includes 'The Barn,' an event venue for weddings, corporate events, holiday parties, showers, anniversaries, cooking classes, and chef-inspired dinners.

Product overview

The Original Manassero Farms is a third-generation family farming operation celebrating 100 years of operation. The company operates a flagship market and event space in Irvine, CA, offering a portfolio of private-label artisan food products including jams, jellies, chutneys, relishes, pickled items, and salsas made from their farm-fresh produce. Their product line is complemented by kitchen accessories (flower sack towels) and event venue services at 'The Barn.' The farm's Irvine Market location functions as a one-of-a-kind blend of fresh farm market, event space, and gift store.

Differentiator

Problem solved

Functional benefit

Brands

• Farmtastic: The company's customer service brand and experience philosophy used to describe their farm market experience.
• Manassero Christmas Tree Farms

Products and services

• Jams Artisan jams made with locally-sourced fruits, including Strawberry, Blueberry, Wild Blackberry, Apricot, Peach, Lemon Fig, Caramelized Onion, Onion & Garlic, and Tomato varieties, sold in 10.6–11.5oz jars at $8.95 each. Targeted at home consumers and gift buyers.
• Jellies Award-winning artisan jellies including Jalapeno and Orange varieties, sold at $8.95 per jar. Targeted at home consumers and culinary gift buyers.
• Chutneys Fruit-based chutneys such as Cranberry chutney with burgundy wine vinegar, sold in 10oz jars at $10.50 each (available for pre-order with seasonal availability). Targeted at home consumers and gift buyers.
• Relishes Condiment relishes including Cranberry Pepper and Pepper Bacon varieties, sold in 10.9oz jars at $8.95 each. Targeted at home consumers and culinary gift buyers.
• Pickled Items House-made pickled items in 16oz or 32oz jars starting from $7.50, including Bread & Butter, Baby Dills, Dills, Dilly Beans, Blue Cheese/Garlic/Jalapeno Stuffed Olives, Carrots, Hot Asparagus Bullets, Marinated Artichokes, Brussels Sprouts, Candied Green Tomatoes, Spicy Okra, Peachy Peach Halves, and Spicy Garlic Pickle Chips. Targeted at home consumers and food enthusiasts.
• Salsas Artisan salsas in 16oz jars starting from $9.00, including Fire Roasted Cantina, Verde Chili, Habanero, and Avocado Tomatillo varieties. Targeted at home consumers and food enthusiasts.
• Fresh Produce Farm-fresh organic and conventional produce grown on the Manassero farm, including strawberries, organic vegetables, tomatoes, and herbs; products are walked (not trucked) to market for freshness. Sold at farm markets and farm stands in Orange County.
• Flower Sack Towels Extra-large 30" x 34" 100% cotton flour sack towels featuring original artwork by Orange County artist Ellen Gladis, available in The Original Manassero Farms Logo design and Nonnie's Strawberry Pie Recipe design (with Grandma Lorraine Manassero's handwriting), priced at $13.50 each, machine washable, rolled with ribbon and card. Targeted at gift buyers and home consumers.
• Event Venue (The Barn) Artfully decorated event space at the Irvine flagship location available for corporate events, holiday-themed events, bridal/baby showers, anniversaries, intimate weddings (up to 100 guests, March–September), cooking classes, and chef-inspired dinners. Pricing ranges from $1,500 to $5,000 depending on event type, season, and day of week. Targeted at couples, corporate event planners, and families hosting celebrations.

Quantifiable outcome

• 100+ years of continuous family farming operation
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Underwood Family Farms: Ventura County farm operating multiple farm stand locations, U-pick experiences, and seasonal festivals across Southern California — comparable retail-farm-event hybrid model.
• Tanaka Farms: Irvine, California farm market offering U-pick produce, farm tours, seasonal events, and a farm stand — the closest direct geographic and operational analog to The Original Manassero Farms.

Regional players

• Suzie's Farm: San Diego-based farm with on-site farm stand, CSA program, and farm-to-table events — comparable fresh-produce-plus-experiential offering in a different Southern California sub-market.
• Harry's Berries: Oxnard, California grower of premium strawberries and seasonal produce sold direct-to-consumer at farmers' markets and to select retailers — comparable farm-direct premium produce positioning.

Emerging players

• Coastal Roots Farm: Encinitas, California farm combining organic produce, farmstand retail, educational events, and community programming — adjacent hybrid of farm market, events, and community engagement.
• Frog Hollow Farm: Brentwood, California organic orchard producing stone fruit and value-added jams, preserves, and baked goods via farm stand and online — comparable working-farm-plus-artisan-CPG model.

Broad incumbents

• Stonewall Kitchen: Maine-based premium specialty food brand with a broad portfolio of jams, jellies, sauces, and gifts sold through national retail and DTC — direct overlap on the private-label artisan preserve categories.
• Farm Fresh To You: Capay Valley, California-based organic farm operating a multi-state CSA and home-delivery subscription service — comparable farm-to-consumer produce distribution at greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ManasserofarmsIrvineMkt
• Facebookfacebook.com/TheOriginalManasseroFarms
• Instagraminstagram.com/manasserofarms
• Pinterestpinterest.com/amanassero
• LinkedInlinkedin.com/company/manassero-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Original Manassero Farms