Azpects
Azpects is a UK-based manufacturer of hard landscaping products, offering over 40 proprietary items including EASYJoint, the UK's leading sweep-in paving jointing compound. It serves professional landscapers and DIY consumers through builders' merchants, garden centres, DIY retailers, and a direct drop shipping programme.
- Company typePrivate
- Founded2009
- HeadquartersIpswich, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Azpects does
Azpects Ltd is a UK-based manufacturer of hard-landscaping products founded in 2009 and headquartered in Ipswich, Suffolk. The company develops and produces a portfolio of over 40 proprietary products organised around jointing compounds, sealers, cleaners, ground-stabilisation systems and levelling tools under a unified 'EASY' brand. Its flagship product, EASYJoint, was launched in January 2010 and has become the UK's best-selling paving jointing compound; the company states it holds the leading UK market share in jointing compounds.
The company's products are built on proprietary chemical formulations, including UV-stable aliphatic polyurethane (PUR) binder coatings, air-curing sweep-in jointing systems, two-part epoxy compounds, cementitious slurry grouts and water-based impregnating sealers. Each new pigment must pass 672 hours of QUV accelerated weathering testing and achieve a Blue Wool Scale rating of 6–8, ensuring long-term colour stability in outdoor environments. Recent extensions include EASYJoint PORCELAIN (dry-application technology for porcelain paving), EASYClickBase (an interlocking sub-base made from 100% recycled ABS plastic) and the EASYGrid ground-reinforcement system supporting up to 397 tonnes per m².
Azcepts monetises through one-time unit sales of tubs and bottles distributed via a multi-channel network spanning builders' merchants, trade outlets, garden centres and leading DIY retailers across the UK, complemented by the Azpects Unlimited drop shipping programme delivering direct to site. The company is founder-owned (Paul Taylor and Michael Downing established it in 2009) with no external equity investment, an 11–50 headcount, a senior team claiming over 300 years of combined landscaping industry experience, and an international footprint that includes a Texas branch office opened in 2016 plus exports across Europe. Customers split between professional landscapers (primary) and DIY homeowners/consumers (addressed via a consumer range launched in 2018), served alongside channel partners (merchants, garden centres and retailers).
Azpects firmographics
Firmographics- Name
- Azpects
- Legal name
- Azpects Ltd
- Website
- https://azpects.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Azpects is a UK-based manufacturer of hard landscaping products, offering over 40 proprietary items including EASYJoint, the UK's leading sweep-in paving jointing compound. It serves professional landscapers and DIY consumers through builders' merchants, garden centres, DIY retailers, and a direct drop shipping programme.
- Ownership category
- akta.pro rank
Azpects industry classification
Industry- Product category
- Landscaping and hardscape products
- NAICS
- Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Outdoor Hard Surface Cleaners (Patio/Deck/Siding) (CRAJACAJ)
- akta.pro secondary industry
- Eco-Friendly Hard Surface & Floor Cleaners (CRAJAOAD)
Keywords
Where Azpects is headquartered
LocationHeadquarters
- HQ city
- Ipswich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Azpects business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Azpects generates revenue through the manufacture and sale of over 40 proprietary hard-landscaping products including jointing compounds, sealers, cleaners, ground stabilisation systems and levelling tools. Products are sold through builders' merchants, trade outlets, garden centres and DIY retailers. The company also operates a drop shipping programme (Azpects Unlimited) supplying directly to trade professionals on site. Revenue is generated primarily through one-time product purchases at various tub/bottle sizes, with no recurring subscription component for the core product range.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | EASYJoint Original — 12.5kg tub, covers up to 41m2 |
| Unit Pricing | Pay-as-you-go | EASYJoint Select — 12.5kg tub, covers up to 41m2 |
| Unit Pricing | Pay-as-you-go | EASYJoint PRO — 17kg tub, covers up to 33m2 |
| Unit Pricing | Pay-as-you-go | EASYJoint PORCELAIN — 15kg tub, covers up to 30m2 |
| Unit Pricing | Pay-as-you-go | EASYGrout — 15kg bag in tub, covers up to 34m2 |
| Unit Pricing | Pay-as-you-go | EASYPrime — 15kg bag in 15kg tub, covers up to 24m2 |
| Unit Pricing | Pay-as-you-go | EASYSeal Ultimate — 3 litre bottle, seals up to 36m2 |
| Unit Pricing | Pay-as-you-go | EASYSeal Contract — 5 litres, seals up to 25m2 |
| Unit Pricing | Pay-as-you-go | EASYCare Cleaners — Various sizes from 500ml to 5 litres |
| Unit Pricing | Pay-as-you-go | EASYGrid — Interlocking ground reinforcement tiles |
| Unit Pricing | Pay-as-you-go | Gravel Hold — 5 litre bottle, covers up to 12m2 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Azpects product offering
Product offeringCore offering
Azcepts develops and manufactures a portfolio of over 40 proprietary chemical and engineered products for outdoor hard-landscaping, including sweep-in and epoxy patio jointing compounds, cementitious grouts, water-based sealers, organic-salt cleaners, recycled ABS sub-base panels, and interlocking ground reinforcement grids. Its flagship EASYJoint is the UK's leading paving jointing compound, sold to professional landscapers and DIY consumers through builders' merchants, trade outlets, garden centres, and DIY retailers, with export to Europe and the United States.
Product overview
Azpects is a UK-based manufacturer of hard landscaping products established in 2009, offering a comprehensive portfolio of over 40 products organized into distinct ranges. The core product line is the EASYJoint family (Original, Select, PRO, and PORCELAIN variants) - sweep-in and epoxy jointing compounds for patios, paths, and driveways. Complementary products include EASYGrout (cementitious slurry grout) and EASYPrime (high-bond primer). The EASYTileAlign levelling system and EASYClickBase recycled plastic sub-base provide installation solutions. EASYGrid interlocking ground reinforcement grids serve ground stabilization needs, alongside Gravel Hold binder. The EASYSeal range offers multiple sealers and protectors (Ultimate, BCS, Porcelain Sealer, Pre-Grout Protector, Natural Stone Intensifier, Back to Black, Block & Concrete Sealer, Contract, Stone Sealer, Sandstone Enhancer, Slate & Limestone Enhancer, Water Seal Plus) for surface protection. The EASYCare cleaning range includes specialty cleaners (Algae Remover, Black Spot Remover, Porcelain Cleaner, Patio & Deck Cleaner, Patio Snow Foam, Deep Clean, Salt Remover, Mortar Stain Remover, Grout Residue Cleaner, Hardscape Cleaner, EASY4Rust, Grease & Oil Away+, Sealer Remover). Azpects also offers Azpects Unlimited, a drop shipping service. Products serve both professional landscapers and DIY consumers through builders merchants, trade outlets, garden centres, and DIY retailers.
Differentiator
Problem solved
Functional benefit
Brands
- EASYJoint: Flagship sweep-in jointing compound for patios, paths and paving. Available in Original, Select, PRO, and Porcelain variants.
- EASYSeal
- EASYCare
- EASYGrid
- EASYTileAlign
- EASYClickBase
- EASYPrime
- EASYGrout
- EASYScape
- Gravel Hold
Products and services
- EASYJoint Original Flagship all-weather, air-curing sweep-in jointing compound for patios, paths and paving. Single-component formulation in a 12.5kg tub, frost and ice resistant, restricts weed growth, for joints >3mm wide x 20mm deep. Targets professional landscapers and DIY installers.
- EASYJoint Select Ready-to-use jointing compound with a finer finish than EASYJoint Original due to less coarse grade sand. No mixing required, frost and ice resistant, restricts weed growth. 12.5kg tub, for joints >3mm wide x 20mm deep, available in Stone Grey and Platinum.
- EASYJoint PRO Heavy-duty two-part epoxy jointing compound for patios, paths and driveways. Extra strength and durability with smoother finish, tolerant to water and poor drainage areas, suitable for swimming pool terraces. 17kg tub, for joints >4mm wide x 20mm deep, in Sahara, Granite and Anthracite.
- EASYJoint PORCELAIN Next-generation dry-application jointing compound for porcelain and other paving. Activated with a small amount of water to form a non-permeable solid bond with unrivalled adhesion to porcelain. 15kg tub, for joints 3-13mm wide x 19mm deep, in White Gold and Silver.
- EASYGrout High-quality cementitious slurry grout for natural stone and porcelain tiles. Fine aggregates and cement powder with added dyes and polymers for easier installation; fast-setting once mixed with water. 15kg bag in tub, for joints >3mm wide x 10mm deep, in Crema, Argent and Grafito.
- EASYPatio Joint Repair Quick, easy and cost-effective patio joint repair product — high-tech mixture of graded sand and special binders applied dry and activated with water. Forms strong, flexible joints that deter weeds and crawling insects. 5kg tub, covers up to 30m2, in Grey-beige.
- EASYPrime High-bond primer for natural stone and porcelain paving. Delivers strong, long-lasting bond for interior and exterior use, mixed in the tub. 15kg bag in 15kg tub covers up to 24m2.
- EASYTileAlign Levelling system for patios — tile spacer and lippage adjuster in one. Placed under paving during laying, with a top screw to adjust level. Available in 3, 5 and 7mm spacers with optional round shield; caps and shields reusable.
- EASYClickBase Synthetic sub-base alternative to traditional methods made from 100% recycled ABS plastic. Lightweight interlocking system that reduces excavation by up to 80% and replacement aggregate by 75%, tested to 30 tonnes permanent deformation load with 20 tonnes recommended maximum.
- EASYGrid Interlocking ground reinforcement grid for parking, walkways, shed bases and ground stabilisation. Nine 33cm x 33cm x 40mm tiles per m2, supports up to 397 tonnes/m2 filled with aggregate, slip/frost/UV resistant, recyclable. Available in Black, White and Green.
- Gravel Hold Multipurpose water-based resin binder that fixes pebbles, gravel, stone, bark and mulch in place while remaining permeable. Non-hazardous formula, 5 litre bottle covers up to 12m2.
- EASYSeal Ultimate Ultra-strong breathable protection for natural stone and concrete. Non-film-forming technology repels oil, grease and water and resists algae and fungal growth. 3 litre bottle seals up to 36m2 per litre in one coat.
- EASYSeal BCS Hard-wearing, durable sealer for paving and concrete that repels oil, grease and water and resists algae and fungal growth. Non-solvent and non-toxic, seals up to 18m2 per litre in one coat from a 3 litre bottle.
- EASYSeal Porcelain Sealer Invisible, long-lasting protection for porcelain and natural stone. Applied before grouting, external and internal use, non-permanent protection. 3 litre bottle.
- EASYSeal Pre-Grout Protector Water-based impregnating sealer that protects porcelain and natural stone paving before grouting. Breathable formula preserves natural appearance while reducing grout staining and simplifying cleanup during installation.
- Natural Stone Intensifier High-performance, non-gloss wet look stone enhancer with excellent water resistance and instant uniform colour enhancement. Eco-friendly water-based formula, 1 litre bottle.
- Back to Black Limestone Restores rich black tones of faded black limestone with strong, uniform colour enhancement (not a paint or dye). Excellent water resistance, single coat, 1 litre bottle.
- Block & Concrete Sealer Polymer-based skin-forming sealer and sand-binder in one for concrete and block driveways. Hard-wearing, water-based, non-toxic, with exceptional oil and water repellence and weed resistance. 5 litres.
- EASYSeal Contract Contract trade-strength water-based acrylic sealer for paving and concrete. Resists algae and fungal growth, suitable for pattern-imprinted concrete, oil and water repellent. 5 litres.
- Stone Sealer & Protector Protects natural stone and concrete from stains and discolouration. Water-based, non-solvent, non-toxic, virtually invisible with no coating or shine while allowing stone to breathe. 5 litres.
- Sandstone Enhancer & Protector 2-in-1 colour protector formulated for sandstone that enriches colour without shine and protects against water, oil and grease. Resists algae and fungal growth. 5 litres.
- Slate & Limestone Enhancer & Sealer Water-based impregnating sealer that enriches and stabilises colours including black, and protects against water, oil and grease. Resists algae and fungal growth. 5 litres.
- EASYSeal Water Seal Plus Water-repellent impregnator for porous materials such as brick, masonry and timber. Allows moisture to escape while keeping surfaces dry, creating an invisible barrier for wall and floor applications. 5 litres, covers up to 25m2 per coat.
- EASYCare Algae Remover Cleaning concentrate that removes algae, mould and lichen without rinsing. Prevents algae returning for up to 12 months. 1 litre super concentrate covers up to 250m2 (also available as 3 litre ready-to-use).
- EASYCare Algae Remove & Seal Combines algae, mould and lichen removal with sealing protection in one product. 1 litre super concentrate.
- EASYCare Black Spot Remover High-performance cleaner for ingrained lichen (black and white spot) and algae on concrete and stone. Available in 3 and 5 litre bottles covering up to 300m2.
- EASYCare Porcelain Cleaner & Sanitiser High-performance water-based, non-caustic, biodegradable cleaner for porcelain, marble, granite and terracotta. 1 litre super concentrate covers up to 300m2 (also available as 750ml trigger spray and 3 litre bottle).
- EASYCare Patio & Deck Cleaner Professional-strength cleaner that removes dirt from patios and decking, keeps cleaning for up to 12 months. Suitable for stone, concrete and timber. 1 litre super concentrate covers up to 140m2 (also 3 litre).
- EASYCare Patio Snow Foam All-purpose outdoor cleaner with thick foam that loosens dirt, grime, moss and algae. Fresh floral scent, safe for all finishes. 1 litre super concentrate.
- EASYCare Deep Clean Powerful acid-free cleaner for stone, decking, tiles and PVC frames. Can be used neat or diluted to remove stubborn greasy stains. 5 litres.
- EASYCare Salt Remover Biodegradable, water-based salt stain neutraliser for walls, paths and block driveways. Contains no hydrochloric or citric acids, prevents salt from reappearing. 3 litres ready-to-use, covers up to 25m2.
- EASYCare Mortar Stain & Calcium Remover Low PH organic salt technology cleaner for cement residue, scale, oxidisation and calcium deposits. 6–10 times more effective than citric acid. 1 litre bottle covers up to 25m2.
- EASYCare Grout Residue Cleaner Ready-to-use cleaner for grout haze with no fumes, suitable for interior and exterior use. Pleasant fragrance, ideal for removing EASYGrout residue. 1 litre bottle.
- EASYCare Hardscape Cleaner Super-strength ready-to-use cleaner for heavily soiled masonry, stone, paving, brickwork, fences and decking. Safe on all stone and concrete surfaces. 5 litres, covers up to 40m2.
- EASY4Rust Acid-free formula that converts rust into a solution to wash away without altering the colour or look of the surface. Safe for stone, concrete or wood. 500ml ready-to-use bottle.
- EASYCare Grease & Oil Away+ Acid-free, ready-to-use cleaner that lifts oil and grease stains from drives, paths, patios and decking. Safe for concrete and sensitive stone including granite, marble and limestone. 500ml bottle.
- EASYCare Sealer Remover Ready-to-use product that removes all traces of old, tired or ineffective surface coatings from paving and driveways, leaving a clean surface ready for new applications. 5 litres covers up to 7.5m2.
- Azpects Unlimited (Drop Shipping Service) Drop shipping service delivering Azpects products directly to site for trade customers, with a Stockist Portal account registration at unlimited.azpects.co.uk for merchants.
Quantifiable outcome
- EASYGrid supports up to 397 tonnes per m2 filled with aggregate
- +4 more outcomes
Companies that use Azpects
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Azpects technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Azpects partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Band of BuildersminorAzpects is a member of Band of Builders, a charity that supports members of the landscaping industry who are facing adversity. This is a charitable community partnership demonstrating Azpects' commitment to the landscaping trade community.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Azpects competitors and assessment
Company assessmentDirect peers
- Pavetuf: UK-based manufacturer and retailer of paving jointing compounds, sealers, cleaners, and primers sold through builders' merchants. Direct head-to-head competitor to Azpects' EASYJoint, EASYSeal and EASYCare ranges with overlapping trade-channel distribution.
- Smartseal: UK manufacturer of paving sealers, cleaners, and restoration products distributed through trade and DIY channels. Closely comparable product portfolio to Azpects' EASYSeal and EASYCare offerings.
- Nexus Pro Systems: UK supplier of paving jointing compounds, resin-based jointing systems, and surface protection products. Competes most directly with Azpects in the jointing-compound and sealer categories served through merchant channels.
- ROMEX (gftK): German manufacturer of resin-based pavement jointing mortars and hardscape installation systems with strong European distribution. Directly comparable to Azpects' EASYJoint and EASYJoint PRO product technology and target use cases.
- Resiblock: UK specialist in paving sealers, stabilisers, and protective treatments for block paving and concrete. Directly comparable to Azpects' EASYSeal range and overlapping in trade and commercial specification channels.
- Dansand: Danish-headquartered manufacturer of jointing sand and paving installation products with established UK distribution. Comparable product scope to Azpects in the patio/paving jointing and maintenance category.
Broad incumbents
- Sika AG: Swiss-listed global construction chemicals leader offering grouts, sealants, adhesives, and paving products. Far broader portfolio than Azpects but overlaps directly in tile grouts, paving sealers, and concrete repair sold through the same builders' merchants.
- Mapei: Italian-headquartered global manufacturer of adhesives, sealants, and chemical products for the building industry. Directly comparable in tile grouts (UltraColour), paving sealers, and surface preparation chemicals distributed through UK merchants.
- Bostik (Arkema): Global adhesives and sealants business of Arkema, offering paving sealers, jointing solutions, and surface preparation products. Competes with Azpects in merchant and DIY channels via its trade sealer and joint-filler ranges.
- Everbuild (Sika): UK subsidiary of Sika producing sealants, fillers, and building chemicals sold through builders' merchants and DIY retailers. Directly comparable channel presence and overlapping product categories (sealers, cleaners, jointing compounds) to Azpects.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Azpects social profiles
Digital presenceAzpects compliance and trust
Trust signalCompliance1 record
Azpects financial estimates
Financial estimateRevenue estimate
Valuation estimate
Azpects leadership team
Management profileNumber of profiles
Profiles6 records
Azpects funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Azpects M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Azpects
What does Azpects do?
Azcepts develops and manufactures a portfolio of over 40 proprietary chemical and engineered products for outdoor hard-landscaping, including sweep-in and epoxy patio jointing compounds, cementitious grouts, water-based sealers, organic-salt cleaners, recycled ABS sub-base panels, and interlocking ground reinforcement grids. Its flagship EASYJoint is the UK's leading paving jointing compound, sold to professional landscapers and DIY consumers through builders' merchants, trade outlets, garden centres, and DIY retailers, with export to Europe and the United States.
Is Azpects a public or private company?
Azpects is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Azpects founded?
Azpects was founded in 2009. It employs 11 to 50 people.
Where is Azpects based?
Azpects is headquartered in Ipswich, United Kingdom, in the Europe region.
How does Azpects make money?
One revenue line is on record: product Sales.
Who are Azpects's main competitors?
Direct peers on record are Pavetuf, Smartseal, Nexus Pro Systems, ROMEX (gftK), Resiblock and Dansand. Broad incumbents are Sika AG, Mapei, Bostik (Arkema) and Everbuild (Sika).
Does Azpects have an API?
No public API is recorded for Azpects.
What industry is Azpects in?
Azpects's product category is Landscaping and hardscape products. Its primary akta.pro industry code is CRAJACAJ, Outdoor Hard Surface Cleaners (Patio/Deck/Siding), with a secondary code of CRAJAOAD, Eco-Friendly Hard Surface & Floor Cleaners. Its NAICS code is 325612 and its SIC code is 2842.