Hampton Fitness

What Hampton Fitness does

Hampton Fitness Products Ltd. is a Ventura, California-based manufacturer and distributor of premium free weight equipment founded in 1996. Its core catalog spans Olympic and standard plates (urethane-encased, virgin rubber, cast iron, and precision-milled bumper), Olympic bars up to 1,500 lb test rating with bronze bushing rotation, dumbbells (Gel-Grip, Dura-Bell, Jelly-Bell, Chrome Beauty-Grip, Pro-Hex), kettlebells, medicine and slam balls, plyometric boxes, battle ropes, mobility products, and storage racks. Differentiated technology rests on proprietary designs and registered trademarks including Dura-Bell, Jelly-Bell, Gel-Bar, Gel-Pump-System, and Gel-Grip, supported by urethane coating processes with non-porous finishes, ergonomic recessed grip geometries that reduce pinched fingers, and a Dura-Lock end cap system engineered for near-zero maintenance.

The business operates a multi-brand portfolio with Hampton as the core line, HeroStrength (founded 2017) as the exclusive accessory sub-brand, TUFF Wraps compression gear, and LIV Body supplements - all sold through Hampton's owned channels. Revenue is generated almost entirely through one-time hardware sales, with premium pricing (e.g., $1,549 for a 255 lb urethane plate set, $4,218 for a 10-piece Olympic bar club pack) and unit pricing across SKUs from $12-$1,454. Go-to-market combines a direct e-commerce storefront at hamptonfit.com with a large national dealer/reseller network serving commercial gym buyers, supplemented by phone sales for custom commercial quotes and Affirm consumer financing on 50+ products.

Hampton serves two primary customer segments: home gym enthusiasts purchasing directly and commercial facilities (fitness clubs, CrossFit boxes, powerlifting gyms, athletic training centers, and group fitness studios) sourcing through dealers or phone sales. The company operates as a privately held entity with 11-50 employees, US-only geographic scope, and no disclosed external funding or parent organization.

Name

Hampton Fitness

Legal name

Hampton Fitness Products Ltd.

Website

https://hamptonfit.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Hampton Fitness Products Ltd., founded in 1996 in Ventura, California, manufactures and sells premium free weight equipment - including proprietary urethane plates, Olympic bars, and dumbbells - to home gym enthusiasts and commercial fitness facilities through direct e-commerce and a national dealer network.

Ownership category

akta.pro rank

Product category

Commercial and Home Fitness Equipment

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Free Weights & Kettlebells Retail (Dumbbells, Kettlebells, Weight Sets) (CRAMADAC)

akta.pro secondary industries

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Free weight equipment
• Olympic weight plates
• Commercial gym equipment
• Urethane dumbbells
• Fitness accessories

Headquarters

HQ city

Ventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: One-time sale of physical fitness equipment including Olympic plates, bars, dumbbells, kettlebells, and accessories. Products sold directly through company website and through dealer network across the country.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hampton Fitness Products Ltd. manufactures and sells premium free weight equipment — including Olympic and standard weight plates, Olympic and fixed barbells, urethane and rubber dumbbells, kettlebells, medicine balls, plyometric boxes, and storage racks — primarily to fitness clubs and home gym enthusiasts. The company sells directly through its e-commerce site hamptonfit.com and via a large national dealer network, and it is the exclusive distributor of HeroStrength functional training accessories.

Product overview

Hampton Fitness Products Ltd. is a free weight equipment manufacturer founded in 1996, serving both home and commercial gym markets. The company operates a multi-brand portfolio including its core Hampton brand featuring original patented designs (Dura-Bell, Jelly-Bell, Gel-Grip, Gel-Bar, Gel-Pump), the HeroStrength accessory sub-brand founded in 2017, and the LIV Body supplement line. Product portfolio spans Olympic and standard weight plates (ureththane, rubber, and cast iron grip plates; bumper plates), Olympic and standard bars (power bars, curl bars, trap bars, hex bars, fixed barbells, aerobic bars), dumbbells (gel-grip, dura-bell, jelly-bell, chrome beauty-grip, pro-hex, neo-hex), kettlebells (traditional and outdoor urethane), strength and conditioning equipment (medicine balls, slam balls, plyometric boxes, battle ropes), mobility products (yoga mats, stability balls, foam rollers), machine attachments (cable bars, lat bars, handles), storage solutions (dumbbell racks, bar racks, plate racks), and accessories (lifting belts, straps, TUFF Wraps compression gear). The company sells direct and through dealers nationwide, with headquarters in Ventura, California.

Differentiator

Problem solved

Functional benefit

Brands

• HeroStrength: Fitness accessory company founded in 2017 on the Fourth of July, specializing in essential fitness accessories for functional training zones. Products include leather lifting belts, lifting straps, push-up stands, stability balls, battle ropes, medicine balls, and sandbags. Sold exclusively by Hampton Fitness Products.
• Dura-Bell
• Jelly-Bell
• Gel-Bar
• Gel-Pump-System
• Gel-Grip
• TUFF Wraps
• LIV Body

Products and services

• Hampton Olympic Grip Urethane Plates Premium Olympic weight plates fully encased in high-quality urethane with ergonomic recessed handles for easy pickup and steel hubs for smooth loading. Designed for both home and commercial gym use and backed by a 5-year commercial warranty.
• Hampton Olympic Grip Rubber Plates Olympic weight plates fully encased in virgin rubber with recessed ergonomic handles and a 2" steel hub for smooth loading and unloading.
• Hampton Olympic Grip Cast Iron Plates Durable cast iron Olympic grip plates with a twice-baked enamel finish and a pinch-resistant recessed handle design.
• Hampton Olympic Rubber Bumper Plates Precision-milled bumper plates machined from solid steel with over 1 inch of virgin rubber coating around the outer diameter for quiet impact absorption in Olympic lifting and CrossFit settings.
• The American Power Bar 7-foot American-made Olympic power bar with a nickel-plated hard chrome finish and bronze bushing system, rated to 1500 lb test with 28mm grip and 185,000 PSI tensile strength.
• Hampton 20KG Olympic Bar | 1500LB 86-inch international Olympic bar with 1500 lb test capacity, 165,000 PSI tensile rating, electroless nickel-plated finish, and bronze bushing rotation.
• Hampton 700lb Olympic Bar 7-foot international Olympic bar with anodized hard chrome finish, 700 lb test, 135,000 PSI rating, and 30mm grip diameter.
• Hampton Trap Bar | Multi-Hex Deadlift/Shrug Hexagonal trap bar with high and low grip options and a Rock and Rack plate loading system that allows loading without lifting the bar ends.
• Hampton Gel-Grip Urethane Dumbbells Premium urethane-coated dumbbells featuring original Hampton Gel-Grip ergonomic urethane grip technology for superior comfort and durability in commercial gym settings.
• Hampton Dura-Bell Urethane Dumbbells Original patented hexagonal Dura-Bell dumbbells with urethane coating, featuring the Dura-Lock End Cap System that delivers nearly zero maintenance.
• Hampton Jelly-Bell Urethane Dumbbells Aerobic dumbbells with colorful translucent urethane coating and original Jelly-Bell hexagonal design, intended for group fitness classes.
• Hampton Chrome Beauty-Grip Dumbbells European-style dumbbells with inlaid urethane grips, hydraulically pressed heads, and a nickel-plated chrome finish.
• Hampton Traditional Kettlebells Russian classic design kettlebells with matte black powder coating, available from 5 to 100 pounds.
• Hampton Urethane Outdoor Kettlebells Weather-resistant urethane-coated kettlebells designed for outdoor training environments.
• Hampton Remedy Medicine Ball Durable medicine balls for strength training and rehabilitation exercises.
• Hampton Dual Handle Medicine Ball Medicine ball featuring dual side handles for varied grip positions and exercise versatility.
• Hampton Slam Ball High-density slam balls designed for explosive throwing exercises and plyometric training.
• Hampton 3-in-1 Plyometric Box Adjustable plyometric box with three height configurations for explosive training exercises.
• Hampton Battle Rope Heavy-duty battle rope for cardiovascular and strength training workouts.
• Hampton Stability Ball Anti-burst stability balls for balance training and core exercises.
• HeroStrength J-Bench Adjustable workout bench from the HeroStrength accessory line sold exclusively by Hampton Fitness, providing support for strength training exercises.
• HeroStrength Leather Lifting Belt Genuine leather weightlifting belt with double stitching, sold under the HeroStrength sub-brand for back support during heavy lifts.
• TUFF Wraps Wrist Wraps Supportive wrist wraps in various colors and patterns under the TUFF Wraps sub-brand for weightlifting support.
• TUFF Wraps Knee Sleeves 7mm neoprene knee sleeves under the TUFF Wraps sub-brand for cross-training and weightlifting joint support.
• LIV Whey Isolate Protein Whey protein isolate supplement under the LIV Body sub-brand for post-workout recovery and muscle building.
• LIV Energy Pre-Workout Pre-workout energy supplement under the LIV Body sub-brand for enhanced athletic performance.
• LIV Shredded Fat Burner Thermogenic fat burner supplement under the LIV Body sub-brand for weight management.
• Hampton Dumbbell Racks Storage racks for organizing dumbbells, including saddle racks, vertical towers, and horizontal configurations for home and commercial facilities.
• Hampton Bar Racks Storage solutions for Olympic bars and fixed barbells, including wall-mounted and vertical racks.
• Hampton Plate Racks Storage racks for weight plates, including bumper plate racks and Olympic plate racks.
• Hampton Outdoor Olympic Plates and Bar Pack Complete outdoor training bundle including two 1500 lb Olympic bars, ten pairs of outdoor urethane HOG plates, and a storage rack.
• Hampton Olympic Bar Package (10-Piece Club Pack) 10-piece club pack of international chrome Olympic bars with display rack, intended for commercial gym fit-out.
• Hampton Yoga Mat Non-slip yoga mat for floor exercises, stretching, and mobility work.

Quantifiable outcome

• 5-year commercial warranty on urethane plates and structural integrity
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• Hero Strength Inc.coreOEM/ Whitelabel/ Licensing Partner · 1 January 2017HeroStrength is a fitness accessory company founded in 2017 on the Fourth of July, specializing in essential fitness accessories for functional training zones. Hampton Fitness is the exclusive distributor of HeroStrength products. HeroStrength offers products including J-Bench, Leather Lifting Belt, Leather Lifting Straps, T-Handle Olympic Collars, Push-Up Stands, and other accessories under the Live Mighty brand.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rogue Fitness: Largest US-based direct-to-consumer strength equipment brand offering Olympic plates, barbells, racks, and accessories. Closely comparable product catalog and target customer (home gym + commercial), but with materially larger scale and digital community footprint.
• Rep Fitness: Vertically integrated DTC strength equipment maker selling plates, bars, dumbbells, and racks with strong value positioning. Directly competes in Hampton's core free-weight lines and serves the same home gym and commercial segments.
• Titan Fitness: High-volume DTC value player in strength equipment, racks, and accessories. Overlaps with Hampton across plates, bars, and dumbbells, particularly in the entry-to-mid price tiers.
• CAP Barbell: Long-standing mass-market strength equipment brand sold through big-box retail and DTC. Comparable product set (plates, bars, dumbbells) at lower price points, competing for the same end-user pool.
• Body-Solid: Manufacturer of strength training equipment, racks, and free weights sold through dealers and direct. Targets the same commercial gym and home gym buyers and operates through a comparable dealer-plus-DTC model.
• Sorinex: Premium American-made strength equipment maker in plates, bars, and racks with strong commercial-strength and athletic-training facility presence. Closely comparable premium positioning and commercial gym focus.
• YORK Barbell: Heritage US strength equipment brand with broad free-weight, bar, and rack catalog. Comparable legacy/premium positioning and serves both home and commercial customers.
• Fringe Sport: DTC-focused strength equipment brand specializing in bumper plates, bars, and CrossFit/functional training accessories. Overlaps with Hampton in plates, bars, and HeroStrength's functional training category.
• Ivanko: Premium commercial-grade free weight and bar manufacturer with long-standing brand reputation. Closely comparable premium-product positioning, dealer/distributor-led GTM, and commercial club focus.

Broad incumbents

• Power Systems: Broad-line fitness equipment distributor and manufacturer serving commercial clubs, schools, and corporate fitness with strength, conditioning, and accessory products. Comparable commercial-channel GTM and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hamptonfit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hampton Fitness