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Legal Action of Wisconsin

Full company profile

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Namestring
Legal Action of Wisconsin
Websiteurl
legalaction.org
Company typeenum
Private
Founded yearint
1968
Descriptiontext

Legal Action of Wisconsin is a nonprofit law firm headquartered in Milwaukee, Wisconsin, founded in 1968, that provides civil legal services at no cost to low-income individuals and families across the state. The organization serves Wisconsin residents facing civil legal matters — specifically housing disputes, family law matters, consumer protection issues, and public benefits access — and operates on an eligibility-based service model where qualifying clients receive representation free of charge. Its stated customer segment is low-income Wisconsin residents, which it addresses by removing the affordability barrier to legal counsel that would otherwise exclude this population from civil justice processes.

The firm operates with a headcount of 101–250 employees, consistent with a mid-sized civil legal aid provider that maintains attorneys and support staff across multiple practice specialties. Its business model is funded through grants, donations, and likely state and federal legal aid appropriations (including possible Legal Services Corporation support), rather than client fees. No pricing model, revenue figure, parent company, or ownership structure is disclosed in the available source material; the firm is treated as a private nonprofit rather than a fee-for-service law firm. There is no disclosed technology platform, product suite, app, API, or proprietary software — the offering is delivered as professional legal services rather than a technology product.

The source data does not include AI capabilities, marketing channels, distribution channels, named customer logos (other than the implicit beneficiary class of low-income Wisconsin residents), partnerships, awards, patents, regulatory actions, leadership roster, M&A activity, or funding rounds. Service delivery is anchored in the firm's specialization in civil legal aid and its long-standing operational presence in Wisconsin since 1968, with a single Milwaukee headquarters identified.

Short descriptiontext

Legal Action of Wisconsin is a Milwaukee-based nonprofit law firm, founded in 1968, that provides free civil legal services — including housing, family law, consumer, and public benefits representation — to low-income Wisconsin residents.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersMilwaukee, United States
HQ citystring
Milwaukee
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
civil legal aid, legal services, housing law, public benefits assistance, consumer protection law
Industry2 codes
1Legal Aid & Client Advocacy Services
CodeBPAGAEAMPrimaryYes
2Public Defense & Legal Aid Services
CodeBPAIAFACPrimaryNo
NAICS code2 codes
  • Offices of Lawyers54111
  • Legal Services5411
SIC code1 code
  • Services-Legal Services8111
Product category
Civil Legal Aid Services
Cost components2 values
Personnel, Operations
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Legal Action of Wisconsin is a non-profit law firm providing free civil legal services to low-income Wisconsin residents, covering matters such as housing disputes, family law, consumer protection, and access to public benefits.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Civil Legal Aid Services
CategoryLegal Services
Description

Free civil legal representation for qualifying low-income Wisconsin residents, including housing disputes, family law matters, consumer protection, and public benefits access.

Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Peers7 records
TypeDirect peer
Description

A non-profit legal aid organization based in Milwaukee providing civil legal services to low-income residents of Milwaukee County. Direct operational overlap with Legal Action of Wisconsin in the same geographic market and practice areas.

2Wisconsin Judicare
TypeDirect peer
Description

A Wisconsin-based non-profit legal aid provider serving low-income residents across northern and central Wisconsin. Direct peer offering complementary civil legal aid services within the same state jurisdiction.

TypeDirect peer
Description

One of the largest civil legal aid organizations in the Midwest, providing free legal services to low-income residents of Cook County, Illinois. Comparable in mission, funding model, multi-practice breadth, and client demographics to Legal Action of Wisconsin.

TypeDirect peer
Description

A non-profit legal aid organization serving low-income Minnesota residents across multiple counties. Comparable regional civil legal aid provider in an adjacent Midwest state with similar funding sources and practice area breadth.

TypeBroad incumbent
Description

The nation's oldest and largest legal aid organization, providing civil and criminal defense services across New York City. A much larger incumbent in the legal aid space with broader funding base and service scope, serving as a benchmark for sector scale.

TypeOthers
Description

The federal funding entity that distributes congressionally appropriated funds to civil legal aid programs across the United States. A funder/ecosystem partner rather than direct competitor, but materially shapes the operating environment of organizations like Legal Action of Wisconsin.

TypeOthers
Description

The national membership organization supporting civil legal aid and public defender programs through training, advocacy, and technical assistance. Functions as sector infrastructure and advisory support for organizations like Legal Action of Wisconsin.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Legal Action of Wisconsin

Civil Legal Aid Serviceslegalaction.org

Legal Action of Wisconsin is a Milwaukee-based nonprofit law firm, founded in 1968, that provides free civil legal services — including housing, family law, consumer, and public benefits representation — to low-income Wisconsin residents.

What Legal Action of Wisconsin does

Legal Action of Wisconsin is a nonprofit law firm headquartered in Milwaukee, Wisconsin, founded in 1968, that provides civil legal services at no cost to low-income individuals and families across the state. The organization serves Wisconsin residents facing civil legal matters — specifically housing disputes, family law matters, consumer protection issues, and public benefits access — and operates on an eligibility-based service model where qualifying clients receive representation free of charge. Its stated customer segment is low-income Wisconsin residents, which it addresses by removing the affordability barrier to legal counsel that would otherwise exclude this population from civil justice processes.

The firm operates with a headcount of 101–250 employees, consistent with a mid-sized civil legal aid provider that maintains attorneys and support staff across multiple practice specialties. Its business model is funded through grants, donations, and likely state and federal legal aid appropriations (including possible Legal Services Corporation support), rather than client fees. No pricing model, revenue figure, parent company, or ownership structure is disclosed in the available source material; the firm is treated as a private nonprofit rather than a fee-for-service law firm. There is no disclosed technology platform, product suite, app, API, or proprietary software — the offering is delivered as professional legal services rather than a technology product.

The source data does not include AI capabilities, marketing channels, distribution channels, named customer logos (other than the implicit beneficiary class of low-income Wisconsin residents), partnerships, awards, patents, regulatory actions, leadership roster, M&A activity, or funding rounds. Service delivery is anchored in the firm's specialization in civil legal aid and its long-standing operational presence in Wisconsin since 1968, with a single Milwaukee headquarters identified.

Legal Action of Wisconsin firmographics

Firmographics
Name
Legal Action of Wisconsin
Website
https://legalaction.org
Company type
Private
Founded year
1968
Operating status
Operating
Headcount range
101–250 employees
Short description
Legal Action of Wisconsin is a Milwaukee-based nonprofit law firm, founded in 1968, that provides free civil legal services — including housing, family law, consumer, and public benefits representation — to low-income Wisconsin residents.
Ownership category
akta.pro rank

Legal Action of Wisconsin industry classification

Industry
Product category
Civil Legal Aid Services
NAICS
Offices of Lawyers (54111), Legal Services (5411)
SIC
Services-Legal Services (8111)
akta.pro primary industry
Legal Aid & Client Advocacy Services (BPAGAEAM)
akta.pro secondary industry
Public Defense & Legal Aid Services (BPAIAFAC)

Keywords

  • Civil legal aid
  • Legal services
  • Housing law
  • Public benefits assistance
  • Consumer protection law

Where Legal Action of Wisconsin is headquartered

Location

Headquarters

HQ city
Milwaukee
HQ country
United States
HQ region
North America

Markets served

Legal Action of Wisconsin business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations

Legal Action of Wisconsin product offering

Product offering

Core offering

Legal Action of Wisconsin is a non-profit law firm providing free civil legal services to low-income Wisconsin residents, covering matters such as housing disputes, family law, consumer protection, and access to public benefits.

Differentiator

Problem solved

Functional benefit

Products and services

  • Civil Legal Aid Services Free civil legal representation for qualifying low-income Wisconsin residents, including housing disputes, family law matters, consumer protection, and public benefits access.

Companies that use Legal Action of Wisconsin

Customer profile

Segments1 record

Ideal customer profiles1 record

Legal Action of Wisconsin technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Legal Action of Wisconsin partnerships and signals

Strategic signal

Recent moves2 records

Legal Action of Wisconsin competitors and assessment

Company assessment

Direct peers

  • Legal Aid Society of Milwaukee: A non-profit legal aid organization based in Milwaukee providing civil legal services to low-income residents of Milwaukee County. Direct operational overlap with Legal Action of Wisconsin in the same geographic market and practice areas.
  • Wisconsin Judicare: A Wisconsin-based non-profit legal aid provider serving low-income residents across northern and central Wisconsin. Direct peer offering complementary civil legal aid services within the same state jurisdiction.
  • Legal Aid Chicago: One of the largest civil legal aid organizations in the Midwest, providing free legal services to low-income residents of Cook County, Illinois. Comparable in mission, funding model, multi-practice breadth, and client demographics to Legal Action of Wisconsin.
  • Mid-Minnesota Legal Aid: A non-profit legal aid organization serving low-income Minnesota residents across multiple counties. Comparable regional civil legal aid provider in an adjacent Midwest state with similar funding sources and practice area breadth.

Broad incumbents

  • Legal Aid Society (New York City): The nation's oldest and largest legal aid organization, providing civil and criminal defense services across New York City. A much larger incumbent in the legal aid space with broader funding base and service scope, serving as a benchmark for sector scale.

Others

  • Legal Services Corporation: The federal funding entity that distributes congressionally appropriated funds to civil legal aid programs across the United States. A funder/ecosystem partner rather than direct competitor, but materially shapes the operating environment of organizations like Legal Action of Wisconsin.
  • National Legal Aid & Defender Association: The national membership organization supporting civil legal aid and public defender programs through training, advocacy, and technical assistance. Functions as sector infrastructure and advisory support for organizations like Legal Action of Wisconsin.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

Legal Action of Wisconsin social profiles

Digital presence

Legal Action of Wisconsin financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Legal Action of Wisconsin leadership team

Management profile

Number of profiles

Legal Action of Wisconsin funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Legal Action of Wisconsin M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legal Action of Wisconsin

What does Legal Action of Wisconsin do?

Legal Action of Wisconsin is a non-profit law firm providing free civil legal services to low-income Wisconsin residents, covering matters such as housing disputes, family law, consumer protection, and access to public benefits.

Is Legal Action of Wisconsin a public or private company?

Legal Action of Wisconsin is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Legal Action of Wisconsin founded?

Legal Action of Wisconsin was founded in 1968. It employs 101 to 250 people.

Where is Legal Action of Wisconsin based?

Legal Action of Wisconsin is headquartered in Milwaukee, United States, in the North America region.

Who are Legal Action of Wisconsin's main competitors?

Direct peers on record are Legal Aid Society of Milwaukee, Wisconsin Judicare, Legal Aid Chicago and Mid-Minnesota Legal Aid. Legal Aid Society (New York City) is listed as a broad incumbent. Others are Legal Services Corporation and National Legal Aid & Defender Association.

Does Legal Action of Wisconsin have an API?

No public API is recorded for Legal Action of Wisconsin.

What industry is Legal Action of Wisconsin in?

Legal Action of Wisconsin's product category is Civil Legal Aid Services. Its primary akta.pro industry code is BPAGAEAM, Legal Aid & Client Advocacy Services, with a secondary code of BPAIAFAC, Public Defense & Legal Aid Services. Its NAICS code is 54111 and its SIC code is 8111.

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