Natural Force

What Natural Force does

Natural Force is a privately held, founder-owned dietary supplements company founded in 2009 by Justin Quinn and operated by Natural Force, LLC (trademark holder) and Natural Force Benefit Co. (operating entity in Jacksonville, FL). The company sells a focused portfolio of clean-label nutritional supplements — MCT oils, grass-fed whey and bone broth protein powders, collagen and marine collagen peptides, plant protein, omega-3 and vitamin D, and mycotoxin-free coffee — directly to US consumers through its own e-commerce storefront built on WooCommerce/Shopify, with phone ordering as a secondary channel. There is no retail, wholesale, or marketplace distribution in the input data, and the company does not ship internationally.

The business runs on a direct-to-consumer, product-led model combining one-time purchases with a Subscribe & Save subscription program that offers a 20% discount on recurring orders (monthly, bi-monthly, or tri-monthly). Pricing is unit-based, generally $25–$65 per SKU, with a curated 'Routine' bundle (Clean Coffee + Collagen Peptides + C8 MCT Oil) priced at $167.16 (a 30% discount) and positioned as the homepage anchor offer. Free shipping kicks in above $100; a 30-day money-back guarantee underwrites the purchase risk.

The company's competitive identity is built on a dense stack of third-party certifications — USDA Organic (via QAI), Non-GMO Project Verified, Certified Keto and Paleo (via The Paleo Foundation), Certified Vegan (via Vegan.org), Certified Kosher (via OU and Ko Kosher), Certified Humane (via American Humane), and cGMP manufacturing — plus third-party lab testing with publicly available results. Products target health-conscious consumers following specific dietary lifestyles (keto, paleo, vegan, gluten-free, kosher, non-GMO) and use cases organized by goal (metabolism, energy, digestion, joints, beauty). Customer acquisition relies on content marketing (blog, recipes), organic social (Instagram, Facebook, LinkedIn), email, and a Typeform-based influencer program, rather than paid acquisition at scale.

Name

Natural Force

Legal name

Natural Force Benefit Co.

Website

https://naturalforce.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Fats & Oils (2070), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fats, Oils & Lipid Ingredients (Specialty Oils, MCTs, Structured Lipids) (CRADAOAL)

akta.pro secondary industries

Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Fortification Ingredients (Vitamins, Minerals, Nutrient Premixes) (CRADAOAM)

Keywords

• Dietary supplements
• MCT oil products
• Organic protein powders
• Collagen supplements
• Clean nutrition

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Natural Force generates revenue through direct-to-consumer sales of dietary supplements via its e-commerce website. Products include MCT oils, protein powders, collagen peptides, vitamins, and coffee. The company offers both one-time purchases and subscription options with 20% savings on recurring orders.
2. Subscription/Recurring Revenue: The company offers a Subscribe and Save program where customers can sign up for recurring delivery of products at a 20% discount after the first order. Delivery frequencies include monthly, every other month, and every third month options. Subscriptions can be paused, modified, or canceled at any time.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Natural Force sells clean-label, third-party tested dietary supplements directly to consumers through its own e-commerce site at naturalforce.com. The product lineup centers on organic MCT oils (including Pure C8 and Creamy MCT), protein powders (grass-fed whey, plant protein, bone broth), collagen peptides (grass-fed and marine), vitamins (Omega-3, Vitamin D), and Organic Clean Coffee, plus a curated bundle called The Routine.

Product overview

Natural Force is a dietary supplements company offering a focused portfolio of clean-label nutrition products centered on quality fats and proteins. The product lineup consists primarily of standalone supplements organized across several core categories: MCT oils (including Pure C8 MCT Oil, Organic MCT Oil, and Creamy MCT Oil), protein powders (Organic Grass-Fed Whey, Organic Plant Protein, Organic Bone Broth Protein, and Marine Collagen Peptides), collagen peptides (Organic Collagen Peptides), vitamins (Pure Omega-3, Pure Vitamin D), and Clean Coffee. The company also offers The Routine, a curated bundle combining three best-selling products (Clean Coffee, Collagen Peptides, and C8 MCT Oil) at a discount. All products are positioned as organic, non-GMO, third-party tested, and free from unnecessary fillers, targeting health-conscious consumers following keto, paleo, vegan, and gluten-free diets.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Clean Coffee Organic, mycotoxin- and pesticide-tested whole bean Arabica coffee, free from mold and other toxins, targeted at health-conscious consumers.
• Organic Grass-Fed Whey Protein USDA Organic, grass-fed whey protein powder from heritage-breed Jersey cows in California, 20g protein per scoop, with no soy or fillers, available in 1lb and 5lb family sizes.
• Organic Collagen Peptides Hydrolyzed type I and III collagen from 100% grass-fed USDA organic cattle, 10g per scoop, positioned for skin, hair, nails, and joint support, in 30-serving and 81-serving (2 lb bulk) sizes.
• Organic Bone Broth Protein Complete protein with types I, II, and III collagen from USDA organic grass-fed beef bones, 20g protein per serving equivalent to 2.5 cups of homemade bone broth, unflavored, 15 servings.
• Marine Collagen Peptides Pure type I collagen from wild-caught Alaskan cod scales, positioned for beauty support including hair, skin, and nail strengthening, 30 servings.
• Organic Pure C8 MCT Oil 100% pure C8 caprylic acid MCT oil from USDA organic non-GMO coconuts in glass bottles, supporting ketosis, mental focus, and energy, with 13g MCT per tablespoon, available in 16oz and 32oz sizes.
• Organic MCT Oil Full spectrum MCT oil blend (C8, C10, C12) from sustainably harvested organic coconuts, suitable for everyday use in coffee and cooking.
• Creamy MCT Oil Emulsified MCT oil creamer in caramel and vanilla flavors, designed to mix easily into coffee, tea, and sparkling water.
• Pure Omega-3 Mercury-free fish oil with EPA, DHA, and DPA omega-3 fatty acids, formulated for heart, brain, and joint health.
• Pure Vitamin D Liquid vitamin D3 synergized with K2 from vegan origins, targeted at bone and immune support.
• Organic Plant Protein Grain-free plant protein blend providing 20g complete protein per serving, positioned for vegan and plant-based diets.
• The Routine Bundle Curated morning ritual bundle that combines Organic Clean Coffee, Organic Grass-Fed Collagen Peptides (2 lb), and Pure C8 MCT Oil (32oz), with an EZ Pour Spout and free 2-day shipping, sold at $167.16 versus an individual retail value of $238.93.

Quantifiable outcome

• All products feature near-perfect customer ratings averaging 4.9 stars across major products
• +1 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• The Paleo FoundationcoreStrategic or Co-development PartnerThe Paleo Foundation provides third-party certification services for Natural Force products, verifying keto and paleo diet compliance. This partnership enables Natural Force to market certified ketogenic and paleo-friendly products, building consumer trust through independent verification.
• Vegan.org (Vegan Action)coreStrategic or Co-development PartnerVegan.org provides certification services verifying that Natural Force products contain no animal products or byproducts and are not tested on animals. This certification helps vegan consumers identify appropriate products.
• Orthodox Union and Ko KoshercoreStrategic or Co-development PartnerOrthodox Union and Ko Kosher provide Rabbinical supervision and Kosher certification for eligible Natural Force products, enabling the company to serve Kosher-diet consumers.
• Non-GMO ProjectcoreStrategic or Co-development PartnerNon-GMO Project provides third-party verification that Natural Force products are free from genetically modified organisms, supporting consumer demand for non-GMO products.
• Quality Assurance International (QAI)coreStrategic or Co-development PartnerQAI provides USDA Organic certification services for Natural Force products, verifying compliance with organic farming and processing standards.
• American HumanecoreStrategic or Co-development PartnerAmerican Humane provides Certified Humane certification for Natural Force's Organic Whey Protein, verifying that animals were raised according to humane standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mynaturalforce
• LinkedInlinkedin.com/company/naturalforce
• Instagraminstagram.com/mynaturalforce
• Xx.com/mynaturalforce

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Force