Euro-Serre

What Euro-Serre does

Euro-Serre is a Belgian family-owned manufacturer of premium aluminum greenhouses, conservatories, and garden rooms, established in 1978 and headquartered in Genk, Belgium (legal entity: EURO-SERRE-NV). The company produces and distributes more than 22 distinct greenhouse models across two core lines — the Euro series (freestanding, wall-mounted, and on-wall variants including Euro Maxi, Euro Rustiq, Euro Super, Euro Plus, Euro Muurserre, Euro Midi, Euro Rondon, Euro Exotic, Euro Gothic, Euro T-Classic, Euro Victorian, Euro Pyra, Euro Starr, Euro Modern, Euro Veranda, Euro Royal, Euro Spark) and the Tropic series (Tropic Maxi, Tropic Veranda, Tropic Super, Tropic Muurserre, Tropic Plus) — complemented by an accessories range (Victorian pins, shade cloths, seed trays, shelves, automatic window openers) and an online Configurator tool for customer-driven customization of model, size, RAL color, windows, doors, and elevations.

The company's underlying technology centers on its patented, voluminous aluminum profiles manufactured locally in the Benelux region to strict quality standards, with circular raw materials that are 95% recyclable and a 100% solar-powered production process. Its go-to-market is sales-led and quote-based: customers in Belgium transact directly with the company through headquarters and the Genk Showtuin, while customers in 15+ European countries are served through a network of 50+ distributors; professional installation is delivered via trained and certified montagepartners. CE certification (PROCERTUS ID-989 plus individual model certificates) covers the full portfolio, and the company self-identifies as the European market leader in hobby, wall, tropical greenhouses, and classic orangeries.

Euro-Serre is a privately held, family-controlled business with no disclosed external funding, no parent company, and no subsidiaries. Revenue is not publicly disclosed; pricing is configuration-based and quote-driven, with all units made-to-order. The company serves primarily hobby gardeners and residential garden enthusiasts (SMB/consumer segment), with 11–50 employees and no app, API, or AI/ML capabilities evident in the source data.

Name

Euro-Serre

Legal name

EURO-SERRE-NV

Website

https://euroserre.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Euro-Serre is a Belgian family-owned manufacturer of premium aluminum hobby greenhouses, wall greenhouses, tropical greenhouses, and classic orangeries, selling through 50+ distributors across 15+ European countries and direct channels in Belgium.

Ownership category

akta.pro rank

Product category

Hobby Greenhouses and Garden Structures

akta.pro primary industry

Greenhouse Structures & Construction (Frames, Glazing, Benches) (AFAAAHAA)

Keywords

• Aluminum greenhouses
• Hobby greenhouses
• Wall greenhouses
• Tropical greenhouses
• Greenhouse accessories

Headquarters

HQ city

Genk

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Greenhouse Product Sales: One-time purchase of aluminum greenhouses including freestanding, wall-mounted, and on-wall configurations. Customization options include RAL colors, sizes, windows, doors, and accessories.
2. Professional Installation Services: Optional installation by Euro-Serre trained and certified montagepartners for customers who prefer professional placement over self-assembly.
3. Accessories: Accessories including Victoria pins, shade cloths, seed trays, shelves, automatic window openers, and other greenhouse enhancements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Euro-Serre manufactures and supplies custom aluminum hobby greenhouses, wall greenhouses, tropical greenhouses, and classic orangeries (garden rooms), along with related accessories and professional installation services. Products are locally produced in the Benelux region using patented aluminum profiles, with full customization options including any RAL color, custom sizes, window/door configurations, and accessories.

Product overview

Euro-Serre is a manufacturer of hobby greenhouses and garden rooms (tuinkamers), operating as a family business for over 40 years. The product portfolio is organized around aluminum greenhouse models across multiple style lines: the Euro series (including Euro Maxi, Euro Rustiq, Euro Super, Euro Plus, Euro Muurserre, Euro Midi, Euro Rondon, Euro Exotic, Euro Gothic, Euro T-Classic, Euro Victorian, Euro Pyra, Euro Starr, Euro Modern, Euro Veranda, Euro Royal, Euro Spark) and the Tropic series (Tropic Maxi, Tropic Veranda, Tropic Super, Tropic Muurserre, Tropic Plus). Most models are offered in standard, special, and on-wall (against a wall) variants. The company also sells accessories (victorian pins, shade cloth, seed trays, shelves, automatic window openers), provides an online Configurator tool for customization, and offers professional installation services through trained assembly partners. Production is local in the Benelux region, using 100% solar energy, and products are 95% recyclable.

Differentiator

Problem solved

Functional benefit

Brands

• Euro Maxi: Product line of freestanding greenhouses
• Euro Micro
• Euro Rustiq
• Euro Super
• Euro Plus
• Euro Midi
• Euro Rondon
• Euro Exotic
• Euro Gothic
• Euro T-Classic
• Euro Victorian
• Euro Pyra
• Euro Starr
• Euro Modern
• Euro Royal
• Euro Spark
• Tropic Maxi
• Tropic Veranda
• Tropic Super
• Tropic Muurserre
• Tropic Plus
• Euro Muurserre
• Euro Veranda

Products and services

• Freestanding Greenhouses (Euro Series) Aluminum freestanding greenhouse models available in multiple styles (rustic, gothic, Victorian, pyramid, modern, royal, etc.) for hobby gardeners. Sold directly in Belgium and through 50+ distributors across 15+ European countries.
• Wall Greenhouses (Euro Muurserre Series) Aluminum greenhouses designed to be mounted against an existing wall of a house or other structure. Available in multiple size configurations for residential garden enhancement.
• Greenhouses on a Wall (On-Wall Configurations) Elevated greenhouse configurations mounted on top of a wall or surface, allowing space-efficient placement and elevated viewing of the garden.
• Tropical Greenhouses (Tropic Series) Aluminum tropical-style greenhouses designed for tropical plant cultivation and year-round gardening, available in maxi, veranda, super, wall-mounted, and plus configurations.
• Greenhouse Accessories Modular accessories that customize and enhance greenhouse functionality, including Victorian decorative pins, shade cloth for sun protection, seed starting trays, shelving, and automatic window openers for temperature control.
• Professional Installation Service Optional professional assembly and placement service delivered by trained and certified Euro-Serre installation partners for customers who prefer professional placement over self-assembly.

Quantifiable outcome

• Materials are 95% recyclable
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Flanders Investment & TrademinorGTM or Marketing PartnerSupported the development of the Euro-Serre website. Government-backed trade and investment organization that assists Flemish companies with international expansion.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vitavia: European greenhouse brand offering aluminum hobby greenhouses across multiple sizes and styles, distributed through garden center and specialty retail channels. Directly comparable on product category, target customer (hobby gardeners), and European geographic footprint.
• Alton Greenhouses: British manufacturer of traditional cedar and aluminum-framed greenhouses and garden rooms. Overlaps with Euro-Serre in the premium hobby/conservatory segment though focused on wooden heritage designs.
• Juliana Greenhouses: Danish manufacturer and European market leader in hobby/residential aluminum greenhouses with a comparable multi-country distribution model and similar freestanding and wall-mounted product lines. Directly competes with Euro-Serre for premium European hobby gardener customers.
• Robinsons Greenhouses: UK manufacturer of premium aluminum greenhouses, lean-to's, and garden rooms with a strong customization offering. Comparable to Euro-Serre in targeting the higher-end European hobby segment with made-to-order configurations.
• Halls Greenhouses: UK-based manufacturer of hobby greenhouses (including aluminum and traditional ranges) sold across the UK and Europe. Competes with Euro-Serre in the premium hobby segment with overlapping freestanding and lean-to greenhouse formats.
• ACD Prestige: Belgian-based manufacturer of high-end aluminum greenhouses and garden rooms serving both Belgian and broader European markets. Closest geographic and product peer to Euro-Serre, with overlapping freestanding, wall-mounted, and tuinkamer product offerings.

Others

• Gripple: While primarily known for engineered fasteners, Gripple operates a separate greenhouse and garden structures business with comparable European manufacturing and customization. A more distant but still relevant European garden structures peer.

Broad incumbents

• Keter Group: Large global manufacturer of resin and metal outdoor storage, garden sheds, and lifestyle outdoor products. Adjacent incumbent with broader scale and category reach than Euro-Serre, competing for the same garden-outfitting wallet share.
• Palram Applications: Global manufacturer of polycarbonate and aluminum structures including hobby/residential greenhouses (Rion, Palram-Canopia brands). Broader incumbent with a wider outdoor-living portfolio than Euro-Serre, but directly overlapping in the hobby greenhouse category.

Emerging players

• Maze: Supplier of polytunnel and greenhouse structures for both hobby and small-scale commercial gardeners. Less premium than Euro-Serre but addresses overlapping European hobby gardening demand with lower price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/euroserre.nv
• LinkedInlinkedin.com/company/euroserre-nv

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euro-Serre