Wisconsin Equine Clinic & Hospital

What Wisconsin Equine Clinic & Hospital does

Wisconsin Equine Clinic & Hospital (WECH) is an equine-exclusive veterinary practice headquartered in Oconomowoc, Wisconsin, founded in 1992 by Dr. Robert and Gina Magnus and operating under the National Veterinary Associates (NVA) network. The practice delivers comprehensive horse healthcare across both a hospital facility at 39151 Delafield Rd and an ambulatory/on-farm service covering a 45-50 mile radius in southeastern Wisconsin, with scheduled reach into northern Illinois and broader Wisconsin. A team of 13 veterinarians, supplemented by interns and technical/administrative staff, covers sports medicine, reproduction, surgery, internal medicine, lameness, emergency and critical care, and integrative modalities such as acupuncture and VSMT.

The service offering is anchored by an advanced diagnostic imaging portfolio that includes the Hallmarq Standing Equine MRI, digital radiography, digital ultrasound, endoscopy, gastroscopy, and — added in August 2024 via a partnership with Asto CT — the Asto CT Equina, described as the world's first dual-axis fan-beam CT scanner specifically designed for standing sedated equine patients. Beyond imaging, the clinic runs 24/7 emergency services, comprehensive reproductive services including embryo transfer and Deep Horn Insemination, and a three-veterinarian annual internship program. Supporting integrations include Covetrus Pharmacy for online prescription fulfillment and CareCredit for client financing.

WECH generates revenue through professional-services billing for examinations, treatments, surgeries, consultations, and advanced imaging delivered across hospital and ambulatory channels; fees are not publicly disclosed and the practice accepts major credit cards, cash, check, and CareCredit. The go-to-market is sales-led and relationship-driven, anchored in referral networks and word-of-mouth within the regional horse-owning community, segmented into general equine owners, performance/competition horse owners, and breeding operations. The practice operates as a single integrated site rather than a multi-location chain, with strategic capability expansion — most visibly the standing CT launch — driven primarily by capital-intensive technology adoption and talent development.

Name

Wisconsin Equine Clinic & Hospital

Legal name

Wisconsin Equine Clinic & Hospital

Website

https://wisconsinequineclinic.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Wisconsin Equine Clinic & Hospital is an equine-exclusive veterinary practice in Oconomowoc, Wisconsin, providing hospital and ambulatory horse healthcare — including standing CT, MRI, sports medicine, reproduction, surgery, and 24/7 emergency care — to horse owners across southeastern Wisconsin and northern Illinois.

Ownership category

akta.pro rank

Product category

Equine Veterinary Services

NAICS

Veterinary Services (54194), Ambulatory Health Care Services (621)

SIC

Agricultural Services (700), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Equine Hospital & Surgical Services (HLAMABAF)

akta.pro secondary industries

Equine Ambulatory & On-Farm Veterinary Services (HLAMABAE), Field Services, Mobile Imaging & On-Farm Procedures (HLAMABAK), Veterinary Imaging, Surgery & Specialty Referral Centers (AFAEANAG)

Keywords

• Equine veterinary services
• Equine diagnostic imaging
• Equine sports medicine
• Equine reproduction services
• Equine emergency care

Headquarters

HQ city

Oconomowoc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Professional Services: Comprehensive equine veterinary services including examinations, treatments, surgeries, and consultations provided at both hospital and ambulatory settings.
2. Diagnostic Imaging Services: Advanced imaging services including standing CT, MRI, digital radiography, ultrasound, endoscopy, and gastroscopy.
3. Reproduction Services: Breeding management, embryo transfer, semen collection/processing/storage, breeding soundness examinations.
4. Emergency and Critical Care: 24/7 emergency veterinary services for medical and surgical cases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Wisconsin Equine Clinic & Hospital (WECH) is an equine-exclusive veterinary hospital providing comprehensive healthcare for horses through both a hospital facility in Oconomowoc, WI and ambulatory/on-farm services across southeastern Wisconsin. Core offerings span advanced diagnostic imaging (Standing CT, Standing MRI, digital radiography, ultrasound, endoscopy, gastroscopy), 24/7 emergency and critical care, sports medicine, reproduction services, integrative medicine, internal medicine, surgery, and preventive healthcare.

Product overview

Wisconsin Equine Clinic & Hospital is an equine-exclusive veterinary hospital offering comprehensive care through a unified service model combining on-farm ambulatory care and world-class hospital-based services. The core diagnostic imaging portfolio includes Standing CT Scanner (Asto CT Equina), Standing MRI (Hallmarq), Digital Radiography, Digital Ultrasound, Endoscopy, and Gastroscopy. Additional services include 24/7 Emergency/Critical Care, Sports Medicine, Reproduction Services, Integrative Medicine (acupuncture, VSMT, herbal therapy, laser therapy, rehabilitation), Internal Medicine, Surgery, and Preventive Healthcare. Supporting services include an integrated Online Pharmacy via Covetrus and a Veterinary Internship Program. The clinic operates as a single integrated practice rather than a modular platform, providing comprehensive equine health solutions from routine wellness to advanced diagnostics and emergency care.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic Imaging Services Comprehensive diagnostic imaging services including Standing MRI (Hallmarq), Digital Radiography, Digital Ultrasound, Endoscopy, Gastroscopy, and Standing CT, available at the hospital or mobile at the farm.
• Standing CT Scanner (Asto CT Equina) Advanced computed tomography imaging provided via the Asto CT Equina, the world's first dual-axis fan-beam CT scanner for equine patients, enabling 3D imaging of limbs, head, and neck in standing sedated horses.
• Standing MRI Hallmarq Standing Equine MRI providing high-quality bone and soft tissue imaging with the patient standing under sedation, eliminating general anesthesia risks.
• Digital Radiography Digital X-ray imaging producing instant high-quality images for musculoskeletal, cervical spine, thorax, and abdominal examinations.
• Digital Ultrasound State-of-the-art digital ultrasound for real-time imaging of soft tissues, tendons, ligaments, and internal organs, used in lameness evaluations and reproductive monitoring.
• Endoscopy Visualization and diagnostic equipment including dynamic endoscopy to assess airway movement during exercise, plus evaluation of bladder, guttural pouches, and GI tract.
• Gastroscopy 10-foot endoscope procedure for diagnosing stomach ulcers, tumors, impactions, and upper GI tract abnormalities.
• Emergency/Critical Care 24/7 Round-the-clock emergency services available 24/7/365 for hospital-based medical and surgical cases as well as farm emergencies, covering colic, lacerations, neonatal care, medical emergencies, and foaling mares.
• Sports Medicine Specialty services focused on optimizing horse performance, including lameness exams, pre-purchase exams, regenerative therapies, corrective podiatry/shoeing, and shockwave therapy.
• Reproduction Services Comprehensive mare and stallion reproductive care including breeding management, embryo transfer, fresh/frozen semen services, breeding soundness exams, reproductive surgery, and semen freezing.
• Integrative Medicine Whole-horse holistic treatment combining traditional veterinary diagnostics with acupuncture, veterinary spinal manipulation therapy (VSMT), Chinese herbal therapy, laser therapy, and equine rehabilitation.
• Internal Medicine Diagnosis and treatment of equine illnesses across gastroenterology, cardiology, ophthalmology, neonatology, respiratory disease, neurology, endocrinology, and nutrition.
• Surgery Surgical services including orthopedic, soft tissue, respiratory, laparoscopic, and emergency surgeries for horses from routine to complex cases.
• Preventive Healthcare Routine wellness exams, vaccinations, and dentistry services for maintaining horse health and early detection of changes in overall health and performance.
• Online Pharmacy (Covetrus) Integrated online pharmacy platform accessible through the clinic website for convenient prescription and equine health product ordering.

Quantifiable outcome

• High-quality CT images acquired within 15 minutes
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Asto CTcoreTechnology or Integration · 1 August 2024Partnership to introduce Asto CT Equina standing CT scanner technology to the practice. Construction completed August 2024. This groundbreaking CT scanner enables precise diagnostic imaging of equine limbs, head, and neck regions in standing sedated patients without general anesthesia.
• CareCreditsupportingChannel Partner/ Reseller/ DistributorFlexible financing option for horse owners' veterinary expenses, enabling payment over time for routine visits, preventive care, diagnostics, and emergency surgeries.
• Covetrus PharmacysupportingTechnology or IntegrationIntegrated online pharmacy partner providing prescription medications and supplies for equine patients.
• Vista Equine ColoradosupportingStrategic or Co-development PartnerRecipient herd farm partner for embryo transfer services, receiving shipped embryos from WECH clients.
• Royal Vista SouthwestsupportingStrategic or Co-development PartnerRecipient herd farm partner for embryo transfer services.
• Equine Medical ServicessupportingStrategic or Co-development PartnerRecipient herd farm partner for embryo transfer services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rood & Riddle Equine Hospital: Large multi-specialty equine referral hospital in Lexington, KY with hospital and ambulatory services, advanced imaging, surgery, reproduction, and sports medicine — the closest analog to WECH at much larger scale.
• Hagyard Equine Medical Institute: Lexington, KY-based equine referral hospital offering internal medicine, surgery, reproduction, sports medicine and 24/7 emergency care; operates with a similar full-service specialty model.
• Peterson & Smith Equine Hospital: Ocala, FL equine referral hospital combining hospital and ambulatory services with surgery, internal medicine, reproduction, and advanced imaging; comparable single-site specialty structure.
• Palm Beach Equine Clinic: Wellington, FL equine specialty hospital with sports medicine, surgery, reproduction, advanced imaging and emergency care serving a high-performance-horse client base similar to WECH's.
• Mid-Atlantic Equine Medical Center: New Jersey referral equine hospital offering internal medicine, surgery, reproduction and emergency services; similar regional specialty model on the East Coast.
• Chino Valley Equine Hospital: California equine specialty practice providing hospital and ambulatory care, sports medicine, imaging, and reproduction services; comparable full-service equine model in a different region.
• B.W. Furlong & Associates: New Jersey-based equine practice combining ambulatory sports medicine with a hospital offering advanced imaging, internal medicine, and reproduction — a strong functional analog.
• Littleton Equine Medical Center: Colorado equine referral hospital with surgery, internal medicine, sports medicine, reproduction and emergency care; similar single-site specialty structure serving a regional catchment.

Regional players

• Anoka Equine Veterinary Services: Minnesota equine practice offering ambulatory and hospital services with sports medicine, reproduction and emergency care; comparable services but in an adjacent upper-Midwest market.

Broad incumbents

• National Veterinary Associates (NVA): Parent company and large diversified veterinary consolidator owning WECH and hundreds of other practices; relevant as the strategic owner and as a benchmark for capital and operational scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Equine Clinic & Hospital