Eagle Forum

What Eagle Forum does

Eagle Forum is a U.S. conservative advocacy non-profit founded in 1972 by Phyllis Schlafly and headquartered at 200 W 3rd St., Ste. 502, Alton, Illinois, with a secondary Washington, D.C. office handling federal legislative engagement. The organization mobilizes a national grassroots network of state-level Eagle Forum chapters to advocate for conservative and pro-family positions on life, family, religious liberty, and border security. Core offerings span publications (the monthly Eagle Forum Report, Legislative Alerts, INSIGHTS, FOCUS on EDUCATION, Phyllis Schlafly Report Archives), the Eagle Forum PAC for candidate endorsements and scorecards, the annual Eagle Council conference, the Student Eagles youth program and Student Eagle Leadership Conference (co-hosted with the Leadership Institute), Court Watch for judicial monitoring, award programs (Eagle Awards, Homemaker Awards, Fred Schlafly Award), and a small book and merchandise e-commerce storefront.

The underlying technology stack is minimal: a website (eagleforum.org), an online shop, email newsletter infrastructure, six social media accounts, and podcast hosting. There are no proprietary platforms, mobile apps, APIs, AI/ML systems, or disclosed integrations in the source data. Distribution is multi-channel — email alerts, publications, social media, podcasts, annual conferences, and grassroots chapter activity — with engagement funnels running from free content through paid membership and PAC contributions.

The business model is membership- and donation-driven, typical of a 501(c)-style ideological nonprofit. Revenue streams comprise annual individual membership dues, one-time book and merchandise sales (books priced $15–$20), event/conference registration ($50 for the Student Eagle Leadership Conference), and voluntary donations plus PAC contributions. Go-to-market is community-led: the organization recruits and retains supporters through state chapters, publications, and direct outreach rather than commercial sales motions. Eagle Forum is governed by a family-led board (Chairman Anne Schlafly Cori; President Kristen A. Ullman) with no external investors, parent company, or funding rounds reported.

Name

Eagle Forum

Legal name

Eagle Forum

Website

https://eagleforum.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Eagle Forum is a U.S. conservative and pro-family advocacy non-profit, founded in 1972 by Phyllis Schlafly, operating through a national network of state chapters, publications, PAC endorsements, annual conferences, and a youth leadership program.

Ownership category

akta.pro rank

Product category

Political Advocacy

NAICS

Political Organizations (813940)

akta.pro primary industry

Interest-Based Communities & Forums (BPAMABAC)

akta.pro secondary industry

Executive Summits & Invitation-Only Forums (MPAGAGAK)

Keywords

• Conservative advocacy
• Political organization
• Grassroots mobilization
• Pro-family values
• Public policy advocacy

Headquarters

HQ city

Alton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: Annual membership fees for individuals joining Eagle Forum to support conservative and pro-family advocacy
2. Publications and Books Sales: Sale of books including titles like 'Faithfully Phyllis' ($15-$20), 'Sex, Lies, and Children' ($15), 'Throwing Children Under the Cannabis' ($15), 'How to Speak Liberal' ($15), and other conservative literature
3. Event Registration: Conference and event fees including Student Eagle Leadership Conference registration ($50), Eagle Council events, and training programs
4. Merchandise Sales: Sale of Eagle Forum branded merchandise including pins, ornaments, bumper stickers, brochures, and reprints
5. Donations and PAC Contributions: Voluntary donations from supporters and PAC contributions to advance conservative candidates and policy positions

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Eagle Forum is a nonprofit conservative advocacy organization that sells annual memberships, books, publications, merchandise, and event registrations to individual supporters. It mobilizes grassroots advocacy through state organizations, issues legislative alerts, publishes newsletters and podcasts, and operates a PAC that endorses political candidates aligned with pro-family and constitutional values.

Product overview

Eagle Forum is a conservative advocacy organization offering a portfolio of publications, programs, and events centered on pro-family and constitutional values. The core offerings include the monthly Eagle Forum Report newsletter, Legislative Alerts for grassroots action, and Eagle Forum PAC for political endorsements. Youth engagement is served through Student Eagles and the annual Student Eagle Leadership Conference. The organization hosts the annual Eagle Council conference and administers several award programs (Eagle Awards, Homemaker Awards, Fred Schlafly Award). Media offerings include podcasts (Eagle Forum Speakers, Engage with Eagle Forum) and e-publications (INSIGHTS, FOCUS on EDUCATION). Court Watch monitors judicial decisions. Publications and books are available through the online shop. Membership provides access to participate in the organization's advocacy work.

Differentiator

Problem solved

Functional benefit

Brands

• Eagle Forum PAC: Political action committee for candidate endorsements and political advocacy
• Student Eagles
• Eagle Forum Court Watch
• Eagle Council
• MrsAmerica.org

Products and services

• Eagle Forum Annual Membership Annual membership enabling conservative and pro-family men and women to participate in self-government and public policy-making through Eagle Forum's network of state organizations and advocacy programs.
• Eagle Forum Books Books and publications including works by Phyllis Schlafly, Anne Schlafly, and other conservative authors, available for purchase via the online shop. Titles include 'Faithfully Phyllis' ($15-$20), 'Sex, Lies, and Children' ($15), 'Throwing Children Under the Cannabis' ($15), and 'How to Speak Liberal' ($15).
• Eagle Forum Materials and Merchandise Sale of Eagle Forum branded merchandise including pins, ornaments, bumper stickers, brochures, and reprints sold directly to supporters.
• Eagle Council Annual Conference Annual conference bringing together conservative leaders, featuring speakers, members of Congress, lobbying activities, and networking for grassroots activists. Eagle Council 54 scheduled for Sept. 24-26, 2026 in Nashville, Tennessee.
• Student Eagle Leadership Conference Annual multi-day conference in Washington D.C. for teens and college students providing political activist training, evening training sessions, and daytime national capital tours. Co-hosted with Leadership Institute. $50 registration fee covers student housing, training sessions, and meals.
• Eagle Forum PAC Political action committee that endorses candidates and advocates for conservative and pro-family policies, accepting PAC contributions from supporters.
• Student Eagles Program National program for teens and college students that teaches government participation and conservative values, including scholarships, state-level instruction, and the annual Student Eagle Leadership Conference.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leadership InstitutecoreStrategic or Co-development PartnerLeadership Institute and Eagle Forum co-host the annual Student Eagle Leadership Conference in Washington D.C., providing political activist training sessions during evenings and touring of national capital during the day. The partnership provides facility access, dormitory housing, and training curriculum for conservative youth leadership development.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Concerned Women for America: Conservative, pro-family advocacy organization founded in 1979 that mobilizes women around similar values (family, religious liberty, sanctity of life) and runs legislative lobbying, state outreach, and a membership model — making it the closest direct peer to Eagle Forum.
• Family Research Council: D.C.-based conservative Christian advocacy organization engaged in legislative lobbying, policy research, and grassroots mobilization on family and religious-liberty issues; Eagle Forum's D.C. Executive Director previously worked here, indicating direct overlap in policy agenda and constituency.
• Focus on the Family: Large conservative Christian organization promoting traditional family values through media, publications, counseling resources, and policy advocacy — directly comparable in messaging, family-values positioning, and use of publications/podcasts as engagement channels.
• National Right to Life Committee: Federated pro-life advocacy organization with state affiliates, legislative lobbying, voter education, and PAC activity — closely mirroring Eagle Forum's federated structure and grassroots mobilization model around a defined policy issue.
• American Legislative Exchange Council (ALEC): Conservative organization of state legislators advancing model legislation on family, tax, and regulatory issues; comparable to Eagle Forum in policy-influence ambition at the state level and use of conferences and publications for member engagement.
• Susan B. Anthony List: Pro-life political organization running candidate endorsements, PAC funding, and grassroots mobilization for anti-abortion federal candidates — directly comparable to Eagle Forum's PAC activity on a focused policy issue.
• Independent Women's Forum: Conservative women's policy organization producing research, commentary, and advocacy on issues such as education, healthcare, and the family — adjacent target demographic (conservative women) with similar publications-and-commentary engagement model.

Broad incumbents

• Heritage Foundation: Large, established conservative think tank producing policy research, lobbying, and public education across a much broader portfolio than Eagle Forum; competes for the same conservative donor base but operates at materially larger scale.

Emerging players

• Americans for Prosperity: Koch-network grassroots conservative advocacy organization running state-level mobilization, candidate engagement, and policy campaigns — a younger but materially better-funded competitor in the same conservative grassroots-advocacy space.
• Club for Growth Foundation: Conservative organization advocating free-market policies with PAC endorsements, donor mobilization, and educational programming — overlaps with Eagle Forum's PAC and grassroots activity, and shares a board connection via Glyn McKay.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EagleForum
• YouTubeyoutube.com/@EagleForum
• Facebookfacebook.com/EagleForum
• LinkedInlinkedin.com/company/eagleforum
• Instagraminstagram.com/eagleforum
• Pinterestpinterest.com/eagleforum

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Forum