Agencia How

What Agencia How does

Agencia How is a privately held, boutique digital services agency founded in 2012 and headquartered in Santiago, Chile. The firm offers a portfolio of marketing-adjacent creative services including advertising, web development, social media management, digital marketing, and graphic and digital design. With a headcount of 1-10 employees and leadership centered on managing partner Veronica Correa H., Agencia How operates at the small-scale, founder-led end of Chile's agency market and serves local clients requiring integrated digital production.

The agency's business model is service-based and project-driven, typical of small creative shops: revenue is generated through client engagements for design, development, and digital marketing deliverables rather than through proprietary technology, recurring SaaS subscriptions, or marketplace fees. Its go-to-market is direct-to-client relationship selling rather than self-serve or product-led; there is no disclosed pricing model, no public pricing page, no named client logos, and no disclosed revenue figure. Geographic reach is implicitly domestic (Chile), with no evidence of cross-border expansion, partnerships, or institutional backing.

Operationally, Agencia How shows the characteristics of a minimal-resourced services firm: a single named principal, a small team, no documented funding, no M&A activity, and no disclosed AI, proprietary tooling, or platform infrastructure. The input data contains a large volume of technology and product detail, but this material describes a separate Vietnamese iGaming platform (QQ88) and is not attributable to Agencia How. As a result, Agencia How should be assessed purely on its disclosed agency profile.

Name

Agencia How

Legal name

QQ88

Website

https://agenciahow.cl

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Agencia How is a privately held Chilean digital services agency founded in 2012 in Santiago, offering advertising, web development, social media, digital marketing, and graphic design services to local clients with a small 1-10 person team.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Social Media & Community Management (BPAFAAAE), Paid Social Advertising (BPAFACAB)

Keywords

• Web development services
• Digital marketing
• Social media management
• Graphic design services
• Digital design services

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Sports Betting: Commission from sports wagering including football, basketball, tennis, eSports with live betting and pre-match betting options. Revenue generated through house edge on betting odds.
2. Casino & Live Dealer Games: Revenue from live casino games including Baccarat, Blackjack, Poker, Roulette, Sic Bo, Dragon Tiger through house edge and game fees from studio partnerships.
3. Slot & Jackpot Games: Slot machine and progressive jackpot game revenue through studio partnerships with Evolution Gaming, Pragmatic Play, Playtech.
4. Mini Games: Quick-play mini games generating revenue through transaction fees
5. Lottery (Xổ Số): Online lottery betting with house edge revenue model
6. Cockfighting (Đá Gà): Cockfighting betting with revenue from house edge
7. VIP Membership & Loyalty Program: Tier-based VIP framework with priority processing and exclusive features generating revenue through player lifetime value and engagement
8. Promotional Spending: Marketing promotions including welcome bonuses, cashback, birthday rewards, seasonal campaigns drive player deposits and engagement revenue

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Agencia How is a Chilean advertising agency that sells web development, social media management, digital marketing, graphic design, and digital design services to client businesses. The agency delivers creative and digital production work for clients needing advertising and online presence support.

Product overview

QQ88 is a next-generation iGaming platform designed for the Vietnamese market, offering an integrated ecosystem of gaming products. The platform combines a Sports Betting Module, Live Casino (with Baccarat, Blackjack, Poker, Roulette, Sic Bo, Dragon Tiger), Jackpot Slots (Nổ Hũ), Fish Shooting (Bắn Cá), Lottery (Xổ Số), Cockfighting (Đá Gà), and Mini Games. The platform is built on AI-driven behavioral intelligence, cloud-native distributed infrastructure, and real-time betting data processing, with games sourced from international studios including Evolution Gaming, Pragmatic Play, and Playtech. Payment integration supports Vietnamese e-wallets (MoMo, ZaloPay), cards (Visa, Mastercard), and domestic bank transfers.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Services Website design and development services for client businesses that need a web presence.
• Social Media Management Management of client social media accounts, including content creation, posting, and engagement.
• Digital Marketing Services Digital marketing campaign services for client businesses, including online advertising strategy and execution.
• Graphic Design Services Graphic design production for client marketing, branding, and advertising needs.
• Digital Design Services Digital design services for client advertising and online content needs.

Quantifiable outcome

• Deposit/withdrawal processing: bank transfers in minutes up to 60 minutes, e-wallets processed instantly
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature22 records

Partnerships

Six partnerships are on record, tiered core.

• Evolution GamingcoreTechnology or IntegrationInternational gaming studio partnership providing live dealer casino games including Baccarat, Blackjack, Poker, Roulette, Sic Bo, Dragon Tiger. Partnership enables certified fair play RNG system and professional live dealer experiences.
• Pragmatic PlaycoreTechnology or IntegrationGaming studio partnership providing slot games and modern jackpot games. Contributes to the slot gaming portfolio with innovative game mechanics and visual experiences.
• PlaytechcoreTechnology or IntegrationInternational gaming technology provider partnership offering casino games and sports betting technology. Supports comprehensive gaming portfolio and betting infrastructure.
• MoMocoreTechnology or IntegrationVietnamese e-wallet payment integration enabling fast deposit and withdrawal processing for Vietnamese users. Supports instant transaction capabilities.
• ZaloPaycoreTechnology or IntegrationVietnamese e-wallet payment partnership providing local payment method for deposits and withdrawals. Enables quick transaction processing for Vietnamese market.
• OKVIP AlliancecoreStrategic or Co-development PartnerStrategic alliance with OKVIP for social impact initiatives including clean water projects (Sơn La province). Demonstrates corporate social responsibility and community engagement in Vietnam.

Scale indicators2 records

Recent moves1 record

Broad incumbents

• BBDO Worldwide: Global advertising network with Chilean operations (BBDO Chile). Competes in the same full-service creative and digital space but with significantly greater resources, brand recognition, and access to multinational clients.
• Ogilvy: Global full-service advertising network with a Chilean office (Ogilvy Chile). Offers the same breadth of services (creative, digital, social, web) as Agencia How but at vastly larger scale and with multinational clients. Direct competitor for mid-market and enterprise accounts in Santiago.
• Publicis Worldwide: Publicis Groupe network with Chilean operations. Offers full-service advertising and digital marketing capabilities comparable to Agencia How but at enterprise scale and with global tooling.
• DDB Worldwide: Omnicom-owned creative network with Chilean presence (DDB Chile). Overlaps directly with Agencia How's creative advertising and digital marketing offering, serving similar mid-to-large brand clients from a network platform.
• Grey Group: WPP-owned global advertising agency with Latin American presence. Overlaps with Agencia How's creative, digital, and social services for brands seeking network-scale delivery in the region.
• Wunderman Thompson: WPP-owned digital-first agency network with operations in Chile. Particularly comparable given its emphasis on digital marketing, web, and social — the same core services Agencia How provides — but at significantly greater scale.
• McCann Worldgroup: IPG-owned global advertising network operating in Chile (McCann Chile). Delivers the same integrated creative, digital, and social services as Agencia How, but for larger brands with substantially bigger budgets.

Regional players

• Leo Burnett: Publicis-owned creative network with a Chilean office (Leo Burnett Chile). Comparable full-service creative and digital offering, serving the same Chilean brand ecosystem as Agencia How from within a global network.

Direct peers

• Tribal Worldwide: Digital-first agency network focused on interactive, web, and social marketing services. Closely aligned with Agencia How's digital marketing and web development capabilities, though typically serving larger clients.
• R/GA: Globally recognized digital agency specializing in web, design, and digital marketing services — a near-direct match to Agencia How's offering mix. Operates at much larger scale but addresses the same client need for integrated digital and design capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/howagencia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agencia How