AllValue

What AllValue does

AllValue Holdings Corp. is a Philippine retail holding company under the Villar Group that operates a diversified multi-format retail platform anchored in two core subsidiaries: AllHome Corporation (a full-line home center selling construction materials, appliances, furniture, tiles, sanitary wares, hardware, and home décor across 55 stores nationwide) and AllDay Marts, Inc. (operating 33 full-format supermarkets across 25 cities carrying approximately 3,600 brands and 40,000 SKUs). The platform extends into nearly 100 AllDay Convenience Stores, 16 Coffee Project cafés, Bake My Day in-store bakeries, and a Family Shoppers Unlimited portfolio of specialty retail brands including AllToys, AllSports, AllBikes, Market Liberty, Green Centrale, Finds, Paper & Co., ShieldTec, KAL, plus adjacent services (PetBuddy grooming/daycare, AllDigital tech retail, The Rustic Kitchen, Havana Club).

The underlying technology stack is conventional multi-format retail operations: owned physical storefronts, point-of-sale and self-checkout kiosks at select AllDay Supermarkets, an e-commerce platform at allday.com.ph, and a Personal Shopper Service for on-demand delivery. There is no disclosed proprietary software, AI/ML capability, or platform-as-a-service layer — differentiation is operational and real-estate-driven rather than technology-driven.

Revenue is generated almost entirely through direct goods sales across the retail network (hardware/general merchandise at AllHome, grocery at AllDay, prepared food and beverages at Coffee Project/Bake My Day, category-specific merchandise at Family Shoppers Unlimited brands, and fee-for-service at PetBuddy and ShieldTec). Customers are predominantly Filipino mass-market consumers and small-trade professionals (contractors, architects, interior designers), with a structural captive-audience advantage from co-location inside Vista Land's 31 Vistamalls and Starmalls and 69 commercial centers. Disclosed financials are limited to AllHome: P4.8 billion sales and P276 million net profit in 2020, following a 225% net profit jump to P1.1 billion in 2019. Pricing is largely unitemized at the group level; PetBuddy grooming at P300 (basic cat) to P550 (full grooming) is the only transparent price point.

Name

AllValue

Legal name

AllValue

Website

https://allvalue.com.ph

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

AllValue is the Villar Group's Philippine multi-format retail holding company operating AllHome (55 home-improvement stores), AllDay Supermarket (33 stores), AllDay Convenience Stores (~100), Coffee Project cafés, and a portfolio of specialty retail and service brands co-located within Vista Land malls.

Ownership category

akta.pro rank

Product category

Multi-Format Retail

NAICS

Grocery and Convenience Retailers (4451), All Other General Merchandise Retailers (455219), All Other Specialty Food Retailers (445298), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Grocery Stores (5411), Retail-Convenience Stores (5412), Retail-Miscellaneous Retail (5900), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Multi-format retail
• Home improvement stores
• Supermarket chain
• Convenience stores
• Coffee shop chain

Headquarters

HQ city

Makati

HQ country

Philippines

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. AllHome - Home Improvement Retail: Full-line home center selling construction materials, appliances, furniture, tiles, sanitary wares, hardware, and home décor through owned retail stores nationwide
2. AllDay Supermarket Operations: Full-format supermarkets carrying fresh items, food items, and non-food items across approximately 3,600 local and international brands and 40,000 different items
3. AllDay Convenience Store Operations: Convenience store chain offering grocery products, affordable fast food meals (siopao, hotdogs, pizza, soft-serve sundaes, sandwiches), bills payment services, ATMs, and cellular load
4. Coffee Project Café Operations: Coffee shop chain serving espresso-based drinks, Vietnamese Latte, sandwiches, pasta and rice meals at 16 branches across Luzon
5. Bake My Day Bakery Operations: Bakery offering croissants, loaves, pies, cookies, cakes, baked macaroni pasta, and customized cake orders
6. Family Shoppers Unlimited - Specialty Retail: Specialty retail brands including AllToys, AllSports, Market Liberty, Green Centrale, AllBikes, Paper & Co., and Finds discount store
7. ShieldTec Services: Sanitation and disinfection service provider offering professional cleaning and pest-control solutions
8. PetBuddy Pet Services: Pet grooming, daycare, and pet care supplies retail with services ranging from basic grooming (shampoo, blow dry, brush) to full grooming including haircut, nail trim, ear cleaning
9. AllDigital Tech Specialty Store: Technology retail store offering gadgets including laptops, cellphones, cameras, drones, e-scooters, and collectible toys with experience-focused gaming nook and fly zones

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels3 records

Core offering

AllValue is a Philippine retail holding company that operates a diversified portfolio of multi-format retail brands. Its core offerings include AllHome (full-line home improvement retail selling construction materials, appliances, furniture, tiles, sanitary wares, and home décor), AllDay Supermarket (full-format grocery retail with approximately 3,600 brands and 40,000 items), AllDay Convenience Store (neighborhood convenience retail), Coffee Project (café chain), Bake My Day (in-store bakery), Family Shoppers Unlimited specialty stores (AllToys, AllSports, AllBikes, Market Liberty, Green Centrale, Paper & Co., Finds, ShieldTec, KAL), PetBuddy (pet grooming and daycare), AllDigital (tech specialty), and food and beverage concepts. Brands are strategically co-located within Vista Land's mall network across the Philippines.

Product overview

AllValue is a Philippine retail holding company under the Villar Group that operates a diversified portfolio of retail brands and store concepts. The company is organized as a platform of multiple distinct sub-brands rather than a single unified product: AllHome (one-stop home improvement retail), AllDay Supermarket (full-format grocery), All Day Convenience Store (neighborhood convenience retail), AllDigital (tech specialty store), PetBuddy (pet services), Coffee Project (coffee shop chain), Bake My Day (in-store bakery), Family Shoppers Unlimited brands (AllToys, AllSports, AllBikes, ShieldTec, Green Centrale, Market Liberty, Finds, Paper & Co., KAL), and food service concepts (The Rustic Kitchen, Havana Club). AllValue also operates digital services including AllDay.com.ph e-commerce, Paluto, Gastroville, self-checkout kiosks, and Personal Shopper Service. AllDay Marts, Inc. operates the supermarket division while AllHome Corporation handles the home retail business, both incorporated under Philippine law as affiliates of Vista Land.

Differentiator

Problem solved

Functional benefit

Brands

• AllHome: One-stop shop for home construction and furnishing with stores offering construction materials, appliances, furniture, tiles, sanitary wares, hardware, and homewares. Caters to contractors, architects, interior designers and homeowners.
• AllDay Supermarket
• All Day Convenience Store
• Coffee Project
• Bake My Day
• AllDigital
• PetBuddy
• Paluto
• Gastroville
• AllToys
• AllSports
• AllBikes
• ShieldTec
• Green Centrale
• Market Liberty
• Finds
• Paper & Co.
• KAL

Products and services

• AllHome One-stop shop for home construction and furnishing needs, offering construction materials, hardware, appliances, furniture, tiles, sanitary wares, homewares, and linens across 55 stores nationwide. Caters to contractors, architects, interior designers, and homeowners. Exclusive distributor of INAX (Japanese sanitary ware), Iris Ceramica (Italian tiles), Lustro, Rossio, Cicogres, Alaplana, and Platera tile brands.
• AllDay Supermarket Full-format supermarket chain providing an elevated, world-class grocery shopping experience with 33 locations across 25 cities and municipalities in the Philippines. Stocks approximately 3,600 local and international brands and 40,000 different items across fresh, food, and non-food categories. Features Paluto in-store food preparation service, Gastroville international food hub, self-checkout kiosks, and AllDay.com.ph e-commerce platform.
• AllDay Convenience Store Filipino-owned convenience store chain with nearly 100 branches nationwide, predominantly located within Vista Land communities. Offers grocery products, affordable fast food meals (siopao, hotdogs, pizza, soft-serve sundaes, sandwiches), bills payment services, ATMs, and cellular load.
• Coffee Project Coffee shop chain known as the most Instagram-worthy coffee shop in the Philippines, with 16 branches around Luzon. Serves espresso-based drinks using a signature 70% Arabica (Brazil) and 30% Robusta (Sumatra) blend, signature Vietnamese Latte made with Nguyen beans, plus food items including sandwiches, pasta, rice meals, Sardine Pasta, and Beef Tapa.
• Bake My Day Bakery and pastry shop offering fresh baked goods including croissants, loaves, pies, cookies, cakes, baked macaroni pasta, and customized cake orders. Operates 3+ branches located inside All Day Supermarkets and Vista Malls in Taguig, Sta. Rosa, Kawit, Molino, and Las Pinas.
• PetBuddy Pet grooming, daycare, and pet care supplies service offering basic grooming (shampoo, blow dry, brush), full grooming (haircut, nail trim, ear cleaning, toothbrushing), pet daycare, and premium pet supplies from brands such as Acana, Royal Canin, Eukanuba, Inaba, and Ciao Treats.
• AllDigital Technology and gadgets specialty store offering laptops, cellphones, cameras, drones, e-scooters, and collectible toys. Features experience-focused zones including a gaming nook and drone fly zone, positioning itself as a tech emporium for the AllHome customer base.
• AllToys Toy store under Family Shoppers Unlimited, Inc. retailing toys, school supplies, and novelty items from premium brands such as Disney and Marvel, positioning it as a strong competitor in the Philippine toy industry.
• AllSports Sports retail center carrying premium brands including Nike, Adidas, and Vans, offering apparel, accessories, equipment, and supplements for fitness enthusiasts.
• AllBikes Bike retail shop offering quality and affordable biking products and accessories with bike repair and upgrade services in well-decorated interiors.
• ShieldTec Sanitation and disinfection service provider offering professional cleaning, pest control, and deep cleaning services for maximum safety and protection against bacteria and viruses.
• Green Centrale Plant retail shop under Greenscapes offering different types of houseplants with exceptional interiors, garden vibes, and landscaping services.
• Market Liberty Multi-brand lifestyle store housing over 200 brands offering clothes, skincare, arts and crafts materials, and other lifestyle products at affordable prices.
• Finds Discount store offering quality and unique merchandise across fashion, health and beauty, home lines, novelty items, sporting accessories, and kids and baby products at affordable prices.
• Paper & Co. Arts and crafts stationery brand offering a wide variety of stationery items and crafty gift ideas for different art styles ranging from vintage to modern pop art.
• KAL Indoor market concept bringing together international and local markets with sections including Asian Mart (Japanese, Korean, Thai, Filipino goods), Eat Street, Love Lokal, Novelty, Stationery, Fabrics, DIY & Home, Pots and Gardening.
• The Rustic Kitchen European-inspired artisan bakery and Filipino restaurant serving croissants, loaves, baguettes, pizzas, cakes, and home-style Filipino dishes like Pork Adobo and Kare-Kare. Located at Symphony Towers, Sgt. Esguerra Ave. Cor Timog Ave., Quezon City.
• Havana Club - La Bodeguita Del Medio Cuban-inspired bar and restaurant in Las Pinas offering ice cold drinks, great food, and Cuban-inspired decor. Located at 2nd Floor, Villar SIPAG, C5 Extension, Las Pinas City.

Quantifiable outcome

• 225% net profit growth in 2019
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AllDay Marts, Inc.coreOthers · 22 December 2016AllDay Marts, Inc. is the incorporated entity operating AllDay Supermarket chain. Incorporated on December 22, 2016, the company operates 33 full-format supermarkets across 25 cities and municipalities in the Philippines. It carries approximately 3,600 local and international brands and 40,000 different items.
• Vista Land and Lifescapes, Inc.coreStrategic or Co-development PartnerVista Land is one of the largest integrated property developers in the Philippines providing housing across all income segments. Vista Land operates 31 Vistamalls and Starmalls plus 7 offices and 69 commercial centers. AllValue brands are strategically co-located within Vista Land malls creating synergistic retail ecosystem.
• Golden MV Holdings, Inc.minorStrategic or Co-development PartnerGolden MV Holdings, through its subsidiary Bria Homes, Inc., is the largest mass market housing developer in the Philippines. Part of the Villar Group ecosystem that supports AllValue's retail expansion strategy.
• INAX (Japanese Sanitary Ware)coreChannel Partner/ Reseller/ DistributorAllHome is the exclusive distributor of INAX, the leading Japanese sanitary ware brand, in the Philippines. This partnership provides AllHome customers access to premium Japanese bathroom fixtures and fittings.
• Iris Ceramica (Italian Tiles)coreChannel Partner/ Reseller/ DistributorAllHome is the exclusive distributor of Iris Ceramica, a premium Italian tile brand. This partnership positions AllHome as the destination for high-end Italian tiles in the Philippines.
• Tile Brands (Lustro, Rossio, Cicogres, Alaplana, Platera)coreChannel Partner/ Reseller/ DistributorAllHome is the sole distributor of tile brands including Lustro, Rossio, Cicogres, Alaplana, and Platera, providing comprehensive tile options across various price points and styles for construction and renovation projects.
• Premium Sports Brands (Nike, Adidas, Vans)coreChannel Partner/ Reseller/ DistributorAllSports carries premium sports brands including Nike, Adidas, and Vans in their retail stores, offering apparel, accessories, equipment, and supplements for fitness enthusiasts.
• Premium Toy Brands (Disney, Marvel)coreChannel Partner/ Reseller/ DistributorAllToys carries premium toy brands including Disney and Marvel, positioning the store as a strong competitor in the Philippine toy industry.
• Premium Pet Brands (Acana, Eukanuba, Inaba, Ciao Treats, Royal Canin)minorChannel Partner/ Reseller/ DistributorPetBuddy offers hard-to-find premium pet products from brands like Acana, Eukanuba, Inaba, Ciao Treats, and Royal Canin, complementing their grooming and daycare services.

Scale indicators18 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• SM Retail: Operates The SM Store (department stores), SM Supermarket, SM Hypermarket, and SM Savemore across the Philippines. Directly comparable as a multi-format retail conglomerate competing with AllDay Supermarket and AllDay Convenience Store, with significantly larger scale and broader geographic reach.
• Robinsons Retail Holdings: Operates Robinsons Supermarket, Robinsons EasyMart, and various specialty retail formats. Comparable as a multi-format retail holding competing across grocery, convenience, and specialty segments with AllValue's portfolio.

Direct peers

• Wilcon Depot: Philippines' leading home improvement and construction supply retailer with nationwide stores. Most direct competitor to AllHome, serving contractors and homeowners with hardware, tiles, sanitary wares, and appliances.
• Walter Mart: Mid-sized Philippine supermarket and department store chain. Competes with AllDay Supermarket in regional grocery markets and with AllHome in home essentials.
• Puregold Price Club: Philippines' second-largest grocery retailer operating supermarkets and hypermarkets. Directly competes with AllDay Supermarket in the mass-market grocery segment, with comparable price positioning and store format.
• Rustans Supermarket: Premium Philippine supermarket chain under Rustan Commercial Corporation. Comparable to AllDay Supermarket's premium positioning with curated international product assortment and elevated store experience.
• MR.D.I.Y. Largest home improvement retailer in Southeast Asia with rapidly expanding Philippine footprint. Comparable to AllHome/AllBuilders in affordable hardware and household items category.
• Fooda Supermart (Savemore): SM group's neighborhood supermarket chain competing directly with AllDay Supermarket and AllDay Convenience Store in the mid-market grocery segment.
• ACE Hardware Philippines: Operates a nationwide chain of hardware stores under the ACE Hardware brand. Directly comparable to AllHome's AllBuilders format in hardware, tools, and home improvement categories.

Emerging players

• Landers Superstore: Fast-growing membership-based superstore chain in the Philippines. Emerging competitor to AllDay Supermarket in the modern full-format grocery segment with strong private label and imported goods focus.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/allhomeofficial
• Instagraminstagram.com/allhomeofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AllValue