Hoosier Tire West

What Hoosier Tire West does

Hoosier Tire West is a privately held specialty e-commerce distributor based in Fresno, California, holding exclusive Western U.S. distribution rights for Hoosier Racing Tire products. The company sells motorsport racing tires through a BigCommerce-powered direct-to-consumer storefront, shipping across the western United States to individual racers and small motorsport teams. Its catalog spans 21 product categories covering drag racing, road course/circuit racing, off-road racing (ATV/UTV/SXS), oval track dirt and asphalt, motorcycle flat track, motocross, vintage and historic racing, karting/quarter midget, Formula Student, and consumer micromobility (OneWheel). The company also retails a third-party brand (Continental ExtremeContact Force), racing tubes and liners, car care products, and Hoosier-branded apparel.

The revenue model is transactional hardware sales via the e-commerce channel, with unit prices ranging from approximately $19.99 for small kart tires to over $827 for premium Track Attack Pro performance tires. Pricing is unit-based with pay-as-you-go billing, supplemented by free or calculated shipping options. The company's go-to-market is exclusively direct-to-consumer e-commerce, supported by digital marketing channels (Instagram organic social, email newsletter, and the storefront as bottom-of-funnel conversion). Value is differentiated by regional exclusive distribution rights, decades of Hoosier brand heritage in American motorsports, technical expertise in tire selection, and customer service orientation.

Operationally, the company employs between 51 and 100 people, with its Fresno headquarters functioning as the principal distribution center. There is no evidence of physical retail outlets, dealer networks, AI/ML capabilities, mobile applications, parent company ownership, funding rounds, or merger/acquisition activity in the source data. Ownership structure, incorporation history, and financial performance metrics (revenue, profitability) are not disclosed.

Name

Hoosier Tire West

Legal name

Hoosier Tire West

Website

https://hoosiertirewest.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hoosier Tire West is a Fresno, California-based exclusive Western U.S. distributor of Hoosier Racing Tire motorsport products, operating a direct-to-consumer BigCommerce storefront serving individual racers and small motorsport teams across drag, road course, off-road, oval, and karting disciplines.

Ownership category

akta.pro rank

Product category

Motorsports Tire Retail

NAICS

Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Racing tire distribution
• Motorsports tire retail
• Drag racing tires
• Circuit racing tires
• Off-road racing tires

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tire Product Sales: Revenue generated from direct sale of Hoosier Racing Tire products including drag tires, circuit racing tires, track attack tires, off-road tires, and related motorsports equipment. Sales are primarily one-time transactional purchases through the e-commerce platform with varying price points based on tire type and specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hoosier Tire West is the exclusive Western U.S. distributor of Hoosier Racing Tire products, operating a BigCommerce-powered e-commerce storefront that sells a wide range of motorsports racing tires across drag racing, circuit/road course, off-road, oval track dirt, vintage/historic, kart, motocross, and flat track motorcycle disciplines. The company also carries third-party Continental extreme performance tires plus accessories such as racing tubes, car care products, and branded apparel.

Product overview

Hoosier Tire West is a western U.S. distributor for Hoosier Racing Tire products, operating as a specialized e-commerce retailer for motorsports racing tires. The product portfolio is organized across multiple racing disciplines including drag racing (Hoosier Drag Tires, Track Attack PRO), road course/circuit racing (Track Attack Race, Circuit Racing, RCES), off-road racing (UTV/SXS, Off Road), oval track racing (Oval Track Dirt, Hoosier Oval Track Asphalt), and specialty segments (Vintage & Historic, Treaded Kart, Motocross, Flat Track, OneWheel). The company also offers third-party Continental tires, plus accessories including racing tubes/liners, car care products, and branded Hoosier apparel. The Track Attack PRO line represents their all-new premium product offering for track racing applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoosier Drag Tires Drag racing tires including DBR (Drag Bracket Radial), Drag Slicks, Jr. Dragster, Quick Time D.O.T., Quick Time PRO D.O.T., and D.O.T. Drag Radial (DR3/DR2) variants for drag racers.
• Track Attack Race Track Attack Race line featuring HOOSIER A8 and HOOSIER R8 tires for road racing applications.
• Track Attack PRO Advanced track racing tires positioned as an all-new premium product line with NOW AVAILABLE and COMING SOON variants.
• Circuit Racing (Road Course/Rally) Road course and rally racing tires including Circuit Racing Wets (Bias/Radial), D.O.T.-Radial (Hoosier A7, Hoosier R7), Formula Student (FSAE), Rally, RENNER, and Slicks (Bias/Radial).
• Road Course Endurance Spec (RCES) Endurance racing tires designed for extended road course applications.
• Off Road Racing Off-road racing tires including ATV Motocross and ATV Flat Track variants.
• UTV/SXS Racing Racing tires designed for Utility Task Vehicles (UTV) and Side-by-Side (SXS) vehicles.
• Oval Track Dirt Dirt oval track racing tires including Late Model/Mods/St Stock (Economy/Spec), Midget Dirt/Mini Sprint, and Modified/Micro Sprint variants.
• Vintage & Historic Vintage and historic racing tires for classic race cars, including HOTD R and VFF series.
• Pro Street D.O.T. Radial Department of Transportation compliant radial tires for street-legal racing applications.
• Treaded Kart & Quarter Midget Treaded racing tires for karting including Asphalt Oval Karting, Asphalt Quarter Midget, Dirt Oval Karting, Dirt Quarter Midget, and Treaded Kart variants.
• Hoosier Oval Track Asphalt Asphalt oval track racing tires including Little Car/Mini-Cup variants.
• Motocross Racing Motocross racing tires for dirt bike applications.
• Flat Track Motorcycle Motorcycle flat track racing tires for asphalt and dirt flat track racing.
• EB1 OneWheel FlightFin Tires Specialized tires for OneWheel electric skateboards with FlightFin attachments.
• Continental ExtremeContact Force Continental brand extreme performance tires offered alongside Hoosier products.
• Racing Tubes & Liners Inner tubes and tire liners for racing applications.
• Hoosier Apparel Branded Hoosier merchandise including hats, tee shirts, sweatshirts, and miscellaneous supplies.
• Car Care Products Automotive care and maintenance products for racing vehicles.
• Premier Technical Support Premier Technical Support service providing expert tire selection guidance and technical assistance to racers.
• Hoosier Pro Membership Exclusive membership program for drag racers.

Named customers8 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hoosier Racing TireprimaryChannel Partner/ Reseller/ DistributorHoosier Tire West is a distributor of Hoosier Racing Tire products, primarily serving the western United States. The company holds an exclusive distribution relationship for Hoosier racing tires in the western region, offering the full range of Hoosier Racing Tire products for various motorsports including drag racing, circuit racing, off-road, and more.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Continental Tire the Americas:
• Hoosier Racing Tire: Hoosier Racing Tire is the manufacturer whose products Hoosier Tire West distributes. It is the parent brand and supplier relationship; if Hoosier shifted to direct-to-consumer online sales, it would represent direct competition rather than partnership.

Broad incumbents

• Tire Rack: Tire Rack is one of the largest online tire and wheel retailers in the U.S., offering a broad selection of consumer and performance tires with delivery and installation referrals. While much larger and broader in assortment, it competes with Hoosier Tire West in the performance and motorsport tire category.
• Summit Racing Equipment: Summit Racing is a major online and catalog retailer of performance and racing parts, including racing tires from multiple brands. It competes with Hoosier Tire West for amateur and professional racers shopping online for motorsport components.
• Jegs High Performance: Jegs is a large direct-to-consumer motorsports parts and accessories retailer serving drag racers, circle track, and off-road enthusiasts. It overlaps with Hoosier Tire West in selling performance racing products to the same end-customer base.
• Discount Tire / America's Tire: Discount Tire is the largest U.S. tire retailer with hundreds of locations and strong online sales. While focused on consumer tires, it overlaps with Hoosier Tire West in selling performance and specialty tires and benefits from significant scale advantages.
• Goodyear Racing: Goodyear Racing is a division of a major tire manufacturer producing racing tires for NASCAR, NHRA, and other series. It is a brand-side competitor whose products overlap with Hoosier in many of the same racing categories.

Direct peers

• Race Tires USA: Race Tires USA is an online retailer specializing in Hoosier and other racing tire brands, serving autocross, road course, and drag racing customers. It is a direct competitor to Hoosier Tire West in the online racing tire specialty segment.

Regional players

• Long Island Racing Tires (LIRT): LIRT is an East Coast-based regional Hoosier Racing Tire distributor, the Eastern U.S. equivalent of Hoosier Tire West. It serves the same Hoosier distribution function in its territory and is a structural peer under the same brand-distributor model.

Emerging players

• SimpleTire: SimpleTire is an online tire marketplace aggregating local installer networks. It represents the next-generation tire e-commerce model that could challenge traditional specialty distributors like Hoosier Tire West through broader assortment and integrated installation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hoosiertirewest
• Facebookfacebook.com/hoosiertirewest
• LinkedInlinkedin.com/company/hoosier-tire-west-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoosier Tire West