Affinity Payroll Services

Name

Affinity Payroll Services

Website

https://affinityteam.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Payroll Software

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Prepackaged Software (7372), Services-Management Services (8741)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Full-Service Payroll Processing (BPACAIAA), Employer Payroll Processing (SMB & Enterprise) (FSAMAKAA), Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)

Keywords

• Payroll software
• Payroll services
• Cloud payroll platform
• Workforce management
• Managed payroll

Headquarters

HQ city

Fort White

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Payroll Subscription: Cloud-based payroll software subscription providing access to the core payroll platform, self-service tools, and standard features. Delivered as a subscription model with configuration and tailoring around the customer's business requirements.
2. Supported Payroll: Payroll solution with additional support layer beyond self-service software, including consultation on solution design and implementation assistance.
3. Fully Managed Payroll: End-to-end managed payroll service where Affinity handles the complete payroll process for the customer organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Affinity Payroll Services provides a cloud-based unified payroll platform purpose-built for Australian and New Zealand organisations, anchored by Core Payroll and enhanced with AI-powered Payroll IQ anomaly detection. The platform is delivered through three models: SaaS Payroll (self-service subscription), Supported Payroll (guided configuration), and Fully Managed Payroll (fully outsourced service). It includes modules for workforce management, self-service, forms and workflow, mobile access, pay on demand, award interpretation, intelligent GL export, remuneration management, and integrations.

Product overview

Affinity Payroll Services offers a unified platform-plus-modules architecture for Australian and New Zealand organisations. The core of the offering is Core Payroll, enhanced by the AI-powered Payroll IQ module that proactively detects anomalies. Additional modules include myPA (personal assistant), Self Service, Forms & Workflow, Workforce Management, Mobile App, Pay On Demand, Reporting & Data, Award Interpretation, Intelligent GL Export, Remuneration Management, and an Integrations hub. Three delivery models are available: SaaS Payroll (self-service), Supported Payroll (guided), and Fully Managed Payroll (outsourced). The platform is designed and supported locally in Australia and New Zealand with ISO 27001:2022 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Payroll Foundational payroll processing engine that handles pay calculations, award interpretation, and compliance for Australian and New Zealand organisations.
• Payroll IQ AI-powered intelligence layer that flags payroll issues before they hit the payslip, explains variances automatically, and cuts checking effort by 50%.
• myPA Personal payroll assistant that consolidates payslip information, provides year-to-date earnings breakdowns, and gives employees visibility into their payment details.
• Self Service Employee self-service portal enabling staff to access payslips, download PDFs, view pay history, and manage personal information independently.
• Forms & Workflow Workflow automation tool for managing payroll-related forms, approval processes, and business rules.
• Workforce Management Module for managing employee time and attendance, scheduling, and workforce planning integrated with payroll.
• Mobile App Native mobile application enabling payroll managers and employees to access payroll functions on mobile devices.
• Pay On Demand Earned wage access feature allowing employees to access a portion of their earned but unpaid wages before scheduled paydays.
• Reporting & Data Analytics and reporting module providing payroll data insights, compliance reporting, and custom report generation capabilities.
• Award Interpretation Compliance tool that interprets Australian awards and employment agreements to ensure correct pay calculations.
• Intelligent GL Export Finance integration module that automatically exports payroll journal entries to general ledger systems, keeping journals clean and reducing manual posting.
• Remuneration Management Compensation management tool for managing employee salaries, bonuses, and remuneration packages.
• Integrations Integration hub connecting the payroll platform with HR, time & attendance, accounting, and other business systems.
• SaaS Payroll Self-service cloud deployment option where organisations manage their own payroll using the Affinity platform.
• Supported Payroll Hybrid solution with Affinity providing configuration support and guidance while the customer operates the system.
• Fully Managed Payroll Complete outsourced payroll service where Affinity's team handles all payroll processing, compliance, and exception management.

Quantifiable outcome

• Cuts checking effort by 50%

Named customers6 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• PayGlobal: New Zealand-headquartered payroll and workforce management software provider with deep ANZ roots. Closely comparable to Affinity on regional specialization, mid-market enterprise focus, and localized compliance capability.
• Ascender: ANZ-focused payroll and HCM vendor serving mid-market and enterprise customers with localized compliance for Australia, New Zealand, and select Asian markets. Directly competes with Affinity on ANZ enterprise payroll, especially for complex multi-country workforces.
• Employment Hero: Australia-founded HR and payroll SaaS platform serving SMB and mid-market customers across Australia and New Zealand. Competes head-to-head with Affinity in ANZ payroll, with a similar multi-tier delivery model and growing enterprise push.
• CloudPay: Global managed payroll provider with a SaaS-plus-services model similar to Affinity's three-tier offering. Closely comparable on managed payroll delivery, multi-country coordination, and enterprise customer profile.

Broad incumbents

• ADP: Global payroll and HCM incumbent with significant ANZ operations through ADP Workforce Now and ADP Streamline. Competes with Affinity across enterprise and mid-market with a much broader portfolio and deeper R&D budget.
• Workday: Enterprise cloud HCM and payroll platform with an expanding ANZ presence. Targets the same large-enterprise accounts as Affinity with a unified HCM, finance, and analytics suite.
• UKG: Large US-based HCM, payroll, and workforce management provider formed from Ultimate Software and Kronos. Competes with Affinity on workforce management and mid-market to enterprise payroll globally, including ANZ.
• Paychex: US-focused payroll and HR solutions provider with comparable headcount scale to Affinity and a similar SMB-to-enterprise delivery mix. Useful as a size-and-business-model comparable for a mature private payroll vendor.
• Dayforce: Global HCM and payroll platform (formerly Ceridian) with strong presence across ANZ. Overlaps with Affinity on enterprise payroll, workforce management, and compliance-led deployments.
• SAP SuccessFactors: Enterprise HCM and payroll suite within the SAP portfolio, often embedded in larger SAP ERP deployments. Competes with Affinity for the largest ANZ enterprises that standardize on SAP for HR and finance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity Payroll Services